세계 오토바이용 커넥티드 헬멧 시장 규모는 2023년 7억 8,329만 달러에서 2031년 14억 4,125만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 연평균 7.92% 성장할 것으로 예상됩니다. 커넥티드 차량 기술은 주요 자동차 장비와 안전 장비에 영향을 미치고 있습니다. 전기 이륜차 붐은 효율적인 성능에 대한 수요 증가와 라이더의 안전에 대한 관심 증가와 함께 시장 성장을 촉진할 것으로 예상됩니다. 또한, 새로운 시대의 커넥티드 헬멧 기술은 효과적인 통신 및 인포테인먼트 등 현대 라이더의 다양한 요구 사항을 충족시키면서 안전성을 제공합니다. 오토바이에 대한 수요 증가와 훈련받지 않은 젊은 라이더의 증가로 인해 전 세계적으로 사고가 증가하고 있습니다. 오토바이용 커넥티드 헬멧 기술에는 음성 제어, 스마트폰 연결, 첨단 내비게이션, 블루투스 연결 등이 포함됩니다. 더 많은 안전 장비와 첨단 기술을 갖춘 새로운 오토바이 모델이 출시됨에 따라 전 세계 오토바이용 커넥티드 헬멧 시장 규모가 확대될 것으로 예상됩니다.
라이더 간의 실시간 통신은 헬멧 간 통신 시스템의 개발로 가능해졌으며, 이는 오토바이용 커넥티드 헬멧 시장의 최신 트렌드 중 하나입니다. 이 기능은 라이더의 통신을 개선하고 전반적인 안전을 향상시키며 특히 그룹 라이딩에 유용합니다.
예를 들어 2023년 11월, 스틸버드는 2024년 블루투스 헬멧을 출시할 계획을 발표했습니다. 이 새로운 스피커는 블루투스 내장형 탄소섬유로 만들어졌으며, 가격은 180-240달러의 고급형 모델입니다.
사고 증가와 AI/AR 통합으로 시장 성장 촉진
음성 제어 및 AI 기술을 커넥티드 헬멧에 통합하는 것도 새로운 트렌드 중 하나이며, 라이더는 핸즈프리로 여러 기능을 조작하고 실시간으로 경고를 받을 수 있습니다. 라이더는 탑승 요건에 맞는 더 많은 기능을 갖춘 더 정교한 헬멧을 원하기 때문에 이러한 기술 개발로 인해 오토바이용 커넥티드 헬멧 시장이 확대되고 있으며, AR의 통합은 내비게이션, 경로 안내, 차선 안내를 통해 라이더를 지원하고, 라이더에게 더 많은 지원을 제공합니다. 라이더에게 더 많은 지원을 제공합니다. 커넥티드 헬멧의 미래는 첨단 내비게이션 출력과 함께 AI와 인포테인먼트가 결합될 것으로 예상됩니다. 또한, 스마트폰 사용으로 인한 운전자의 주의력 저하로 인한 사고 증가가 예측 기간 동안 시장 역학을 형성할 것으로 예상됩니다.
예를 들어, 2023년 4월 Tucker Powersports와 Forcite는 미국 시장에서 스마트 헬멧 MK1S를 출시했으며, 3,500개의 MK1과 MK1S 헬멧이 이미 호주와 유럽에서 사용 중이라고 밝혔습니다. 탄소섬유 케이스, 교통 경고 및 경로 정보를 표시하는 맞춤형 주변 LED 디스플레이, 듀얼 마이크, Harman Kardon 스피커, 내장형 1080p 액션 카메라, 신뢰할 수 있는 소니 IMX 센서를 통한 저조도 기능 등은 이 헬멧에 탑재된 헬멧에 탑재된 기능 중 일부에 불과합니다.
오토바이 판매 증가, IoT, 음성 제어로 시장 확대 촉진
오토바이 라이더의 수가 증가함에 따라 라이더의 안전에 대한 수요가 증가하고 헬멧 착용의 가치에 대한 인식이 높아지면서 헬멧 착용에 대한 인식이 높아지고 있습니다. 또한 네트워크와 IoT의 발전으로 스마트 헬멧을 사용할 수 있게 되었으며, GPS 내비게이션, 음악 제어, 통신 시스템, 긴급 신고 기능 등의 기능을 갖춘 스마트 헬멧은 라이더에게 보다 안전하고 연결된 탑승 경험을 제공합니다. 스마트 헬멧을 사용하는 사용자는 이러한 장치가 제공하는 원활한 연결성과 통신을 통해 주행 중에도 연결 상태를 유지하고 핸즈프리로 중요한 정보에 액세스 할 수 있습니다. 내장된 카메라 시스템을 통해 스마트 헬멧은 주변 영상을 기록하고 수집할 수 있습니다. 이를 통해 사건, 사고 및 기타 중요한 기록을 확인하고 분석할 수 있습니다.
이 보고서는 세계 오토바이용 커넥티드 헬멧 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 전해드립니다.
The global motorcycle connected helmet market is projected to witness a CAGR of 7.92% during the forecast period 2024-2031, growing from USD 783.29 million in 2023 to USD 1441.25 million in 2031. Connected vehicle technology has influenced major automotive equipment and safety gear. The boom of electric two-wheelers, along with the higher demand for efficient performance, and focus on rider safety, is anticipated to fuel market growth. Furthermore, the new age connected helmet technology delivers safety while catering to various demands of modern riders, including effective communication and infotainment. The increasing demand for motorcycles, and rising prevalence of untrained, young riders contribute to the increasing number of accidents across the globe. The motorcycle connected helmet technology involves voice controls, smartphone connectivity, advanced navigation, and Bluetooth connectivity. The launch of new motorcycle models with additional safety gear and advanced technology is anticipated to expand the global motorcycle connected helmet market size.
Real-time communication between riders is made possible by the development of helmet-to-helmet communication systems, which is one of the newest trends in the motorcycle connected helmet market. This function improves rider communication, increases overall safety, and is especially helpful for group rides.
For instance, in November 2023, Steel Bird announced its plan to launch Bluetooth helmets in 2024. The new speakers will have carbon fiber with integrated Bluetooth, as well as have high-end models priced between USD 180 and USD 240.
Integration of AI and AR Along with Increasing Accidents to Thrive Market Growth
The incorporation of voice control and AI technology into linked helmets is another new trend that enables riders to operate several functions hands-free and get warnings and alarms in real-time. The market for motorcycle connected helmets is expanding because of these technological developments, as riders want helmets with more features and greater sophistication for their riding requirements. The integration of augmented reality helps the rider in navigation, routing, and lane guiding, providing additional support to the rider. The future of connected helmets is expected to bring AI and infotainment together with advanced navigation output. Furthermore, the increased number of accidents due to the divided attention of drivers due to smartphone engagement is anticipated to shape the market dynamics during the forecast period.
For instance, in April 2023, Tucker Powersports and Forcite launched the MK1S smart helmet in the US market. 3,500 MK1 and MK1S helmets are already in use in Australia and Europe, the company announced. A carbon fiber casing, a custom peripheral LED display with traffic alerts and route information, dual microphones, Harman Kardon speakers, an integrated 1080p action camera, and low-light capabilities with a reliable Sony IMX sensor are just a few of the features these helmets entail.
Increased Sales of Motorcycles, IoT, and Voice Control to Propel Market Expansion
The growing number of motorcycle riders in the area has raised demand for rider safety precautions and raised awareness of the value of wearing helmets. Additionally, the use of smart helmets has been made possible by developments in networking and IoT (Internet of Things). With features like GPS navigation, music control, communication systems, and emergency call capabilities, these helmets provide riders with a safer and more connected riding experience. Users utilizing smart helmets may stay connected while on the trip and access vital information hands-free because of the smooth connectivity and communication that these devices provide. With integrated camera systems, smart helmets can record and collect video footage of their surroundings. This enables the review and analysis of incidents, accidents, or any other important recordings.
For instance, in April 2024, Ather launched its smart helmet named "Halo" on Ather Community Day. With its auto WearDetect technology, the smart helmet Halo can easily establish a Bluetooth connection with both the electric scooter and the smartphone. The user may control music and calls with the handlebar buttons once the helmet is mounted to the Ather scooter. Additionally, the Halo has Ather ChitChat technology, which makes it simple for the rider and pillion to converse between helmets.
Government Safety Policies and Compliances to Fuel Market Growth
The government plays a crucial role in the market's growth trajectory. Road safety policies, including stringent laws for rider and passenger helmets, are increasing the demand for advanced helmets. Governments across the globe also provide incentives and tax cuts for automotive companies that promote innovation and the use of latest technologies. The production-linked schemes, along with the rising demand for electric two-wheelers, are anticipated to fuel market growth. The higher fine imposed on road safety law violations is also propelling the market growth. While adding technological advancements to the helmet, companies also work on the aerodynamics of the helmet. The constantly transforming helmet laws fuel the adoption of new helmets and hence garner market growth.
For instance, in January 2024, Spain's Ministry of the Interior showcased two new proposals that mandate full-face helmets and gloves and motorcycle courses. According to the proposal, open-face helmets will be outlawed in Spain. In 2023, there were 286 motorcycle-related deaths, which prompted the decision.
Technological Advancements and Higher Adoption to Fuel Segmental Growth
Based on the end-user segment, riders consume the major share of the global motorcycle connected helmet market. The major factor increasing the demand for riders includes a higher number of solo riders. Furthermore, these helmets frequently have heads-up displays (HUDs) and GPS built-in, giving riders real-time navigational assistance. Important data, such as distance to the next location and turn-by-turn directions, are displayed immediately on the helmet's visor by the HUDs. Advanced navigation hardware helps riders travel long distances or through cities with difficult-to-navigate traffic congestion and complicated road networks. The ability to obtain GPS directions without having to take their eyes off the road improves riders' riding experiences and safety considerably.
For instance, in December 2023, Royal Enfield and Icon Motorsports partnered and launched a new range of motorcycle riding gear. The helmet types will be known as Domain and AirFlite. Additionally, the helmet can be customized to include a beak and riding goggles.
North America Leads in the Global Market
North American region leads the market owing to the increasing fuel prices and the advent of electric motorcycles and scooters. North America, led by the US, is following the European trend, with its high buying power and preference for luxury goods. However, Asia-Pacific is expected to experience significant growth in the market, with China and India leading the way. The United States, with wider company range and effective research and development, work on AI integration, and voice control systems, etc. As there is an increased focus on rider safety, there is a growing need for connected helmets with more advanced features. Consequently, there's a growing desire to link helmets with cutting-edge capabilities as riders become more aware of their safety. The United States government also imposed new laws mandating helmets, fueling the sales of motorcycle-connected helmets in the region.
For instance, in September 2023, Delaware introduced a new rider helmet law to mandate helmets and eyewear. The law promotes the wearing of a motorcycle helmet and eye protection for the first two years after receiving that endorsement.
However, the market for motorcycle connected helmets is growing more slowly in places like Africa and the Middle East. This is explained by the decreased use of high-tech gadgets and a general ignorance of the advantages and significance of connected helmets for maintaining rider safety.
Future Market Scenario (2024-2031F)
The higher penetration of advanced technologies like the Internet of Things (IoT), artificial intelligence, and augmented reality is adding new safety layers to the upcoming helmets.
The stringent government laws mandating motorcycle security gear including helmets and other wearables are likely to build scope for the market.
Higher adoption of electric two-wheelers along with smartphone connectivity and additional gear is in high demand. This is likely to fuel the market growth.
Increased sales of motorcycles due to increased traffic issues and rising fuel prices are projected to add value to the market.
Key Players Landscape and Outlook
The motorcycle connected helmet market comprises major automotive players along with aftermarket companies. The companies focus on utilizing advanced communication and security technologies for the end-user's ease. Furthermore, the companies also collaborate, acquire, and partner to expand their supply chain, distribution channel, and overall market hold.
For instance, in April 2023, Caberg S.p.a launched the Avalon X full-face lid. The Caberg Avalon X has cutouts for speakers and a microphone, so you can attach your preferred communication system to it. For example, Caberg's PRO SPEAK Evo Bluetooth technology is easily paired with the Avalon X.
In July 2023, Bell Helmet launched a new 360-degree video-integrated "smart" helmet built in conjunction with 360fly. With its built-in camera and helmet, the new Bell Super 2R with 360fly enables mobile editing and sharing multimedia, 360-degree 4K video capture, and extra digital features.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.