Web-to-Print 전망(-2028년)

The Future of Web-to-Print to 2028

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한글목차

Web-to-Print란 E-Commerce 전문 플랫폼을 통해 주문된 제품의 상업 인쇄를 가리킵니다. 세계의 Web-to-Print 시장은 2018년 214억 달러에서 2023년에는 약 251억 달러로 확대하고 있습니다. 이 부문은 인쇄·포장 시장 전체보다 급속히 성장하고 있습니다. 이 동향은 2028년까지 계속 되며, 평균 CAGR은 금액 기반으로 5.6%, 인쇄 수량 기반으로 7.1%에 달합니다.

Web-to-Print 부문은 광범위한 제품군을 포괄하고 있으며, 많은 성공적인 인쇄 회사들이 시장 개발을 통해 소비자들이 저렴한 비용으로 고품질의 인쇄물을 구매할 수 있도록 하고 있습니다. 효율적인 명함 제작을 넘어 전통적인 기업용 인쇄도 있습니다. 이러한 작업의 아트워크을 처리하기 위해 디지털 워크플로우가 발전함에 따라 제조업체는 효율성을 높이기 위해 전통적인 인쇄 생산을 변경했습니다. 프리 프레스를 자동화하고 여러 작업을 그룹화하여 인쇄 준비 비용을 공유함으로써 소량 및 중량 작업의 비용을 크게 줄였습니다. 비즈니스 성장을 위해 선구자들은 다른 인쇄 제공 업체 및 인쇄 관리 회사에 상업용 인쇄 서비스를 제공하여 표준 제품을 매우 효율적으로 만들었습니다.

Web-to-print는 일부 기업에게는 유일한 시장 경로이며, 관리 직원의 인건비를 늘리지 않고도 고객에게 제공하는 서비스 수준을 향상시키고자 하는 많은 기업에서 활용하고 있습니다. 특히 최근에는 인쇄물 생산보다 고객과의 관계를 중시하는 기업이 점점 더 많은 상업용 인쇄 공급업체를 이용하고 있습니다.

세계의 Web-to-Print 인쇄 시장을 분석했으며, 서비스 개요 및 시장의 기본 구조·최신 상황, 주요 시장 촉진·억제요인, 전체적인 시장 규모의 동향 전망, 하위 부문별·지역별 상세 동향 등을 조사하여 전해드립니다.

목차

주요 요약

서론·분석 방법

시장 개요

• 시장 개요
• 촉진요인과 동향
  • E-Commerce의 발전
  • 소비자와 소기업
  • 기프트
• Web-to-Print 공급망의 동향
  • Web-to-Print 경유 작성·구입
  • 비즈니스 모델의 변화
• Web-to-Print의 미래 가능성

Web-to-Print 기술 동향

• Web-to-Print 기술의 개발
• Web-to-Print 소프트웨어
• MIS
• 워크플로우

상업 인쇄용 Web-to-Print 시장 : 용도별

• 사진집과 사진 상품
• 책
• 잡지
• 카탈로그
• 상업 인쇄물
• 광고 인쇄물
• 비즈니스 ID
• 다이렉트 메일
• 디스플레이 PoS
• 기타 그래픽스
• 라벨
• 포장

상업 인쇄용 Web-to-Print 시장 : 인쇄 프로세스별

• 매엽식 평판 인쇄
• 오프셋 윤전기
• 그라비어
• 플렉소
• 스크린
• 기타 아날로그 및 패드 인쇄(산업 용도)
• 전자 사진
• 잉크젯

산업용 Web-to-Print 인쇄 시장

• 장식·기타
• 프로모션용
• 잉크젯 텍스타일
• 산업용 그라비어 인쇄
• 산업용 스크린 인쇄
• 산업용 패드 인쇄
• 기타

산업용 아날로그 인쇄 방법

• 산업용 전자 사진
• 산업용 잉크젯

Web-to-Print 시장 : 지역별

• 서유럽
  • 오스트리아
  • 프랑스
  • 독일
  • 이탈리아
  • 스페인
  • 스위스
  • 영국
  • 기타 서유럽 국가
• 북미
  • 캐나다
  • 미국
• 아시아
  • 중국
  • 인도
  • 일본
  • 한국
  • 기타 아시아 국가
• 라틴아메리카
  • 브라질
  • 멕시코
  • 기타 라틴아메리카 국가
• 동유럽
  • 체코
  • 폴란드
  • 러시아
  • 기타 동유럽 국가
• 중동
• 아프리카
• 호주

KSA

영문 목차

영문목차

Report Features:

• Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform

• In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018

• The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.

The web-to-print sector encompasses a broad product range, with many successful print companies developing their routes to market, enabling consumers to purchase high-quality printed items at low cost. There is traditional business-to-business printing, way beyond efficient business card production. As digital workflows developed to handle artwork for these jobs the manufacturers changed traditional print production to increase efficiency. They automated prepress and ganged multiple jobs to share make-ready costs, significantly reducing costs for short to medium run jobs. To grow their businesses the pioneers offered trade printing services to other print providers and print management companies, making standard products very effectively.

Our exclusive content

• Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs

• As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice

• A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.

What will you discover?

• Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services

• Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications

• Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Equipment suppliers
• Printing companies
• Packaging converters
• Brand owners and retailers
• Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction & methodology

• Introduction
• Methodology
• Scope & definitions
• Exchange rates

The top-line

• Market overview
• Drivers and trends
  • e-Commerce developments
  • Consumer and micro businesses
  • Gifting
• Web-to-Print supply chain developments
  • Make or buy through web-to-print
  • Changing business models
• Future opportunities for web-to- print

Technology developments for web-to-print

• The development of web-to-print technologies
• Web-to-print software
• MIS
• Workflow

Print-for-profit markets for web-to-print by application

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial print
• Advertising Print
• Business ID
• Direct mail
• Display PoS
• Other Graphics
• Labels
• Packaging

Print-for-profit markets for web-to-print by print process

• Sheetfed litho
• Web offset
• Gravure
• Flexo
• Screen
• Other analogue and pad printing (industrial applications)
• Electrophotography
• Inkjet

Industrial print markets for web-to-print

• Décor / other
• Promotional
• Inkjet textiles
• Industrial gravure printing
• Industrial screen printing
• Industrial pad printing
• Other

Analogue industrial print methods

• Industrial electrophotography
• Industrial inkjet

Geographical markets for web-to-print

• Western Europe
  • Austria
  • France
  • Germany
  • Italy
  • Spain
  • Switzerland
  • UK
  • Other West European countries
• North America
  • Canada
  • US
• Asia
  • China
  • India
  • Japan
  • South Korea
  • Other Asian countries
• Latin America
  • Brazil
  • Mexico
  • Other Latin American countries
• Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Other East European countries
• Middle East
• Africa
• Australasia

Tables

• Time line for web-to-print technical developments
• Top-line web-to-print market categories, 2018-28 ($ billion and billion A4 prints)
• Top-line web-to-print market by print process, 2018-28 ($ billion and billion A4 prints)
• Leading country web-to-print markets, 2018-28 ($ million and million A4 prints)
• Annual revenue of leading web-to-print companies, ($ million, current year values)
• Timeline of technology developments in web-to-print 2023-28
• Print for profit web-to-print application market 2018-28 ($ million and million A4 prints)

For each application:

• Regional market for web-to-print end use 2018-28 ($ million and million A4 prints)
• Market for web-to-print end use 2018-28 ($ million and million A4 prints)

List of applications:

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial
• Advertising
• Business ID
• Direct mail
• Display/PoS
• Other graphical
• Labels
• Packaging
• Décor
• Promotional/miscellaneous
• Textiles

For each print process:

• Web-to-print application market 2018-28 ($ million and million A4 prints)
• Regional web-to-print market 2018-28 ($ million and million A4 prints)

List of print process:

• Sheetfed litho
• Web offset
• Gravure
• Flexography
• Screen

For each print process:

• Regional market for industrial web-to-print applications 2018- 28 ($ million and million A4 prints)
• Market for industrial web-to-print applications 2018-28 ($ million and million A4 prints)

List of print process:

• Gravure
• Screen
• Pad
• Analogue
• Electrophotography
• Inkjet

For each region:

• Major country web-to-print market print-for-profit markets 2018-28 ($ million and million A4 prints)
• Top-line web-to-print market categories 2018-28 ($ million and million A4 prints)
• Web-to-print market by application 2018-28 ($ million and million A4 prints)
• Print process for print-for-profit market 2018-28 ($ million and million A4 prints)
• Print market for industrial webto- print applications 2018-28 ($ million and million A4 prints)
• Print process market for webto- print industrial applications 2018-28 ($ million and million A4 prints)

List of regions:

• Western Europe
• North America
• Asia
• Latin America
• Eastern Europe
• Middle East
• Africa
• Australasia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Austria
• France
• Germany
• Italy
• Spain
• Switzerland
• UK
• Other Western Europe

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Canada
• US

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• China
• India
• Japan
• South Korea
• Other Asia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Brazil
• Mexico
• Other Latin America

List of countries:

• Poland
• Russia
• Other Eastern Europe

Figures

• Growth rates of print for profit webto- print
• Schematic of web-to-print system for graphics printing
• Functionality of web-to-print technologies - direct to customer
• Functionality of web-to-print technologies for trade print services
• Web-to-Print market growth rates, 2018-28 by application and print process($ billion and billion A4 prints)
• Process split of global web-to-print market in 2023 and 2028 by value
• Process split of global web-to-print market in 2023 and 2028 by print volume
• Global web-to-print market by print process, 2018 to 2028 ($ million, constant 2022 values)
• Regional web-to-print market 2018- 28 ($ billion and A4 million prints

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