브라질의 타이어 시장 규모는 2022년 74억 7,000만 달러에 이른 것으로 추산됩니다. 2030년에는 111억 8,000만 달러에 달할 것으로 예상되며, 2023-2030년간 연평균 4.81% 성장할 것으로 전망됩니다. 브라질의 타이어 시장은 라틴아메리카 자동차 시장에서 역동적이고 영향력 있는 시장입니다. 시장 성장 촉진요인과 새로운 트렌드의 조합으로 형성된 이 시장은 브라질의 경제와 인구 통계를 반영하고 있습니다. 견조한 경제 성장, 중산층 증가, 도시화가 진행되면서 자동차 보유율 증가에 따른 타이어 수요 증가에 기여하고 있습니다. 열대 지역부터 아열대 기후까지 브라질의 다양한 기후 조건은 사계절용부터 특수 설계 타이어까지 다양한 유형의 타이어를 필요로 합니다. 시장에는 교통 안전과 환경적 지속가능성을 촉진하기 위한 정부의 규제와 노력이 영향을 미치고 있습니다.
또한, 스마트 기능, 친환경 소재 등 첨단 기술을 적용한 타이어의 채택이 증가하는 추세도 눈에 띕니다. 브라질의 타이어 시장은 안전에 대한 우려, 지속 가능한 관행에 대한 관심, 소비자 선호도 변화에 대한 업계의 대응 등 혁신적인 기술을 통해 더욱 발전할 것으로 예상되며, 세계 자동차 타이어 시장에서 중요한 지역으로 부상하고 있습니다.
브라질의 타이어 시장은 첨단 첨단 타이어 기술의 도입으로 눈에 띄는 기술 혁신의 물결을 보이고 있습니다. 주요 타이어 제조업체들은 트레드 디자인 강화, 연비 개선, 내구성 향상 등 브라질 시장 전용으로 설계된 제품을 출시하고 있습니다. 실시간 모니터링용 센서를 포함한 스마트 타이어 기술은 소비자에게 타이어의 건강 상태와 성능에 대한 중요한 데이터를 제공하는 필수적인 요소로 자리 잡고 있습니다. 또한, 세계 지속가능성 트렌드에 발맞추어 친환경 타이어 솔루션에 대한 관심도 높아지고 있습니다. 이러한 혁신적인 타이어 출시는 브라질의 다양한 기후 조건과 운전 패턴에 대응하고 안전, 효율성 및 환경적 책임에 대한 소비자의 선호도 변화에 부응하기 위한 업계의 노력을 반영합니다. 예를 들어, 브리지스톤 투란자 T005A(Turanza T005A)는 브리지스톤의 첨단 기술을 통해 보다 조용하고 안전하며 부드러운 승차감을 제공하도록 설계됐습니다. 타이어 접지면을 최적화하고 공기압을 일정하게 유지하여 노면으로부터의 충격과 충격음을 감소시켜 편안함을 높입니다. 이 타이어는 강화된 사이드월을 통해 더욱 뛰어난 감쇠력을 발휘합니다. 또한 젖은 노면과 마른 노면 모두에 대응할 수 있도록 설계되었으며, 트레드 마모 등급은 260, 트랙션 등급은 A, 온도 등급은 A를 획득했습니다.
이 시장에서는 진화하는 소비자의 우선순위를 반영하여 연비 효율과 안전에 대한 관심이 높아지고 있습니다. 연료 가격 상승과 환경보호에 대한 인식이 높아지면서 소비자들은 연비를 개선하고 이산화탄소 배출을 줄이는 타이어를 찾고 있습니다. 타이어 제조업체들은 회전 저항을 최소화하고 연비를 최적화하는 혁신적인 디자인과 소재로 대응하고 있습니다. 동시에 안전에 대한 관심도 높아지면서 제동 성능, 젖은 노면에서의 접지력, 전반적인 주행 안전성을 향상시키는 기술에 대한 관심이 높아지고 있습니다. 이러한 연비와 안전에 대한 이중적 관심은 브라질의 타이어 시장의 역동적인 특성을 잘 보여줍니다. 브라질의 타이어 산업은 세계 트렌드에 발맞추어 환경 지속가능성과 교통 안전에 대한 소비자의 요구에 부응하고 있습니다.
예를 들어, 한국옵티모 H724는 부드럽고 조용한 승차감으로 유명한 사계절용 타이어로 건식, 습식, 경미한 겨울철 날씨 조건에서 뛰어난 견인력을 발휘합니다. 노면을 단단히 잡아주며, 일년 내내 기온이 중간 정도인 지역에 적합합니다. 이 타이어는 중형 세단과 같은 안정감과 승차감을 제공하며, 다른 소형차보다 더 나은 핸들링을 제공합니다.
브라질의 타이어 시장에서는 여러 가지 요인으로 인해 타이어 교체가 눈에 띄게 증가하고 있습니다. 브라질의 도로를 달리는 차량의 수가 증가하고, 국토의 다양한 기후 조건으로 인해 잦은 타이어 교체가 필요하게 되었습니다. 소비자들은 안전과 성능을 우선시하기 때문에 마모된 타이어를 적시에 교체합니다. 도시화와 경제 성장은 자동차 보유율 향상에 기여하고 있으며, 이는 교체용 타이어 시장을 더욱 촉진하고 있습니다. 또한, 연비 효율과 안전에 대한 우려에 대응하는 등 첨단 타이어 기술 동향은 소비자들이 새로운 타이어 모델로 업그레이드하도록 동기를 부여하고 있습니다. 이러한 움직임은 교체용 타이어가 자동차의 성능을 최적으로 유지하는 데 중요한 역할을 한다는 것을 보여주며, 역동적인 브라질 자동차 시장에서 소비자의 기대치가 변화하고 있는 것과 일치합니다.
이 보고서는 브라질의 타이어 시장에 대해 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
Brazil tyre market is anticipated to grow at a CAGR of 4.81% between 2023 and 2030. The market was estimated to be worth USD 7.47 billion in 2022 and is expected to reach USD 11.18 billion by 2030. Tyres in Brazil stands in a dynamic and influential market within the Latin American automotive landscape. Shaped by a combination of market drivers and emerging trends, it mirrors the country's economic and demographic dynamics. Robust economic growth, a rising middle class, and increasing urbanization contribute to a growing demand for tyres, driven by higher vehicle ownership rates. Brazil's diverse climatic conditions, varying from tropical regions to subtropical climates, necessitate a broad spectrum of tyre types, from all-season to specialized designs. The market is influenced by government regulations and initiatives promoting road safety and environmental sustainability.
Furthermore, there is a noticeable trend towards increased adoption of technologically advanced tyres, including those with smart features and eco-friendly materials. The Brazil tyre market is poised for further evolution, with innovations addressing safety concerns, a focus on sustainable practices, and the industry's response to changing consumer preferences, making it an important region in the global automotive tyre arena.
Brazil tyre market is witnessing a notable wave of innovation with the launch of advanced and cutting-edge tyre technologies. Major tyre manufacturers are introducing products designed specifically for the Brazilian market, incorporating features such as enhanced tread designs, improved fuel efficiency, and increased durability. Smart tyre technologies, including sensors for real-time monitoring, are becoming integral, providing consumers with crucial data on tyre health and performance. Additionally, there's a focus on eco-friendly tyre solutions, aligning with global sustainability trends. The launch of these innovative tyres caters to the diverse climatic conditions and driving patterns in Brazil and reflects the industry's commitment to meeting evolving consumer preferences for safety, efficiency, and environmental responsibility. For example, The Bridgestone Turanza T005A tyre is designed with advanced Bridgestone technology to provide a quieter, safer, and smoother ride on the road. The optimized contact design with consistent pressure reduces road shock and impact noise for boosted comfort. The tyre features a reinforced sidewall that offers better dampening. It is engineered for handling both wet and dry road conditions, with a treadwear rating of 260, traction rating of A, and temperature rating of A.
In this market, there is a growing emphasis on fuel efficiency and safety concerns, reflecting evolving consumer priorities. With rising fuel prices and environmental consciousness, consumers are increasingly seeking tyres designed for improved fuel efficiency, contributing to reduced carbon emissions. Tyre manufacturers are responding with innovative designs and materials that minimize rolling resistance, optimizing fuel consumption. Simultaneously, safety concerns are paramount, with an increased focus on technologies enhancing braking performance, wet traction, and overall driving safety. This dual emphasis on fuel efficiency and safety underscores the dynamic nature of the Brazil tyre market, where the industry is aligning with global trends and addressing consumer needs for both environmental sustainability and road safety.
For example, The Hankook Optimo H724 is an all-season tyre known for its smooth and quiet ride, delivering great traction in dry, wet, and light winter weather conditions. It offers a firm grip on the road and is suitable for areas with moderate temperatures year-round. The tyre provides the composure and ride of a mid-size sedan, with better handling than other small cars.
Brazil tyre market is experiencing a notable surge in tyre replacement, driven by several factors. The increasing number of vehicles on Brazilian roads and diverse climatic conditions across the country necessitate frequent tyre replacements. Consumers prioritize safety and performance, so they opt for timely replacements of worn-out tyres. Urbanization and economic growth contribute to higher vehicle ownership rates, further boosting the replacement tyre market. Additionally, the trend towards advanced tyre technologies, including those addressing fuel efficiency and safety concerns, motivate consumers to upgrade to newer tyre models. The surge underscores the critical role of replacement tyres in maintaining optimal vehicle performance and aligns with changing consumer expectations in the dynamic Brazilian automotive landscape.
Brazil tyre market is witnessing a notable increase in tyre production capacity, indicative of the industry's response to growing demand. With economic growth and rising vehicle ownership rates, manufacturers are strategically expanding their production capabilities to meet the needs of the Brazil market. Both, global giants and domestic players, are investing in new facilities and technological advancements to enhance efficiency and output. The surge in production capacity supports the domestic market and positions Brazil as a key player in the global tyre manufacturing landscape. The expansion reflects the industry's confidence in the continued growth and potential of the Brazilian tyre market in the foreseeable future.
For example, in July 2021, Sumitomo Rubber Industries, Ltd. announced that it will invest a total of approx. USD 0.17 billion to increase tyre production capacity at its group's factory in Brazil. The investment will increase the Brazil Factory's production capacity for passenger car and light truck tyres from 18,000 units per day in 2021 to 23,000 units per day by 2024. Additionally, the factory will increase its production capacity for truck and bus tyres from the current 1,000 per day to 2,200 per day by April 2025.
The natural rubber production sector and the Brazilian tyre industry have been urging the federal government to reverse the measure that mitigated the import tax on truck tyres, rubber artifacts, and items such as latex at the beginning of 2021. There is an expectation that the proposal to tax foreign purchases again at 16% will be approved by the Foreign Trade Chamber (Camex).
Without the tariff since January 2021, imports have surged in recent months, with the purchase of tyres jumping to 518,000 units in November from 143,000 units per month on average before the tax exemption, totaling 3.5 million units imported in 2023. The industry has been concerned that the problem could lead to a "dismantling" of the production chain. In August 2023, the Brazil government approved a 10.8% tax on imports of natural rubber, aiming to strengthen the producers, production chain, and the industry. The measure is expected to support the domestic production of natural rubber and tyre industry in Brazil.
The COVID-19 outbreak had a severe impact on the entire automotive industry in Brazil, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of tyre industry in Brazil. However, with the decline in the number of COVID-19 cases, the Brazil government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of Brazil tyre market in the coming years.
Brazil tyre market features a competitive landscape with key players contributing to its vibrancy. Global tyre manufacturers such as Michelin, Bridgestone, and Goodyear maintain a significant presence, providing a wide array of products. Additionally, domestic players like Pirelli and Continental play pivotal roles, showcasing Brazil's manufacturing capabilities. The market outlook is marked by a continual focus on innovation and technology, addressing consumer demands for safety, performance, and sustainability. With Brazil being a major player in the South America automotive industry, the tyre market is poised for sustained growth, driven by economic factors, increasing vehicle ownership, and advancements in tyre technologies that align with global standards and cater to the diverse needs of Brazilian consumers.
For instance, Vipal Rubber started supplying tyres directly to Honda motorcycles in Brazil starting in August 2023. The Honda CG 160 Fan is the first model to come out with Vipal tyres as original equipment (OE), specifically fitted with Street ST600 80/100-18 (front) and Street ST600 90/90-18 (rear) tubeless tyres. This partnership marks a significant milestone for Vipal Rubber, as it becomes the official tyre supplier for some models of Honda motorcycles manufactured in Brazil. Honda dominates the Brazil motorcycle market, with CG 160 being one of the leading city motorcycle models in 2022.
For instance, In August 2023, Polaris Factory Racing Brazil's Torrez Azevedo Rally Team announced a new partnership with Atturo, a brand that specializes in 4x4 tyres for on and off-road use. The team will equip its vehicles with Atturo Trail Blade X/T SXS tyres for the 3,800km Rally dos Sertoes, which travels across the country from Petrolina to Prea in eight days. The team will field six Polaris Pro R UTVs in the rally, all rolling on the Atturo Trail Blade X/T SXS Tyres in sizes 30×10.00R15 and 32×10.00R15, depending on the stage. The Trail Blade X/T SXS tyre is engineered with a steel-belted construction for additional durability, making it a suitable choice for the challenging terrain of the rally.
For instance, In April 2022, Point S, a multi-brand automotive services and tyre sales franchise, expanded its global network into the Brazilian market through a Master Franchise Agreement (MFA) with local specialist, ATO. The agreement marks a significant milestone for Point S, as South America becomes the fifth continent on which the network has a presence. ATO's shareholder companies, ADTSA and Orletti Group, will be responsible for overseeing Point S's operations in Brazil.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.