세계의 소비재용 무역 촉진 관리와 최적화 시장(2023년)

Global Trade Promotion Management and Optimization for the Consumer Goods Market Research Report 2023

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한글목차

세계의 소비재용 무역 촉진 관리와 최적화 시장 규모는 2022년에 6억 100만 달러를 기록했습니다.

이 시장은 예측 기간인 2023-2029년 8.3%의 CAGR로 확대하며, 2029년에는 10억 5,200만 달러에 달할 것으로 예측되고 있습니다.

북미의 소비재용 무역 촉진 관리와 최적화 시장 규모는 2023년 2억 4,900만 달러에서 2029년에는 3억 9,500만 달러에 달하며, 2023-2029년의 예측 기간 중 CAGR은 8.0%에 달할 것으로 예측됩니다.

세계의 소비재용 무역 촉진 관리와 최적화의 주요 기업에는 Blueshift One, IRI, TABS Analytics, Acumen Commercial Insights, Wipro, SAP, Blacksmith Applications, Anaplan, Oracle 등이 있습니다. 2022년에는 세계의 벤더 주요 3사가 판매의 약 29%를 차지하고 있습니다.

세계의 소비재용 무역 촉진 관리와 최적화 시장에 대해 조사했으며, 시장의 개요와 기업별, 유형별, 용도별, 지역별 동향 및 시장에 참여하는 기업 개요 등을 제공하고 있습니다.

목차

제1장 리포트의 개요

• 조사 범위
• 유형별 시장 분석
• 컴포넌트별 시장
• 용도별 시장
• 전제와 제한
• 조사 목적
• 대상년

제2장 세계의 성장 동향

• 세계의 소비재용 무역 촉진 관리와 최적화 시장(2018-2029년)
• 세계의 소비재용 무역 촉진 관리와 최적화 시장의 성장 동향, 지역별
• 소비재용 무역 촉진 관리와 최적화 시장 역학

제3장 주요 기업별 경쟁 구도

제4장 소비재용 무역 촉진 관리와 최적화 내역 데이터, 유형별

제5장 소비재용 무역 촉진 관리와 최적화 내역 데이터, 컴포넌트별

제6장 소비재용 무역 촉진 관리와 최적화 내역 데이터, 용도별

제7장 북미

제8장 유럽

제9장 아시아태평양

제10장 라틴아메리카

제11장 중동 및 아프리카

제12장 주요 기업의 개요

• Blueshift
• IRI Worldwide(rebrand to Circana)
• TELUS(Exceedra, formerly AFS Technologies)
• TABS Analytics(acquired by TELUS)
• Blacksmith Applications(acquired by TELUS)
• Acumen Commercial Insights
• Wipro
• SAP
• Anaplan
• Oracle
• Accenture
• PSignite(CPGvision)
• McKinsey &Company
• Retail Insight
• UpClear

제13장 애널리스트의 시점/결론

제14장 부록

KSA

영문 목차

영문목차

The global Trade Promotion Management and Optimization for the Consumer Goods market was valued at US$ 601 million in 2022 and is anticipated to reach US$ 1,052 million by 2029, witnessing a CAGR of 8.3% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

North American market for Trade Promotion Management and Optimization for the Consumer Goods is estimated to increase from $249 million in 2023 to reach $395 million by 2029, at a CAGR of 8.0% during the forecast period of 2023 through 2029.

The major global companies of Trade Promotion Management and Optimization for the Consumer Goods include: Blueshift One, IRI, TABS Analytics, Acumen Commercial Insights, Wipro, SAP, Blacksmith Applications, Anaplan, and Oracle, etc. In 2022, the world's top three vendors accounted for approximately 29% of the revenue.

Report Scope

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods.

The Trade Promotion Management and Optimization for the Consumer Goods market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Trade Promotion Management and Optimization for the Consumer Goods market comprehensively. Regional market sizes, concerning products by Type, by Component, and by players, are also provided.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

The report will help the Trade Promotion Management and Optimization for the Consumer Goods companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Component, and by regions.

By Company

• Blueshift
• Circana (IRI Worldwide)
• TELUS (Exceedra)
• TELUS (TABS Analytics)
• TELUS (Blacksmith Applications)
• Acumen Commercial Insights
• Wipro
• SAP
• Anaplan
• Oracle
• Accenture
• PSignite (CPGvision)
• McKinsey & Company
• Retail Insight
• UpClear

Segment by Type

• Data Harmonization
• Order Management
• Head Office Planning
• Others

Segment by Component

• Solution
• Services

By Region

• North America
  • United States
  • Canada

• Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia

• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic Countries
  • Rest of Europe

• South America
  • Mexico
  • Brazil
  • Rest of Latin America

• Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of MEA

Core Chapters

• Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Component, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

• Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.

• Chapter 3: Detailed analysis of Trade Promotion Management and Optimization for the Consumer Goods companies' competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

• Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

• Chapter 5: Provides the analysis of various market segments by Component, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

• Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

• Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

• Chapter 12: The main points and conclusions of the report.

Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Market Analysis by Type
  • 1.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
  • 1.2.2 Data Harmonization
  • 1.2.3 Order Management
  • 1.2.4 Head Office Planning
  • 1.2.5 Others
• 1.3 Market by Component
  • 1.3.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Growth by Component: 2018 VS 2022 VS 2029
  • 1.3.2 Solution
  • 1.3.3 Services
• 1.4 Market by Application
  • 1.4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Growth by Application: 2018 VS 2022 VS 2029
  • 1.4.2 Food and Beverage (Retail)
  • 1.4.3 Food and Beverage (Ecommerce)
• 1.5 Assumptions and Limitations
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends

• 2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Perspective (2018-2029)
• 2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Growth Trends by Region
  • 2.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region: 2018 VS 2022 VS 2029
  • 2.2.2 Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Region (2018-2023)
  • 2.2.3 Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Region (2024-2029)
• 2.3 Trade Promotion Management and Optimization for the Consumer Goods Market Dynamics
  • 2.3.1 Trade Promotion Management and Optimization for the Consumer Goods Industry Trends
  • 2.3.2 Trade Promotion Management and Optimization for the Consumer Goods Market Drivers
  • 2.3.3 Trade Promotion Management and Optimization for the Consumer Goods Market Challenges

3 Competition Landscape by Key Players

• 3.1 Global Top Trade Promotion Management and Optimization for the Consumer Goods Players by Revenue
  • 3.1.1 Global Top Trade Promotion Management and Optimization for the Consumer Goods Players by Revenue (2018-2023)
  • 3.1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Revenue Market Share by Players (2018-2023)
• 3.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
• 3.3 Global Key Players Ranking by Trade Promotion Management and Optimization for the Consumer Goods Revenue
• 3.4 Global Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Ratio
  • 3.4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Ratio (CR5)
  • 3.4.2 Global Top 5 Companies by Trade Promotion Management and Optimization for the Consumer Goods Revenue in 2022
• 3.5 Global Key Players of Trade Promotion Management and Optimization for the Consumer Goods Head office and Area Served
• 3.6 Global Key Players of Trade Promotion Management and Optimization for the Consumer Goods, Product and Application
• 3.7 Mergers & Acquisitions, Expansion Plans

4 Trade Promotion Management and Optimization for the Consumer Goods Breakdown Data by Type

• 4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Type (2018-2023)
• 4.2 Global Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Type (2024-2029)

5 Trade Promotion Management and Optimization for the Consumer Goods Breakdown Data by Component

• 5.1 Global Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Component (2018-2023)
• 5.2 Global Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Component (2024-2029)

6 Trade Promotion Management and Optimization for the Consumer Goods Breakdown Data by Application

• 6.1 Global Trade Promotion Management and Optimization for the Consumer Goods Historic Market Size by Application (2018-2023)
• 6.2 Global Trade Promotion Management and Optimization for the Consumer Goods Forecasted Market Size by Application (2024-2029)

7 North America

• 7.1 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size (2018-2029)
• 7.2 North America Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2018 VS 2022 VS 2029
• 7.3 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2018-2023)
• 7.4 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2024-2029)
• 7.5 United States
• 7.6 Canada

8 Europe

• 8.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size (2018-2029)
• 8.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2018 VS 2022 VS 2029
• 8.3 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2018-2023)
• 8.4 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2024-2029)
• 8.5 Germany
• 8.6 France
• 8.7 U.K.
• 8.8 Italy
• 8.9 Russia
• 8.10 Nordic Countries

9 Asia-Pacific

• 9.1 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size (2018-2029)
• 9.2 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2018 VS 2022 VS 2029
• 9.3 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region (2018-2023)
• 9.4 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region (2024-2029)
• 9.5 China
• 9.6 Japan
• 9.7 South Korea
• 9.8 Southeast Asia
• 9.9 India
• 9.10 Australia

10 Latin America

• 10.1 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size (2018-2029)
• 10.2 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2018 VS 2022 VS 2029
• 10.3 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2018-2023)
• 10.4 Latin America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2024-2029)
• 10.5 Mexico
• 10.6 Brazil

11 Middle East & Africa

• 11.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size (2018-2029)
• 11.2 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Growth Rate by Country: 2018 VS 2022 VS 2029
• 11.3 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2018-2023)
• 11.4 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country (2024-2029)
• 11.5 Turkey
• 11.6 Saudi Arabia
• 11.7 UAE

12 Key Players Profiles

• 12.1 Blueshift
  • 12.1.1 Blueshift Company Details
  • 12.1.2 Blueshift Business Overview
  • 12.1.3 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.1.4 Blueshift Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.2 IRI Worldwide (rebrand to Circana)
  • 12.2.1 IRI Worldwide Company Details
  • 12.2.2 IRI Worldwide Business Overview
  • 12.2.3 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.2.4 IRI Worldwide Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.2.5 IRI Worldwide Recent Development
• 12.3 TELUS (Exceedra, formerly AFS Technologies)
  • 12.3.1 TELUS (Exceedra) Company Details
  • 12.3.2 TELUS (Exceedra) Business Overview
  • 12.3.3 TELUS (Exceedra) Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.3.4 TELUS (Exceedra) Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.4 TABS Analytics (acquired by TELUS)
  • 12.4.1 TABS Analytics Company Details
  • 12.4.2 TABS Analytics Business Overview
  • 12.4.3 TABS Analytics Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.4.4 TABS Analytics Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.4.5 TABS Analytics Recent Development
• 12.5 Blacksmith Applications (acquired by TELUS)
  • 12.5.1 Blacksmith Applications Company Details
  • 12.5.2 Blacksmith Applications Business Overview
  • 12.5.3 Blacksmith Applications Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.5.4 Blacksmith Applications Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.5.5 Blacksmith Applications Recent Development
• 12.6 Acumen Commercial Insights
  • 12.6.1 Acumen Commercial Insights Company Details
  • 12.6.2 Acumen Commercial Insights Business Overview
  • 12.6.3 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.6.4 Acumen Commercial Insights Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.7 Wipro
  • 12.7.1 Wipro Company Details
  • 12.7.2 Wipro Business Overview
  • 12.7.3 Wipro Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.7.4 Wipro Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.8 SAP
  • 12.8.1 SAP Company Details
  • 12.8.2 SAP Business Overview
  • 12.8.3 SAP Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.8.4 SAP Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.9 Anaplan
  • 12.9.1 Anaplan Company Details
  • 12.9.2 Anaplan Business Overview
  • 12.9.3 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.9.4 Anaplan Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.9.5 Anaplan Recent Development
• 12.10 Oracle
  • 12.10.1 Oracle Company Details
  • 12.10.2 Oracle Business Overview
  • 12.10.3 Oracle Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.10.4 Oracle Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.11 Accenture
  • 12.11.1 Accenture Company Details
  • 12.11.2 Accenture Business Overview
  • 12.11.3 Accenture Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.11.4 Accenture Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.12 PSignite (CPGvision)
  • 12.12.1 PSignite (CPGvision) Company Details
  • 12.12.2 PSignite (CPGvision) Business Overview
  • 12.12.3 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.12.4 PSignite (CPGvision) Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.12.5 PSignite (CPGvision) Recent Development
• 12.13 McKinsey & Company
  • 12.13.1 McKinsey & Company Company Details
  • 12.13.2 McKinsey & Company Business Overview
  • 12.13.3 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.13.4 McKinsey & Company Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.14 Retail Insight
  • 12.14.1 Retail Insight Company Details
  • 12.14.2 Retail Insight Business Overview
  • 12.14.3 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.14.4 Retail Insight Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
• 12.15 UpClear
  • 12.15.1 UpClear Company Details
  • 12.15.2 UpClear Business Overview
  • 12.15.3 UpClear Trade Promotion Management and Optimization for the Consumer Goods Introduction
  • 12.15.4 UpClear Revenue in Trade Promotion Management and Optimization for the Consumer Goods Business (2018-2023)
  • 12.15.5 UpClear Recent Development

13 Analyst's Viewpoints/Conclusions

14 Appendix

• 14.1 Research Methodology
  • 14.1.1 Methodology/Research Approach
  • 14.1.2 Data Source
• 14.2 Author Details
• 14.3 Disclaimer

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