세계 과일 와인 시장 규모는 2023년에 18억 3,800만 달러로 평가되었고, 2031년에 35억 671만 달러에 이를 것으로 예측되며, 2024년-2031년의 예측 기간에 복합 연간 성장률(CAGR)로 8.41%의 성장이 예상됩니다. 와인은 그 풍미와 영양가가 높기 때문에 가장 인기있는 알코올 음료 중 하나입니다. International Organization of Vine and Wine은 2022년 세계에서 2억 3,200만 헥토리터의 와인이 소비되었습니다고 추정합니다. 포도 외에도 생산자는 사과, 파인애플, 망고 등 다양한 과일에서 와인을 만들고 소비자에게보다 건강하고 자연적인 알코올 음료를 제공합니다.
과일 와인의 즐거운 맛과 향기가 더 많은 고객을 유치하고 동시에 시장 수요를 촉진하고 있습니다. 시장 수요는 소비자 선호가 높은 알코올 음료에서 알코올 빈도가 낮고 건강한 과일 와인으로 전환됨에 따라 촉진되고 있습니다. 과일 와인은 와인 본래의 특성 외에도 다양한 과일의 즐거운 맛과 건강상의 이점을 갖추고 있습니다. 세계 과일 와인 시장을 지원하는 보완적인 측면은 다양한 맛을 얻는 것입니다.
과일 와인 제조업체는 모든 식품 및 음료 카테고리에서 유기농 제품의 동향이 높아짐에 따라 유기농 제품에 대한 고객 수요 증가를 충족시키기 위해 유기농 과일 와인을 시장에 투입하는 데 주력하고 있습니다. 예를 들어 2024년 2월, Ackley Brands는 높은 인기를 자랑하는 캘리포니아 Paso Robles AVA의 유기 포도밭에서 태어난 새로운 와인 제품군 First Sight를 출시했습니다. 2022년산 Cabernet Sauvignon과 2023년산 Sauvignon Blanc은 유기 재배에 대한 SIP(Sustainability in Practice) 및 CCOF의 인증을 취득했습니다.
다양한 맛이 소비자를 끌어들이는
시장 확대의 주요 요인은 과일 와인의 광범위한 맛의 가용성입니다. 제품 범위는 소비자에게 광범위한 풍미 옵션을 제공합니다. 예를 들어 2024년 1월, Grandes Vinos Y Vinedos, SA가 소유한 와인 브랜드 Monasterio de las Vinas는 3가지의 새로운 알코올이 없는 젊은 와인, 가르나차의 로제와인과 레드와인, 마카베오의 화이트 와인을 발표했습니다. 화이트 와인은 플로랄 아로마를 소비자에게 제공하고, 로제 와인과 레드 와인은 가르나차 종의 특징인 레드 과일과 비슷한 맛을 제공합니다.
마찬가지로 Oliver Winery는 2024년 3월 Dreamberry와 Cosmoberry를 출시했습니다. 이것은 실제 과즙과 다른 천연 베리의 특징을 거듭한 생생한 베리의 향기의 프리미엄 단맛 와인을 소개하는 창조적인 와인 컬렉션입니다. 이 베리 풍미의 와인은 알코올 도수 11%로 올리버의 전통적인 단맛 레드 와인을 모델로 하고 있으며, 천연 맛을 손상시키지 않도록 주의 깊게 만들어져 있습니다.
전통적인 와인의 인기가 시장 성장을 방해
포도가 아닌 사과와 딸기와 같은 과일을 원료로 하는 과일 와인 시장은 여전히 개발 도상이지만, 전통적인 포도 와인 시장은 상당히 강력하게 확립되어 있으며, 현재 과일 와인 시장의 주요 경쟁 중 하나 하나입니다. International Organization of Vine and Wine은 2022년 세계에서 80.1톤의 생포도를 생산하고 평균 수확량은 1헥타르당 11톤이 될 것으로 추정하고 있습니다. 시장 확대는 전통적인 와인을 선호하는 고객의 강한 선호에 의해 억제될 수 있습니다.
와인 생산자에게는 과일 풍미와 와인의 특징과의 복잡한 균형을 유지하는 것이 와인 생산 중 중요한 문제가 될 수 있습니다. 또한 과일 와인 생산자는 산 안정성을 유지하고 당분을 조정하는 등 기술적으로 어려운 문제에 직면 할 수 있습니다.
이 보고서는 세계 과일 와인 시장에 대한 조사 분석을 통해 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
Global fruit wine market was valued at USD 1838 million in 2023, expected to reach USD 3506.71 million in 2031, with a CAGR of 8.41% for the forecast period between 2024 and 2031. The flavor and nutritional qualities of wine makes it one of the most popular alcoholic drinks. The International Organization of Vine and Wine estimated that 232 million hectoliters of wine was consumed globally in 2022. In addition to grapes, producers are creating wines from a variety of fruits, including apples, pineapples, and mangoes, to offer consumer alcoholic beverages that are healthier and more natural.
The fruit wine's pleasant flavor and scent are drawing more customers, simultaneously driving the market demand. The market demand is being driven by a movement in consumer tastes away from high-alcohol beverages and towards fruity wines that are lower in alcohol content and are healthier. Fruit wines have the inherent qualities of wine plus the delightful flavors and health advantages of different fruits. The complementing aspect supporting the worldwide fruit wine market is the availability of diverse tastes.
Fruit wine producers are concentrating on releasing organic fruit wines into the market to satisfy the growing customer demand for organic products, given the growing trend of organic products in every food and beverage category. For instance, in February 2024, Ackley Brands launched First Sight, a new wine line, which is derived from organic vineyards in the highly sought-after Paso Robles AVA in California. The 2022 Cabernet Sauvignon and the 2023 Sauvignon Blanc have earned Sustainability in Practice (SIP) and CCOF certifications for organic farming.
Wide Range of Flavors Attract Consumers
The primary driver of the market expansion is the availability of a great range of flavors in fruit wines. The product ranges offer a wide selection of flavor options for consumers. For instance, in January 2024, Monasterio de las Vinas, a wine brand owned by Grandes Vinos Y Vinedos, S.A., introduced three new alcohol-free young wines, a rose and red wine from Garnacha and a white wine from Macabeo. While the white wine offers floral aromas to the consumers, the rose and red wines offer a taste similar to red fruits, defining feature of the Garnacha variety.
Similarly, in March 2024, Oliver Winery released Dreamberry and Cosmoberry, a creative wine collection showcasing premium sweet wine with vibrant berry notes, layered with actual fruit juice and other natural berry characteristics. These berry-infused wines, which have 11% ABV, are modeled after Oliver's classic Sweet Red wine, which is carefully crafted to preserve the integrity of natural tastes.
Popularity of Traditional Wines Hinder the Market Growth
The market for fruit wines which are made from fruits, such as apples and strawberries rather than grapes, is still in its infancy, but the market for traditional grape wines is quite strong and established and is currently one of the main competitors for the fruit wine market. The International Organization of Vine and Wine estimates that in 2022, 80.1 MT of fresh grapes were produced worldwide, with an average yield of 11 t/ha. The market's expansion may be restrained by customers' strong preference for conventional wine.
For the winemakers, maintaining the intricate balance between fruit flavor and wine characteristics can be a bigger problem during the wine's production. In addition, fruit wine producers may face more difficult issues with technical difficulties including preserving acid stability and adjusting sugar amounts.
Fruit Wine with Alcohol Content Below 10% Gain Momentum
Fruit wine with alcohol content below 10% is experiencing a surge in popularity, aligning with the growing trend towards healthier and more mindful drinking habits. Consumers are increasingly drawn to these low-alcohol options as they offer delightful flavors of various fruits without the high alcohol content traditionally associated with wine.
Health-conscious individuals, in particular, are gravitating towards low-alcohol fruit wines, which are often perceived as a healthier alternative due to their lower calorie content and potential antioxidant benefits from the fruit ingredients. Additionally, these wines are ideal for casual drinking occasions, where consumers can savor the taste without worrying about overconsumption.
The market is benefiting from innovative production techniques that enhance the quality and taste of low-alcohol fruit wines. Increased availability through diverse retail channels, including online platforms, has further propelled their popularity. As a result, low-alcohol fruit wine is carving out a significant niche, meeting the demands of modern consumers seeking balanced, flavorful, and health-conscious beverage options.
For instance, in February 2024, Echo Falls, owned by Accolade Wines, expanded its Fruit Fusion range by introducing kiwi and watermelon flavored wine, with 9% ABV. The product was aimed at attracting younger people and was made available at Booker Wholesale.
Asia-Pacific Holds the Dominant Share
The market for fruit wines worldwide is dominated by Asia-Pacific due to the region's high level of acceptability for these wines. Customers are gravitating for lower alcohol content, healthier alcoholic beverages as a result of growing health consciousness. The region's growing export and import potential from nations, such as China and India, is favorably influencing the market expansion.
The market is growing due to the growing government measures to enhance the local market. The demand in the area is rising as a result of the construction of new fruit wine processing and incubation facilities. For instance, Meghalaya CM launched the Northeast Fruit Wine Incubation Center in Shillong in September 2023. The launch was aimed at boosting the local wine-making companies and reducing the wastage of fruits.
Moreover, in an effort to increase fruit wine output and quality, the government is taking initiatives in offering appropriate training for better production methods for fruit wine. For instance, in June 2023, the Meghalaya Farmers' (Empowerment) Commission (MFEC), in collaboration with Hill Zill Wines, developed a customized fruit wine making course for the people of Meghalaya and the Northeast. Over 93 winemakers have been trained by the organization so far, generating job opportunities for the people.
Future Market Scenario (2024 - 2031F)
As consumers are becoming more concerned about their health and wellness, the demand for fruit wines is likely to expand with many perceiving it as a healthier alternative to the traditional grape wines.
Adoption of sustainable production methods catering to the requirements of environmentally conscious consumers could fuel the demand for fruit wines.
Improvements in distribution channels, such as e-commerce platforms and other offline modes, will contribute to market growth with greater accessibility and mass reach.
Key Players Landscape and Outlook
Global fruit wine market provides a diverse landscape with a mix of established players and emerging ones. Key clients include well-known fruit winemakers who are large brands with a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday fruit wines to luxury brands. In recent years, boutique fruit wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven fruit wines.
Looking ahead, many factors influence the perceptions of key players in the fruit wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable fruit wines, will be critical to maintain relevance and increase the market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global fruit wine market.
In August 2023, Cherubino Wines acquired Margaret River Winemakers, a wine and spirits brand that intends to combine into its portfolio to create consolidated drinks and agricultural proposition. The property's 2000 tons warehouse, cellar door offering, and distillation capacity, are included in the deal.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work