터키의 타이어 시장 규모는 2022년 52억 3,000만 달러에 이른 것으로 추산됩니다. 2030년에는 77억 1,000만 달러에 달할 것으로 예상되며, 2023-2030년간 연평균 4.73% 성장할 것으로 예상됩니다. 터키의 타이어 시장은 수많은 요인으로 인해 역동적인 성장의 교차로에 서 있습니다. 탄탄한 자동차 산업, 자동차 보유량 증가, 유럽과 아시아를 연결하는 전략적 지리적 위치로 인해 터키는 세계 타이어 시장에서 중요한 역할을 하고 있습니다. 주요 시장 성장 촉진요인으로는 터키의 중산층 확대, 가처분 소득 증가, 교통 안전 및 환경 지속가능성에 대한 관심 증가 등이 있습니다.
터키의 기후는 해안가부터 산악지대까지 다양하기 때문에 여름용 타이어부터 겨울용 타이어까지 다양한 유형의 타이어가 필요합니다. 또한, 시장에서는 혁신적인 타이어 기술에 대한 수요가 눈에 띄게 급증하고 있습니다. 자동차 부문이 발전함에 따라 실시간 모니터링용 센서, 안전 강화, 에너지 효율적 설계 등 스마트 타이어 기능에 대한 관심이 높아지고 있습니다. 지속가능성이 중요한 화두로 떠오르면서 타이어 제조업체들은 친환경 소재와 생산 공정을 채택하고 있습니다. 이러한 시장 성장 촉진요인과 기술 혁신에 대한 노력이 결합되어 터키의 타이어 시장은 소비자 니즈와 세계 트렌드에 대응하는 역동적으로 진화하는 산업으로 자리매김하고 있습니다.
예를 들어, 나노그라펜(Nanografen)은 오래된 타이어를 그래핀으로 재활용하여 재활용 시스템을 개선하고 그래핀 제조 비용을 절감하는 것을 목표로 하고 있습니다. 이 회사의 혁신적인 노력은 JEC World 2023에서 소개되어 최종 후보에 올랐습니다. 이 이니셔티브는 폐타이어라는 환경 문제를 해결하고 높은 시장 잠재력을 보여주고 있습니다.
터키의 타이어 시장은 호황을 누리고 있는 농업 부문으로 인해 눈에 띄게 성장하고 있습니다. 농업의 현대화와 첨단 기계에 대한 투자로 인해 트랙터, 수확기 및 기타 농업용 차량에 대한 특수 타이어에 대한 수요가 증가하고 있습니다. 농업의 확대는 기술 발전과 효율성에 대한 관심이 높아짐에 따라 두드러지게 나타나고 있으며, 이는 타이어가 농업 부문의 생산성을 향상시키는 데 중요한 역할을 하고 있음을 입증합니다. 내구성과 견인력이 뛰어난 타이어는 다양한 지형에서 이동하고 힘든 작업을 지원하는 데 필수적입니다. 농업 부문의 급격한 성장은 교체용 타이어 시장에 기여하고 있으며, 터키의 타이어 시장이 현대화되고 역동적인 농업 부문의 진화하는 수요에 적응하고 있음을 보여줍니다.
예를 들어, Ozka의 AGROLOX Radial Tractor Tire는 육상 및 도로 모두에서 견인력을 높이도록 설계되었으며, 리뉴얼 된 패턴과 이중 앵글 트레드 구조가 특징입니다. 이 타이어는 유연한 측벽 구조로 편안한 운전이 가능하며, 특수 설계된 트레드 패턴으로 뛰어난 진흙 방지 성능을 제공하며, AGROLOX 시리즈에는 KNK-30 Front Tractor Tire, KNK-50 Rear Tractor Tire, OR-71 Radial Em Tire 등 다양한 사이즈와 모델이 있습니다.
자동차 산업의 트렌드를 반영하여 타이어 시장은 놀라운 기술 진보를 보이고 있습니다. 타이어 제조업체들은 타이어의 성능, 안전성, 환경적 지속가능성을 향상시키기 위해 혁신적인 기술을 도입하고 있습니다. 공기압 모니터링 시스템과 같은 지능형 센서 기술은 운전자에게 실시간 데이터를 제공하는 표준이 되고 있습니다. 또한, 지속 가능한 소재와 제조 공정을 도입한 친환경 타이어 개발에도 많은 관심이 쏠리고 있습니다. 런플랫 기술, 자가 복구 기능, 개선된 트레드 디자인은 내구성과 안전성을 향상시키는 데 기여하고 있습니다. 터키가 세계 자동차 트렌드에 발맞추어 소비자의 진화하는 요구에 부응하고 안전, 효율성, 환경 영향에 대한 우려에 대응하기 위해 타이어 혁신은 터키의 타이어 시장에서 매우 중요한 역할을 하고 있습니다.
이 보고서는 터키의 타이어 시장에 대해 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업 현황 및 전망 등의 정보를 제공합니다.
Turkey tyre market is anticipated to grow at a CAGR of 4.73% between 2023 and 2030. The market was estimated to be worth USD 5.23 billion in 2022 and is expected to reach USD 7.71 billion by 2030. The Turkey tyre market stands at the intersection of dynamic growth, driven by a myriad of factors. With a robust automotive industry, increasing vehicle ownership, and a strategic geographical location connecting Europe and Asia, Turkey serves as a key player in the global tyre market. Key market drivers include the country's expanding middle class, rising disposable incomes, and a growing emphasis on road safety and environmental sustainability.
Turkey's diverse climate, ranging from coastal areas to mountainous terrains, necessitates a wide range of tyre types, from summer to winter tyres. Moreover, the market is witnessing a notable surge in the demand for innovative tyre technologies. As the automotive sector evolves, there is a growing focus on smart tyre features, including sensors for real-time monitoring, enhanced safety, and energy-efficient designs. Sustainability is a key focal point, with tyre manufacturers increasingly incorporating eco-friendly materials and production processes. The convergence of these market drivers and a commitment to innovation positions the Turkey tyre market as a dynamic and evolving industry, responsive to both consumer needs and global trends.
For instance, Nanografen recycles old tyres into graphene, aiming to improve recycling systems and reduce the cost of graphene production. The company's innovative work was showcased at JEC World 2023, where it was a finalist for an award. The initiative addresses the environmental challenge of waste tyres and demonstrates high market potential.
The Turkey tyre market is experiencing notable expansion driven by the thriving agricultural sector. As the country invests in modernizing its agriculture practices and adopting advanced machinery, there is an increasing demand for specialized tyres catering to the needs of tractors, harvesters, and other farm vehicles. The agricultural expansion, marked by technological advancements and a growing emphasis on efficiency, underscores the crucial role that tyres play in enhancing productivity within the sector. Durable and high-traction tyres are essential for navigating diverse terrains and supporting heavy workloads. The surge in the agricultural segment contribute to the replacement tyre market and highlights the Turkey tyre market's adaptability to the evolving demands of a modernized and dynamic agriculture sector.
For instance, the AGROLOX Radial Tractor Tire by Ozka is designed for increased traction on both land and roads, featuring a renewed pattern and double-angle tread structure. The tyres offers comfortable driving due to its flexible sidewall structure and provides excellent mud repellence with its specially designed tread pattern. The AGROLOX series includes various sizes and models, such as the KNK-30 Front Tractor Tire, KNK-50 Rear Tractor Tire, and OR-71 Radial Em Tire.
The market is experiencing significant technological advancements, reflecting a broader trend in the automotive industry. Manufacturers are increasingly incorporating innovative technologies to enhance tyre performance, safety, and environmental sustainability. Intelligent sensor technologies, such as pressure monitoring systems, are becoming standard, providing real-time data to drivers. Moreover, there is a growing focus on developing eco-friendly tyres, incorporating sustainable materials, and manufacturing processes. Run-flat technology, self-healing capabilities, and improved tread designs contribute to increased durability and safety. As Turkey aligns with global automotive trends, tyre innovation plays a pivotal role in meeting the evolving needs of consumers and addressing concerns related to safety, efficiency, and environmental impact within the Turkish tyre market.
For example, the Hankook SmartLine DL50 is a new generation truck tyre that features advanced technology to reduce rolling resistance. It is part of Hankook's SmartLine series, which includes the SmartLine AL50. The DL50 tyre is available in sizes such as 315/70 R22.5 and 315/80 R22.5, with varying load indexes and speed symbols. The use of new materials and 3D printed tyre molds has contributed to the development of these tyres, showcasing Hankook's commitment to innovation in tyre manufacturing.
The market is experiencing a growing surge in multi-brand distributors, reflecting a shift in consumer preferences and retail dynamics. Multi-brand distributors offer a diverse range of tyre options, providing consumers with increased choices and the convenience of comparing various brands in a single location. The trend aligns with the evolving purchasing behavior of consumers who seek a comprehensive selection and tailored solutions for their specific needs. Multi-brand distributors cater to different market segments, offering everything from budget-friendly to premium tyre options. The approach enhances consumer convenience and fosters healthy competition among tyre brands, contributing to a dynamic and responsive landscape in Turkey tyre market.
Turkey tyre market is witnessing a significant shift towards increased focus on efficiency and sustainability. With rising environmental awareness and a commitment to eco-friendly practices, tyre manufacturers are actively developing products that prioritize fuel efficiency and reduce environmental impact. Innovative tyre technologies, including low rolling resistance designs and advanced materials, contribute to improved fuel efficiency, aligning with global efforts to address climate concerns. Additionally, there's a growing emphasis on sustainable manufacturing processes and the use of eco-friendly materials, reflecting the industry's commitment to reducing its carbon footprint. The dual focus on efficiency and sustainability meets evolving consumer preferences and positions Turkey tyre market at the forefront of responsible and forward-thinking practices in the automotive industry.
For example, the Bridgestone Duravis R660 is a summer tyre designed for vans and light trucks. It offers high mileage, fuel economy, and durability, making it a cost-effective option for van drivers. The tyre features a rugged design and extra-durable construction, providing high traction and stable handling in wet weather conditions. The Duravis R660 has a symmetrical tread pattern and is available in various sizes.
In September 2021, the Turkish government launched an anti-circumvention investigation concerning specific pneumatic tyres of rubber categorized under HS. Codes 4011.20, 4011.70, 4011.80, and 4011.90, which are either originating in or imported from Malaysia. The investigation, led by the Ministry of Trade, aims to address claims that the rubber tyres are being imported from Malaysia to circumvent existing anti-dumping measures against China. The purpose is to rectify the ineffectiveness of the original anti-dumping measures. As per the Ministry's Communique on Prevention of Unfair Competition in Imports, provisional measures in the form of guarantees will be imposed to protect the domestic industry against dumping until the investigation is complete.
The emergence of COVID-19 had a devastating impact on the entire automotive industry in Turkey, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of the tyre industry in Turkey. However, with the decline in COVID-19 cases, the Turkish government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of the Turkey tyre market in the coming years.
Turkey tyre market features a competitive landscape shaped by key players, both global and domestic, contributing to its dynamism. Prominent international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a wide range of products. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With Turkey being a strategic hub connecting Europe and Asia, the tyre market is poised for continued growth, driven by economic development, increasing vehicle ownership, and advancements in tyre technologies.
For instance, In May 2023, Petlas, a leading Turkish tyre manufacturer, announced a USD 360 million investment in the construction of a new light vehicle tyre production facility in KIrsehir, adjacent to its existing plant. The new production line will have the following impacts: Produce 100,000 tons of tyres for passenger cars and light commercial vehicles, increasing the manufacturer's total capacity by 42% to 340,000 tons, create around 1,850 new job opportunities, begin construction in 2023, with completion expected in 2024-25.
For instance, The Kordsa tyre reinforcement plant in Izmit, Turkey has been awarded the ISCC (International Sustainability Carbon Certification) Plus certification in November 2023. The certification endorses the eco-friendly production of recycled polyester yarn, single cords, and cord fabrics in Kordsa's product range. The certification solidifies Kordsa's commitment to international sustainability standards and highlights the company's circular production model. Kordsa is a subsidiary of SabancI Holding and is a leading manufacturer of tyre and construction reinforcement products. The company's ISCC Plus certification is a testament to its efforts to promote sustainable practices in the tyre industry.
For instance, Italian tyre manufacturer, Pirelli announced in May 2022, that it replaced Russia tyres for export to Europe with tyres manufactured in Romania and Turkey. It was part of a contingency plan to mitigate the effects of the Russia-Ukraine conflict on the business. Pirelli identified alternative sources for import/export flows, with the gradual activation of supplies of finished products from Turkey and Romania to replace Russian exports to European markets.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.