다중 경험 개발 플랫폼 시장은 2025-2032년의 예측 기간 동안 CAGR 22.20%를 기록할 것으로 추정됩니다. 2024년 36억 5,000만 달러에서 2032년에는 181억 5,000만 달러로 성장할 것으로 예상됩니다.
멀티 경험 개발 플랫폼 시장의 성장은 인공지능(AI), 증강현실(AR), 증강현실(XR) 등 신흥기술의 진보에 의해 크게 견인되고 있습니다. 이러한 기술은 여러 채널과 장치에 걸쳐 몰입적이고 상호작용적인 경험을 창출하기 위해 다중 경험 개발 플랫폼에 대한 수요를 촉진합니다.
AR과 XR 기술의 적응 증가는 시장 성장의 가장 중요한 요소입니다. Telefonaktiebolaget LM Ericsson의 보고서에 따르면, AR 대응 스마트폰의 사용은 증가 경향이 있으며, 5G 사용자는 2021년부터 2023년에 걸쳐 스마트폰의 AR 체험에 소비하는 시간이 하루의 50%라는 경이적인 증가를 보였습니다. 게다가 증강현실에서의 이동성에 대한 수요 증가는 이동 중에도 사용을 상정한 세련되고 세련된 AR 디바이스의 개발을 뒷받침하고 있습니다. 게다가 AI와 AR 기술의 통합은 XR이 주류가 되어 더욱 정교한 대화형 경험을 가능하게 합니다. 이러한 추세는 이러한 첨단 경험의 창출을 지원하는 멀티 경험 개발 플랫폼에 대한 수요를 촉진하고 있습니다.
게다가 가정 외부에서 사용할 수 있는 기기에 프리미엄을 지불하는 소비자의 의욕이 보다 휴대용이고 접근하기 쉬운 AR 기기의 개발을 추진하고 있습니다. 이러한 추세는 앞으로도 계속될 것으로 예상되며, 스마트폰과 AR 기기를 결합하여 사용하는 소비자 수는 2029년까지 두배가 될 것으로 전망됩니다. 그 결과 신흥기술의 진전이 여러 채널과 디바이스에 걸쳐 보다 몰입적이고 인터랙티브한 경험의 개발을 가능하게 하는 멀티체험 개발 플랫폼 시장의 성장을 가속하고 있습니다.
예를 들어, 2024년 12월에 발표된 OutSystems- Software em Rede의 2025 애플리케이션 개발 현황 보고서에 따르면 IT 전문가의 88%가 GenAI 기반 앱을 탐색하고 있지만 보안, 거버넌스, 인재 문제로 인해 프로젝트 진행에 어려움을 겪고 있으며 속도와 보안의 균형을 맞추는 혁신적인 접근 방식이 필요하다고 합니다.
모든 부문은 해당 지역 및 국가에서 제공됩니다.
위의 회사는 시장 점유율을 기반으로 주문을 보류하지 않았으며 조사 작업 중에 사용 가능한 정보를 기반으로 변경될 수 있습니다.
Global multi-experience development platforms market is projected to witness a CAGR of 22.20% during the forecast period 2025-2032, growing from USD 3.65 billion in 2024 to USD 18.15 billion in 2032.
The growth of the multi-experience development platform market is significantly driven by the advancements in emerging technologies, including Artificial Intelligence (AI), Augmented Reality (AR), and Extended Reality (XR). These technologies create immersive and interactive experiences that span multiple channels and devices, thus driving the demand for multi-experience development platforms.
The rising AR and XR technology adaptation is the most pivotal driver for market growth. According to the report by Telefonaktiebolaget LM Ericsson, the use of AR-enabled smartphones is on the rise, with 5G users increasing their daily time spent on smartphone AR experiences by an impressive 50% from 2021 to 2023. Additionally, the growing demand for mobility in augmented reality has driven the development of sleek and stylish AR devices designed for on-the-go use. Further, integrating AI and AR technologies is set to bring XR into the mainstream, enabling more sophisticated and interactive experiences. This trend is driving demand for multi-experience development platforms that can support the creation of these advanced experiences.
Furthermore, consumers' willingness to pay a premium for devices that can be used outside the home drives the development of more portable and accessible AR devices. This trend is anticipated to continue, with the number of consumers using a combination of smartphones and AR devices expected to double by 2029. As a result, the growing advancements in emerging technologies are promoting the growth of the multi-experience development platform market, which enables the development of more immersive and interactive experiences that span multiple channels and devices.
For example, in December 2024, OutSystems- Software em Rede, S.A.' 2025 State of Application Development report revealed that 88% of IT professionals are exploring GenAI-powered apps but face security, governance, and talent challenges are hindering project progress and requiring innovative approaches to balance speed and security.
Adoption of Low-Code Development Contributes to Market Growth
The multi-experience development platform market is experiencing rapid growth, driven by the increasing adoption of low-code development. Low-code development platforms are revolutionary tools that enable developers to design applications with minimal hand-coding, allowing businesses to build applications faster, enhancing their competitive edge, and further continuing the process of integrating digital technologies to transform their business. These applications can encompass a variety of formats, including SaaS products, mobile apps, and websites, and are built using third-party toolkits. The toolkits tend to lead with graphical drag-and-drop user interfaces in the visual development of the application. The impact on the market is significant, as the demand for digital transformation, faster application development, and the growing adoption of low-code development platforms continue to drive the market growth.
For example, in August 2024, Appian Corporation Inc.'s low-code platform release introduced AI-driven innovations, enhancing data and process automation, with expanded compliance and Health Information Trust Alliance (HITRUST) certification, to build faster, more secure, and scalable enterprise applications.
Custom Mobile App Development Fuel the Multi-Experience Development Platforms Market Growth
The multi-experience development platform market is growing rapidly due to the elevating demand for custom mobile app developments. Custom mobile application development refers to the process of developing mobile applications that are specific to meet the requirements and goals of a business or organization. This approach enables them to deliver unique user experiences, enhance customer engagement, and boost overall business activities.
Moreover, the demand for custom mobile app development is witnessing rapid growth due to the requirements of companies to differentiate themselves from the competition. Businesses seek smooth user experiences that are customized for various devices and platforms. As a result, many organizations are turning to multi-experience development platforms, which provide a comprehensive set of tools for developing bespoke mobile applications. The multi-experience development platform market is expected to grow as the demand for custom mobile app development increases.
For example, in May 2024, Progress Software Corporation released Telerik and Kendo UI updates, bringing AI prompts, design-to-code automation, and accessibility features to custom mobile app development, empowering developers to easily create innovative and inclusive digital experiences.
Government Initiatives Promote Revenue Growth in the Market
Government initiatives contribute to the multi-experience development platform market by creating strong revenue streams through public services' digital transformation. This shift generates demand for a multi-experience development platform, as they simplify application development and management across multiple devices and interfaces. For instance, the Digital Europe Programme focuses on developing interoperable, multi-device solutions to improve public service delivery across Europe. This initiative is expected to support the adoption of multi-experience development platforms, as funds have been designated for modernizing services that will be in great demand from public agencies and solution providers.
Similarly in India, the Digital India program aims to integrate mobile apps, AI chatbots, and web portals for citizen-centric services, necessitating flexible and scalable platforms that further increase their adoption rate. Such government initiatives will expand the market scope of multi-experience development platform providers by increasing the usage of advanced technologies for efficient service delivery. Therefore, public sector investment directly contributes to the growth and revenue generation of the multi-experience development platform market.
For example, in July 2024, the Biden-Harris Administration's USD 1 billion Digital Inclusion Grant Program, part of the Digital Equity Act, supports multi-experience development platforms by funding initiatives to expand digital access, driving demand for multi-channel solutions that enhance connectivity and inclusivity nationwide.
IT and Telecommunication Leads the Multi-Experience Development Platforms Market
The IT and Telecommunication industry spearheads the adoption of multi-experience development platforms. This industry is leveraging these platforms to create innovative applications that deliver seamless and personalized user experiences across multiple devices and platforms. The demand for multi-experience development platforms in this industry is primarily driven by the need to improve customer engagement, increase revenue, and improve competitiveness.
Companies in the IT and telecommunications sector are developing custom mobile applications, web applications, and conversational interfaces leveraging multi-experience development platforms. These platforms enable them to quickly and efficiently build applications that meet the specific needs of their customers. Key players in the industry are investing heavily in multi-experience development platforms to stay ahead of the competition. Therefore, the IT and telecommunication industry is expected to continue adopting multi-experience development platforms with constant innovations for customer satisfaction.
North America's Dominance in Multi-Experience Development Platforms Market
North America holds the leadership position in the multi-experience development platforms market, supported by a well-established technological infrastructure and significant adoption of digital technologies. The sophisticated structure and high consumer purchasing power drive the demand for these platforms. The increasing prevalence of smart and connected devices in North America is fueling market growth, as companies seek to develop applications that can effectively communicate with these devices, thereby increasing the demand for multi-experience development platforms.
The market growth in North America will be significantly influenced by the increasing demand for digital transformation, the need for improved customer experience, and the surging adoption of emerging technologies. North America's dominance in the multi-experience development platforms market is expected to continue in the coming years due to its comprehensive and powerful technological ecosystem and innovative culture.
For instance, in December 2024, Appian Corporation Inc. released its latest platform update, introducing Appian Autoscale, which enables organizations to scale high-volume workflows and increase efficiency with enhanced AI insights and improved operational performance.
Future Market Scenario (2025 - 2032F)
Organizations will prioritize digital transformation, driving increased demand for multi-experience development platforms to create seamless user experiences.
New business models and revenue streams will emerge, leveraging multi-experience development platforms to create innovative services and products.
Companies will prioritize customer experience, leading to a surge in demand for multi-experience development platforms that can deliver personalized and engaging experiences.
Security concerns will become a top priority, driving the adoption of multi-experience development platforms that ensure secure and reliable experiences.
Key Players Landscape and Outlook
The multi-experience development platform market is highly diversified, with multiple types of players. The market includes established technology providers that offer multi-experience development platforms as part of their broader product portfolios. Additionally, specialized platform providers offer various tools and services for developing seamless user experiences. Cloud-native players are another key segment offering multi-experience development platforms as part of their cloud services and stretching their expertise in scalability and flexibility. Innovative startups are also emerging with new and innovative solutions that challenge traditional approaches of multi-experience development. Furthermore, system integrators play a crucial role in this market by providing multi-experience development platforms as part of their comprehensive system integration services and assisting organizations in implementing and integrating these platforms into their existing IT infrastructure.
In April 2024, Appian Corporation Inc. partnered with Amazon Web Services, Inc. to deliver private AI for end-to-end process automation, leveraging Amazon Bedrock and SageMaker. Appian's low-code AI process platform enables customers to easily incorporate AI into business processes, enhancing security and data control.
In June 2024, Mendix Technology B.V. partnered with Snowflake Inc. to unlock data value through low-code app development, enabling enterprises to drive digital transformation with AI, offering seamless integration, improved data exchange, and efficient software development for joint customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.