인도의 P2P(Peer-to-Peer) 대출 시장 규모는 2024년 27억 8,000만 달러에서 예측 기간 동안 15.01%의 연평균 복합 성장률(CAGR)을 나타내고, 2032년 85억 1,000만 달러에 달할 것으로 예상됩니다.
P2P 대출은 인도에서 새로운 개념은 아니지만, 인터넷에 대한 광범위한 접근과 디지털화로 인해 시장 역학이 변화하여 지난 10년간 P2P 대출은 혁신적이고 편리한 자금 조달 수단으로 변모했습니다. 인도 시장에서 P2P 대출은 접근성, 유연성, 융통성, 대출 통제 가능성, 투자에 대한 일정한 수익률 등 다양한 장점으로 인해 인기를 끌고 있습니다.
인도의 P2P 대출 시장은 인도 경제의 성장, 도시화, 가처분 소득 증가, 개인 소비 증가, 디지털화로 인해 놀라운 속도로 성장하고 있습니다. 인도의 금융 산업은 해마다 급격하게 변화하고 있으며, 대출 신청서를 작성하고 며칠 동안 대출 승인을 기다리던 시대에서 개인이든 기업이든 몇 번의 클릭만으로 소비자 대출을 받고 즉시 대출금이 입금되는 현재의 시나리오에 이르기까지 소비자 금융은 큰 변화를 겪었으며 P2P 대출 시장은 그 최전선에 서 있습니다. 또한, 정부의 규제와 컴플라이언스 요건은 P2P 대출 시장에서 소비자의 신뢰를 구축하는 데 도움이 되고 있습니다. 이러한 모든 요인들이 결합되어 시장이 성장하고 있으며, 많은 기존 업체들의 성장과 신규 업체들의 진입 기회를 창출하고 있습니다.
기술 채택과 디지털 전환:
인도의 P2P 대출 시장은 크게 성장하여 금융 산업에 완전한 변화를 가져왔습니다. 인도에서 금융 서비스의 급속한 디지털화는 P2P 대출의 성장과 진화를 촉진하는 매우 중요한 원동력이 되고 있습니다. 스마트폰의 보급과 판매량 증가, 전국적인 인터넷 보급으로 인해 디지털 수단을 통한 P2P 대출이 더 많은 사람들에게 인식되고 있습니다. 대출자와 대출자는 온라인 플랫폼을 통해 편리하게 대출과 대출을 할 수 있어 지리적 제약을 없앨 수 있습니다. 디지털 전환은 인도의 P2P 대출 시장에 유리하게 작용하고 있으며, 기업들은 웹 사이트와 모바일 앱을 출시하여 사용자가 스마트폰으로 대출 및 대출 서비스를 이용할 수 있도록 하여 금융 포용과 이동 중에도 거래가 가능하도록 하고 있습니다.
인도의 P2P(Peer-to-Peer) 대출 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 시장 규모 추이 및 예측, 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 프로파일 등의 정보를 전해드립니다.
India peer-to-peer lending market is projected to witness a CAGR of 15.01% during the forecast period FY2025-FY2032, growing from USD 2.78 billion in FY2024 to USD 8.51 billion in FY2032. Peer-to-peer lending is not a novel concept in India. However, with wide access to the internet and digitalization, market dynamics have changed, and over the past decade, peer-to-peer lending has turned into an innovative and convenient means of financing. One of the key features and concept of peer-to-peer lending is elimination of a financial institution as an intermediary in the deal between a lender and a borrower. In the Indian market, peer-to-peer lending is becoming popular among Indian demographics due to the various benefits such as ease of access, flexibility, more control over lending, and constant returns on investment.
India peer-to-peer lending market is growing at an impressive growth rate owing to the growing Indian economy, urbanization, rising disposable income, rise in consumer spending, and digitalization. Indian financing industry is drastically changing over the years, from filling out loan applications and waiting for loan approval for days to current scenarios when obtaining a consumer loan, be it personal or business, takes a few clicks and the loan money is immediately or at most deposited into the borrower's account within a day, consumer financing has experienced a tremendous transformation and peer-to-peer lending market stands at the forefront of the transition. The adoption of technology by consumers has helped the market to expand consistently by allowing the market players to reach out to their key stakeholders without making any physical presence. Regulatory and compliance requirements by the government have aided in building consumer trust in the P2P lending market. With all the factors coming together, the market is poised to grow and create opportunities for many existing players to grow and new ones to enter the market.
Adoption of Technology and Digital Transformation
India peer-to-peer lending market has grown significantly and seen a complete transformation in finance industry. The rapid digitalization of financial services in India stands out as a pivotal driver propelling the growth and evolution of P2P lending. Higher usage and sales of smartphones and internet availability across the country have helped create awareness of P2P lending through digital means to a wider audience. Borrowers and lenders can engage in lending and borrowing activities conveniently through online platforms, eliminating geographical constraints. Digital transformation is a boon for India peer-to-peer lending market as players have launched their websites and mobiles applications to enable users to access lending and borrowing services from their smartphones, promoting financial inclusion and on-the-go transactions.
For instance, e-KYC is a major benefit to the market players because of the adoption of technology and digitalization. Through a computer or a mobile device, getting a KYC (know your customer) has never been easier and simpler for businesses and companies by saving time, money, and resources.
Lendbox, India's top peer-to-peer lending platform has disrupted the traditional lending market. Lendbox has made significant investments in developing a more personalized customer experience. Their emphasis on sales and technology has benefited the company's growth, as Lendbox has Assets Under Management (AUM) of over 2,600 crores as of January 2024.
Young Demographics and Rapid Urbanization
Indian economy is witnessing rapid urbanization with more villages turning into towns or cities, people are moving towards urban areas in search of better living conditions and work opportunities. Indian population consists largely of young individuals, with a median age below 30 years, who are tech-savvy and more inclined toward digital financial solutions. Moreover, the financial literacy rate is higher in urban areas due to which urban people have the knowledge to avail and utilize the peer-to-peer finance platforms in a better way. These P2P lending platforms leverage demographic trends, offering user-friendly interfaces, and mobile accessibility to cater to the preferences of younger generation.
In younger demographic, peer-to-peer lending is considered an investment option to gain a regular income through higher interest rates on their saving. The large and youthful population of India is more inclined to borrow money for various needs, such as education, housing and personal expenses, and people leveraging P2P lending platforms to the fullest as they are quick and convenient. However, millennials are the largest stakeholders in India peer-to-peer lending market as borrowers.
In collaboration with Lend Box, an RBI-registered P2P licensed NBFC in India, in December 2022, EaseMyDeal introduced Profit++, a peer-to-peer lending product that promises to yield returns of flat 10% annually. By launching Proft++ as a New Online Product on their App, EaseMyDeal has made the investing process incredibly simple, transparent, and quick. Proft++ offers lenders with choice, flexibility, and convenience while investing.
Technological Advancements in India Peer-to-Peer Lending Market
Like other markets and industries, where technology plays an important role in its operations and growth, India peer-to-peer lending market is not so far to adopt various technologies that aid in the market growth. Digitalization is one of the components that is continuously helping the market with adoption of advanced technologies such as artificial intelligence (AI), machine learning, and blockchain. These technologies give an added advantage to P2P platforms over the other financial markets.
Blockchain, the underlying technology that powers cryptocurrencies such as Bitcoin, provides a decentralized and secure platform for conducting and documenting financial transactions. P2P lending services can use blockchain to increase transparency, decrease fraud, and improve the lending process.
AI-powered algorithms can analyze massive volumes of financial and non-financial data to evaluate a customer's creditworthiness properly and objectively. AI algorithms can evaluate an applicant's creditworthiness by analyzing their financial history, credit scores, income statements, and social media activity. These algorithms use machine learning approaches to continuously learn and enhance their credit evaluation models based on data trends and past performance.
By adopting these technologies, P2P lending platforms can make a more automated process where a lender can find the right match with a borrower and the borrower can find the best lender as per their requirement.
Future Market Scenario (2025-2032F)
India peer-to-peer lending market is poised to grow at an impressive growth rate in the forecast period owing to growing market awareness and convenience provided by the market players.
The market is regulated by the Indian government due to consumer interest and it is expected that the Indian government and the Central Bank (RBI) will bring more rules and guidelines in the future for the market.
In coming years, Generation Z will become an important customer for the market as an expansion to the consumer base of Millennials who currently make the largest customer segment of India P2P lending market.
Key Players Landscape and Outlook
India peer-to-peer lending market is an evolving and dynamic market comprising diverse players including non-banking financial companies (NBFCs) and fintech startups offering consumer finance services in the realm of peer-to-peer lending. The outlook is positive as the market is untapped with limited market players creating new opportunities in the market and innovations on their platforms and strategies. India peer-to-peer lending market is positive for years to come, owing to the growing urban population, increasing financial education, digitalization, young population, changing behavior towards borrowing and lastly economic growth. Technology will play an important role for the market players to gain a competitive edge and create a USP.
In May 2022, Fi Money, a neobank, expanded its offering by launching an investing platform to attract regular investors. For it, the firm's savings arm shortly launched a peer-to-peer lending platform.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work