E-Commerce용 디지털 인쇄는 괄목할 만한 성장세를 보이고 있으며, 그 중 일부는 전체 시장의 성장에 기인한 것이지만, 디지털 인쇄의 성장을 촉진하는 주요 요인 중 하나는 디지털 인쇄가 상품 배송을 지원하는 포장의 지속가능성에 대한 신뢰성을 높이는 데 있습니다. 디지털 인쇄 시장은 점점 더 디지털화된 세상으로 전환하고 있는 더 넓은 인쇄 시장 내에서 발전할 것으로 예상됩니다. 인쇄 시장은 특정 트렌드와 촉진요인뿐만 아니라 더 넓은 경제 상황에 영향을 받는 최종사용자의 선호도에 따라 달라집니다.
- 디지털 인쇄 E-Commerce 포장의 시장 규모는 전 세계적으로 폭발적인 성장으로 2023년 25억 달러가 넘을 것으로 예상됩니다.
- 인쇄량은 2028년까지 전년 대비 8.0% 성장할 것으로 예상됩니다.
- 디지털 인쇄 포장은 전체 E-Commerce 포장 시장보다 빠른 속도로 성장할 것으로 예상됩니다.
빠르게 성장하고 있는 분야는 상자 안쪽에 인쇄를 하여 상자에서 꺼냈을 때 경험을 향상시키는 기능입니다. 브랜드와 소매업체들은 소비자 참여를 높이고 교차 판매 및 상향 판매에 도움이 되는 기회를 제공하기 위해 포장의 기능을 개발하려고 노력하고 있습니다.
고객을 위한 디지털 인쇄는 소포의 양이 증가함에 따라 물류 작업을 개선할 수 있게 해주고 있습니다. 이는 배송을 간소화하고 E-Commerce 주문의 신속한 이행과 프리미엄화를 가능하게 하는 기계 판독 가능한 코드의 고품질 포장 인쇄에 대한 투자를 촉진하고 있습니다. 이러한 인쇄 포장의 대부분은 잉크젯이며, 다양한 기계가 골판지 상자, 보호 팩, 플라스틱 필름, 종이 봉지, 하드 메일러, 보호 메일러를 인쇄하는 데 사용됩니다.
독점 컨텐츠
- 소규모 E-Commerce 브랜드가 오프라인 매장의 시장 점유율을 빼앗고 있습니다.
- 패스트푸드 배달, 메타버스 등의 기술 개발이 큰 기회가 될 것입니다.
- 단일 패스 잉크젯 인쇄 시스템이 구축됨에 따라 단시간에 대량 인쇄가 가능하여 소매업의 요구 사항을 충족시킬 수 있습니다.
이 보고서는 세계 E-Commerce용 디지털 인쇄 시장을 조사 분석하여 시장 촉진요인 및 동향, 제품 및 기술 개발 등에 대한 정보를 제공합니다.
목차
주요 요약
서론과 조사 방법
주요 성장 촉진요인과 동향
- 서론
- E-Commerce 포장 기능 개발
- E-Commerce 촉진요인
- 잉크젯 인쇄의 성장으로 이어지는 촉진요인과 동향
- 소매 환경의 변화
- 법률
- 경제적 이점
- 지속가능성
- 유연성
- 디지털 기능
- 시장에 대한 새로운 루트
- 새로운 생산 방식
- 소매 공급망의 변화
- 주요 소매업체의 행동
- 디지털 채용의 장벽
기술 상황
- 전자사진
- 잉크젯
- 프린트 헤드
- 잉크젯 잉크
- 턴키 싱글 패스 잉크젯 기술
- 맞춤형 잉크젯의 변환 기계로의 통합
공급망 변화
- E-Commerce 경험
- 소매 변화
- B2B와 B2C
- 인쇄 장소를 바꾸어 고객에게 접근
E-Commerce 포장용 디지털 인쇄 : 포장 유형별
- 연포장
- 골판지 상자, 슬리브
- 보호 메일러
- 보호 포장
E-Commerce 포장용 디지털 인쇄 지역 시장
- 서유럽
- 북미
- 아시아
- 라틴아메리카
- 동유럽
- 중동
- 아프리카
- 호주
기회와 향후 전망
- 규제의 발전
- 지속가능성/순환 경제
- 소매의 발전
- 자동화 기술
- 보완 기술의 개발
- 공급망의 발전
ksm
Digital print for e-commerce is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.
- In 2023, the value of digitally printed e-commerce packaging will be over $2.5 billion as a result of explosive growth across the world
- Volume of print is forecast to grow year-on-year at 8.0% to 2028
- Digital printed packaging will grow at a faster rate than the overall e-commerce packaging market.
A fast-growing area is the capability to print on the inside of a box to improve the unboxing experience. Brands and retailers are looking to develop the functions of packaging to increase consumer engagement, while providing useful cross- and up-selling opportunities.
Customer-facing digital print is enabling logistics operations to improve as parcel volumes grow. This is stimulating investment in high-quality pack printing of machine-readable codes to streamline delivery, and allow for faster fulfilment and premiumisation of e-commerce orders. The great bulk of this printed packaging is inkjet, with a range of equipment being used to print corrugated boxes and protective packs, plastic films, paper bags, rigid and protective mailers.
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- Smaller e-commerce brands are increasingly taking market share from brick and mortar stores; in response the retail giants are investing in their own online options
- Fast food delivery and technology developments, such as the Metaverse, will provide major opportunities, with Chinese retailers showing the power of shared retail
- As single pass inkjet printing systems become established, they are capable of printing large volumes in a short time, fitting the requirements of retail.
What will you discover?
This market is seeing impressive growth and part of this comes from the growing overall market, but one of the key drivers for digital print growth is in boosting the sustainability credentials of packaging where digital print helps to deliver the goods. Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitalised world. Print markets depend on end-user preferences that are subject to the wider economic situation as well as specific trends and drivers.
The Smithers methodology
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Who should buy this report?
- Printers
- Raw material and consumables suppliers
- Printing machinery and equipment suppliers
- Packaging converters
- E-commerce brand owners and retailers
- Industry consultants and analysts
About the author
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.
Table of Contents
Executive summary
Introduction and methodology
- Introduction
- Methodology
- Scope & definitions
- Electrophotography
- Inkjet
- Definitions e-commerce packaging
- Exchange rates
Key drivers and trends
- Introduction
- The developing functions of e-commerce packaging
- Drivers for e-commerce
- Drivers and trends leading to inkjet printing growth
- Changing retail environment
- Legislation
- Economic advantages
- Sustainability
- Flexibility
- Digital capability
- New routes to market
- New manufacturing methods
- Retail supply chain changes
- Actions of key retailers
- Barriers to adoption of digital
Technological landscape
- Electrophotography
- Inkjet
- Printheads
- Inkjet inks
- Turnkey single pass inkjet technology
- Bespoke inkjet integrations into converting equipment
Changing supply chains
- The e-commerce experience
- Retail changes
- B2b and B2C
- Changing location of printing to get closer to the customer
Digital print for e-commerce packaging by packaging type
- Flexible packaging
- Plastic film and wrap
- Paper bags and wrap
- Corrugated boxes and sleeves
- Protective mailers
- Protective packaging
Regional markets for digital print for e-commerce packaging
- Western Europe
- North America
- Asia
- Latin America
- Eastern Europe
- Middle East
- Africa
- Australasia
Opportunities and future outlook
- Regulatory development
- Local, national and regional
- Sustainability / Circular economy
- Developments in retail
- Automation technologies
- Right size pack making - eliminating waste, eliminating the void
- Complementary technology developments
- Developing supply chains
Tables and figures
- Global digitally printed e-commerce packaging markets 2018 ($million constant 2021 values, A4 million prints or equivalent)
- Exchange rates used in this study (=$1US, 2020 value)
- Annual "Singles Day" e-commerce sales ($ billion)
- Drivers for the adoption of inkjet print e-Commerce packaging in 2022
- Barriers to the adoption of inkjet printing in 2022
- Timeline in technology developments for digital e-commerce packaging to 2028
- Drivers of e-commerce supply chain changes to 2028
- Regional digital flexible e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Categories of digital flexible e-commerce packaging 2018-2028 ($ million constant 2021 values and million A4 prints)
- Regional digital plastic flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
- Regional digital paper flexible e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
- Regional digital corrugated e-commerce packaging market 2018- 2028 ($ million constant
- 2021 values and million A4 prints)
- Regional digital protective mailer e-commerce packaging market 2018- 2028 ($ million constant 2021 values and million A4 prints)
- Regional digital protective e-commerce packaging market 2018-2028 ($ million constant 2021 values and million A4 prints)
- West European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- West European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- North American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- North American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Asian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Asian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Latin American e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Latin American digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- East European e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Esst European digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Middle Eastern e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Middle Eastern digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- African e-commerce market 2018- 2028 ($ million constant 2021 values and million A4 prints)
- African digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Australasian e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Australasian digital e-commerce market 2018-2028 ($ million constant 2021 values and million A4 prints)
- Future developments impacting digital e-commerce packaging
