식료품점 전망 : 온라인 식료품점, 밀키트, 식사 배달 서비스
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food
상품코드 : 1019447
리서치사 : Packaged Facts
발행일 : 2021년 07월
페이지 정보 : 영문 255 Pages
US $ 4,500 ₩ 5,747,000
PDF (Single User License)
US $ 6,750 ₩ 8,621,000
PDF (Site License - 1 Location, 10 Users)
US $ 9,000 ₩ 11,494,000
PDF (Corporate License)


한글목차

2020-2021년간 신종 코로나바이러스 감염증(COVID-19) 감염 확대가 소비자에게 큰 영향을 미치고 있습니다. 2021년 6월 시점에서 약 4분의 1의 소비자가 커브사이드 픽업(curbside pickup)이나 식료품점 독자적인 배달 서비스를 감염 확대 전더 많이 이용하고 있다고 응답하고 있습니다. 밀키트도 감염 확대의 혜택을 받고 있으며, 식사 계획이나 식료품 쇼핑이 귀찮은 소비자에게 무엇인가 다른 편리한 요리를 제공합니다. 식품·음료나 밀키트를 온라인으로 주문하고 있는 사람은 COVID-19 감염 확대에 의해 개인적으로 부정적인 영향을 받은 가능성이 높다는 것도 밝혀졌습니다.

세계 식료품점 업계의 온라인 쇼핑이나 배달 서비스 제공·이용 동향에 대해 조사했으며, 서비스 내용별 상세 동향, 소비자의 주요 관심·우려사항, 포장에 관한 동향, 업계 관계자가 향후 취해야 할 전략 등의 정보를 정리하여 전해드립니다.

목차

주요 요약

신종 코로나바이러스 감염증(COVID-19) : 소비자에 대한 영향

시장 개요와 동향

시장 규모, 예측과 역사적 동향

식품 주문 방법과 온라인 식품 구입 이용 상황

성장 기회

온라인 식료품점, 밀키트, 식사 배달 서비스 프로바이더

소비자의 인구통계 데이터

소비자의 심리적 상황

포장 동향

KSM 21.08.19
영문 목차

영문목차

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumers. Packaged Facts has found that in June 2021, nearly one-fourth of consumers report still using curbside pickup or grocery stores' own delivery services more than pre-pandemic levels because of the coronavirus. Meal kits have also benefited from the pandemic to give consumers sick of planning meals and grocery shopping something different and more convenient to cook. Survey results also reveal that those who are ordering food or beverage products and meal kits online are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on "what's next" and current consumer trends, “The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food” is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food” delivers actionable predictions and recommendations designed to guide retailers and investors in making business decisions by providing data and insights about what consumers think about online grocery shopping and what services consumers are using.

Scope

“The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food” is the go-to source for a complete understanding of U.S. consumer trends in the online food and beverage market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic.

Historical and forecast data are available for online food and beverage sales. Online grocery sales in 2020 are segmented by fulfillment type (third party delivery, pickup, shipment, and local delivery), retailer category (third-party pack-and-deliver companies, grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, and farmers' markets/organics/other), and product category (pantry/frozen, meats and seafood, fresh produce, beverages, dairy and eggs, bakery items, and prepared meals and other foods). This report also includes the current and projected market for meal kits sold online by retailers such as Kroger and meal kit delivery services.

Market share for the online grocery market and the meal kit market are also provided with analysis of some of the top companies in these arenas.

“The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food” has numerous tables showcasing numerical survey data on usage rates and consumer demographics and psychographics, as well as numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in “The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food” was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who shop for groceries online.

Table of Contents

Executive Summary

COVID-19 Impacts on Consumers

Overview and Market Trends

Market Size, Forecasts, and Historical Trends

Use of Food Ordering Methods and Online Food Purchases

Growth Opportunities

Online Grocery, Meal Kit, and Meal Delivery Service Providers

Consumer Demographics

Consumer Psychographics

Packaging Trends

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