세계 가향 알코올 음료 시장 규모는 2023년 836억 달러에서 2024-2031년의 예측 기간 동안 7%의 연평균 복합 성장률(CAGR)로 성장하여 2031년에는 1,441억 4,000만 달러 규모에 달할 전망입니다.
세계 가향 알코올 음료 시장은 소비자의 선택이 혁신적이고 다양한 미각 경험으로 이동함에 따라 크게 성장하고 있습니다. 가향 알코올 음료는 알코올에 과일, 향신료, 기타 천연 또는 인공 성분과 같은 향을 첨가한 음료입니다. 향이 첨가된 맥주, 증류주, RTD(Ready-to-Drink) 칵테일 등이 있으며, 기존 알코올 음료를 넘어 다양한 맛의 선택지를 제공함으로써 독특하고 즐거운 음주 경험을 원하는 소비자들에게 어필하고 있습니다. 이국적인 과일이나 식물성 인퓨전 등 저알코올의 새로운 맛에 대한 열망이 높아지면서 시장 확대의 원동력이 되고 있습니다.
건강을 중시하는 소비자층에게 어필하기 위해 업계 주요 업체들은 천연 재료와 지속 가능한 생산 방식을 사용하여 제품을 차별화하고 특별한 제품을 제공하는 데 주력하고 있으며, 전자상거래 및 소비자 직접 판매 채널의 부상으로 시장 접근성과 편의성이 더욱 향상되고 있습니다. 지속적인 제품 혁신과 전략적 마케팅을 통해 가향 알코올 음료 시장은 건전한 성장을 유지하고 다양한 소비자층을 끌어들일 수 있을 것으로 보입니다.
RTD(Ready To Drink) 칵테일의 인기 상승:
RTD 칵테일의 인기 상승은 가향 알코올 음료 시장의 큰 변화를 반영합니다. RTD 칵테일은 바쁜 라이프 스타일과 이동 중에도 간편하게 즐길 수 있는 솔루션으로, 기존 칵테일 준비의 번거로움을 없애고 편리함, 다양성, 프리미엄 경험을 추구하는 소비자들에 의해 주도되고 있습니다.
전자상거래 플랫폼의 확장으로 시장 성장 가속화 :
전자상거래 플랫폼의 확장은 소비자에게 편리하고 쉽게 제품을 검색하고 구매할 수 있는 수단을 제공함으로써 향이 첨가된 알코올 음료 시장의 성장을 크게 가속화하고 있습니다. 온라인 마켓플레이스는 기존 매장에서는 찾아볼 수 없었던 다양한 제품을 제공함으로써 소비자들이 다양한 브랜드와 지역의 새롭고 독특한 맛을 발견할 수 있도록 돕습니다. 이러한 다양성은 소비자의 취향과 기호를 충족시켜 수요를 창출하고 매출을 증가시키고 있습니다.
세계 가향 알코올 음료(Flavored Alcoholic Beverages) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global flavored alcoholic beverages market is projected to witness a CAGR of 7% during the forecast period 2024-2031, growing from USD 83.6 billion in 2023 to USD 144.14 billion in 2031.
The global flavored alcoholic beverages market is experiencing significant growth due to shifting consumer choices towards innovative and varied taste experiences. Flavored alcoholic beverages drinks combine alcohol with added flavors such as fruits, spices, or other natural and artificial ingredients. These beverages include flavored beer, spirits, and ready-to-drink cocktails, offering diverse taste options beyond traditional alcoholic drinks, appealing to consumers seeking unique and enjoyable drinking experiences. The markets expansion is driven by increasing passion for low alcohol and novel flavor profiles, including exotic fruits and botanical infusion.
Key industry players are focusing on product differentiation and premium offerings, using natural ingredients and sustainable production practices to appeal to health-conscious buyers. The rise of e-commerce and direct to consumer sales channel is further enhancing market accessibility and convenience. With continuous product innovation and strategic marketing efforts the flavored alcoholic beverages market is set to maintain a healthy growth and attract a diverse consumer base.
Growing Popularity of Ready-to-Drink Cocktail
The growing popularity of ready-to-drink (RTD) cocktails reflects a significant shift in the market for flavored alcoholic beverages. The trend is driven by consumers increasing demand for convenience, variety, and premium experiences without the hassle of traditional cocktail preparation. RTD cocktails offer a quick and easy solution, catering to busy lifestyles and on-the-go consumptions. Flavored alcoholic beverages have always attracted those looking for diverse and innovative taste experiences. Consumers are increasingly experimenting with different flavors and ingredients, leading to a surge in the demand for flavored alcoholic beverages.
For instance, in December 2023, SunBoy, an alcoholic coconut water producer released its flavorful drink mixed with real fruits flavor such as mango, pineapple, and tangerine. Also, it is the first pack of the brand with no added sugar and 5% alcohol content.
Bartenders, influencers, and social media platforms play pivotal role in promoting new cocktail trends and driving consumer curiosity about the new flavors. The RTD segment taps into this desire by offering a wide array of flavors from classic margaritas and mojitos to contemporary and exotic blends appealing to a broad demographic.
For instance, in May 2023, Monaco Cocktails launched ready-to-drink margaritas expanding the popular tequila-based products with 9% of alcohol content. The launch includes lime and watermelon with classic spicy varieties for each.
In addition, the quality and sophistication of these beverages have improved with many brands focusing on using high quality ingredients elevating the drinking experience. In fast paced lifestyles, consumers who lead hectic lives and want convenience are looking for disturbance-free solutions that allow them to enjoy alcoholic beverages in social gatherings without taking many efforts. RTD cocktails and pre-mixed beverages offer an optimal solution, as they come in convenient packaging and are immediately consumable without the need for any additional preparation or mixing. Overall, RTD cocktails represent dynamic fusion of convenience from variety and premium quality, driving their rising popularity in the flavored alcoholic beverage market.
Expanding E-Commerce Platform Accelerate Market Growth
The expansion of e-commerce platform significantly accelerates market growth for flavored alcoholic beverages by providing a convenient and accessible avenue for consumers to explore and purchase products. Online marketplaces offer a wide variety of products that traditional stores are not able to cater at times, allowing customers to discover new and unique flavors from varied brands and regions. This variety can cater to diverse consumer taste and preferences, driving demand and increasing sales.
In addition, the convenience of online shopping coupled with the ability to read reviews, compare products, and benefits from promotional deals encourages more frequent purchases. The use of data analytics by e-commerce platforms to understand consumer behavior further helps in tailoring offerings and improving customer satisfaction. Overall, the rising expansion of e-commerce platforms is acting as a major driver and contributing to the growth of the flavored alcoholic beverages market.
For instance, online platforms such as Total Wine, Minibar, Fresh Directs, Naked Wines, and others offer a wide variety of flavored alcoholic beverages based on consumers' interests.
Whiskey Holds Largest Market Share
Whiskey holds the largest market share and dominates the flavored alcoholic beverages market in 2023 due to several compelling factors. The global appeal of whiskey is combined with its versatility making it an ideal base for flavor infusion brands, such as Fireball Cinnamon Whiskey and Crown Royal Apple, successfully introduced innovative flavors that cater to diverse consumer preferences. The growing interest in premium and craft flavored beverages strengthen the popularity of flavoured whiskey, as consumers are increasingly willing to explore and invest in high-quality flavored whisky options that offers unique taste and experiences. The market is further propelled by its extensive range from high-end options to affordable whiskeys catering to diverse consumers.
The popularity of whiskey in emerging markets, particularly in Asia and Latin America, boosts its market share as these regions experience economic growth and a rising middle class sector. In addition, the global distribution and marketing efforts by major whiskey producers ensure its availability and recognition worldwide. Collectively, these factors help whiskey maintain the largest market share in the competitive flavored beverages market.
According to the Distilled Spirits Council of the United States (DISCUS), more than 6.1 million liters of Irish Whiskey were sold in 2022.
North America Dominates Flavored Alcoholic Beverages Market
North America's dominance in flavored alcoholic beverages market is driven by factors such as high level of disposable income in the region, allowing consumers to experiment with premium and niche products.
According to World Population Review in 2024, the United States has the highest average disposable income compared to other countries. On an average, this country has USD 54, 854 of gross disposable income.
The cultural trend towards diverse and unique flavor experiences has led to increased demand for innovative beverages, including different flavours and craft cocktails. Furthermore, North America's robust distribution network have accelerated the rapid access and widespread availability of these products.
For instance, in March 2024, Molson Coors Beverage Company launched their new brand 'Happy Thursday' with fruity-flavored product line of beverages such as black cherry, strawberry, pineapple, and passionfruit with 4% of alcohol content.
In addition, the regions dynamic nightlife and social drinking culture particularly in urban centers fostered the popularity of flavored alcoholic beverages. Consumer preferences for low calorie and healthier option have spurred the growth of flavored alcoholic beverages, which are often perceived as lighter alternative to traditional alcoholic drinks. The presence of major industry players, such as Diageo plc and Constellation Brands Inc., and continuous product innovation further strengthens North America's leading position in the global flavored alcoholic beverages market, making it a hub for both production and consumption of flavoured alcoholic beverages.
Future Market Scenario (2024 - 2031F)
Increased consumer demand for unique flavors is anticipated to drive the market growth. Enhancing the market reach and convenience by expanding the sales channels digitally helps in strengthening the market growth
Availability of flavored alcoholic beverages with customized flavors and promoting it with food pairings helps in driving the market growth. For instance, a renowned United States brand, Doritos collaborated with Empirical to Nacho-Cheese Flavored alcoholic beverages with 42% of alcohol content
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of global flavored alcoholic beverages market. The market is dominated by major players such as Diageo plc, Pernod Richard S.A. Anheuser-Busch InBev SA/NV, Bacardi Limited, and others. These companies lead through extensive portfolios, strong brand recognition, product launch, and brand evolution.
For instance, in August 2022, Halewood International launched the new ready-to-drink line up which offers vodka lime and soda, London dry gin and pink gin, lemonade. The launch aims to provide retailers with variety of innovative range of products.
These industry leaders continuously introduce new flavor and product lines to meet evolving consumer tastes and preferences. The market outlook remains positive, with a projected increase in demand driven by rising consumer interest in premium beverage option. Technological advancement in flavor development and production processes are expected to further boost the market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.