세계 자동차 NVH 소재 시장 규모는 2024년 114억 5,000만 달러에서 2032년 172억 8,000만 달러에 달할 것으로 예상되며, 2025-2032년의 예측 기간 동안 연평균 5.28% 성장할 것으로 예상됩니다. 시장은 고객이 조용하고 부드러운 드라이브를 원하기 때문에 안정적인 성장을 보이고 있습니다. 제조업체의 기술 도입에 대한 투자 증가, 저연비 및 경량 자동차에 대한 요구 증가, 자동차의 전반적인 운전 편의성 향상에 대한 요구 증가는 예측 기간 동안 세계 자동차 NVH 재료 시장의 주요 시장 성장 촉진요인 중 일부입니다.
OEM은 특히 정숙성이 차별화의 중요한 공간인 전기차와 고급차에서 차내 음향 특성과 승차감 향상을 요구하고 있습니다. 또한, 소음 공해 및 차량 개선에 대한 엄격한 규제 또한 최첨단 NVH 소재의 채택을 촉진하고 있습니다.
폼, 고무, 복합재 등 가볍고 효율적인 흡음재의 기술 발전은 소음 감소와 연비 효율을 동시에 추구하는 제조업체에 의해 점점 더 널리 활용되고 있습니다. 전기자동차(EV)는 엔진 소음을 줄이는 동시에 다른 소음을 강조하고 특수한 NVH 솔루션을 요구하기 때문에 향후 새로운 과제가 될 것입니다. 차량 개인화 및 소음 제어 강화를 위한 애프터마켓 증가도 시장 성장을 가속하는 요인으로 작용하고 있습니다.
아시아태평양은 자동차 생산 호조와 고급 기능에 대한 소비자 수요 증가로 인해 계속해서 주요 지역이 되고 있습니다. 반면, 북미와 유럽은 고급 차량과 엄격한 소음 규제에 초점을 맞추고 있으며, 그 결과 고성능 NVH 소재에 대한 수요가 증가하고 있습니다. 전반적으로 자동차 NVH 소재 시장은 새로운 기술, 규제, 고객 니즈의 변화에 따라 진화하고 있으며, 곧 지속적인 성장 기회를 확보할 수 있을 것으로 보입니다.
예를 들어, 2024년 9월, 3M Company의 Friction Shims는 가혹한 자동차 용도에 장착되어 더 높은 성능과 신뢰성을 보장하는 일련의 압착 기구로, 볼트 조인트의 미세한 움직임을 감쇠시켜 NVH를 제어하고 승객의 편안함과 조인트의 수명을 향상시킵니다. 및 조인트의 수명을 향상시킵니다.
세계의 자동차용 NVH 소재 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 개요 등의 정보를 전해드립니다.
Global automotive NVH material market is projected to witness a CAGR of 5.28% during the forecast period 2025-2032, growing from USD 11.45 billion in 2024 to USD 17.28 billion in 2032F. The automotive NVH (Noise, Vibration, and Harshness) materials market is witnessing steady growth as clients require quiet and smooth drives. Rising investment by manufacturers in the introduction of technology, growing requirement for fuel-efficient and lightweight vehicles and surging need to enhance overall drivability of vehicles are some of the key market drivers that propel the global automotive NVH material market growth in the forecast period.
OEMs need improved cabin acoustics and ride comfort, especially for electric and luxury vehicles, where silence is a prime space of differentiation. Strict regulatory regimes for noise pollution and vehicle refinement also propel the adoption of cutting-edge NVH materials.
Technological progress in lightweight and efficient sound-absorbing materials like foams, rubbers, and composites is being used ever more extensively by manufacturers as they try to reconcile noise reduction with fuel efficiency. Electric vehicles (EVs) pose new challenges in the future as EVs reduce engine noise but highlight other noises, demanding specialty NVH solutions. Increased aftermarket for vehicle personalization and noise control enhancements also drives market growth.
Asia-Pacific continues to be the leading region owing to strong automotive production and growing consumer demand for high-end features. Conversely, North America and Europe are concentrating on high-end cars and tight noise regulations, resulting in demand for high-performance NVH materials. Overall, the automotive NVH material market is evolving with emerging technologies, regulations, and changing customer needs, ensuring opportunities for sustained growth shortly.
For instance, in September 2024, 3M Company's Friction Shims is a range of application devices installed in severe automotive applications to ensure more performance and reliability. 3M Friction Shims control NVH through dampening micromovements in bolted joints, enhancing passenger comfort and joint life.
New Car Launch Boosts the Market
New model introductions heavily drive the automotive NVH materials market by bringing in sophisticated noise-reduction technologies. The increase demand for quiet cars among consumers, and hence manufacturers incorporate high-performance NVH solutions. As consumer focus shifts towards comfort and safety, demand for more NVH-enhanced cars rises. The entrants of luxury car manufacturers also propel the market by implementing advanced NVH materials to satisfy consumers and enhance overall driving experience. The need for comfort and safety drives continuous innovation in NVH technology, propelling the automotive NVH materials market demand in the forecast period.
For instance, in November 2024, the Mahindra XEV 9e was unveiled, a futuristic-looking electric SUV with a big design, triple 12.3-inch screens in roomy interiors, and a mega 16-speaker audio system. It has good low-speed ride quality and superior NVH packaging, which keeps the cabin quiet. Although the size of the vehicle is experienced at higher speeds, semi-active dampers perform extremely well in limiting body roll. With two battery pack options, it offers sufficient range and Auto Park amongst other features.
Technological Developments Drive the Market
Technological innovation is one of the major drivers for the market growth of automotive NVH materials. Material technology development and manufacturing processes have enabled the development of lightweight, sustainable, and smart NVH materials. Some examples of such technologies are active noise cancellation technologies, smart polymers, and piezoelectric materials that are responsive to driving conditions to better control noise and vibration. Employment of advanced manufacturing technologies, including digital prototyping and 3D printing, optimizes NVH material performance at a reduced cost of production. In addition, AI-driven NVH control technologies are surfacing to automatically detect and improve noise and vibration defects, thus improving vehicle comfort.
For instance, in January 2024, AAC Acoustic Technologies (Shenzhen) Co., Ltd marketed its "Super Sensing" offerings at CES 2024, bringing optimal NVH (Noise, Vibration, and Harshness) to creating a high-end in-cabin experience such that the additional sensory inputs are intelligible and comfortable without inducing any unwanted noise or vibration. Second, AAC developed a vibration-free woofer, VFW 160, with a balanced dual-coil principle to enable self-cancellation of vibrations and hence reduce door resonance and sound leakage.
Passengers Dominate the Automotive NVH Materials Market
Passenger cars lead the vehicle NVH materials market because manufacturers integrate these materials intensively to improve comfort and silence. The growing demand for better driving experience and quieter cabins for passenger cars leads to the trend. Sedans and SUVs account for the majority of demand as OEMs prioritize cabin quietness through advanced sound-absorbing foams, barrier composites, and vibration-damping materials. As living standards in developing nations improve, the production of passenger cars surges, further propelling demand for NVH materials. This has been sustained by growing urbanization and the increasing building of motorcar manufacturing plants in the world.
For instance, in June 2024, Vibracoustic SE designed an advanced NVH solution for the Thermal Management Decoupling System for future electric vehicles that maximize the bundling of thermal parts such as HVAC systems. The system reduces space, enhances efficiency, and simplifies assembly through the co-location of thermal systems. The system incorporates lightweight die-cast aluminum brackets with custom rubber bushings to decouple the consolidated systems for enhancing vehicle refinement and NVH management.
Asia-Pacific Dominates the Global Market Growth
Asia-Pacific dominates the market for automotive NVH materials owing to its demand in automotive industry and high vehicle production volume. The swift urbanization process and growing customer demand for safety and comfort push the use of these materials in the region. Major countries such as China, Japan, and India are greater contributors, and the emphasis here is on electric vehicles that demand greater sound insulation. Government incentives for purchasing electric vehicles and creating sophisticated NVH technologies enhance the region's dominance even more. Large automotive manufacturers are incorporating NVH systems to comply with global and regional noise standards, driving the market's growth.
For instance, in November 2024, the Audi Q7 was introduced in India by AUDI AG. The model features advanced suspension, which efficiently removes road bumps, and the engine is muted because of NVH. The 3.0 twin-turbo V6 petrol engine has plenty of power, with a sub-6-second 0-100 km/h time. Interior comfort is high, with roomy seats and a 19-speaker audio system, although ventilated seats are not present.
Future Market Scenario (2025 - 2032F)
Rising EV adoption will drive demand for specialized NVH materials to address high-frequency motor noise and battery vibrations, creating opportunities for lightweight, high-performance acoustic composites.
Stricter environmental norms will push manufacturers toward bio-based, recyclable NVH materials, balancing noise suppression with eco-friendly production to meet automakers' sustainability goals.
Growing consumer preference for luxury and quieter cabins will boost advanced NVH material use, especially in emerging markets where vehicle refinement becomes a key purchase criterion.
Integration of active noise cancellation and smart damping materials will rise, leveraging IoT and AI to dynamically reduce vibrations, setting new benchmarks for in-cabin acoustic comfort.
Key Players Landscape and Outlook
The automotive NVH materials market features established players competing on material innovation and global supply chains. These leaders focus on developing advanced lightweight soundproofing solutions for EVs and premium vehicles. Regional players challenge with cost-effective alternatives, particularly in Asia's price-sensitive markets. Startups are entering the market with eco-friendly, recyclable materials to meet sustainability demands. Competition intensifies through strategic partnerships with automakers, R&D in bio-based materials, and expansion into emerging markets. Key differentiators include acoustic performance, durability, and compliance with stringent noise regulations. The shift toward electric mobility is reshaping rivalry, with companies investing in specialized NVH solutions for battery-related vibrations. Aftermarket demand for noise control upgrades further fuels competition.
For instance, in March 2024, Vibracoustic SE's pioneering three-chamber air springs changed comfort and driving dynamics in the Audi e-tron GT. Vibracoustic engineers created a complex solution made up of four plastic parts, manufactured through a novel Hot Gas Welding process, which plays a crucial role in making complex thermoplastic components possible without affecting the strength or stability of the components. This made it possible for the solution to meet the performance and NVH requirements.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.