세계 자동차 사이드 윈도우 선쉐이드 시장 규모는 2025년부터 2032년까지 예측 기간 동안 8.08%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측되며, 2024년 42억 3,000만 달러에서 2032년에는 78억 8,000만 달러에 달할 것으로 예측됩니다.
이는 운전 중 편안함, 더위와 자외선으로부터의 보호, 프라이버시 보호에 대한 소비자의 요구가 높아졌기 때문입니다. 이러한 액세서리는 승용차와 고급차 모두에서 필수품으로 자리매김하고 있으며, 차내 온도 관리와 어린이 안전에 대한 인식이 높아진 것이 그 배경이 되고 있습니다. 자동차 제조업체와 애프터마켓 업체들은 모두 기존의 메쉬나 커튼 형태의 제품에서 벗어나 다양한 고객의 니즈에 맞추어 정교한 일체형, 수납형 제품으로 진화하고 있습니다.
이러한 고기능성 차양은 더 높은 자외선 차단 성능, 프라이버시 보호, 뛰어난 실내 온도 조절 기능을 제공할 뿐만 아니라 차량 센서 및 모바일 앱과 연동하여 개인화된 편안함과 편리함을 제공합니다. 자동차 제조업체들이 고급스러움과 에너지 효율을 동시에 추구하는 가운데, 전동식 차양은 현대 자동차의 인기 사양으로 자리 잡으며 기능성과 스타일을 모두 중시하는 소비자들에게 큰 호응을 얻고 있습니다.
세계의 자동차 사이드 윈도우 선쉐이드(Side Window Sunshade) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 동향과 예측, 각종 분류별 상세 분석, 사례 분석, 시장 성장 촉진요인 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global automotive side window sunshades market is projected to witness a CAGR of 8.08% during the forecast period 2025-2032, growing from USD 4.23 billion in 2024 to USD 7.88 billion in 2032F, as consumers increasingly seek comfort, protection from heat and UV rays, and enhanced privacy while driving. These accessories are now viewed as essential in both passenger and luxury vehicles, driven by rising awareness about in-cabin temperature control and child safety. Automakers and aftermarket players alike are incorporating advanced designs and materials, helping the market evolve beyond basic mesh and curtain models into sleek, integrated, and retractable variants tailored to diverse customer needs.
These advanced sunshades provide enhanced UV protection, improved privacy, and superior cabin temperature regulation, while seamlessly integrating with vehicle sensors and mobile apps to deliver personalized comfort and convenience. As automakers focus on both luxury and energy efficiency, electric sunshades are becoming a highly sought-after feature in modern vehicles, appealing to consumers who value both functionality and style.
Rising Consumer Demand to Fuel the Automotive Side Window Sunshades Market Demand
Global warming, coupled with changing weather conditions, emphasizes the need to enhance the comfort of vehicle cabins. End-users seek solutions that protect them from direct sunlight, reduce glare, and maintain a calm cabin environment. Sunshades are indispensable in this objective as they help block ophthalmic rays. The demand for them, therefore, is observed to rise with the types of vehicles put on the roads, especially in urban areas where vehicles get topped up during peak sun hours.
Child safety has become a significant concern for families worldwide, particularly in vehicles. Sunshades prevent harmful rays from coming in and heating the car. Hence, it provides more security and calm when traveling with the kids. Additionally, these sunshades offer an element of privacy that one may need to consider when traveling in heavily populated areas or on long road trips. Hence, with heightened awareness of the adverse effects of UV rays on child passengers, the sunshade is increasingly viewed as an essential safety component.
Automotive Customization Trends to Shape Automotive Side Window Sunshades Market Dynamics
The growing popularity of vehicle personalization is pushing demand for customizable sunshade options that align with consumer aesthetics and functional preferences. Modern-day car owners are more involved in modifying their vehicles with accessories that reflect their lifestyle, including premium, retractable, or motorized sunshades. Automotive sunshades are no longer limited to standard designs. Still, it is now available in a wide range of materials, styles, and mechanisms, meeting the needs of both practical users and style-conscious consumers in the aftermarket and OEM segments.
The rising production of electric and luxury vehicles has had a positive effect on the sunshade market. These vehicle categories often emphasize interior comfort, aesthetics, and energy efficiency. Sunshades help reduce reliance on air conditioning, which is beneficial for electric vehicles, where energy conservation is crucial. In luxury vehicles, integrated and motorized sunshades are often part of the standard package. As these vehicle segments grow, the demand for premium sunshade solutions is projected to increase correspondingly.
Passenger Cars Lead in the Global Automotive Side Window Sunshades Market Share
Based on vehicle type, passenger cars represent the leading segment in the automotive sunshade market, driven by their sheer volume and widespread use across both private and commercial purposes. Owners of sedans, hatchbacks, and compact SUVs often seek sunshades to enhance in-cabin comfort during daily commutes and long drives. The demand is further supported by families who prioritize safety and UV protection for children and elderly passengers. OEMs often bundle sunshades as a standard or optional feature in passenger vehicles to enhance customer appeal, particularly in premium trims.
The aftermarket segment caters to this category, offering a broad range of manual, pop-up, and retractable sunshade options that suit different car models. Urban car owners invest in sunshades to mitigate the effects of parking under direct sunlight. Passenger cars dominate not only in terms of sales but also in product innovation adoption and brand-specific accessory offerings.
Asia-Pacific Dominates the Global Automotive Side Window Sunshades Market
The Asia-Pacific leads the global sunshade market, driven by high vehicle production, rising disposable incomes, and increasing awareness of the need for interior heat protection in hot and humid climates. Countries such as China, India, and Japan are experiencing increased demand for comfort-enhancing vehicle accessories, including sunshades, especially in densely populated urban areas where traffic congestion leads to prolonged in-car exposure. Rapid urbanization and the growth of middle-class vehicle ownership are also fueling aftermarket accessory sales. Governments in the region also have varying policies regarding sunshades, which impact the overall market growth.
For instance, in India, the use of sunshades on car windows is permitted if they don't hinder visibility. The law, primarily governed by the Motor Vehicles Act, mandates a minimum 70% visible light transmission (VLT) for front and rear windshields, and 50% VLT for side windows. Sunshades that meet these requirements are allowed, while those that obstruct visibility are not.
Regional automakers are integrating sunshades as standard or optional features in many mid-range and premium vehicles, driving OEM demand. The availability of cost-effective manufacturing facilities in the region further supports the competitive pricing of both manual and motorized sunshade products. Asia Pacific's strong automotive supply chain, combined with consumer preference for privacy and sun protection, makes it the most influential region in shaping the market's future trends and innovation adoption.
Impact of the U.S. Tariffs on the Automotive Side Window Sunshades Market
U.S. tariffs on imported automotive components and accessories have impacted the supply chain and pricing dynamics of side window sunshades. Manufacturers who rely on imports from low-cost regions have experienced increased production costs, prompting them to either raise product prices or explore alternative sourcing. This has led to a shift in procurement strategies, with some companies increasing domestic production or forming regional partnerships to meet their needs. While these tariffs create short-term challenges, they are also driving innovation and local manufacturing, which may potentially boost the market's long-term resilience and create competitive regional advantages.
Key Players Landscape and Outlook
Leading players in the automotive sunshade market are focusing on product differentiation and technological innovation to gain a competitive edge. They are investing in advanced materials that offer improved UV protection, enhanced heat insulation, and increased durability, while maintaining a lightweight and visually appealing profile. Collaborations with automakers for factory-fitted, retractable sunshades are also becoming more common, helping streamline the user experience.
Key players are targeting both the OEM and aftermarket channels, expanding their global distribution networks to cater to diverse consumer demands. Sustainability is another key focus, with companies exploring eco-friendly fabrics and recyclable components. Digital marketing campaigns and e-commerce integration are being leveraged to build brand loyalty, particularly in markets with growing DIY automotive accessory cultures.
For instance, in July 2023, Toyoda Gosei Co., Ltd. acquired a 14.48% stake in Ashimori Industry Co., Ltd. from The Japan Wool Textile Co., Ltd., with the transaction slated for completion between late October and late November 2023. The companies also announced a capital and business alliance focused on the safety system business.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.