세계 토마토 케첩 시장 규모는 예측 기간 동안 복합 연간 성장률(CAGR) 3.7%로 성장할 전망이며 2023년 193억 달러에서 2031년에 258억 1,000만 달러 규모로 성장할 것으로 예측됩니다.
밀레니엄 세대와 Z 세대의 패스트 푸드 선택의 다양화와 토마토 케첩 소비의 급증은 시장 성장을 가속하고 있습니다. 또한 카페 등의 퀵서비스 레스토랑, 패스트푸드점, 호텔, 기타 식품 및 음료 업계 기업에 의한 토마토 케첩의 사용량 증가가 예측 기간 중 시장의 플러스 성장에 기여하고 있습니다.
시장이 확대되고 있는 주인은 소비자의 구미형 라이프 스타일에의 기호와 진화하는 음식의 패턴입니다. 또한 중간소득층 증가, 가처분소득 증가, 도시화 동향도 세계적으로 시장을 밀어올릴 것으로 예상됩니다. 유기 케첩에 대한 수요의 급증은 소비자의 건강에 대한 관심 증가와 그 이점에 대한 소비자의 의식 증가에 힘입어 업계 성장에 긍정적인 영향을 미치고 있습니다.
패키지는 제품 마케팅에서 중요한 역할을 합니다. 소비자는 지속가능성과 편의성의 목적을 동시에 해결하는 편리하고 운반하기 쉽고 환경 친화적인 패키지를 선호합니다. 업계에서는 포장의 면에서도 많은 진화를 이루고, 소재나 사이즈에 다양한 개량을 더해 제공합니다. 업계의 주요 기업과 신규 진출기업도 환경 악화에 대한 우려의 고조에 대응하고 지속가능성의 요건을 충족하는 솔루션을 내놓으려 하고 있습니다.
소비자들은 시판되는 토마토 케첩의 과다 복용으로 인한 건강 문제를 점점 더 인식하고 있습니다. 따라서 주요 기업은 소금, 감미료, 향신료, 식초 등 건강하고 천연 비유전자 재조합, 유기 재배의 원재료를 사용한 유기 토마토 케첩의 발매에 투자하게 되었습니다. 또한 이러한 제품은 기존의 케첩보다 짙은 점도와 식감을 가지므로 소비자에게 호소력을 높입니다.
이 보고서는 세계 토마토 케첩 시장을 조사했으며,, 시장 정의와 개요, 시장 규모 추이와 예측, 각종 구분, 지역별 상세 분석, 산업 구조, 시장 성장에 대한 영향요인 분석, 사례 연구, 경쟁 구도, 주요 기업 프로파일 등을 정리했습니다.
Global tomato ketchup market is projected to witness a CAGR of 3.7% during the forecast period 2024-2031, growing from USD 19.3 billion in 2023 to USD 25.81 billion in 2031. The surge in tomato ketchup consumption, alongside diverse fast-food choices among millennials and generation Z is propelling the market's growth. Moreover, the increasing usage of tomato ketchup by quick service restaurants like cafes, fast-food establishments, hotels, and other players in the food and beverage (F&B) industry is contributing to the market's positive growth during the forecast period.
The market is expanding primarily due to consumers' preference for western lifestyles and evolving food patterns. Furthermore, the increasing middle-class population, growing disposable incomes, and urbanization trends are expected to boost the market globally. The surging demand for organic ketchup, fueled by growing health concerns among consumers and the increased consumer awareness of its benefits, is positively impacting the industry's growth.
Witnessing the positive outlook of the tomato ketchup market, new companies and manufacturers are entering the industry with the will to boost their sales. For instance, in 2021, Kraft Heinz, in collaboration with Florida Tech, launched a new tomato ketchup, called the Marz Edition Ketchup, made from tomatoes grown under controlled temperature, soil, and water conditions to mimic the environment on Mars. In competition, Hunt's produced a limited edition ketchup, which they named Uranus ketchup. Only 100 units were manufactured and sold, along with t-shirts that commemorated the launch.
Evolution in Packaging Fueling the Growth of the Market
Packaging plays an important role in the marketing of the product. Consumers prefer convenient, portable, and environmentally friendly packaging, which solves their purpose of sustainability and convenience at the same time. The industry has evolved a lot in terms of packaging, offering various modifications in material and sizes. Key players and new entrants in the industry are also trying to keep up with the growing concerns about environmental degradation and coming up with solutions that fulfill sustainability requirements.
Manufacturers are constantly gaining awareness and formulating strategies to develop sustainable product packaging materials. For instance, Wingreens Farms, a fully operational farm to retail food company, consciously decided to avoid plastic bottles for their ketchup. Instead, they incorporated laminated, squeezy nozzle packs that offer consumers a cutlery- and contamination-free experience on the go.
In 2021, Sir Kensignton's, a US-based condiments and dressings manufacturer acquired by Unilever, adopted polyethylene terephthalate (PET) plastic bottles as the preferred packaging solution for its products, intensifying their commitment to sustainability. Their goal was to have 100 percent recycled and recyclable content by 2022.
Product Innovation Expanding the Demand in the Market
Tomato ketchup is a very clustered market, and many players offer homogeneous goods to their consumers. As a result, consumers become indifferent to trying on newer brands and stick to their old consumption pattern. To attract the consumers, the players must continuously evolve their products and deliver innovative products to make a mark in the market.
For example, Kraft Heinz announced the launch of its newest pickle flavored tomato ketchup, which is planned to hit the shelves in early 2024. The product offers a mouth-watering combination of savory and tangy flavor pickles, with the traditional taste of its classic tomato ketchup. For a few years, the company has been trying to launch different flavors to tap the market, keeping the interest of existing consumers and strategically attracting newer audiences. Heinz's survey indicates that 73% of Americans enjoy the taste of pickles, making the company hopeful for the new product. This launch aligns with the company's aim to have greater brand visibility and recognition.
Growing Heath Concerns Flourishing the Market
Consumers have increasingly become aware of the potential health issues that may arise from excessive consumption of commercially available tomato ketchup. This, in turn, has led key players to invest in the launch of organic tomato ketchup made from healthy, natural, non-GMO, and organically grown ingredients, which includes salt, sweeteners, spices, and vinegar, among others. In addition, these products have a thicker consistency and texture than conventional ketchup, thereby enhancing their appeal among consumers.
Manufacturers are making conscious efforts to address the requirements of the consumers and innovating their product offerings by experimenting with different and unconventional ingredients. For instance, Primal Kitchen launched five innovative new sauces to its portfolio in April 2023. These offerings included sweet tomato ketchup, which was made with organic ingredients, eliminating the use of artificial sweeteners or corn syrup. In line with this, they offer just 1g of added sugar content per serving, with organic honey as their preferred sweetener. The ketchup was priced as low as USD 9.99 and was made available for consumers at retail stores like Raley's, Walmart, Stop & Shop, Fresh Thyme, Thrive Market, and various other independent natural grocery shops in the U.S. Apart from these offline channels, it was also sold online at PrimalKitchen.com and Amazon.com.
Flavored Tomato Ketchup Owing to the Market
Although regular flavor tomato ketchup is currently dominating the market, a surge in flavored tomato ketchup is also being seen in the market. Flavored tomato ketchup adds flavor to the food without feeling the need to add any additional ingredient, spice, or flavor. The flavored ketchup instantly elevates a dish without much effort, thus contributing to its rising popularity among the consumers. Basic flavored ketchup options available in the market include sweet, spicy, tangy, onion, garlic, and various others. As many consumers seek ways to add more excitement and flavor to their food, the flavored ketchup market has witnessed steady growth. The present market outlook of the flavored ketchup market is positive and driven by factors such as changing consumer preferences.
In April 2023, Kraft Heinz launched its latest spicy ketchup flavors in three distinct variations. The launch included flavors, such as jalapeno, chipotle, and habanero, incorporated into its tomato-based sauces. Additionally, the company launched The Heinz Hot 57 Sauce, which adds to the lively jalapeno seasoning into its classic 57 dressing made to compliment the meal with unbelievable burst of flavor.
Future Market Scenario (2024 - 2031F)
Options for organic tomato ketchup are witnessing growth gradually and are anticipated to have a higher share of the market. The use of organic ketchup is growing in popularity since it offers several benefits over normal ketchup. Globally, people are having long-term diseases like diabetes, and the numbers will increase even more in the future. Since organic sugars help the body regulate its sugar levels, there is a growing demand for organic ketchup. Moreover, organic condiments are rich in antioxidants like polyphenols, which lower the risk of heart attacks and other cardiovascular illnesses like cancer.
Because it offers a range of possibilities, different tomato ketchups can promote market growth due to their varying nutritional contents. In addition to being less expensive than fresh tomatoes, the tomato ketchup market will expand in the future.
Key Players Landscape and Outlook
Key participants in the tomato ketchup market are Nestle S.A. (Maggie), The Kraft Heinz Company, Unilever PLC (Hellmann's, Kisaan), Bolton Group (Prima), Del Monte Foods, Inc., Conagra Brands, Inc. (Hunt's), General Mills Inc., Premier Foods Ltd., Lee Kum Kee, and Litehouse, Inc. (Organicville).
Del Monte Foods, Inc. is thriving to create a more transparent and sustainable supply food chain. The company is ensuring that sustainable practices are being carried out right from the sourcing of the tomatoes to the final packaging and supply of the product to the consumers. In March 2022, the company announced that it is working with its vast network of growers and the Stewardship Index of Specialty Crops to bring in transparency and maintain sustainable farming practices, and have rigorous control over the quality of the final product. The company uses the CropTalk software, which enables the growers to easily track, trace, and audit the crops and derive information to ensure sustainability.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.