세계 동물용 초음파 시장 규모는 2025-2032년 예측 기간 동안 6.92%의 CAGR로 2024년 4억 6,682만 달러에서 2032년 7억 9,730만 달러로 성장할 것으로 예상됩니다. 동물용 초음파 시장은 반려동물 사육 증가, 이미징 기술 향상, 동물 건강에 대한 지출 증가, 가축 관리에 대한 수요 증가로 인해 빠르게 성장하고 있습니다. 미국수의사회(AVMA)가 2024년 10월에 실시한 조사에 따르면, 미국에서 개를 키우는 가구 수는 1996년 3,130만 마리에서 2024년 5,980만 마리로, 고양이를 키우는 가구 수는 같은 기간 2,700만 마리에서 4,210만 마리로 증가했습니다.
세계 동물용 초음파 시장은 반려동물 사육률 증가, 동물 의료비 지출 증가, 반려동물 및 가축의 고급 진단에 대한 수요 증가로 인해 강화되고 있습니다. 인공지능 이미지 분석, 경량 핸드헬드 무선 기기, 원격 초음파 진단 기능 등의 기술로 인해 초음파 진단은 전문 클리닉에서 일반 진료소 및 현장까지 확대되고 있습니다. 시장은 규제 표준화와 교육 프로그램 개선, 다양한 가격대 및 멀티모달 시스템을 기반으로 다양한 가격대 및 멀티모달 시스템으로 발전하고 있으며, 이는 수의학 초음파 검사를 현대 동물 건강 관리에 필수적인 도구로 만들고 있습니다. 또한, 업계 선도 기업들은 AI를 동물용 솔루션에 통합하고 신제품 출시에 투자하는 데 주력하고 있습니다. 예를 들어, 2025년 4월 Royal Philips N.V.는 진단 오류를 줄이고, 워크플로우를 간소화하며, 환자 치료를 강화하기 위해 EPIQ Elite 초음파 시스템용 AI를 탑재한 Elevate Platform을 발표했습니다.
세계의 동물용 초음파 시장에 대해 조사했으며, 시장 개요와 함께 솔루션별, 동물 종류별, 유형별, 용도별, 최종사용자별, 지역별 동향, 시장 진출 기업 프로파일 등의 정보를 전해드립니다.
Global veterinary ultrasound market is projected to witness a CAGR of 6.92% during the forecast period 2025-2032, growing from USD 466.82 million in 2024 to USD 797.30 million in 2032. The veterinary ultrasound market experiences rapid growth due to the increase in pet ownership, improvements in imaging technology, higher spending on animal health and a growing need for care for livestock. As per the survey conducted by the American Veterinary Medical Association (AVMA) in October 2024, the number of dogs owing households increased from 31.3 million in 1996 to 59.8 million in 2024 and number of cats owning households, increased from 27 million to 42.1 million over the same period in the United States.
The global veterinary ultrasound market is enhanced by increasing rates of pet ownership, increasing animal healthcare expenditure, and greater need for advanced diagnostics in companion animals and livestock. Technologies like AI analysis of images, lightweight handheld wireless devices, and tele-ultrasound capabilities are making ultrasound diagnostics available from specialty clinics to general practices and field sites. The market is progressing toward diversified price segments and multi-modal systems based on regulatory standardization and improved training programs, making veterinary ultrasound a progressively indispensable tool for contemporary animal healthcare. Additionally, leading players in the industry are focusing on integrating AI with their veterinary solutions and investing in new product launches. For instance, in April 2025, Royal Philips N.V. unveiled its AI-powered Elevate Platform for the EPIQ Elite ultrasound system to reduce diagnostic errors, streamline workflow, and enhance patient care.
Increasing Number of Veterinary Practitioners and Clinics Drive Market Growth
The demand for advanced imaging tools, including ultrasound systems, is being driven by the growth of veterinary professionals and veterinary clinics at a global scale. As pet ownership increases, and animal healthcare becomes increasingly complex, the number of veterinary clinics is rising, and they often require accurate, high-quality imaging tools and ultra-sound systems. Veterinary schools and specialty training programs are also growing, producing larger numbers of veterinarians trained in ultrasound imaging. Corporate acquisition of independent clinics limits decision rights for independent clinics and therefore have more standardized equipment needs within corporate networks, which also produces purchasing power. There is more demand for low-end ultrasound units for general practitioners, which allow small independent or corporate clinics an opportunity to offer advanced imaging and diagnostics that were traditionally delegated to specialty clinics.
Additionally, leading veterinary clinics and hospitals across the globe are focusing on procuring advanced imaging technologies to enhance the quality of care provided to the patient population. For instance, in April 2025, Virginia Polytechnic Institute and State University's Veterinary Teaching Hospital acquired a portable ultrasound device that will enhance diagnosis and improve teaching experience for veterinary students and veterinarians. Such efforts are expected to bolster the requirement for non-invasive imaging solutions and provide lucrative growth opportunities for the market.
Technology Advancements Support Veterinary Ultrasound Market Expansion
Continuous innovation by leading companies supports market growth through AI-based automation, portable wireless/Wi-Fi devices, and high-definition imaging devices. With the introduction of AI, real-time measurements of organ size and the detection of pathologies is becoming much more accurate, and operator dependence is moderated through automation. Additionally, lighter and thinner probes that could be used with your tablet and cloud-based services allow you to conduct an exam wherever you are, whether it be on the farm, in a field, or in an emergency; you can also share real-time imaging data directly with specialists and vice versa for consultations. New imaging advances such as 4D ultrasound and contrast-enhanced ultrasound offer effective visualization of complex conditions that were previously only seen in advanced fields such as cardiology and oncology. Advanced imaging techniques such as elastography provide precision tissue and blood flow characterization which are effective for the detection of fibrosis and tumors, among other cardiovascular abnormalities.
Leading companies in the industry are focusing on launching new products with advanced features. For instance, in May 2025, Esaote Group introduced the MyLab Heron ultrasound system at SCIVAC Rimini 2025. The state-of-the-art portable imaging solution makes the diagnostic process more simple and reliable as it is integrated with AI. This system is built to be responsive to the changing demands of veterinary diagnostics.
Cardiology Holds Largest Market Share for Veterinary Ultrasound
The veterinary ultrasound segment by application is primarily dominated by cardiovascular disease for five reasons: Firstly, cardiac diseases such as mitral valve disease and cardiomyopathies in pets (especially in the older dog and cat population) are the most common and deadly diseases. Thus, they create consistent demand for diagnostic imaging. Secondly, cardiac ultrasound requires specific, sophisticated equipment that can include Doppler capabilities, highly specialized measurement software, and ECG integration, etc. Therefore, cardiac ultrasound systems are more costly and productive than general ultrasound units. Thirdly, the growth of veterinary cardiology specialist training programs and the increased awareness of heart disease in our pet population has led to a much better acceptance of echocardiography as both a practice and a specialty. Fourthly, cardiovascular disease is managed on an ongoing or continuous basis, requiring consistent patient re-evaluations, which generates significant follow-up scan revenues. Finally, the continued advances in technology related to AI-assisted analysis or portable cardiac ultrasound systems have increased the number of options available to veterinarians and pet owners.
Additionally, to manage the explosive growth in the number of cardiac and vascular diseases, companies are focusing on launching new products and technologies. For instance, in August 2023, GE Healthcare Technologies, Inc. introduced Vscan Air SL, a handheld wireless ultrasound imaging system designed to assist clinicians in accelerating the pace of diagnosis and treatment of cardiac and vascular conditions.
North America Dominates the Market
North America accounts for the largest share of the veterinary ultrasound market, owing to the region's established pet care culture and advanced veterinary infrastructure, and the presence of geopolitically important manufacturers. Facilities provided in North America allow veterinary hospitals and clinics to quickly access the newest imaging modalities and advanced new technologies such as AI-based portable ultrasound. Additionally, the popularity of ultrasound has increased, with continued use in companion animal practices and use within the practice of large animal medicine, particularly with livestock and equine. The regulatory climate also favors the use of ultrasound in clinical practice, and with pet health insurance becoming more regularly available to pet owners, it has made advanced clinical diagnostics with imaging technologies more accessible.
Additionally, to improve the quality of care provided to the animal population in the region, different organizations offer training and workshops so that veterinary professionals are able to navigate advanced diagnostic and imaging solutions with ease. For instance, in May 2025, the North America Veterinary Community (NAVC) offered hands-on workshops on various domains, including orthopedic surgery techniques and ultrasounds.
Impact of U.S. Tariffs on Veterinary Ultrasound Market
Price and Cost Effects: Higher prices on imported ultrasound machines, especially on machines coming from China. Increasing costs for veterinary clinics, especially for small, rural practices.
Shift in Market Demand: Expansion of refurbished or second-hand ultrasound equipment as a cost-cutting measure. Large veterinary hospitals may continue purchasing high-end machine despite price increases.
Supply Chain and Production Shift: Domestic manufacturers may gain market share if production volume increases. Companies may shift supply chains to non-tariffed countries (Mexico, Vietnam).
Trade and Competition Effects: Retaliatory tariffs from China restricting export opportunities for medical equipment from United States. European and non-tariffed companies may benefit from reduced competition from Chinese imports.
Long-Term Effects: Consolidation of markets as smaller clinics adapt to costs increases. If research and development budgets decrease due to tariff pressure, innovation could stagnate.
Key Players Landscape and Outlook
The competitive landscape for the veterinary ultrasound market is based upon the players leveraging existing resources including technological leadership, operational scale, and strategically placed competitive parity. Veterinary ultrasound market leaders have made investments into AI-enhanced imaging solutions, portable systems, and specialized solutions focusing on different segments. In addition, global service networks reinforce their market brand loyalty, complemented by practices establishing collaborations with veterinary institutions as well as a high barrier to exit through switching costs, or contracts. Leading market players are focusing on acquiring growing start-ups, working on innovative technologies. Down the road, there could be increased competition as market players look at opportunities in telemedicine and focusing on launching products that enhance user convenience.
For instance, in December 2024, Siemens Healthineers AG launched a major hardware and software update to the ACUSON Sequoia 3.5 ultrasound system to automatically label and measure organs. The artificial intelligence abdomen capability may be particularly advantageous in veterinary applications where rapid and accurate abdominal assessments are critical for evaluating the condition of animals.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.