일본의 불임·임신 신속 검사 키트 시장 규모는 2025-2032년의 예측 기간 중 6.00%의 CAGR로 확대하며, 2024년 1억 1,623만 달러에서 2032년에는 1억 8,525만 달러로 성장할 것으로 예측됩니다. 이 시장의 성장 배경에는 라이프스타일의 변화에 따라 국내 불임 사례가 증가하고 있으며, 이에 따라 비교적 간편하게 사용할 수 있는 가정용 신속 검사 솔루션에 대한 수요가 증가하고 있는 것으로 분석됩니다. 또한 생식 건강 및 불임에 대한 인식 증가, 기술에 정통한 인구와 첨단인 헬스케어 부문의 존재는 시장에 유리한 성장 기회를 제공합니다. 한편, 다양한 온라인 및 오프라인 소매 채널에서 이러한 키트를 쉽게 구할 수 있다는 점도 사용자의 편의성과 접근성을 높여 시장 확대를 더욱 촉진하고 있습니다.
또한 일하는 여성의 수가 증가함에 따라 출산 지연에 기여하고 있으며, 불임 치료 키트 및 기타 생식력 추적 솔루션에 대한 의존도가 높아지고 있습니다. 일반인들은 이러한 툴이 제공하는 프라이버시 보호와 빠른 결과 확인이 가능하므로 이러한 키트를 선호하고 있습니다. 국제통화기금(IMF)이 2023년 11월에 발표한 통계에 따르면 여성의 경제활동참가율은 2012년 63%에서 2022년 74%까지 상승했습니다.
또한 의료 서비스에 대한 접근성을 개선하고 생식 건강을 증진하기 위한 정부의 구상이 증가하고 있는 것도 일본 시장의 발전에 중요한 역할을 할 것으로 예상됩니다. 유통망을 확대하기 위해 의료 서비스 프로바이더와 제조업체 간의 협력이 증가함에 따라 더 많은 사람들에게 키트가 보급될 수 있도록 노력하고 있습니다. 또한 일본에서는 사용자 친화적이고 효과적인 진단 툴에 대한 선호도가 높아지고 있는 것도 시장 확대에 긍정적인 영향을 미치고 있습니다.
일본의 불임·임신 신속 키트 시장에 대해 조사했으며, 시장의 개요와 제품별, 검사 유형별, 유통 채널별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 제공하고 있습니다.
Japan fertility and pregnancy rapid kits market is projected to witness a CAGR of 6.00% during the forecast period FY2025-FY2032, growing from USD 116.23 million in FY2024 to USD 185.25 million in FY2032. The growth of the market can be attributed to the rising cases of infertility in the country due to evolving lifestyles, resulting in an increased demand for at-home, rapid testing solutions, that are relatively convenient to use. Additionally, the rising awareness about reproductive health and fertility, along with the presence of a tech-savvy population and an advanced healthcare sector, are also providing lucrative growth opportunities for the market. Meanwhile, the easy availability of these kits across different online and offline retail channels also enhances user convenience and accessibility, further propelling the market's expansion.
Moreover, the rising number of working women is also contributing to delayed parenthood and increasing the reliance on fertility kits and other solutions for tracking fertility. The general population prefers such kits due to the privacy offered by these tools and the availability of rapid results. According to statistics released by the International Monetary Fund in November 2023, female participation in the labor force rose from 63% in 2012 to 74% in 2022.
Additionally, increasing government efforts to improve access to healthcare services and promote reproductive health is also expected to play a significant role in Japan's market evolution. Increasing collaborations between healthcare providers and manufacturers to expand their distribution networks is allowing them to ensure that their kits reach a wider population base. Moreover, the growing preference for user-friendly and effective diagnostic tools in the country also positively influences the market's expansion.
Rising Cases of Infertility Boost Market Expansion
Increasing cases of infertility in Japan is one of the major drivers of the country's fertility and pregnancy rapid kits market. As per the estimates of an article published in the Journal of Occupational Health in April 2024, 1 in 4.4 couples in Japan are undergoing infertility testing or treatments. As more and more couples face difficulties in conceiving, they rely on fertility monitoring solutions, including fertility rapid kits, to assess their fertility status. Additionally, the growing preference for self-monitoring and discreet health solutions is also propelling the market's demand. Such kits allow couples to privately monitor their reproductive health and seek medical help in cases of fertility decline.
Supportive Government Initiatives Bolster Market's Demand
The increasing efforts of the government of Japan to boost the country's birthrate are augmenting the market's growth by creating an environment that is supportive of improving reproductive health and encourages the general public to focus on family planning. The government's initiatives to support family planning include provision of subsidies for fertility preservation services, financial incentives, and improvement in work-life balance. In December 2024, the Tokyo government announced the 4-day work week for its employees, starting April 2025, to improve the falling fertility rates in the country. The government has also made provision to allow parents of young children to trade their salary to leave work earlier than usual. By enforcing the four-day work week, the government hopes that couples will have reduced work pressure and will be able to focus on raising children and building families. As more couples focus on starting families, the requirement for private and convenient testing solutions is expected to increase significantly in the country, resulting in the rapid growth and expansion of the market.
Increasing Incidences of Gynecological Disorders Boosts Market Expansion
The rising cases of gynecological disorders are propelling the requirement for reproductive health monitoring tools, including fertility and pregnancy rapid kits. Some of the most prevalent gynecological conditions among women include endometriosis, dysmenorrhea, and vulvovaginal symptoms. According to the estimates of an article published in the Journal of Obstetrics and Gynecology Research in May 2024, approximately 80% of women in Japan in their 20s to 50s experience vulvovaginal symptoms. Such disorders can often result in the development of fertility issues, prompting individuals to rely on different tools and technologies to monitor their fertility status and pregnancy. Thus, providing lucrative growth opportunities to the market due to cultural perceptions, most individuals prefer to use convenient and private testing solutions for managing and monitoring their reproductive health.
Pregnancy Rapid Tests Account for Significant Market Share
The segment's growth can be attributed to the widespread use of pregnancy rapid tests due to the convenience offered by these solutions. These devices are affordable, easy to use, and provide quick results, making them increasingly popular among couples in Japan for confirming pregnancies early. The preference for privacy is further propelling the reliance on at-home testing solutions including pregnancy rapid tests in Japan. Moreover, these kits are easily available across a wide range of distribution channels, including e-commerce platforms, supermarkets, and pharmacies, improving their accessibility and providing lucrative opportunities for the segment's expansion.
Future Market Scenario (FY2025 - FY2032F)
According to the Japan fertility and pregnancy rapid kits market analysis, the market is anticipated to observe significant growth in the coming years due to a strong cultural focus on health and wellness, continuous technological innovations, and rising consumer awareness about the different technologies and services available in the market.
Growing emphasis on family planning and increasing popularity of delayed parenthood in the country are also expected to positively influence the market's expansion as fertility tracking becomes crucial for couples planning pregnancies at later stages of life. Moreover, rising government initiatives to support fertility services to combat the declining birthrate are also expected to positively influence the affordability and availability of fertility and pregnancy rapid kits.
Educational campaigns and public health initiatives that promote reproductive health awareness are also expected to propel the market's demand. Growing discussions about pregnancy, fertility, and infertility in online forums and media in the country are normalizing at home testing and monitoring and reducing the stigma associated with these topics.
Key Players Landscape and Outlook
Novel product launches by the leading pregnancy and fertility kit providers is supporting the market's expansion. In October 2024, First Response (Church & Dwight Co., Inc.) launched the Multi Check Pregnancy Test Kit featuring EasyCup. The kit's innovative design simplifies the process of confirming the pregnancy. The EasyCup integrates a sample collection cup with a test strip and draws inspiration from clinical urine sample collection methods. The kit contains two rapid result pregnancy tests and one EasyCup, providing multiple options for conducting tests and enhancing user convenience.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.