남아프리카공화국의 타이어 시장 규모는 2022년 34억 5,000만 달러로 평가되었습니다. 2030년에는 58억 1,000만 달러에 달할 것으로 예상되며, 2023-2030년간 연평균 6.38%의 성장률을 보일 것으로 예상됩니다. 남아공의 타이어 시장은 시장 성장 촉진요인과 혁신적 트렌드의 조합으로 형성된 역동적이고 필수적인 구성 요소로 남아공의 자동차 부문에 필수적인 요소입니다. 아프리카 대륙에서 가장 큰 자동차 시장인 남아공은 인구 증가, 도시화, 가처분 소득 증가에 따른 중산층 증가 등의 요인으로 인해 수요가 증가하고 있습니다. 다양한 기후 조건을 특징으로 하는 이 시장은 사계절용부터 특수 설계까지 다양한 유형의 타이어를 필요로 합니다. 주요 촉진요인으로는 경제 발전, 자동차 보유율의 급격한 증가, 교통 안전과 환경적 지속가능성을 중시하는 정부의 이니셔티브 등이 있습니다. 또한, 남아공 타이어 시장은 스마트 타이어 기술, 친환경 소재, 연비 효율과 안전에 최적화된 설계에 초점을 맞추고 있는 등 기술 혁신이 활발히 이루어지고 있습니다.
예를 들어, 콘티넨탈은 2023년 9월에 7세대 프리미엄 콘택트 7을 출시했습니다. 이 타이어의 가장 큰 특징 중 하나는 혁신적인 RedChili 컴파운드로, 넓은 온도 범위에서 뛰어난 성능을 발휘하여 예열 없이도 저온에서도 높은 접지력을 발휘합니다. 이 타이어는 젖은 노면과 마른 노면 모두에서 정확한 핸들링을 제공하도록 설계되어 전기차를 포함한 다양한 기상 조건과 차량 유형에 적합합니다. 이러한 시장 역학과 기술 혁신의 결합으로 남아공의 타이어 시장은 거대한 자동차 산업에서 중요하고 진화하는 부문으로 자리매김하고 있으며, 남아공의 경제 성장과 기술 발전에 기여하고 있습니다.
남아공 타이어 시장은 자동차 생산과 판매 증가에 힘입어 수요가 급증하고 있습니다. 자동차 부문이 활기를 띠고 제조 및 판매 활동이 활발해짐에 따라 타이어 수요도 증가하고 있습니다. 경제적 요인과 중산층의 급격한 증가는 자동차 소유율 증가에 기여하여 교체용 타이어 시장을 주도하고 있습니다. 국내 제조업체와 세계 제조업체 모두 이러한 수요 증가에 대응하기 위해 생산 능력을 강화하고 있습니다. 자동차 생산량 증가, 판매 증가, 고성능 타이어에 대한 수요의 시너지 효과로 인해 남아공의 타이어 시장 전망은 양호하며, 남아공은 대륙의 자동차 환경에서 매우 중요한 역할을 담당하고 있습니다.
남아프리카공화국의 타이어 시장은 광업 및 농업의 성장에 힘입어 눈에 띄게 성장하고 있습니다. 광업 부문의 활발한 활동으로 인해 거친 지형을 견딜 수 있는 특수 타이어에 대한 수요가 증가하고 있으며, 이는 교체용 타이어 시장에 큰 기여를 하고 있습니다. 동시에 농업의 현대화와 기술 발전으로 인해 다양한 농기계에 대한 내구성과 견인력이 뛰어난 타이어가 요구되고 있습니다. 이러한 산업별 특성에 맞는 타이어에 대한 수요는 타이어 기술의 혁신을 촉진하고 있습니다. 광업 및 농업 부문의 확장은 남아공 타이어 시장의 다양한 부문에 대한 적응력을 강조하며, 이러한 주요 산업별 수요에 대한 견고하고 신뢰할 수 있는 타이어 솔루션을 제공하는 중요한 시장으로 자리 매김하고 있습니다.
예를 들어, VT-TRACTOR는 브리지스톤의 프리미엄 농업용 타이어 시리즈의 주력 제품군으로, 현대식 대형 및 정교한 기계에 적합하도록 설계된 VT-TRACTOR는 성능과 토양 보호에 대한 높은 기준을 제시하며, 토양 압축을 낮게 유지하는 큰 낮은 토양 압축, 높은 생산성을 위한 뛰어난 견인력, 토양을 보호하는 매우 낮은 압력에서 작업할 수 있는 능력을 제공합니다. 이 타이어는 현대 농가의 요구를 충족하도록 설계되어 고마력 트랙터에 탁월한 견인력을 제공합니다.
남아프리카공화국의 타이어 시장은 온라인 타이어 판매 플랫폼의 등장으로 큰 변화를 보이고 있으며, 자동차 부문에서 전자상거래가 확산됨에 따라 소비자들은 디지털 채널이 제공하는 편의성, 다양한 제품군, 경쟁력 있는 가격으로 인해 온라인 플랫폼에서 타이어를 구매하는 경향이 높아지고 있습니다. 온라인 플랫폼에서 타이어를 구매하는 경향이 증가하고 있습니다. 온라인 타이어 판매 플랫폼은 소비자가 집에서 편안하게 타이어를 검색, 비교, 구매할 수 있는 사용자 친화적인 경험을 제공합니다. 이러한 변화는 원활하고 편리한 구매 경험을 원하는 소비자의 선호도 변화와 일치하며, 업계가 디지털 시대에 적응하고 있음을 반영합니다. 온라인 타이어 판매 플랫폼의 등장은 남아공 타이어 시장 유통 환경의 역동적인 변화를 의미합니다.
이 보고서는 남아프리카공화국의 타이어 시장에 대해 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
South Africa tyre market is anticipated to grow at a CAGR of 6.38% between 2023 and 2030. The market was estimated to be worth USD 3.45 billion in 2022 and is expected to reach USD 5.81 billion by 2030. The South Africa tyre market is a dynamic and integral component of the country's automotive sector, shaped by a combination of market drivers and innovative trends. As the largest automotive market in the African continent, South Africa experiences robust demand driven by factors such as population growth, increasing urbanization, and growing middle class with rising disposable incomes. The market is characterized by diverse climatic conditions, necessitating a broad range of tyre types from all-season to specialized designs. Key drivers include economic development, a surge in vehicle ownership rates, and government initiatives emphasizing road safety and environmental sustainability. Moreover, the South Africa tyre market is witnessing significant innovations, with manufacturers focusing on smart tyre technologies, eco-friendly materials, and designs optimized for fuel efficiency and safety.
For example, in September 2023, Continental launched the seventh generation of the Premium Contact 7 tyre, which is designed to prioritize maximum safety and comfort for families. One of its key features is the innovative RedChili compound, which enables the tyre to perform well across a wide temperature range, providing a high grip at low temperatures without the need for a warm-up period. The tyre is designed to offer precise handling on wet and dry roads, making it suitable for various weather conditions and vehicle types, including electric vehicles. The convergence of these market dynamics and innovations position the South Africa tyre market as a vital and evolving sector within the broader automotive landscape, contributing to the country's economic growth and technological advancements.
South Africa tyre market is witnessing a surge in demand propelled by growing vehicle production and sales. With the automotive sector gaining momentum, marked by increased manufacturing and sales activities, the demand for tyres is rising. Economic factors, coupled with a burgeoning middle class, contribute to a higher rate of vehicle ownership, driving the replacement tyre market. Both local and global manufacturers are aligning their production capacities to meet this upswing in demand. The synergy between growing vehicle production, expanding sales, and the need for reliable, high-performance tyres underscores a positive outlook for South Africa tyre market, positioning it as a pivotal player in the continent's automotive landscape.
The South Africa tyre market is experiencing notable expansion, fueled by the growth in the mining and agricultural industries. The mining sector's increasing activities demand specialized tyres capable of withstanding challenging terrains, contributing significantly to the replacement tyre market. Concurrently, the agricultural industry's modernization and technological advancements require durable and high-traction tyres for various farming equipment. The demand for tyres tailored to the specific needs of these industries is driving innovation in tyre technologies. The expansion in both mining and agriculture underscores the South Africa tyre market's adaptability to diverse sectors, positioning it as a crucial player in providing robust and reliable tyre solutions for the unique demands of these key industries.
For example, the VT-TRACTOR is the flagship of Bridgestone's premium agricultural tyre range, designed for modern, heavy, and sophisticated machines. It sets high standards in performance and soil protection, offering a large footprint for low soil compaction, outstanding traction for high productivity, and the ability to work at very low pressure to protect the soil. This tyre is engineered to meet the needs of the modern farmer, providing superior traction for high horsepower tractors.
South Africa tyre market is witnessing a notable trend with the emergence of online tyre sales platforms. As e-commerce gains traction in the automotive sector, consumers are increasingly turning to online platforms to purchase tyres due to convenience, extensive product variety, and competitive pricing offered by these digital channels. Online tyre sales platforms provide a user-friendly experience, allowing consumers to browse, compare, and purchase tyres from the comfort of their homes. The shift aligns with changing consumer preferences for seamless and accessible buying experiences and reflects the industry's adaptation to the digital era. The emergence of online tyre sales platforms signifies a dynamic transformation in the South Africa tyre market's distribution landscape.
South Africa tyre market is at the forefront of embracing advanced tyre technologies to meet the evolving needs of consumers. Manufacturers are incorporating innovative features, such as intelligent sensor technologies for real-time monitoring of tyre pressure and tread wear. Run-flat technology and self-healing capabilities are becoming increasingly prevalent, enhancing durability, and reducing the risk of tyre-related issues. Additionally, there's a growing emphasis on environmentally friendly solutions, with the integration of sustainable materials and manufacturing processes. These advanced tyre technologies align with global trends in safety, efficiency, and sustainability, reflecting the South Africa tyre market's commitment to providing consumers with cutting-edge products that cater to diverse driving conditions and preferences.
For example, the MICHELIN Pilot Sport 4 S K1 and MICHELIN Pilot Sport Cup 2 R K2 are custom tyres for the Ferrari 296 GTB. They feature Dynamic Response Technology for optimal steering transmission, Multi-Tread Compounding for varied traction, and Wavy Summit for improved responsiveness. The Pilot Sport 4 S K1 is suitable for road use, while the Pilot Sport Cup 2 R K2 is designed for track-focused performance, making them tailored for the specific needs of the Ferrari 296 GTB.
South Africa tyre market exhibited a steady trajectory driven by economic growth, rising vehicle ownership, and increasing urbanization. However, the onset of the pandemic disrupted the market, leading to temporary closures, supply chain challenges, and decreased consumer spending on non-essential items, including tyres. Post-COVID-19, the market gradually recovers as economic activities resume. The pent-up demand for replacement tyres, coupled with the resilience of the automotive industry, positions the South Africa tyre market for gradual growth. Additionally, a renewed focus on safety and the adoption of innovative tyre technologies aligns with post-pandemic consumer preferences, reflecting an evolving market adapting to the challenges posed by the global health crisis.
The South Africa tyre market features a competitive landscape with a blend of global giants and local players contributing to its dynamics. Major international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a diverse range of products. Domestic companies, including Continental Tyre South Africa, play pivotal roles in the market, showcasing the country's manufacturing capabilities. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With South Africa being a key player in Africa automotive industry, the tyre market is poised for continued growth, driven by economic factors, increasing vehicle ownership, and advancements in tyre technologies.
For instance, in July 2023, the General Grabber X3 from Continental, known for its rugged performance and durability, was highlighted in the context of the challenging Rhino Charge event in Kenya. This event tests off-road tyres in demanding terrains and navigation challenges. The General Grabber X3 is well-regarded for its off-road performance and is a popular choice for various vehicles due to its maximum traction and decent on-road manners. It offers excellent wet and snow traction, good on-road manners, and a comfortable ride on gravel and off-road surfaces. The tyre is designed to provide a complete off-road tyre solution, making it suitable for diverse off-road driving needs. Tire reviews and tests reflect its positive performance and durability, making it a favorable option for off-road enthusiasts and various off-road applications.
For instance, in February 2023, Goodyear announced a new collaboration with Exclusive Wheel and Tyre Distributors as part of its South Africa truck tire business strategy. The partnership aims to enhance customer service and efficiency, demonstrating Goodyear's commitment to the industry's sustainable growth.
For instance, The International Trade Administration Commission of South Africa (ITAC) has recommended and the Minister of Trade, Industry and Competition, has approved definitive anti-dumping duties on passenger car, truck, and bus tires imported from China. The duties, ranging from 7.18% to 43.60% ad valorem, will remain in place until July 2028. The move is aimed at protecting the domestic tire industry and upholding fair trade practices.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.