Over the five years to 2028, the global value of all print and printed packaging is forecast to grow from $889.4 billion to $1.16 trillion
Inkjet is forecast to increase at the highest rate in value terms, with a CAGR of 9.7% over the next five years
There are increases in print volume, rising from 44.1 trillion A4 prints in 2022 to 44.7 trillion A4 prints in 2028.
What does the report cover?
This flagship Smithers report combines the latest statistics and expert insight from its global research network to track current and future demand in all print segments. This is quantified in a highly detailed data set covering print demand, along with ink, plates, new printing machinery and substrate data to 2028. Based on extensive primary research, it segments the market down by print process and end-use product; and includes market profiles for 50 national print markets. As well as surging demand for packaging and label print, there are also growth opportunities for digital printing, making this a focus for innovation across 2023-28.
Our exclusive content
In-depth analysis of future opportunities across all print processes and market applications
Market forecasts by value and volume for all global print applications over 2023-28
Discussion of the changing nature of the print market focused on critical consumer, business and technology trends
Significant market opportunities remain, especially in packaging print, and those segments where print service providers can adapt to delivering higher value, and shorter run work.
What will you discover?
The key consumer, technology, and commercial dynamics shaping the evolution of the print industry across the next five years
How and when businesses can adapt to develop new revenue streams in an era of falling print runs and accelerating technical change
Print markets are changing in mix of output, with labels and packaging increasing share at the expense of graphical applications, while publishing volumes will continue to trend downwards, sharply.
The Smithers methodology
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Who should buy the report?
Print equipment manufacturers
Suppliers of substrates, inks and other consumables
Print buyers and brand owners
Industry consultants and analysts
About the author
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.
Table of Contents
Executive summary Introduction and methodology
Scope & definitions
Geographic coverage
Exchange rates
The top line
Publishing, graphics and labels & packaging
Regional print markets
Printing process developments
Mega trends shaping print demand and production
The impact of Covid-19
Sustainability
Consumer preferences
Increasingly connected world
Demographics
Print industry labour
Advertising changes
Retail changes
Supply chain changes
Print market drivers
Changing print company activities, business models and routes to market
New print equipment markets
Printing ink and colourants market
Printing plates
Printing substrates
End-use sector markets and forecasts
Introduction
All graphical print
Publication print
Books
Magazines
Newspapers
Directories
Graphics printing
Catalogues
Advertising print
Commercial print
Photobooks and photoproducts
Transactional printing
Security printing
Labels and packaging
Labels
Printed packaging
Printing process markets and forecasts
Introduction
All analogue print
Lithography
Sheetfed litho
Heatset web offset
Coldset web offset litho
Gravure
Flexography
Screen
Letterpress
Other print processes
Digital printing
Analogue to digital transformation
Electrophotography
Inkjet
Printing machinery and equipment markets and forecasts
Introduction
Analogue printing and finishing machinery
Sheetfed litho
Heatset web offset
Coldset web offset
Gravure
Flexo
Screen
Prepress
Postpress
Digital print equipment
Electrophotography
Inkjet
Printing ink markets and forecasts
Introduction
Analogue inks
Sheetfed litho
Heatset web offset
Coldset web offset
Gravure
Flexography
Screen
Letterpress
Other inks
Digital inks and colourants
Electrophotographic toners
Inkjet inks
Printing plate markets and forecasts
Introduction
Aluminium litho plates
CTP plates
Analogue metal plates
Litho paper and polyester plates
Flexo plates
Printing substrate markets and forecasts
Introduction
Newsprint
Uncoated mechanical
Coated mechanical
Uncoated woodfree
Coated woodfree
All graphics paper
Packaging grades
Geographic printing markets and forecasts
Introduction
Western Europe
France
Germany
Italy
The Netherlands
Spain
The UK
Other Western European countries
North America
Canada
US
Asia
China
India
Japan
South Korea
Other Asian countries
Latin America
Brazil
Mexico
Other Latin American countries
Eastern Europe
Czech Republic
Poland
Russia
Other Eastern European countries
Middle East
Turkey
Other Middle Eastern countries
Africa
Australasia
Tables
Global publication, graphics and printed packaging markets, 2018-28 ($ billion constant 2022 values and billion A4 prints)
Global printing output by print product, 2018-28 ($ billion, constant 2022 prices & exchange rates; billion A4 prints)
Regional printing output by region, 2018-28 ($ billion, constant 2022 values & exchange rates and A4 billion prints)
Fifteen largest national print markets ranked by 2023 value and print volume
Fifteen fastest growing national print markets, 2018-28 ranked by value and print volume
Changes in global print and printed packaging processes 2018-28 ($ million constant 2022 values and million A4 prints)
Global analogue and digital printing output, 2018-28 ($ billion, constant 2022 values & exchange rates; billion A4 prints)
Global printing output by print process, 2018-28 ($ billion, constant 2022 prices & exchange rates; billion A4 prints)
Major trends and drivers shaping print in 2028
Global new print equipment markets 2018-28 ($ million, constant 2022 values & exchange rates)
Global ink markets by process type, 2018-28 ('000 tonnes and $ billion constant 2022 values and exchange rates)
Global plate consumption by type, 2018-28 ('000 m2)
Global print substrate markets by type, 2018-28 (million tonnes)
Global print substrate markets by type, 2018-28 (billion square metres)
Categories of printing products 2018-28, ($ billion constant 2022 values and billion A4 prints)
Proportion of different categories of print in global print market, 2018-28 by value and print volume
Global printing market by product type, 2018-28 ($ billion, constant 2022 prices & exchange rates; billion A4 prints)
Average global print price by product type, 2018-28 ($ per '000 A4 prints or equivalent, constant 2022 prices & exchange rates)
Print processes used in global graphical print markets, 2018-28 ($ million, constant 2022 prices & exchange rates and million A4 prints)
All Graphical printing output by geographic market, 2018-28 ($ million, constant 2022 prices & exchange rates)
Graphical printing output by geographic market, 2018-28 (billion A4 prints)
Print processes used in global publication printing markets, 2018-28 ($ million, constant 2022 prices & exchange rates)