세계 하이퍼로컬 서비스 시장은 예측 기간(2023-2030년) 동안 19.6%의 CAGR로 크게 성장할 것으로 예상됩니다. 이 시장의 성장은 스마트폰의 급속한 보급 등에 기인합니다. 스마트폰의 보급으로 더 많은 개인들이 하이퍼로컬 서비스를 이용할 수 있게 되었습니다. 이에 따라 스마트폰으로 청구, 송금, 온라인 식품 구매, 온라인 의료 구매 등이 일상화되면서 시장이 크게 성장하고 있습니다. 예를 들어, 2023년 3월 조마토(Zomato) 산하 온라인 식료품 플랫폼 블링크잇(Blinkit)은 인도 하이퍼로컬 서비스 시장 진출을 목표로 하고 있습니다. 이 플랫폼은 배관공사, 에어컨 수리, 전기공사 등의 서비스를 제공할 예정입니다.
유형별 부문 중 물류 서비스 제공업체 부문은 예측 기간 동안 상당한 성장을 기록 할 것으로 예상됩니다. 물류 서비스 제공 업체 부문의 성장은 전자 상거래에 대한 수요로 인해 전 세계적으로 상당한 성장을 나타낼 것으로 예상됩니다. 운송 및 물류 산업은 현재 엄청난 변화를 겪고 있습니다. e-commerce 산업의 성장률이 증가함에 따라 이 시장은 크게 성장하고 있습니다. 예를 들어, 2022년 6월에 설립된 AAGYO는 e-commerce, 식료품, 운송 서비스를 제공하는 하이퍼로컬 배송 회사입니다. 바라트 주에 집중하고 있으며 현재 우타라칸드의 3개 소도시에서 운영되고 있습니다. 하이퍼로컬 배송은 물류 시장에서 가장 최근에 발전하고 있는 분야 중 하나입니다. 보통 1시간 이내의 짧은 시간 내에 고객의 위치로 상품과 서비스를 배송하는 기술을 하이퍼로컬 서비스라고 합니다. 인접한 택배사 네트워크를 활용하여 신속하고 능숙하게 물품을 배송하는 것이 이러한 가능성을 가능하게 합니다. 하이퍼로컬 서비스에 대한 수요가 증가하면서 물류 산업이 변화하고 있습니다.
아시아태평양은 온디맨드 서비스 채택률이 높아 하이퍼로컬 서비스 시장을 주도할 것으로 예상됩니다. 아시아 소비자들은 가족 소유의 동네 상점에 익숙해져 있으며, 이를 가족 소유의 상점이라고 부르기도 합니다. 예를 들어, 인도에서는 여전히 96%의 비즈니스가 인도에서 이루어지고 있는데, 그 주된 이유는 신뢰성의 문제입니다. 하이퍼로컬 커머스는 오프라인과 온라인이 결합된 전자상거래의 한 형태로, 며칠이 걸리는 배송을 즉시 처리할 수 있도록 하는 것입니다. 물리적 경험과 디지털 경험의 결합은 특히 중국이나 인도와 같은 주요 국가에서 점점 더 보편화되고 있습니다. 마케팅 생태계에서 물리적 장소와 디지털 장소의 혼합을 의미하는 '피지털(Phygital)'도 인기를 끌고 있습니다. 이는 소비자와 브랜드 간의 연결을 재정의하는 것입니다.
Global Hyperlocal Services Market Size, Share & Trends Analysis Report by Type ( Grocery Ordering, Home Utility Service, and Logistic Service Providers, Pharmaceuticals, Pet Food, and Medicines, Clothing, and Accessories, and Others, and by Nature (Goods Delivery, and Utility Services )Forecast Period (2023-2030)
The global hyperlocal service market is anticipated to grow at a considerable CAGR of 19.6% during the forecast period (2023-2030). The growth of the market is attributed to factors such as the rapid expansion of smartphones. More and more individuals can now access hyperlocal services owing to the widespread use of smartphones, Due to their simple internet connectivity, they are in high demand. That is causing the market to grow significantly such as everyday usage of smartphones for billing, transfers of funds, online food purchasing, and online medical purchasing. For Instance, in March 2023, the Zomato-owned online grocery platform Blinkit aims to enter the hyperlocal services market in India. On its platform, the company is going to offer plumbing, AC repair, and electrician services.
The global hyperlocal service market is segmented based on its type, nature. Based on its type, the market is segmented into grocery ordering, home utility service, and logistic service providers, pharmaceuticals, pet food, and medicines, clothing, and accessories, and others. Based on the nature, the market is segmented into goods delivery, and utility services. Among the nature, utility services segment is projected to exhibit the highest growth, owing to the growth of smartphones due to reducing the delivery cost and time arising in the hyperlocal service market.
Among the type segment, the logistic service providers sub-segment is anticipated to register significant growth for the forecast period. The growth of the logistic service providers sub-segment is expected to experience significant growth globally, owing to the demand for e-commerce. The transportation and logistic industry is currently undergoing immense change. With the increasing rate of e-commerce industry, this market is growing significantly. For Instance, in June 2022, AAGYO is a hyperlocal delivery company that offers e-commerce, grocery, and transport services. It has concentrated on Bharat and currently operates across three small towns in Uttarakhand hyperlocal delivery is one of the latest developments in the logistics market. The techniques of delivering goods and services to the customer's location in a short duration of time, usually within hour, this has been referred to as a hyperlocal service. The utilization of a network of adjoining couriers, that will deliver the element fast and that will deliver the items fast and proficiently, allows this probability. The demand for hyperlocal service rises, it is modifying the logistics industry. The logistics industry has been transformed in three different ways by hyperlocal delivery: It offers a changing the way organizations operate their operations, and It also changes the way individuals buying perception.
The global hyperlocal service market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Europe region is anticipated to grow at a significant rate. The growth is attributed owing to the European Union (EU) Information and Communication Technology (ICT) sector has driven the growth of the Europe Hyperlocal Services market. Owing to the highest internet usage rates and a rise in the popularity of smartphones in Europe, organizations are being urged to make use of hyperlocal services in addition to providing better services.
Global Hyperlocal Services Market Growth, by Region 2023-2030
Source: OMR Analysis
The Asia-Pacific region is expected to dominates the hyperlocal services market due to the high adoption rate of on-demand services. Consumers in Asia have grown accustomed to their neighborhood stores, sometimes referred to as mom-and-pop stores. For instance, 96% of business in India still takes place there, primarily because of problems with trust. Several small and big tech companies have made significant investments in hyperlocal commerce, a form of e-commerce that combines offline and online activities and enable deliveries to be performed instantly instead of over a period of several days. The combined use of physical and digital experiences has become increasingly common, especially in major countries like China and India. Phygital, a term that refers to the mixing of physical and digital places in marketing ecosystems, is also increasing in popularity. It redefines the connection between the consumer and the brand.
The major companies serving the global hyperlocal service market include: Airtasker Pty. Ltd, Angi Inc, Askfortask Inc, Blink Commerce Pvt, Door dash Inc, and others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For Instance, in April 2023, Platform for delivering food online For its quick commerce grocery service, Swiggy partnered with professional networking and jobs company apna to create 10,000 hyperlocal opportunities.
The Report Covers: