세계 스토마/오스토미 케어 시장 규모는 2023년 34억 1,000만 달러에서 2024년부터 2031년까지 예측 기간 동안 4.76%의 CAGR로 2031년에는 49억 5,000만 달러 규모로 성장할 것으로 예상됩니다.
시장 확대는 신제품 출시, 장루기구의 발전, 대상 환자 인구의 증가, 전 세계 여러 지역에서 환자 교육 캠페인의 증가에 의해 뒷받침되고 있습니다. 고령 인구의 증가는 스토마/오스토미 케어 제품에 대한 수요를 강화하고 있습니다.
염증성 장 질환을 포함한 다양한 소화기 질환의 유병률 증가가 시장 성장을 뒷받침하고 있습니다. J Clin Med에 게재된 논문에 따르면 2006년 인구 10만 명당 200명이었던 염증성 장질환 유병률은 2021년에는 인구 10만 명당 321.2명으로 46% 이상 증가했다고 합니다. 또한, 오스토미 케어 백 및 오스토미 케어 부속품 개발의 기술 강화로 인해 디자인적으로 효과적인 액세서리 및 누출 방지 파우치 제품 개발 등 장루 관리 가방 및 장루 관리 액세서리의 개발이 강화되면서 시장 성장이 더욱 촉진되고 있습니다. 감염, 부상, 대장암을 포함한 만성적인 건강 문제는 스토마/오스토미 케어 시장의 수요를 강화하고 있습니다.
스토마 케어 제품에 대한 접근성 향상도 시장 성장을 뒷받침하는 주요 요인입니다. 여러 E-Commerce 플랫폼과 평판이 좋은 온라인 약국은 장루의 효과적인 관리에 필수적인 제품 및 액세서리를 판매하고 있습니다. 이러한 플랫폼은 고객에게 유리한 할인 혜택을 제공하면서 제품의 신속한 배송을 보장합니다.
대장암의 유병률 증가
전 세계 여러 지역에서 대장암 발병률이 증가하고 있으며, 이는 스토마/오스토미 케어 시장의 성장을 뒷받침할 것으로 예상됩니다. 미국암협회(American Cancer Society)에 따르면, 2024년 미국에서 새로 발생하는 결장암 추정 환자 수는 남성 54,210명, 여성 52,380명, 직장암 추정 환자 수는 남성 27,330명, 여성 18,890명입니다. 대장암의 증가로 스토마/오스토미 케어의 필요성이 증가하고 있으며, 특히 병상에 누워 있는 환자에서 그 필요성이 더욱 커지고 있습니다. 대부분의 경우 환자는 수술 후 회복 후 쉽게 화장실을 사용할 수 있지만, 장을 즉시 재접합할 수 없거나 소화관의 대부분을 절제해야 하는 경우 일시적 또는 영구적인 스토마/오스토미 케어가 필요할 수 있습니다.
세계 스토마/오스토미 케어 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이와 예측, 각종 부문별·지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 상황, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global stoma/ostomy care market is projected to witness a CAGR of 4.76% during the forecast period 2024-2031F, growing from USD 3.41 billion in 2023 to USD 4.95 billion in 2031F. The market expansion is supported by novel product launches, advancements in ostomy devices, a growing target patient population, and increasing patient education campaigns in various regions across the globe. The growth of geriatric population is bolstering the demand for stoma/ ostomy care products.
The market growth is supported by the increasing prevalence of various gastrointestinal diseases including inflammatory bowel disease. The increase in cases of gastrointestinal diseases can be attributed to not getting enough exercise and rising uptake of low fiber diets. According to an article published in J Clin Med, the prevalence of inflammatory bowel disease was 200 per 100,000 population in 2006 and 321.2 per 100,000 population in 2021, witnessing an increase at the rate of more than 46%. The growth of the market is further being aided by technological enhancements in the development of ostomy care bags and ostomy care accessories such as development of well-designed and effective accessories and pouching products to prevent leakages. Infections, injuries, and chronic health problems including colorectal cancer are bolstering the stoma/ostomy care market demand.
The increasing accessibility to stoma care products is another major factor supporting the market expansion. Several e-commerce platforms and reputed online pharmacies sell products and accessories essential for effective management of stoma. These platforms ensure fast delivery of the products while offering lucrative discounts to the customers.
Increasing Prevalence of Colorectal Cancer
Increasing instances of colorectal cancer in various regions across the globe is anticipated to support the stoma/ostomy care market growth. According to the American Cancer Society, in 2024 the estimated number of new cases of colon cancer in the United States is 54,210 in men and 52,380 in women and for rectal cancer is 27,330 in men and 18,890 in women. Due to the increasing cases of colorectal cancer, the requirement for stoma/ostomy care is increasing, especially in the cases of bedridden patients. In most cases the patients can use restrooms with ease after the recovery from the surgery is complete, however, if the bowel cannot be immediately reattached or if a large portion of the digestive tract had to be removed, temporary or permanent stoma/ostomy care might be required by the patient.
Increasing Investments in Research and Development Activities Expected to Support Market Growth
Rising investments in research and development activities are expected to offer lucrative growth opportunities to the market over the forecast period. In 2023, Eakin Healthcare, one of the leading suppliers and manufacturers of products and accessories related to respiratory and surgical therapies and ostomy announced an investment of EUR 19 million in research and development for establishing an Ostomy Centre of Excellence. The investment is expected to enable the company to add pilot lines including next-generation ostomy pouches and skin-friendly medical adhesives. The company has specialized in the manufacture of wound and ostomy care products since its establishment.
North America Accounts for Significant Market Share
The presence of a well-established healthcare infrastructure and major market players coupled with increasing prevalence of colorectal cancer in the region is supporting the market expansion. According to American Cancer Society, colorectal cancer is the fourth leading cause of cancer related deaths in women and third in men in the United States. The increase in aging population and growing consciousness about stoma surgeries and ostomy care among the general population is further supporting the growth of North America stoma/ostomy care market.
Meanwhile, the market in Asia-Pacific is expected to witness significant expansion over the forecast period. The growth can be attributed to the growing geriatric population and increased development of gastrointestinal diseases that require ostomy procedures. The rate of colorectal cancer appears to be steadily increasing in different parts of Asia in recent decades.
Ostomy Care Bags Account for Significant Market Share
The increasing efforts of various leading market players and startups towards the development of ostomy bags that enhance comfort while protecting against leakage are supporting the segment growth. For instance, Odapt, a Spanish start-up, developed a 3D printed solution for reducing waste and improving the usage of stoma bags. The ostomy bags designed by the startup have been designed to avoid leaks with the help of 3D printed silicone wafers. They can further eliminate the problems associated with leakages by personalizing the shape of the wafer to that of a stoma. The 3D printed silicone wafers address the different issues related to skin irritation, customization, proper fit, enhancement of aesthetic appeal, and comfort. Silicon offers biocompatibility, flexibility, softness, water resistance, transparency, color variability, and durability, making it the most suitable material for such applications. The innovative product is expected to play a pivotal role in enhancing the quality of life of the patient by ensuring the provision of tailored solutions.
Home Healthcare is Expected to Account for Significant Market Share
The increasing popularity of home healthcare is due to various advantages offered by the system including cost efficiency, comfort for patient, and growing availability of both long and short-term treatment options, supporting the stoma/ostomy care market expansion. As per the US Bureau of Labor Statistics, employment in the home healthcare sector is expected to grow by 21%. The increased preference for home healthcare can be attributed to reduced healthcare fragmentation, limited capacity of healthcare facilities, and increasing aging population.
Furthermore, due to the relatively private nature of ostomy care, several patients prefer to receive treatment and management of their condition in the privacy of their homes, in a comfortable environment. Ostomy care requires the collection of waste by the healthcare professional/caregiver and periodic cleaning. Patients are required to ensure that the pouch remains attached to their skin and protect the wound from waste. At homes, patients can receive treatment and care that are central to them, resulting in improved patient recovery.
Future Market Scenario (2024 - 2031F)
Different studies are being conducted by various research institutions for enhancing the self-sufficiency and quality of life of individuals with stoma along with the determination of the effect of stoma care training provided by various methods. For instance, Necmettin Erbakan University, Konya, Turkey is conducting a randomized controlled interventional trial to determine the effects of stoma care treatment provided by Pecha Kucha method. The inclusion criteria for the study require that the patient with stoma the first time, can understand and speak Turkish, is literate, and volunteers to participate in the study.
Key Players Landscape and Outlook
Key participants in stoma/ostomy care market are Coloplast Corp, Hollister Inc., 3M Company, B. Braun Melsungen AG, and Marlen Manufacturing & Development Co. Strategic collaborations between the key market players, increasing research and development activities, and introduction of novel technologies are expected to offer lucrative growth opportunities to the market.
In 2022, Coloplast Corp launched SenSura Mio in Singapore for stoma care. The product range offers compatible fit for different body profiles of people with stoma including outward, regular, and inward. It features a flexible fit to support movement and secure body contact for providing protection along with a discreet pouching solution.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work