한글목차

전력 업계에서 소프트웨어 가격결정 모델의 상황에 대해 조사했으며, 경쟁력의 강화와 업계의 진화하는 요구에 대한 대응에서 중요성을 보이고 있습니다.

목차

이 리포트는 다음 내용을 다룹니다.

• 에너지 소프트웨어 벤더는 주로 원시적인 가격결정 모델을 채택하고 있으며, 고객의 상황에 적절히 대응하지 못하고 있습니다.
• 혁신적인 소프트웨어 벤더는 종량제, 퍼포먼스 기반, 가치 기반 가격 설정으로 이동하고 있습니다.
• 전력 기업의 대체 가격 설정 모델에 대한 선호도는 시대착오적이지만 이해할 수 있는 시장 갭을 좁힐 수 있는 기회를 벤더에게 제공합니다.

영문목차

This Guidehouse Research Strategy Insight explores the evolving landscape of software pricing models in the electric utility industry, underscoring their importance in enhancing competitiveness and meeting the industry's evolving needs. It highlights the shift from traditional pricing models to more innovative approaches such as usage-, performance-, and value-based pricing. The Insight emphasizes that while most energy software vendors still use rudimentary pricing models, the growing preference among utilities is for alternative pricing models that better align with their specific needs and objectives.

The Insight further provides recommendations for energy software vendors, including exploring value-based pricing and differentiating through it, as well as developing creative and flexible pricing models. It describes current energy software pricing models and examines the benefits and tradeoffs associated with different pricing approaches.

Additionally, this Insight discusses the market drivers behind recent pricing model innovations, such as evolving regulatory motivations, the need for improved customer service, and the increasing interest in flexible pricing models. It also addresses the challenges and pain points associated with software investment, including the cost and complexity of deployments, regulatory restrictions, and cybersecurity concerns.

Table of Contents

This report covers the following:

• Energy software vendors predominantly employ rudimentary pricing models that do not adequately meet customers where they are.
• Innovative software vendors are shifting to usage-, performance-, and value-based pricing.
• Utilities' preference for alternative pricing models offers an opportunity for vendors to close an archaic, yet understandable market gap.