Potassium Sorbate Market Size, Share, Trends, Industry Analysis Report By Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Industrial, Others), By Form, By Region - Market Forecast, 2025-2034
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Bimal Pharma Pvt Ltd
Celanese Corporation
Daicel Corporation
Haihang Industry Co., Ltd.
JK Chemicals
Jiangsu Sanjili Chemical Co. Ltd.
Sorbic International
VWR International
Wanglong Group
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The global potassium sorbate market size is expected to reach USD 284.37 million by 2034, according to a new study by Polaris Market Research. The report "Potassium Sorbate Market Size, Share, Trends, Industry Analysis Report By Application (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Industrial, Others), By Form, By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The potassium sorbate market focuses on the production and distribution of potassium sorbate, a widely used chemical preservative. This white, odorless, and water-soluble salt is effective at stopping the growth of molds, yeasts, and certain bacteria, which helps extend the shelf life of various products. It is primarily known for its role in preventing spoilage in food and beverages, but its applications also extend to pharmaceuticals and personal care items.
The increasing consumption of processed and convenience foods globally drives the potassium sorbate industry growth, as these products heavily rely on preservatives to maintain freshness and safety. Additionally, a heightened awareness of food safety and stringent regulatory standards worldwide are prompting manufacturers to use approved and effective preservatives. The expanding use in non-food applications, such as cosmetics and pharmaceuticals, also contributes to the overall positive outlook of this market.
Potassium Sorbate Market Report Highlights
By application, the food and beverages segment held the largest share of the potassium sorbate market in 2024. This is largely attributed to the ever-increasing global demand for processed and convenience foods, which heavily rely on effective preservatives such as potassium sorbate to extend shelf life and ensure product safety during storage and transportation.
By form, the powder form of potassium sorbate held the largest share in 2024. This is primarily attributed to its ease of handling, long shelf life, and cost-effectiveness, making it a preferred choice for large-scale industrial applications. In the food & beverage industry, it can be easily incorporated into various formulations.
By region, North America held the largest share of the global potassium sorbate market in 2024. This dominance is driven by the region's well-established food processing industry, coupled with stringent food safety regulations and high consumer demand for packaged and convenience foods. The Asia Pacific market is expected to show significant growth during the forecast period.
A few key players in the market include Celanese Corporation; Wanglong Group; Daicel Corporation; Sorbic International; Jiangsu Sanjili Chemical Co. Ltd.; J. K. Chemicals; Wego Chemical Group; VWR International; Haihang Industry Co., Ltd.; and Bimal Pharma Pvt Ltd.
Polaris Market Research has segmented the potassium sorbate market report on the basis of application, form, and region:
By Application Outlook (Revenue - USD Million, 2020-2034)
Food & Beverages
Pharmaceuticals
Cosmetics & Personal Care
Industrial
Others
By Form Outlook (Revenue - USD Million, 2020-2034)
Powder
Granular
Liquid
By Regional Outlook (Revenue - USD Million, 2020-2034)
North America
U.S.
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Table of Contents
1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Potassium Sorbate Market Insights
4.1. Potassium Sorbate Market - Market Snapshot
4.2. Potassium Sorbate Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. Rising Demand for Processed and Convenience Foods
4.2.1.2. Increasing Focus on Food Safety and Preservation
4.2.2. Restraints and Challenges
4.2.2.1. Health Concerns and Regulatory Scrutiny
4.3. Porter's Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Potassium Sorbate Market Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Potassium Sorbate Market, by Application
5.1. Key Findings
5.2. Introduction
5.2.1. Global Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
5.3. Food & Beverages
5.3.1. Global Potassium Sorbate Market, by Food & Beverages, by Region, 2020-2034 (USD Million)
5.4. Pharmaceuticals
5.4.1. Global Potassium Sorbate Market, by Pharmaceuticals, by Region, 2020-2034 (USD Million)
5.5. Cosmetics & Personal Care
5.5.1. Global Potassium Sorbate Market, by Cosmetics & Personal Care, by Region, 2020-2034 (USD Million)
5.6. Industrial
5.6.1. Global Potassium Sorbate Market, by Industrial, by Region, 2020-2034 (USD Million)
5.7. Others
5.7.1. Global Potassium Sorbate Market, by Others, by Region, 2020-2034 (USD Million)
6. Global Potassium Sorbate Market, by Form
6.1. Key Findings
6.2. Introduction
6.2.1. Global Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
6.3. Powder
6.3.1. Global Potassium Sorbate Market, by Powder, by Region, 2020-2034 (USD Million)
6.4. Granular
6.4.1. Global Potassium Sorbate Market, by Granular, by Region, 2020-2034 (USD Million)
6.5. Liquid
6.5.1. Global Potassium Sorbate Market, by Liquid, by Region, 2020-2034 (USD Million)
7. Global Potassium Sorbate Market, by Geography
7.1. Key Findings
7.2. Introduction
7.2.1. Potassium Sorbate Market Assessment, By Geography, 2020-2034 (USD Million)
7.3. Potassium Sorbate Market - North America
7.3.1. North America: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.3.2. North America: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.3.3. Potassium Sorbate Market - U.S.
7.3.3.1. U.S.: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.3.3.2. U.S.: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.3.4. Potassium Sorbate Market - Canada
7.3.4.1. Canada: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.3.4.2. Canada: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4. Potassium Sorbate Market - Europe
7.4.1. Europe: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.2. Europe: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.3. Potassium Sorbate Market - UK
7.4.3.1. UK: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.3.2. UK: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.4. Potassium Sorbate Market - France
7.4.4.1. France: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.4.2. France: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.5. Potassium Sorbate Market - Germany
7.4.5.1. Germany: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.5.2. Germany: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.6. Potassium Sorbate Market - Italy
7.4.6.1. Italy: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.6.2. Italy: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.7. Potassium Sorbate Market - Spain
7.4.7.1. Spain: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.7.2. Spain: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.8. Potassium Sorbate Market - Netherlands
7.4.8.1. Netherlands: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.8.2. Netherlands: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.9. Potassium Sorbate Market - Russia
7.4.9.1. Russia: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.9.2. Russia: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.4.10. Potassium Sorbate Market - Rest of Europe
7.4.10.1. Rest of Europe: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.4.10.2. Rest of Europe: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5. Potassium Sorbate Market - Asia Pacific
7.5.1. Asia Pacific: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.2. Asia Pacific: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.3. Potassium Sorbate Market - China
7.5.3.1. China: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.3.2. China: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.4. Potassium Sorbate Market - India
7.5.4.1. India: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.4.2. India: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.5. Potassium Sorbate Market - Malaysia
7.5.5.1. Malaysia: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.5.2. Malaysia: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.6. Potassium Sorbate Market - Japan
7.5.6.1. Japan: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.6.2. Japan: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.7. Potassium Sorbate Market - Indonesia
7.5.7.1. Indonesia: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.7.2. Indonesia: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.8. Potassium Sorbate Market - South Korea
7.5.8.1. South Korea: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.8.2. South Korea: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.9. Potassium Sorbate Market - Australia
7.5.9.1. Australia: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.9.2. Australia: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.5.10. Potassium Sorbate Market - Rest of Asia Pacific
7.5.10.1. Rest of Asia Pacific: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.5.10.2. Rest of Asia Pacific: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6. Potassium Sorbate Market - Middle East & Africa
7.6.1. Middle East & Africa: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.2. Middle East & Africa: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6.3. Potassium Sorbate Market - Saudi Arabia
7.6.3.1. Saudi Arabia: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.3.2. Saudi Arabia: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6.4. Potassium Sorbate Market - UAE
7.6.4.1. UAE: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.4.2. UAE: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6.5. Potassium Sorbate Market - Israel
7.6.5.1. Israel: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.5.2. Israel: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6.6. Potassium Sorbate Market - South Africa
7.6.6.1. South Africa: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.6.2. South Africa: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.6.7. Potassium Sorbate Market - Rest of Middle East & Africa
7.6.7.1. Rest of Middle East & Africa: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.6.7.2. Rest of Middle East & Africa: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.7. Potassium Sorbate Market - Latin America
7.7.1. Latin America: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.7.2. Latin America: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.7.3. Potassium Sorbate Market - Mexico
7.7.3.1. Mexico: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.7.3.2. Mexico: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.7.4. Potassium Sorbate Market - Brazil
7.7.4.1. Brazil: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.7.4.2. Brazil: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.7.5. Potassium Sorbate Market - Argentina
7.7.5.1. Argentina: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.7.5.2. Argentina: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)
7.7.6. Potassium Sorbate Market - Rest of Latin America
7.7.6.1. Rest of Latin America: Potassium Sorbate Market, by Application, 2020-2034 (USD Million)
7.7.6.2. Rest of Latin America: Potassium Sorbate Market, by Form, 2020-2034 (USD Million)