Veterinary Services in the US, 5th Edition: Competing for the Pet Care Customer
상품코드:1769560
리서치사:Packaged Facts
발행일:2025년 07월
페이지 정보:영문 189 Pages
라이선스 & 가격 (부가세 별도)
한글목차
인플레이션과 변화하는 반려동물 경제
미국에서는 팬데믹 이후 인플레이션이 지속되면서 생필품과 반려동물 관련 제품 및 서비스 비용이 모두 상승하여 가계 경제에 큰 영향을 미치고 있습니다. 이러한 경제적 부담은 반려동물에 대한 지출을 줄이고, 반려동물의 입양 시기를 늦추거나, 경우에 따라서는 반려동물을 포기하는 것으로 이어지고 있습니다. 이러한 환경에서는 저렴한 가격과 양질의 진료가 균형을 이루는 동물병원이 요구되고 있습니다.
전통 수의학의 혼란과 기회
전통적인 동물병원은 이익률 하락과 소비자 행동의 변화 등 큰 문제에 직면해 있습니다. 그러나 전략적 파트너십과 혁신적인 비즈니스 모델을 활용하는 기업 및 기술에 정통한 기관들이 주도하면서 반려동물 산업 전체가 변화의 시기를 맞이하고 있습니다. 이러한 기업은 제품, 서비스, 디지털 참여의 경계를 허물고 고객 충성도를 높이고 애완동물 케어 지출의 더 큰 부분을 차지하기 위해 노력하고 있습니다.
업계 리더들은 옴니채널과 '옴니마켓' 전략을 추구하며 소매, E-Commerce, 기술 기반 서비스를 통합하여 진화하는 고객의 기대에 부응하고 있습니다. 진단, 원격의료, 처방전 관리, 택배를 결합한 총체적인 반려동물 웰빙 생태계에 대한 관심이 점점 더 높아지고 있습니다.
진화하는 소비자 행동과 인구 통계학적 변화
젊은 반려동물 보호자, 특히 밀레니얼 세대와 Z세대가 종합적인 원스톱 애완동물 케어 솔루션에 대한 수요를 주도하고 있습니다. 이들 소비자는 편의성, 개인화, 하이터치 서비스를 중시하며, 인간의 건강 및 웰빙에 대한 기대치를 반영하는 경우가 많습니다. 이에 따라 동물 의료, 반려동물 사료, 미용, 반려동물 보험 등을 일괄적으로 제공하는 업체들이 인기를 끌고 있습니다.
온라인 반려동물 약국 등장
COVID-19 팬데믹 기간 중 반려동물 용품의 온라인 판매가 급증하면서 반려동물 보호자들의 쇼핑 방식이 크게 변화하고 있습니다. Packaged Facts에 따르면 E-Commerce를 통한 반려동물 용품 판매는 2025년까지 2020년의 두 배로 증가할 것으로 예측됩니다. Packaged Facts Facts에 따르면 E-Commerce를 통한 반려동물 용품 판매는 2025년까지 2020년의 두 배로 증가할 것으로 예측됩니다. 이러한 변화는 온라인 반려동물 용품 소매업체와 약국의 매출을 증가시키는 한편, 수익성이 높은 병원내 투약 판매에 의존해 온 기존 동물병원을 위협하는 요인으로 작용하고 있습니다. 2018년 Chewy Pharmacy의 출범과 아마존의 2025년 동물용 처방전 출시로 인해 동물병원은 새로운 시대에 수익성을 유지하기 위해 혁신이 필요하며, E-Commerce 업체들이 이 분야에 진출할 것으로 예측됩니다. 소비자 직접 판매 솔루션으로 이 분야를 공략하고 있다는 것을 예증하고 있습니다. 이러한 변화는 수의사들에게 위험과 기회를 동시에 가져옵니다. 수의사들은 처방전 수입을 잃을 수도 있지만, 디지털 플랫폼과 제휴하거나 자체 온라인 서비스를 시작할 수도 있습니다.
수의학 서비스 시장 보고서 - 2025년판
새롭게 발표된 보고서 '미국 수의학 서비스(제5판) - 애완동물 케어 고객 확보 경쟁'은 진화하는 수의학 부문에 대한 종합적인 분석을 담고 있습니다. 주요 내용은 다음과 같습니다.
매출 및 성장 동향(2019-2029년) : 2029년까지 예측을 포함한 수의학 서비스 매출에 관한 상세한 데이터를 제공합니다.
수의사 대 소매 매출: 임상 서비스, 반려동물 약품, 비의료적 실무 서비스(미용, 보딩, 데이케어, 트레이닝)를 포함한 수의사 매출.
E-Commerce와 경쟁 전략: 주요 기업이 옴니채널 전술을 활용하여 고객 경험을 재구축하는 방법.
고객 이용 패턴: 반려동물 양육 현황, 동물병원 방문 빈도, 소비 행태에 대한 데이터.
반려동물 보호자 인구통계: 동물용 의약품, 처방전 반려동물 사료, 간병 서비스에 대한 소비자 행동에 대한 인사이트.
이 보고서는 Package Facts가 실시한 '2025 반려동물 양육자 조사'의 자체 데이터를 기반으로 작성된 것으로, 빠르게 변화하는 오늘날의 동물병원 및 반려동물 진료 환경을 헤쳐나가는 이해관계자들에게 필수적인 자료가 될 것입니다.
목차
제1장 개요
범위와 조사 방법
대상 범위
조사 방법
지역별 분과회
부문 개요
과거 및 예측 판매량과 점유율
수의학 서비스와 옴니 마켓 전략
수의학 서비스의 이용 상황과 고객 패턴
기회
주택 가격 상승 위기와 애완동물수에 대한 영향
고양이에게 정당한 대우를 해주자
반려동물 산업 옴니마켓에서의 경쟁
전자상거래와 처방전 반려동물 의약품
새로운 수의학 진료 모델과 서비스 우선순위
고령 및 과체중 반려동물
제2장 수의학 분야의 매출과 성장
챕터 하이라이트
수의사 수입 개요
현재 매출과 과거 매출
개와 고양이의 수익 배분
서비스 수익과 제품 수익
반려동물 의약품 지출의 진료소 규모별 수량 추이
소비자물가지수 인플레이션율
수의학비 지출 패턴과 과제
경제적 스트레스와 수의사 진료 이용률
플랫독 인구 동향과 음성 환자 수
반려동물 관리에서 수의사의 중요성에 대한 세대 간 과제
탑라인 매출 예측
제3장 수의 업계 경쟁 구도
챕터 하이라이트
서비스 제공업체 개요
동물병원의 수와 범위
지역 및/또는 기업
대기업 운영사
수의학 케어와 옴니마켓 전략
서비스 제공업체 유형별 사용 패턴
세대 패턴
수의사 케어 웰니스 플랜과 로열티 프로그램
기술 주도적 변화의 한 측면으로서의 원격 의료
보유 재고와 자택 재고 동향
제4장 수의학에서의 핵심 사용 패턴
챕터 하이라이트
수의학 서비스 이용 및 지출 패턴
이용률 및 고객 기반
수의사 고객 기반이 4,700만 가구로 감소
수의사 환자의 4분의 3이 개
반려동물 연령별 수의사 고객 분포
정기검진 및 응급-응급 진료의 진료 패턴
수의사 진료를 받아야 하는 이유
수의사 진료 횟수별 패턴
수의학 서비스 이용의 소득 요인
고객 가구당 동물 의료비 지출
제5장 수의사 고객 인구통계
챕터 하이라이트
전반적인 인구통계학적 패턴과 편향성
인구통계별 고객층 증감 추이
반려견을 키우는 사람/반려묘를 키우지 않는 사람의 인구통계학적 패턴
인구통계별 고객층 증감 추이
고양이를 키우는 사람(개를 키우지 않는 사람)의 인구통계학적 패턴
고양이를 기르는 가정이 반려동물 수 증가세를 보이고 있습니다.
인구통계별 고객층 증감 추이
6장 부문 간 경쟁의 전망
챕터 하이라이트
수의학 분야와 반려동물 의약품
반려동물용 의약품 및 건강보조식품 총매출액
수의학 및 소매 부문 매출
경쟁 구도
경쟁 환경에서의 기회
옴니마켓의 관점
아마존, 반려동물 처방약 경쟁에 뛰어들다
탑라인 매출 예측
벼룩 퇴치 제품 사용률 및 고객 기반
개/고양이 사육현황별, 동물용 벼룩구충제 고객수 비율
동물용 벼룩 구충제 주요 대상자
수의학 분야와 펫푸드
펫푸드 전체 매출
수의학 및 소매 부문 매출
경쟁 구도
경쟁 환경에서의 기회
반려동물의 영양과 예방적 관리를 최우선으로 생각하는 반려동물 보호자!
수의사의 진료와 주인의 우선순위
옴니마켓의 관점
탑라인 매출 예측
반려동물사료 사용률 및 고객 기반
반려견, 반려묘 사육 현황별 수의사 펫푸드 고객 비중
반려동물사료의 주요 고객층은 누구인가?
수의과 및 비의료 반려동물 서비스
비의료 반려동물 서비스 전체 매출
KSA
영문 목차
영문목차
Inflation and Changing Pet Ownership Economics
As Americans continue to navigate persistent post-pandemic inflation, rising costs for both human necessities and pet-related products and services have significantly impacted household budgets. This financial strain has led to reduced pet spending, delayed adoptions, and, in some cases, pet relinquishment. In this environment, veterinary services that offer a balance of affordability and quality care are in high demand.
Disruption and Opportunity in Traditional Veterinary Care
Legacy veterinary practices face mounting challenges, including declining margins and shifting consumer behaviors. However, the broader pet care industry is undergoing transformation, led by corporate and tech-savvy players leveraging strategic partnerships and innovative business models. These companies are blurring the lines between product, service, and digital engagement to capture greater customer loyalty and share of pet care spending.
Industry leaders are pursuing omnichannel and "omnimarket" strategies, integrating retail, e-commerce, and tech-enabled services to meet evolving customer expectations. The focus is increasingly on holistic pet wellness ecosystems that combine diagnostics, telehealth, prescription management, and home delivery.
Evolving Consumer Behavior and Demographic Shifts
Younger pet owners, especially Millennials and Gen Z, are driving demand for comprehensive, one-stop pet care solutions. These consumers value convenience, personalization, and high-touch service - often mirroring their expectations for human health and wellness. As a result, companies that offer bundled services across veterinary care, pet food, grooming, and pet insurance are gaining traction.
Online Pet Pharmacies Gain Ground
Online sales of pet products surged during the COVID-19 pandemic, reshaping how pet owners shop. This trend continues to accelerate: according to Packaged Facts, e-commerce pet product sales are projected to double 2020 levels by 2025. While this shift boosts revenue for online pet retailers and pharmacies, it threatens traditional veterinary practices that have historically relied on high-margin in-house medication sales. With veterinary services facing cost normalization, practices must innovate to maintain profitability in this new era. Chewy Pharmacy's 2018 launch and Amazon's 2025 entry into veterinary prescriptions exemplify how e-commerce giants are targeting this space with direct-to-consumer solutions. This shift creates both risks and opportunities for veterinarians: while they may lose some prescription revenue, they can also partner with digital platforms or launch their own online offerings.
Veterinary Services Market Report - 2025 Edition
The newly released report, Veterinary Services in the U.S.: Competing for the Pet Care Customer, 5th Edition, provides a comprehensive analysis of the evolving veterinary sector. Key insights include:
Sales and Growth Trends (2019-2029): In-depth data on veterinary service revenue, including projections through 2029.
Veterinary vs. Retail Sales: Breakouts of clinical services, pet medications, and hands-on non-medical services (grooming, boarding, daycare, and training).
E-commerce and Competitive Strategy: How major players use omnichannel tactics to reshape the customer experience.
Customer Usage Patterns: Data on pet ownership, veterinary visit frequency, and spending behaviors.
Pet Owner Demographics: Insights into consumer behavior across veterinary medications, prescription pet food, and care services.
Based on proprietary data from Packaged Facts' 2025 Surveys of Pet Owners, this report is a vital resource for stakeholders navigating today's rapidly changing veterinary and pet care landscape.
Table of Content
CHAPTER 1: EXECUTIVE SUMMARY
SCOPE AND METHODOLOGY
Scope of Coverage
Research Methodology
Regional Breakouts
Figure 1-1. National Map by State, Geographic Region, and Census Region
SECTOR OVERVIEW
Historical and Projected Sales and Shares
Veterinary Services and Omnimarket Strategies
Veterinary Service Usage and Customer Patterns
OPPORTUNITIES
The Affordability Crisis and Pet Population Impacts
Table 1-1. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)
Table 1-3. Selected Demographic Gains in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Competing within Pet Industry Omnimarket
E-Commerce and Prescription Pet Medications
Figure 1-2. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)
New Veterinary Practice Models and Service Priorities
Table 1-4. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2025 (percent of dog/cat owners)
Figure 1-3. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)
Senior and Overweight Pets
CHAPTER 2: VETERINARY SECTOR SALES AND GROWTH
CHAPTER HIGHLIGHTS
OVERVIEW OF VETERINARY REVENUES
Current and Historical Sales
Table 2-1. US Veterinary Sector Revenues, 2019 - 2024 (billion dollars and percent change)
Dog Versus Cat Share of Revenues
Table 2-2. Veterinary Sector Revenues by Animal Type: Dogs, Cats, and Other Pets, 2024 (billion dollars and percent share)
Service vs. Product Revenues
Table 2-3. Veterinary Sector Revenues: Overall and by Services vs. Products, 2019 - 2024 (million dollars and percent change)
Practice-Level Volume Trends in Pet Medication Spending
Consumer Price Index Inflation
Figure 2-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)
Veterinary Care Spending Patterns and Challenges
Figure 2-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2025 (percent of vet services customers with 2+ years as pet owners)
Figure 2-3. Significant Pet Care Challenges Faced by Veterinary Customers, 2025 (percent)
Economic Stress and Vet Care Usage Rates
Figure 2-4. Patterns for Receiving or Foregoing Veterinary Care, November 2024 - January 2025 (percent of pet owners)
Flat Dog Population Trends and Negative Patient Counts
Table 2-4. Topline Pet Ownership Rates by Dog/Cat Ownership Classification, 2019 - 2024 (percent of overall households)
Figure 2-5. Year-Over-Year (YoY) Change in Number of Active Patients, May 2024 - March 2025 (percent)
Figure 2-6. Year-Over-Year (YoY) Change in Veterinary Patient Visits, May 2024 - March 2025 (percent)
Generational Challenges to the Centrality of Veterinarians to Pet Care
Figure 2-7. Gallup Poll Data on the Gen Z Trust Landscape (percent)
Table 2-5. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
Topline Sales Projections
Table 2-6. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2024, 2025P, and 2029P (million dollars and percent change)
Table 3-1. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2025 (percent of veterinary customers)
Generational Patterns
Figure 3-1. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2025 (percent)
Table 3-2. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2025 (percent of veterinary customers)
Table 3-3. Most Important Sources of Pet Care Information: By Generational Cohort, 2025 (percent)
Veterinary Care Wellness Plans and Loyalty Programs
Telemedicine as Facet of Tech-Driven Transformation
Illustration 3-3a. States Allowing Virtual Care-Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
Illustration 3-3b. States Prohibiting Virtual-Care Initiated Veterinarian-Client-Patient-Relationships (VCPRs),
Table 3-4. Levels of Agreement with Selected Statements Related to Veterinary Telehealth, 2025 (percent of veterinary customers)
On-Hand and At-Home Trends
Illustration 3-4. Maryland Mobile Vet: "We Bring Veterinary Medicine to Your Door"
CHAPTER 4: CORE VETERINARY USAGE PATTERNS
CHAPTER HIGHLIGHTS
VETERINARY SERVICE USAGE AND SPENDING PATTERNS
Usage Rates and Customer Base
Table 4-1. Veterinary Service Usage Rates: By Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat households)
Vet Customer Base Drops to 47 Million Households
Table 4-2. Customer Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2021 - 2024 (million households)
Dogs Account for Three-Fourths of Vet Patients
Table 4-3. Share of Overall Pet Household Population vs. Veterinary Customers: By Dog/Cat Ownership, 2021 - 2024 (percent)
Distribution of Veterinary Customers by Age of Pets
Table 4-4. Distribution by Age of Pet: Overall Dog Household Population vs. Dog Veterinary Service Customers, 2021 - 2024 (percent)
Table 4-5. Distribution by Age of Pet: Overall Cat Household Population vs. Cat Veterinary Service Customers, 2021 - 2024 (percent)
Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
Figure 4-1. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2025 (percent of dog/cat veterinary service users in last 12 months)
Reasons for Veterinary Visits
Table 4-6. Selected Reasons for Veterinary Visits, 2025 (percent of veterinary customers)
iv
Patterns by Number of Vet Visits
Table 4-7. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2021 - 2024 (percent of veterinary customers)
The Income Factor for Use of Vet Services
Table 4-8. Indexes for Use of Veterinary Services by Household Income Bracket: By Dog/Cat Ownership, 2021 - 2024 (base index = 100)
Vet Care Spending per Customer Household
Table 4-9. Veterinary Care Spending by Dollar Ranges in Last 12 Months per Customer Household, 2021 - 2024 (percent)
Table 4-10. Veterinary Care Spending by Dollar Ranges in Last 12 Months: By Household Income Grouping, 2021 - 2024 (percent)
Table 4-11. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Dog Owners Overall, Dog Owners without Senior Dogs, and Dog Owners with Senior Dogs Age 7+, 2021 - 2024 (percent)
Table 4-12. Veterinary Care Spending by Dollar Ranges in Last 12 Months: Cat Owners Overall, Cat Owners without Senior Cats, and Cat Owners with Senior Cats Age 7+, 2021 - 2024 (percent)
CHAPTER 5: VETERINARY CUSTOMER DEMOGRAPHICS
CHAPTER HIGHLIGHTS
OVERALL DEMOGRAPHIC PATTERNS AND SKEWS
The Top Variables
Table 5-1. High- and Low-Indexing Demographics for Dog or Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/cat owners)
Gains and Losses in Customer Base by Demographic
Table 5-2a. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-2b. Selected Demographic Gains or Losses in Dog or Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Detailed Demographic Tables
Table 5-3a. Usage Rates for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/cat households)
Table 5-3b. Customer Base for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 5-3c. Usage Indexes for Dog or Cat Veterinary Services: By Demographic, 2021 - 2024 (base index among dog/cat owners = 100)
DEMOGRAPHIC PATTERNS FOR DOG/NOT CAT OWNERS
The Top Variables
Table 5-4. High- and Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)
Figure 5-1. Low-Indexing Demographics for Dog/Not Cat Veterinary Services, 2021 vs. 2024 (indexes among dog/not cat owners)
Gains and Losses in Customer Base by Demographic
Table 5-5a. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-5b. Selected Demographic Gains or Losses in Dog/Not Cat Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)
Detailed Demographic Tables
Table 5-6a. Dog/Not Cat Owner Usage Rates for Veterinary Services: By Demographic, 2021 - 2024 (percent of dog/not cat owning households)
Table 5-6b. Dog/Not Cat Owner Customer Base for Veterinary Services: By Demographic, 2021 - 2024 (thousands of dog/not cat-owning households)
Table 5-6c. Dog/Not Cat Owner Usage Indexes for Veterinary Services: By Demographic, 2021- 2024 (base index among dog/not cat owners = 100)
DEMOGRAPHIC PATTERNS FOR CAT/NOT DOG OWNERS
Cat-Owning Households Have the Pet Population Momentum
Table 5-8. High- and Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)
Figure 5-2. Low-Indexing Demographics for Cat/Not Dog Veterinary Services, 2021 vs. 2024 (indexes among cat/not dog owners)
Gains and Losses in Customer Base by Demographic
Table 5-9a. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and percent change)
Table 5-9b. Selected Demographic Gains or Losses in Cat/Not Dog Veterinary Services Demographics, 2021 vs. 2024 (thousand households and numerical change)
Detailed Demographic Tables
Table 5-10a. Cat/Not Dog Owner Usage Rates for Veterinary Services by Demographic, 2021 - 2024 (percent of cat/not dog owning households)
Table 5-10b. Cat/Not Dog Owner Customer Base for Veterinary Services by Demographic, 2021 - 2024 (thousands of cat/not dog-owning households)
Table 5-10c. Cat/Not Dog Owner Usage Indexes for Veterinary Services by Demographic, 2021- 2024 (base index among cat/not dog owners = 100)
CHAPTER 6: PERSPECTIVES ON CROSS-SECTOR COMPETITION
CHAPTER HIGHLIGHTS
VETERINARY SECTOR AND PET MEDICATIONS
Overall Pet Medication/Supplement Sales
Table 6-1. Overall US Sales of Pet Medications/Supplements, 2019 - 2024 (million dollars and percent change)
Veterinary vs. Retail Sector Sales
Table 6-2. Sales of Pet Medications/Supplements: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)
Competitive Landscape
Figure 6-1. Sales of Primary Pet Medication/Supplement Classifications: Veterinary vs. Retail Sectors, 2024 (million dollars)
Illustration 6-1. First Order Promotion on Chewy Pet Pharmacy
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Illustration 6-2. Prescription Dog Medications on Amazon
Opportunities in Competitive Context
Figure 6-2. Products Pet Parents Consider Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2025 (percent)
Omnimarket Perspectives
Figure 6-3. How Pet Medications Requiring a Vet's Prescription Were Purchased, 2023 vs. 2025 (percent of customers)
Illustration 6-3. CityVet Range of Services
Amazon Joins the Prescription Pet Medications Fray
Topline Sales Projections
Table 6-3. Projected US Sales of Pet Medications: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)
Usage Rates and Customer Base for Flea Control Products
Table 6-4. Usage Rates for Flea Control Products: Overall and by Dog/Cat Ownership, 2023 - 2024 (percent and thousands of dog/cat households)
Table 6-5a. Usage Rates for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customers)
Table 6-5b. Customer Base for Veterinary Flea Control Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)
Shares of Veterinary Flea Control Customers by Dog/Cat Ownership
Top Demographics for Veterinary Flea Control
Figure 6-4. Indexes for Use of Veterinary Flea Control Products: By Household Income Bracket, 2024 (base index among dog/cat veterinary customers = 100)
Table 6-6. Demographic Gains/Losses in Customer Base for Veterinary Flea Control Products: By Household Income Bracket, 2021 vs. 2024 (thousands of households and numerical/percent change)
Table 6-7a. Usage Rates for Veterinary Flea Control Products by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-7b. Customer Base for Veterinary Flea Control Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 6-7c. Usage Indexes for Veterinary Flea Control Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)
VETERINARY SECTOR AND PET FOOD
Overall Pet Food Sales
Table 6-8. Overall US Sales of Pet Food/Treats, 2019 - 2024 (million dollars and percent change)
Veterinary vs. Retail Sector Sales
Table 6-9. Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2019 - 2024 (million dollars and percent change)
Competitive Landscape
Illustration 6-4. Hill's Prescription Diet on Chewy
Illustration 6-5. JustFoodforDogs on Amazon
Opportunities in Competitive Context
Pet Parent Priority on Pet Nutrition and Preventive Pet Care
Figure 6-5. Products Pet Parents Consider Most Important for Pet Health and Wellness, 2025 (percent of dog/cat owners)
Figure 6-6. Topics on Which Pet Parents Would Like More Guidance from Their Veterinarians, 2025 (percent of veterinary customers)
Veterinary Practice vs. Pet Owner Priorities
Illustration 6-6. Veterinary Nutrition Residency at University of Tennessee Sponsored by The Farmer's Dog
Illustration 6-7. Royal Canin Fresh Health Nutrition from Mars
Illustration 6-8. 2025 Hill's Pet Nutrition World of the Cat Report
Omnimarket Perspectives
Figure 6-7. Purchasing of Pet Food by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent of customers)
Figure 6-8. Hill's and Purina Pro Plan Pet Food/Treat Shopping Patterns by Selected Channels: Online, Pet Specialty, and Veterinary, 2017 vs. 2024 (percent)
Figure 6-9. Channel Purchasing Patterns Among Household Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (index)
Figure 6-10. Customer Base Among Households Spending $500 or More Annually on Pet Food: Veterinary Channel vs. Leading Retailers/Retail Sectors, 2024 (thousand households)
Topline Sales Projections
Table 6-10. Projected US Sales of Pet Food/Treats: Overall and by Veterinary vs. Retail Sectors, 2024 vs. 2029P (million dollars and percent change)
Usage Rates and Customer Base for Veterinary Pet Food
Table 6-11a. Usage Rates for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-11b. Customer Base for Veterinary Pet Food Products: Overall and by Dog/Cat Ownership, 2021 - 2024 (thousands of dog/cat households)
Shares of Veterinary Pet Food Customers by Dog/Cat Ownership
Top Demographics for Veterinary Pet Food
Figure 6-11. Top Demographics for Use of Veterinary Pet Food Products, 2024 (base index among dog/cat veterinary customers = 100)
Table 6-12. Demographic Gains/Losses in Customer Base for Veterinary Pet Food Products: By Household Income Bracket, 2021 vs. 2024 (thousands households and percent)
Table 6-13a. Usage Rates for Veterinary Pet food by Demographic, 2021 - 2024 (percent of dog/cat veterinary customer households)
Table 6-13b. Customer Base for Veterinary Pet Food Products by Demographic, 2021 - 2024 (thousands of dog/cat households)
Table 6-13c. Usage Indexes for Veterinary Pet Food Products by Demographic, 2021 - 2024 (base index among dog/cat veterinary customer households = 100)
VETERINARY SECTOR AND NON-MEDICAL PET SERVICES
Overall Non-Medical Pet Service Sales
Table 6-14. Overall US Sales of Core Non-Medical Pet Services, 2019 - 2024 (million dollars and percent change)
