세계 휴대폰 보호 케이스 시장 규모는 2023년 215억 달러, 2031년까지 345억 3,000만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 6.1%의 CAGR을 기록할 것으로 예상됩니다. 시장은 다양한 디자인, 유형 및 특성으로 인해 주목할 만한 성장을 보이고 있습니다. 한때 틈새시장이었던 휴대폰 보호 케이스 시장도 이제 주류가 되었습니다.
주요 시장 기업들은 다양한 소비자 선호도를 충족시키기 위해 다양한 선택권을 제공하고 있습니다. 다양한 유형과 재료를 사용할 수 있다는 점도 시장 성장을 더욱 촉진하고 있습니다. 최근 몇 년 동안 다양한 휴대폰 회사들은 고객에게 원스톱 쇼핑 솔루션을 제공하기 위해 휴대폰 보호 케이스를 포함한 모바일 액세서리를 전문 매장에 배치하기 시작했습니다. 주요 브랜드는 이 서비스를 통해 소비자의 관심을 불러일으키고 다양한 휴대폰 액세서리를 구매하고자 하는 욕구를 불러일으키고 있습니다. 소비자들은 이제 온라인과 오프라인을 통해 제품에 쉽게 접근할 수 있어 구매가 더욱 친숙하고 편리해졌습니다. 현재 휴대폰 보호 케이스는 전 세계 스마트폰 사용자들의 수요가 높습니다. 휴대폰 보호 케이스 시장은 스마트폰 판매에 크게 의존하고 있습니다. 향후 몇 년 동안 스마트폰 시장이 확대될 것으로 예상됨에 따라 휴대폰 보호 케이스 시장도 증가할 것으로 예상됩니다.
휴대폰의 수명을 연장할 뿐만 아니라 외상으로부터 보호하고 보호할 필요성이 휴대폰 보호 케이스에 대한 수요를 불러일으켰습니다. 휴대폰이 날로 비싸지고 있기 때문에 사람들은 예기치 못한 손상으로부터 휴대폰을 보호하려는 경향이 강해지고 있습니다.
세계 휴대폰 보호 케이스 시장은 휴대폰 산업의 성장에 큰 영향을 받고 있습니다. 사람들은 모든 손상, 스크래치, 열, 먼지, 낙하 및 충격으로부터 휴대폰을 보호하기 위해 휴대폰 보호 케이스에 지출하고 있습니다. 휴대폰 케이스는 휴대폰을 보호할 뿐만 아니라 세련된 모바일 액세서리의 필수품으로 자리 잡았습니다. 소비자들은 이제 외관이 매력적이고 기발한 프린트, 인용문, 상징, 영화 대사, 소셜 미디어 트렌드 또는 캐릭터와 같은 독특한 요소를 가진 휴대폰 케이스를 찾고 선택합니다. 또한 원하는 것을 구할 수 없는 경우 휴대폰 커버를 커스터마이징하기도 하는데, CASETiFY, Etsy, Gelato는 고객에게 커스터마이징 가능한 케이스를 제공하는 휴대폰 보호 케이스 기업 중 일부입니다. 기본 서비스에서 휴대폰 케이스 커스터마이징은 이제 하나의 트렌드가 되었습니다.
아시아태평양은 전 세계 시장에서 제품 생산에 영향을 미치는 지배적인 지역입니다. 여러 가지 요인이 이러한 우위를 가져 왔습니다. 소비자들은 패션을 표현하기 위해 고가의 휴대폰을 손상으로부터 보호하기 위해 휴대폰 케이스를 사용하는 것을 선호합니다. 이는 아시아태평양의 휴대폰 보호 케이스 산업의 확대로 이어지는 중요한 촉진요인입니다. 아시아태평양 휴대폰 보호 케이스 시장에서 중국이 가장 큰 비중을 차지하고 있으며, 예측 기간 동안에도 계속 우위를 차지할 것으로 예상됩니다.
세계 휴대폰 보호 케이스 시장은 플라스틱, 실리콘, 고무, 목재, 가죽 등 다양한 유형의 재료로 구성되어 있지만, 그 중에서도 플라스틱이 압도적인 점유율을 차지하고 있습니다. 이러한 우위는 플라스틱이 전 세계적으로 가장 쉽게 구할 수 있는 재료이며, 저렴한 비용, 내구성, 다용도성, 세척의 용이성 등의 이유로 휴대폰 보호 케이스를 만드는 데 사용되는 것이 주요 이유입니다. 또한 가볍고 광택이 나며 휴대 전화의 무게를 증가시키지 않기 때문에 소비자에게 인기있는 선택이되었습니다. 또한 다양한 디자인과 케이스의 높은 사용자 정의 가능성으로 인해 널리 수용되고 큰 시장 점유율을 확보하고 있습니다.
이 보고서는 세계 휴대폰 보호 케이스 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 상황과 전망 등을 제공합니다.
Global mobile phone protective cases market reached a value of USD 21.5 billion in 2023 and is anticipated to reach USD 34.53 billion by 2031, projecting a CAGR of 6.1% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by varied designs, types and characteristics. The mobile phone protective case market, once a niche product, has become a mainstream essential now as people ensure that their mobile phones are not exposed to any damage.
Key market players offer a wide range of options catering to different consumer preferences. The availability of various types and material further fuels market growth. Recently, various mobile phone companies have started to keep the mobile accessories including the protective phone cases in their specialty stores to provide a one-stop shop solution to their customers. Big brands through this service, drive consumer interest and instil a desire in them to purchase different accessories for their mobile phones. Consumers now have easy access to the products through online and offline modes, making it more accessible and convenient to purchase. Currently, mobile phone protective cases are in high demand by smartphone users worldwide. The mobile phone protective cases market is highly dependent upon the sale of smartphones. In the coming years, the smartphone market is anticipated to expand, so an increase in the mobile phone protective cases market is also expected.
The need to expand the life of mobile phones as well as to protect and cover them from any external damage has induced the demand for mobile protective cases. Mobile phones are becoming expensive day by day, thus, people are becoming more inclined towards safeguarding their mobile phones from any unforeseen damages.
In early December 2023, Otter Products, LLC, released the brand new OtterBox Lumen Series Passport thin phone cases. It is designed to have grippy sides to ensure a strong hold with raised edges protecting the screen and camera in case of a drop. This dual-material case comprises of carabiner options and highlights the geographic coordinates of a city.
Not only this, but prior to the Lumen Series Passport launch, Otter Products, LLC, also launched its MagSafe Compatible Waterproof Case in November 2023. The launch offered a waterproof, drop-proof, dust-proof and dirt-proof Fre Series case to its customers. It was tested in water up to two meters (6.6 feet) for up to an hour, drop proof to two meters and completely sealed from dust, dirt and snow before its official launch.
Global mobile phone protective cases market is significantly influenced by the growth of the mobile phone industry. People are spending in the protective phone cases to protect their phones from any damages, scratches, heat, dust, drops and bumps. The phone cases have not just become an essential to safeguard the mobile phones but also a fashionable mobile accessory. Consumers are now demanding and choosing the phone cases which look attractive and have some unique elements such as quirky prints, quotes, symbols, movie dialogues, social media trends, or some characters. People also get their phone covers customised if they are unable to get what they want. CASETiFY, Etsy and Gelato are some of the protective phone case companies that provide customisable cases to their customers. From a basic service, phone case customisation has become a trend now.
Asia-Pacific is the dominating region, which is influencing the production of the product in the market globally. Several key factors are responsible for this dominance. Consumers are preferring to use mobile phone cases as a fashion statement and in order to protect their expensive phones from any damage. These are the crucial drivers leading to the expansion of the Asia-Pacific region for mobile phone protective cases industry. China contributes the largest portion in Asia-Pacific mobile phone protective cases market and is anticipated to continue to dominate during the forecast period also.
Shenzhen Apachi Electronic Technology Co. Ltd, one of the leading mobile phone accessories designing and manufacturing brand, delivers its products to various countries and regions worldwide. Its products are exported to the markets of Europe, Japan, America, Southeast Asia, South Korea, Hong Kong, Taiwan, Macao, China and other countries and regions. In September 2022, the company also launched 5G communication cases model SY108-618 for Huawei Mate 50/Pro/RS series, priced at USD 112 in the market. Its measurements are 167.2mm ×79.5mm × 13.6mm and weighs 53g. It is designed in metallic gray and graphite black colours.
Globally, mobile phone protective cases market comprises of various types of material, for instance, plastic, silicone, rubber, wood, and leather, among which, plastic dominates the industry. The reason behind this dominance is that plastic is the most readily available material worldwide and is used to make mobile phone protective cases, majorly because of its cheap cost, durability, versatility, and ease of cleaning. It is also lightweight and sleek and doesn't add much weight to the phone which is why it is a popular choice among the consumers. Moreover, it is available in various designs and its cases are highly customizable which adds to its universal acceptance and secures a greater market share.
China, being the leading producer of mobile phone protective cases in the world, it homes some of the leading manufacturers of mobile phone protective cases. Some of these prominent manufacturers with key USP being plastic cases are Shenzhen Gobay Electronics which specialise in TPU clear phone cases, TPU shockproof cases, and TPU matte phone cases; and Dongguan Qicaitong Plastic Technology which specialise in TPU iPhone cases and Hard polycarbonate (PC) iPhone cases.
In February 2021, CASETiFY, a mobile protective case brand of Casetagram Limited, launched its Re/CASETiFY collection. It consisted of phone cases made from 65% recycled and plant-based materials, using bioplastic, used phone cases and manufacturing plastic scraps.
Another company that joined this mission is Incipio, a leading designing and manufacturing brand of mobile accessories and technology of Onward Brands LLC. Its sustainable protective cases debuted the market on September 12, 2023, with the launch of iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max cases made with recycled plastic material.
Global mobile phone protective cases market features a competitive landscape with several key players. Some prominent companies include Otter Products, LLC, Shenzhen Apachi Electronic Technology Co. Ltd, CG Mobile, Moftware Infotech Private Limited (Amzer Moftware Inc), Miracase International Limited, ZAGG Inc, Onward Brands LLC (Incipio, LLC), Casely, Inc., Pacificomm Australia Limited (Griffin Technology), and Tech21 Holdings Limited. These brands have established a strong presence in the market with a wide variety of mobile phone protective cases to cater to various consumer preferences. The outlook for these key players is positive, driven by the growing market of mobile phone accessories worldwide. As the market expands, innovation in mobile phone protective cases has become pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
CG Mobile, a well-known global leader in the design and production of unique and creative mobile phone cases and accessories, launched a collection of luxury cases for iPhone in August 2023. After the success of its previously released collection of Ferrari and BMW iPhone cases, CG Mobile presented a new iPhone case collection featuring the luxury fashion brand, Guess.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.