The sheet face mask substrate market was USD 2,009.0 million in 2023, and it will increase to USD 3,074.3 million, powering at a 6.4% CAGR, by 2030.
The rising working women population is a major factor driving the growth of this industry. This has improved the level of household income, which enables women to spend more on skincare goods.
Financially independent women generally spend more on skincare products than non-working women.
Working women continuously have a busy lifestyle, concerning their personal work, job, and household errands, because of which they don't have as much time to take proper care of their skin.
Sheet masks are dependable and offer a quick skincare solution that can be utilized by women to improve their appearance amidst their busy lifestyles.
Rising spending of customers on skincare products is a key trend in this industry. Customers are progressively spending on personal care, counting facial care products like kits, sheet face masks, sunscreens, and sera.
Consumers want to have a good appearance and healthy skin, which is the main wish that drives them to buy skincare products.
Social media platforms like Instagram and YouTube, play a key part in convincing people to buy these goods for healthy skin.
Various products, with usage instructions for proper skincare, are promoted on such platforms by beauty bloggers and influencers, which influences consumers buying decisions.
Market Insights
North America will continue to advance at the fastest rate, of 6.9%, during this decade. This can be because of the presence of key cosmetics businesses and their robust distribution channels in this continent.
APAC accounted for the largest share of the industry in 2023, of 45%. The dominance can be because of the high product usage in China, India, South Korea, and Australia.
The hydrogel category will advance at the highest compound annual growth rate, of 6.8%, during this decade. This is because hydrogel masks are fairly effective at hydrating the skin; they provide quick and long-lasting outcomes.
The online category will grow rapidly, at a 6.6% compound annual growth rate, in the years to come.
E-commerce platforms are becoming popular as they enable customers to shop effortlessly from their homes for different products at reasonable prices.
Females accounted for the largest share of the industry in 2023, of approximately 65%, and the category is also growing at the fastest rate. This will be because females are worried about their beauty and skin, which boosts the requirement for skincare products.
The wet form led the industry in 2023, with an 80% share, and this category is also growing at the fastest rate. The dominance can be because of the ease of application of the wet form.
All skin types accounted for the largest industry share in 2023, of 35%, and it is also growing at the fastest CAGR. All skin type products comprise gentle & universally advantageous ingredients.
Natural ingredients led the industry in 2023, with approximately 70% share. The category is also growing at the fastest rate. This can be because of the rising customer fondness for clean, natural, plant-based, and harmless products.
The technological improvements, the negative impact of beauty trends, and zero-waste initiatives are likely to shape the industry's growth.
Table of Contents
Chapter 1. Research Scope
1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
1.4.1. Market size breakdown, by type
1.4.2. Market size breakdown, by distribution channel
1.4.3. Market size breakdown, by end user
1.4.4. Market size breakdown, by form
1.4.5. Market size breakdown, by skin type
1.4.6. Market size breakdown, by ingredient
1.4.7. Market size breakdown, by region
1.4.8. Market size breakdown, by country
1.5. Market Data Reporting Unit
1.5.1. Value
1.6. Key Stakeholders
Chapter 2. Research Methodology
2.1. Secondary Research
2.1.1. Paid
2.1.2. Unpaid
2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
5.1. Market Dynamics
5.1.1. Trends
5.1.2. Drivers
5.1.3. Restraints/challenges
5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
5.3.1. Bargaining power of buyers
5.3.2. Bargaining power of suppliers
5.3.3. Threat of new entrants
5.3.4. Intensity of rivalry
5.3.5. Threat of substitutes
Chapter 6. Global Market
6.1. Overview
6.2. Market Revenue, by Type (2017-2030)
6.3. Market Revenue, by Distribution Channel (2017-2030)
6.4. Market Revenue, by End User (2017-2030)
6.5. Market Revenue, by Form (2017-2030)
6.6. Market Revenue, by Skin Type (2017-2030)
6.7. Market Revenue, by Ingredient (2017-2030)
6.8. Market Revenue, by Region (2017-2030)
Chapter 7. North America Market
7.1. Overview
7.2. Market Revenue, by Type (2017-2030)
7.3. Market Revenue, by Distribution Channel (2017-2030)
7.4. Market Revenue, by End User (2017-2030)
7.5. Market Revenue, by Form (2017-2030)
7.6. Market Revenue, by Skin Type (2017-2030)
7.7. Market Revenue, by Ingredient (2017-2030)
7.8. Market Revenue, by Country (2017-2030)
Chapter 8. Europe Market
8.1. Overview
8.2. Market Revenue, by Type (2017-2030)
8.3. Market Revenue, by Distribution Channel (2017-2030)
8.4. Market Revenue, by End User (2017-2030)
8.5. Market Revenue, by Form (2017-2030)
8.6. Market Revenue, by Skin Type (2017-2030)
8.7. Market Revenue, by Ingredient (2017-2030)
8.8. Market Revenue, by Country (2017-2030)
Chapter 9. APAC Market
9.1. Overview
9.2. Market Revenue, by Type (2017-2030)
9.3. Market Revenue, by Distribution Channel (2017-2030)
9.4. Market Revenue, by End User (2017-2030)
9.5. Market Revenue, by Form (2017-2030)
9.6. Market Revenue, by Skin Type (2017-2030)
9.7. Market Revenue, by Ingredient (2017-2030)
9.8. Market Revenue, by Country (2017-2030)
Chapter 10. LATAM Market
10.1. Overview
10.2. Market Revenue, by Type (2017-2030)
10.3. Market Revenue, by Distribution Channel (2017-2030)
10.4. Market Revenue, by End User (2017-2030)
10.5. Market Revenue, by Form (2017-2030)
10.6. Market Revenue, by Skin Type (2017-2030)
10.7. Market Revenue, by Ingredient (2017-2030)
10.8. Market Revenue, by Country (2017-2030)
Chapter 11. MEA Market
11.1. Overview
11.2. Market Revenue, by Type (2017-2030)
11.3. Market Revenue, by Distribution Channel (2017-2030)
11.4. Market Revenue, by End User (2017-2030)
11.5. Market Revenue, by Form (2017-2030)
11.6. Market Revenue, by Skin Type (2017-2030)
11.7. Market Revenue, by Ingredient (2017-2030)
11.8. Market Revenue, by Country (2017-2030)
Chapter 12. U.S. Market
12.1. Overview
12.2. Market Revenue, by Type (2017-2030)
12.3. Market Revenue, by Distribution Channel (2017-2030)
12.4. Market Revenue, by End User (2017-2030)
12.5. Market Revenue, by Form (2017-2030)
12.6. Market Revenue, by Skin Type (2017-2030)
12.7. Market Revenue, by Ingredient (2017-2030)
Chapter 13. Canada Market
13.1. Overview
13.2. Market Revenue, by Type (2017-2030)
13.3. Market Revenue, by Distribution Channel (2017-2030)
13.4. Market Revenue, by End User (2017-2030)
13.5. Market Revenue, by Form (2017-2030)
13.6. Market Revenue, by Skin Type (2017-2030)
13.7. Market Revenue, by Ingredient (2017-2030)
Chapter 14. Germany Market
14.1. Overview
14.2. Market Revenue, by Type (2017-2030)
14.3. Market Revenue, by Distribution Channel (2017-2030)
14.4. Market Revenue, by End User (2017-2030)
14.5. Market Revenue, by Form (2017-2030)
14.6. Market Revenue, by Skin Type (2017-2030)
14.7. Market Revenue, by Ingredient (2017-2030)
Chapter 15. France Market
15.1. Overview
15.2. Market Revenue, by Type (2017-2030)
15.3. Market Revenue, by Distribution Channel (2017-2030)
15.4. Market Revenue, by End User (2017-2030)
15.5. Market Revenue, by Form (2017-2030)
15.6. Market Revenue, by Skin Type (2017-2030)
15.7. Market Revenue, by Ingredient (2017-2030)
Chapter 16. U.K. Market
16.1. Overview
16.2. Market Revenue, by Type (2017-2030)
16.3. Market Revenue, by Distribution Channel (2017-2030)
16.4. Market Revenue, by End User (2017-2030)
16.5. Market Revenue, by Form (2017-2030)
16.6. Market Revenue, by Skin Type (2017-2030)
16.7. Market Revenue, by Ingredient (2017-2030)
Chapter 17. Italy Market
17.1. Overview
17.2. Market Revenue, by Type (2017-2030)
17.3. Market Revenue, by Distribution Channel (2017-2030)
17.4. Market Revenue, by End User (2017-2030)
17.5. Market Revenue, by Form (2017-2030)
17.6. Market Revenue, by Skin Type (2017-2030)
17.7. Market Revenue, by Ingredient (2017-2030)
Chapter 18. Spain Market
18.1. Overview
18.2. Market Revenue, by Type (2017-2030)
18.3. Market Revenue, by Distribution Channel (2017-2030)
18.4. Market Revenue, by End User (2017-2030)
18.5. Market Revenue, by Form (2017-2030)
18.6. Market Revenue, by Skin Type (2017-2030)
18.7. Market Revenue, by Ingredient (2017-2030)
Chapter 19. Japan Market
19.1. Overview
19.2. Market Revenue, by Type (2017-2030)
19.3. Market Revenue, by Distribution Channel (2017-2030)
19.4. Market Revenue, by End User (2017-2030)
19.5. Market Revenue, by Form (2017-2030)
19.6. Market Revenue, by Skin Type (2017-2030)
19.7. Market Revenue, by Ingredient (2017-2030)
Chapter 20. China Market
20.1. Overview
20.2. Market Revenue, by Type (2017-2030)
20.3. Market Revenue, by Distribution Channel (2017-2030)
20.4. Market Revenue, by End User (2017-2030)
20.5. Market Revenue, by Form (2017-2030)
20.6. Market Revenue, by Skin Type (2017-2030)
20.7. Market Revenue, by Ingredient (2017-2030)
Chapter 21. India Market
21.1. Overview
21.2. Market Revenue, by Type (2017-2030)
21.3. Market Revenue, by Distribution Channel (2017-2030)
21.4. Market Revenue, by End User (2017-2030)
21.5. Market Revenue, by Form (2017-2030)
21.6. Market Revenue, by Skin Type (2017-2030)
21.7. Market Revenue, by Ingredient (2017-2030)
Chapter 22. Australia Market
22.1. Overview
22.2. Market Revenue, by Type (2017-2030)
22.3. Market Revenue, by Distribution Channel (2017-2030)
22.4. Market Revenue, by End User (2017-2030)
22.5. Market Revenue, by Form (2017-2030)
22.6. Market Revenue, by Skin Type (2017-2030)
22.7. Market Revenue, by Ingredient (2017-2030)
Chapter 23. South Korea Market
23.1. Overview
23.2. Market Revenue, by Type (2017-2030)
23.3. Market Revenue, by Distribution Channel (2017-2030)
23.4. Market Revenue, by End User (2017-2030)
23.5. Market Revenue, by Form (2017-2030)
23.6. Market Revenue, by Skin Type (2017-2030)
23.7. Market Revenue, by Ingredient (2017-2030)
Chapter 24. Brazil Market
24.1. Overview
24.2. Market Revenue, by Type (2017-2030)
24.3. Market Revenue, by Distribution Channel (2017-2030)
24.4. Market Revenue, by End User (2017-2030)
24.5. Market Revenue, by Form (2017-2030)
24.6. Market Revenue, by Skin Type (2017-2030)
24.7. Market Revenue, by Ingredient (2017-2030)
Chapter 25. Mexico Market
25.1. Overview
25.2. Market Revenue, by Type (2017-2030)
25.3. Market Revenue, by Distribution Channel (2017-2030)
25.4. Market Revenue, by End User (2017-2030)
25.5. Market Revenue, by Form (2017-2030)
25.6. Market Revenue, by Skin Type (2017-2030)
25.7. Market Revenue, by Ingredient (2017-2030)
Chapter 26. Saudi Arabia Market
26.1. Overview
26.2. Market Revenue, by Type (2017-2030)
26.3. Market Revenue, by Distribution Channel (2017-2030)
26.4. Market Revenue, by End User (2017-2030)
26.5. Market Revenue, by Form (2017-2030)
26.6. Market Revenue, by Skin Type (2017-2030)
26.7. Market Revenue, by Ingredient (2017-2030)
Chapter 27. South Africa Market
27.1. Overview
27.2. Market Revenue, by Type (2017-2030)
27.3. Market Revenue, by Distribution Channel (2017-2030)
27.4. Market Revenue, by End User (2017-2030)
27.5. Market Revenue, by Form (2017-2030)
27.6. Market Revenue, by Skin Type (2017-2030)
27.7. Market Revenue, by Ingredient (2017-2030)
Chapter 28. U.A.E. Market
28.1. Overview
28.2. Market Revenue, by Type (2017-2030)
28.3. Market Revenue, by Distribution Channel (2017-2030)