베트남의 QR코드 결제 시장 규모는 정부 및 규제에 의한 현금 없는 결제 촉진, 스마트폰 및 인터넷 보급, 전자지갑의 성장 등에 힘입어 2024년 1억 8,000만 달러에서 2032년 5억 2,328만 달러에 달할 것으로 예측되며, 2025-2032년의 예측 기간 동안 CAGR 14.27% 성장할 것으로 예측됩니다. 도심의 카페, 지역 시장, 심지어 오토바이 택시에서도 QR 코드는 빠르게 새로운 기본값으로 자리 잡고 있습니다. 베트남 정부가 현금 없는 사회를 강력하게 추진하고 있는 데다 스마트폰의 보급과 앱 우선의 은행 업무 방식이 QR코드 결제 도입을 촉진하는 토양을 조성하고 있습니다.
MoMo, ZaloPay, VNPAY, ViettelPay 등의 디지털 지갑이 등장하고, 대부분 캐시백, 혜택, 마이크로 크레딧을 제공하면서 스캔하고 결제하는 단순함을 중심으로 한 디지털 문화가 형성되고 있습니다. 포장마차에서 병원 카운터에 이르기까지 베트남의 QR 생태계는 이제 일상 생활과 공식적인 부문 모두에 침투하고 있습니다. 그리고 그것은 점점 더 확대되고 있습니다.
예를 들어, 2025년 1월 베트남과 라오스 중앙은행은 QR코드를 이용한 양국 간 소매 결제 서비스를 도입하여 양국의 원활한 국경 간 거래를 가능하게 했습니다. VietinBank, Sacombank, BIDV, Vietcombank, BVBank, Nam A Bank, TPBank 등 베트남 중앙은행 고객들은 14개 은행으로 구성된 LAPNet 네트워크 내에서 LaoQR코드를 스캔하여 라오스 가맹점에서 상품 및 서비스 결제를 할 수 있습니다. 라오스 가맹점에서 상품과 서비스를 결제할 수 있습니다.
결제는 현지 통화(LAK/VND)로 정산되며, 현재 환율로 실시간 환산됩니다. 향후 NAPAS와 LAPNet은 이 서비스를 확대하여 라오스 거주자들이 VietQR 시스템을 통해 베트남에서 결제할 수 있도록 할 계획입니다.
베트남의 QR코드 결제 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 동향 등의 정보를 전해드립니다.
Vietnam QR code payments market is projected to witness a CAGR of 14.27% during the forecast period, 2025-2032, growing from USD 180 million in 2024 to USD 523.28 million in 2032, driven by government & regulatory push for cashless payments, rising smartphone and internet penetration, and the growth of E-Wallets. In urban cafes, local markets, and even motorbike taxis, QR codes are quickly becoming the new default. The Vietnamese government's strong push for a cashless society, combined with high smartphone penetration and an app-first banking approach, has created fertile ground for QR code payment adoption.
The rise of digital wallets such as MoMo, ZaloPay, VNPAY, and ViettelPay, many of which now offer cashback, rewards, and microcredit, has helped foster a digital culture centered on fast, scan-to-pay simplicity. From street food stalls to hospital counters, Vietnam's QR ecosystem is now touching both daily life and the formal sectors. And that's only growing.
For instance, in January 2025, the central banks of Vietnam and Laos introduced a bilateral retail payment service using QR codes, allowing seamless cross-border transactions between the two countries. Customers of central Vietnamese banks, including VietinBank, Sacombank, BIDV, Vietcombank, BVBank, Nam A Bank, and TPBank, can now pay for goods and services at merchants in Laos by scanning LaoQR codes within the LAPNet network of 14 banks.
Payments are settled in local currencies (LAK/VND) with real-time currency conversion at the current exchange rate. Looking ahead, NAPAS and LAPNet plan to expand the service, enabling Lao residents to make payments in Vietnam using the VietQR system.
Government-Led Push Toward Cashless Economy Drives the Vietnam QR Code Payments Market
Vietnam's QR code payments market is experiencing rapid growth, fueled by strong government initiatives promoting a cashless economy. The State Bank of Vietnam (SBV) has implemented policies such as interoperable QR standards (VietQR) and partnerships with NAPAS to unify the country's payment systems. Mobile wallets (MoMo, ZaloPay, ViettelPay) and banks now support instant, low-cost QR transactions, which are accelerating adoption among both merchants and consumers. With rising smartphone penetration, e-commerce growth, and fintech innovation, Vietnam's QR payments market is poised for further expansion, supported by regulatory tailwinds and digital financial inclusion initiatives.
Vietnam's Ministry of Information and Communications and the State Bank have aggressively supported the adoption of QR code payments under the "National Digital Transformation Program to 2025." Targets include achieving 50% of transactions to be non-cash by 2025, with QR codes as a core enabler.
For instance, in June 2023, the State Bank of Vietnam (SBV) mandated standardized QR code formats across platforms to ensure interoperability between banks and e-wallets. This move enabled smoother integrations across merchants and users, regardless of provider.
With government mandates and harmonization efforts, QR codes are now integral to the country's digital infrastructure.
Explosive Merchant Adoption in Urban and Semi-Urban Areas to Shape the Market Dynamics
The retail and F&B sectors are now dominated by QR code transactions, particularly among SMEs and informal vendors seeking to avoid card infrastructure costs. Digital wallets provide onboarding support, offering rewards to both merchants and buyers. QR is low-cost, easy to deploy, and ideally suited to Vietnam's fragmented yet fast-moving retail landscape.
For example, in August 2023, VNPAY reported that its QR code network had expanded to over 750,000 merchants, including wet markets, pharmacies, and local eateries. The company also noted a spike in participation from tier-2 cities, including Da Nang and Can Tho.
Dominance of Wallet-Based Payments in QR Ecosystem
In Vietnam's rapidly growing QR payment market, e-wallets dominate the ecosystem, outpacing traditional bank-based QR solutions in terms of adoption, merchant coverage, and transaction volume. Aggressive marketing strategies, seamless user experiences, and deep integration into everyday consumer behavior drive this dominance. Unlike bank-based QR payments, which primarily serve existing bank customers, e-wallets attract unbanked and underbanked users through simplified onboarding (e.g., phone number registration).
In July 2023, ZaloPay launched its multi-function QR code, which was adopted by over 12,000 outlets within six months, including major fast-food chains and convenience stores. This adoption handled around 19% of transactions through bank apps, demonstrating rapid consumer and merchant uptake.
Wallet-based QR use is faster, more rewarding, and frictionless, driving user retention and volume.
Key Players Landscape and Outlook
Vietnam's QR code payment market is shaped by a tightly contested mix of e-wallet providers and telco-fintech hybrids. MoMo leads in transaction volume and daily active users, with aggressive loyalty programs and nationwide merchant ties. ZaloPay and VNPT E-Pay leverage strong ecosystem integration from messaging and telecom platforms, making QR use almost habitual.
VNPAY has built the broadest merchant network, while ViettelPay and SmartPay are gaining ground through transit and rural use cases. Meanwhile, TPBank and BIDV are digitizing traditional banking customers through QR-first applications, such as LiveBank QR and SmartBanking.
The market is both competitive and collaborative, with interoperability making user switching painless.
For instance, in May 2024, Payments giant Visa Inc. announced a strategic partnership with three of Vietnam's top e-wallet providers-MoMo Joint Stock Company (MoMo), VNPAY Joint Stock Company (VNPAY), and ZaloPay (operated by VNG Corporation)-to enhance the payment experience for Visa cardholders at small and medium enterprises (SMEs).
Under this collaboration, Visa cardholders can make payments using QR codes issued by these e-wallet platforms, supporting Vietnam's ongoing transition towards a cashless economy. The integration of Visa's payment network with these popular e-wallets is expected to deliver benefits for both businesses and consumers by simplifying digital transactions nationwide.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.