세계의 자동차용 스마트 디스플레이 시장 규모는 2023년 111억 달러에서 2031년에 212억 9,000만 달러에 달하며, 예측 기간인 2024-2031년에 CAGR로 8.48%의 성장이 전망됩니다. 스마트 차량의 디지털화, 차량용 인터넷, 첨단 내비게이션의 보급이 확대되면서 자동차 부문 전체가 변화하고 있습니다. 차량에 멀티 디스플레이가 설치되면서 차량용 스마트 디스플레이에 대한 수요가 증가하고 있습니다. 커넥티드카 시스템, AI, 다중 센서 및 카메라 시스템 등의 통합 기술은 세계 자동차 스마트 디스플레이 시장에 부가가치를 창출하고 있습니다. 앞으로는 엔터테인먼트, 음악 기업, 차량 데이터, 안전 모니터링으로 구성된 다기능 디스플레이를 탑재한 자동차가 등장할 것입니다. 또한 첨단 사각지대, 후방 카메라, 헤드업 디스플레이를 통한 스마트 디스플레이의 활용도 수요를 촉진하고 있습니다. 경쟁사들의 경쟁이 치열해짐에 따라 자동차 제조업체들은 중저가 차량에 스마트 디스플레이를 도입하여 전체 시장 역학을 변화시키고 있습니다.
기본적인 LCD 인터페이스는 가볍고 유연한 컴퓨팅(로컬 및 테더링)을 제공하는 다기능 컨트롤 포인트로 변모하고 있으며, 보안이 강화되고 보다 직관적이고 효율적인 방식으로 다양한 장비와 상호 작용할 수 있게 되었습니다. 이러한 진화는 AI, 무선 연결, 터치, 비디오 처리, 디스플레이 드라이버 등의 분야에서 새로운 기술 혁신을 통해 가능해졌습니다. 새로운 차량 진단 솔루션은 정보를 수집하고 가능한 결과를 표시하기 위해 스마트 디스플레이를 요구하고 있습니다. 주요 기업이 혁신적인 프로젝트를 도입함에 따라 향후 시장에 큰 기회를 가져올 것입니다.
예를 들어 Continental은 2024년 1월 CES 2024에서 스와로브스키의 크리스탈 기술을 사용한 최초의 투명 자동차 디스플레이를 발표했습니다. 이 회사는 스와로브스키 모빌리티(Swarovski Mobility)와 함께 프레임이 없고 반투명한 10인치 시스루 자동차 디스플레이를 설계했으며, MicroLED 기술을 통해 투명하고 화면의 명암비와 밝기를 높여 선명하고 편안한 시청을 가능하게 합니다.
스마트폰 연결과 OLED의 통합으로 시장 확대에 박차를 가하는 통합형 스마트폰 연결 및 OLED 채택
Apple CarPlay나 Android Auto와 같은 빠른 운영체제는 차량 내부 전체를 진화시키고 있습니다. 스마트폰과 자동차를 통합하고 자동차의 변속기를 스마트폰으로 조작할 수 있도록 하는 것도 최종사용자들에게 큰 호응을 얻고 있습니다. 따라서 자동차 제조업체들은 장비 제조업체, 소프트웨어/하드웨어 솔루션 공급업체와 협력하여 사용자 경험을 개선하고 있습니다. 예를 들어 LG디스플레이(LG Display Co., Ltd.)는 2023년 9월 메르세데스-벤츠 그룹(Mercedes-Benz Group AG)의 새로운 E-클래스 모델에 OLED 디스플레이를 납품했습니다. 이 디스플레이에는 업계 최초로 전환 가능한 프라이버시 모드가 탑재되어 있습니다.
소프트웨어와 하드웨어 공급 외에도 스마트폰 연결은 시장 확대에 중요한 역할을 하고 있습니다. 스마트 디스플레이에 통합된 음성 인식 및 제스처 인식 서비스는 사용 편의성을 제공하고 운전자가 도로에 집중할 수 있도록 도와줍니다. 차량용 스마트 디스플레이의 트렌드는 멀티미디어 시스템, 커넥티드 차량 기능, 운전 지원, 내비게이션, 운전자-차량 간 커뮤니케이션 강화와 같은 고급 옵션에 대한 수요 증가에 의해 주도되고 있습니다.
ADAS, EV 부스트, 통합 기술 탑재 차량이 시장 성장을 가속합니다.
첨단 인포테인먼트 시스템과 첨단 운전 보조 시스템(ADAS)을 장착한 자동차가 증가하고 있습니다. 디스플레이는 음성 명령을 등록하고, 감각적 경고를 표시하고, 차선 지원 조작을 반영합니다. 또한 전기자동차의 보급과 함께 멀티 스크린 스마트 콕핏에 대한 수요가 증가하고 있습니다. 다양한 기능을 가진 여러 개의 스크린이 중급 및 고급 전기자동차에 탑재되고 있습니다. 클라우드 컴퓨팅, 내비게이션, 실시간 모니터링과 같은 데이터베이스 솔루션의 일부 기능도 자동차 스마트 디스플레이에 표시됩니다. 카메라 설정, AI, 커넥티드카 기술 등 고급 기능을 탑재한 자동차의 판매 증가로 인해 시장이 성장할 것으로 예상됩니다. 최신 인포테인먼트 시스템, 헤드업 디스플레이, 텔레매틱스, 중앙 제어 장비, 제스처 제어 시스템, 스티어링 마운트 컨트롤은 고급스러움, 안전성, 편안함, 안전성을 위해 승용차에 사용되는 기술 중 일부에 불과합니다.
세계의 자동차용 스마트 디스플레이 시장에 대해 조사분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업의 상황과 전망 등을 제공하고 있습니다.
The global automotive smart display market is projected to witness a CAGR of 8.48% during the forecast period 2024-2031, growing from USD 11.1 billion in 2023 to USD 21.29 billion in 2031. Higher penetration of digitalization, the internet in vehicles, and advanced navigation in smart vehicles are transforming the overall automotive sector. The multi-display setup in vehicles is increasing the demand for smart displays in cars. Integrated technologies such as connected car systems, artificial intelligence, and multiple sensor and camera systems are adding value to the global automotive smart display market. The upcoming range of vehicles with multi-functional displays comprising entertainment, music player, vehicle data, and safety monitoring. Furthermore, the utilization of smart displays through advanced blind spots, back cameras, and head-up displays also fuels the demand for the same. The rising competition among competitors is pushing automakers to introduce smart displays in mid and lower-pricing segments of vehicles, transforming the overall market dynamics.
The basic LCD interface has transformed into a multifunctional control point that offers lightweight, flexible computing (local and tethered) with increased security and more intuitive and efficient ways to interact with a wider range of devices. This evolution is made possible by new technological innovations in fields such as artificial intelligence, wireless connectivity, touch, video processing, and display drivers. New vehicle diagnostics solutions also demand smart displays to gather information and show possible results. The future holds higher opportunities for the market as key players introduce innovative projects.
For instance, in January 2024, Continental unveiled the first transparent automotive display using Swarovski crystal technology at the Consumer Electronic Show (CES) 2024. The company collaborates with Swarovski Mobility to design a 10-inch see-through car display with a frameless and semi-transparent appearance. It looks transparent due to MicroLED technology, which enhances the screen's contrast and brightness for clear, comfortable viewing.
Integrated Smartphone Connectivity and Adoption of OLED to Fuel Market Expansion
The quicker operating systems such as Apple CarPlay and Android Auto are advancing the overall vehicle interior. The integration of smartphones with vehicles, allowing vehicle transmission to give smartphone control is also being highly adopted by the end users. Hence, the automakers are collaborating with equipment producers, and software and hardware solution vendors to add ease in user experience. For instance, in September 2023, LG Display Co. delivered an organic light-emitting diode (OLED) display to Merecedes-Benz Group AG's new E-class model. The display also comprises the industry's first switchable privacy mode.
Apart from the software and hardware supply, smartphone connectivity plays a crucial role in the market expansion. Voice recognition and gesture recognition services integrated with the smart display deliver ease and enable drivers to focus on the road. The trends in automotive smart displays are driven by the increasing demand for advanced options like multimedia systems, connected vehicle functions, driver assistance, navigation, and enhanced communication between the driver and the vehicle.
Vehicles with ADAS, EV Boost, and Integrated Technologies to Thrive Market Growth
The growing number of cars with advanced infotainment systems and advanced driving assistance systems (ADAS) installed. The display registers voice commands, displays sensory alerts, and reflects lane assistance operation. Moreover, there is a greater need for multi-screen smart cockpits due to the growing popularity of electric vehicles. Multiple screens with distinct functions are being incorporated into mid- and high-range electric vehicles. Some of the features of data-based solutions, such as cloud computing, navigation, and real-time monitoring, are also displayed on smart automotive displays. The market is expected to grow as a result of an increase in sales of cars equipped with high-end features such as camera setups, artificial intelligence, and connected car technology. Modern infotainment systems, head-up displays, telematics, central controllers, gesture control systems, and steering-mounted controls are just a few of the technologies that are being utilized in passenger cars for reasons of luxury, safety, comfort, and security.
For instance, in July 2023, MINI introduced the latest operating system for its upcoming generation models considering new requirements. The company also launched its next-generation Mini models with a round OLED screen and animated assistant. In partnership with Samsung, BHTC created a ground-breaking circular OLED central display that skillfully blends old and new technologies. These displays are powered by the same operating system.
Government Compliance Policies to Fuel Market Growth
Government around the world focuses on enhancing vehicle quality in terms of security and safety. The addition of a smart display adds value to vehicle security and hence government authorities support automakers and equipment manufacturers through production-linked schemes. The emerging economies also expand focus on moto industrialists and help them production lines. This involves programs such as Invest India and Make in India, promoting new and innovative automotive systems. Furthermore, the governments also invest to promote EV adoption, fuelling the overall automotive smart display market.
For instance, in July 2023, 9,500 electric cars were intended to be purchased by United States government agencies during the 2023 fiscal year which is three times as many as those obtained in the previous fiscal year. The Government Accountability Office states that 26 departments that have authorized EV acquisition plans estimated that they would require over USD 470 million to purchase vehicles and about USD 300 million to build and construct the required infrastructure, in addition to additional expenses.
Higher Adoption, Better Compatibility, and Compact Size to Fuel Segmental Growth
Based on display size, the sector with display sizes less than 5" held the highest revenue share. The increasing need for services such as navigation, multimedia support, driving assistance, and driver-to-vehicle communication is predicted to promote the uptake of less than 5" smart screens. In addition, there is an increasing demand for displays that are more information-rich while occupying less space in cars as they get smaller and more sophisticated. This issue can be effectively resolved with smaller smart screens because they can still offer a variety of features and information in confined locations. Furthermore, the > 10" display segment is accelerating in the market with advanced instrument clusters and central navigation systems. The EV boost has also given birth to multi-screen infotainment systems, accelerating the segment's growth.
For instance, in August 2023, Hyundai Motor Company unveiled the all-new Santa FE SUV. The first-in-class 12.3-inch Panoramic Curved Display for SANTA FE, which includes an infotainment system and digital cluster to improve driver sight and add a luxurious touch, is allegedly included with the redesigned interiors.
Asia-Pacific Region Leads in the Global Automotive Smart Display Market
The increased sales of personal vehicles with the increasing per capita income and new automotive brands entering the market are anticipated to fuel the market growth. The new manufacturing units with innovative aftermarket products along with the automakers focusing on research and development are garnering the market growth. Foreign investment in potential markets such as India and China is also transforming the regional dynamics. New local players along with the EV boom are projected to add value to the market. The technologically advanced giants in the region are also collaborating with other automotive companies to advance smart displays.
For instance, in April 2023, Samsung Display signed a memorandum of understanding (MOU) with Ferrari at Samsung Display's Asan campus in Korea to develop a display solution for implementation in Ferrari's next-generation models. Through this MOU, Samsung Display will help Ferrari's seamless digital transition by creating an innovative vehicle display solution that is suited for a luxury supercar brand and uses cutting-edge OLED technology.
Future Market Scenario (2024-2031F)
The increased sales of electric vehicles along with the new screen technology is expected to flourish the market growth.
Rising sales of passenger vehicles in emerging economies are anticipated to garner market expansion.
Increased internet penetration in automobiles, new operating systems, and automotive research and development are likely to propel market growth.
Key Players Landscape and Outlook
The automotive smart display market comprises major automotive players along with aftermarket companies. The companies focus on high-end research, OS optimization, and response time. The key players also focus on screen quality such as TFT, OLED, and other advanced displays. Furthermore, the players collaborate, acquire, and partner to advance the supply chain and distribution channel.
For instance, in January 2024, Hyundai Mobis created a high-end screen for automobiles that integrates both Local Dimming and Quantum Dot technologies, at CES in January 2024. The new multimedia device has a 27-inch curved screen and a thin (14.5 mm) design that can be made thinner to about 10 mm.
In January 2024, The first automotive display embedded with transparent Swarovski crystal was unveiled by Continental AG. Crystal Center Display featuring an exclusive design: the appearance of the screen content floating inside a body of precisely cut crystal. Superior brightness and contrast are guaranteed by cutting-edge microLED technology.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.