세계 야외용 LED 디스플레이 시장은 최근 몇 년동안 큰 성장세를 보였으며, 2022년 예상 매출은 약 67억 3,000만 달러로 평가되었고, 2030년까지 163억 1,000만 달러에 달할 것으로 예상되며, 2023년-2030년간 CAGR 11.7%의 건전한 성장이 예상됩니다.
디지털 광고와 브랜딩에 대한 수요로 인해 시장이 빠르게 성장하고 있습니다. 또한, 해상도 향상과 에너지 효율 개선과 같은 기술 발전도 디스플레이의 매력을 높이고 있습니다. 그 결과, 스포츠 이벤트와 야외 엔터테인먼트의 급증은 대형 디스플레이에 대한 수요를 창출하고 시장 성장을 가속하고 있습니다.
스포츠 경기장에서 가장 큰 야외 비디오 보드를 포함하여 Gillette Stadium에 14개의 새로운 LED 디스플레이를 설치한 것은 스포츠 및 야외 엔터테인먼트 산업에서 LED 디스플레이의 활용이 증가하고 있음을 보여줍니다. 이 디스플레이는 라이브 영상, 즉각적인 리플레이, 통계, 그래픽 및 스폰서 메시지를 제공하여 몰입감 있는 경험을 제공합니다. 이러한 추세는 팬의 참여와 전반적인 경험 향상에 대한 업계의 노력을 보여주며 야외용 LED 디스플레이 시장의 성장을 견인하고 있으며, LED 기술은 스포츠 시설과 야외 이벤트에서 더 크고 고해상도의 역동적인 디스플레이가 보편화됨에 따라 관객이 스포츠 및 엔터테인먼트 자료를 접하는 방식을 변화시키는 데 중요한 역할을 하고 있습니다.
대도시 지역 증가와 이에 따른 교통 허브, 상업 중심지, 공공 공간과 같은 중요한 인프라의 건설이 야외용 LED 디스플레이 시장을 주도하고 있습니다. 이러한 현대화 시도는 효율적인 커뮤니케이션과 홍보를 위한 공간을 요구하고 있습니다. 야외용 LED 디스플레이는 교통 허브의 역동적인 사이니지 솔루션으로 통근자와 승객에게 실시간 정보를 제공하는 데 필수적인 역할을 하고 있습니다. 쇼핑몰에서는 프로모션과 매력적인 컨텐츠를 표시하여 쇼핑 경험을 향상시킬 수 있습니다. 또한 공공장소에서는 이러한 디스플레이가 사람들에게 정보를 전달하고 즐겁게 해주며 동시에 유리한 광고 기회를 제공합니다. 도시가 현대적인 통신 인프라에 투자함에 따라 도시 경관에서 이러한 적응형 주목 디스플레이에 대한 요구가 증가하고 있으며, 이는 시장의 발전 잠재력을 보여주고 있습니다.
야외용 LED 디스플레이의 비용 효율성은 시장 성장의 중요한 촉매제로 떠오르고 있습니다. 전통적인 인쇄 광고는 제조 및 배송에 많은 지속적인 비용이 필요합니다. 반면, 야외용 LED 디스플레이는 원격으로 컨텐츠를 업데이트하고 중앙 집중식 제어가 가능하기 때문에 경제적으로 유리한 선택이 될 수 있습니다. 이 중요한 기능은 지속적인 운영 비용을 크게 줄여주기 때문에 LED 디스플레이는 경제적으로 건전하고 장기적인 투자가 될 수 있습니다. 그 결과 기업과 마케팅 담당자는 경제적 전략에 점점 더 매료되어 대규모 대상 고객에게 도달 할 수있는 비용 효율적인 방법을 찾고있는 다양한 산업에서 LED 디스플레이에 대한 수요가 증가하고 있습니다. 이러한 현상은 야외용 LED 디스플레이 시장의 성장 확대에 필수적입니다.
표면 실장형 야외용 LED 디스플레이는 내구성과 적응성으로 인해 현재 시장 부문을 독점하고 있습니다. 이 디스플레이는 극한의 날씨를 견딜 수 있도록 제작되어 야외에서 사용하기에 이상적입니다. 또한 얇고 가벼워 설치와 유지보수가 용이합니다. 표면 실장형 LED는 매우 밝고 햇빛 아래에서도 볼 수 있습니다. 에너지 소비가 적고 수명이 길어 운영 비용을 절감할 수 있습니다. 또한, 이 디스플레이는 다양한 크기와 디자인으로 변경이 가능하기 때문에 창의적인 설치가 가능합니다. 이러한 장점으로 인해 표면 실장형 LED 디스플레이는 옥외 광고 및 커뮤니케이션에 적합한 선택이 되고 있습니다.
이 보고서는 세계의 야외용 LED 디스플레이 시장을 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등의 정보를 제공합니다.
Global outdoor LED display market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 6.73 billion in 2022, the market is forecasted to reach a value of USD 16.31 billion by 2030, displaying a robust CAGR of 11.7% from 2023 to 2030.
Outdoor LED displays provide several advantages, including excellent visibility in a variety of lighting settings, energy efficiency, a long lifespan, weather resistance, and dynamic content possibilities. They let organizations attract attention, efficiently transmit messages, and alter material on the go, making them a versatile and cost-effective tool for successful communication and advertising.
The outdoor LED display market is expanding rapidly as the desire for digital advertising and branding drives adoption. Also, technical advances such as improved resolution and energy efficiency boost attractiveness. Consequently, the surge in sporting events and outdoor entertainment creates a need for large-scale displays, propelling market growth.
The construction of 14 new LED displays at Gillette Stadium, including the largest outdoor videoboard at a sports arena, demonstrates the rising usage of LED displays in the sports and outdoor entertainment industries. Immersive experiences are provided by these displays, which offer live video, immediate replays, statistics, graphics, and sponsorship messages. The trend demonstrates the industry's dedication to improving fan engagement and overall experiences, which is fueling the growth of the outdoor LED display market. LED technology is playing a critical role in revolutionizing how audiences interact with sporting and entertainment material, as bigger, high-resolution, and dynamic displays become typical at sports facilities and outdoor events.
For instance, in November 2022, Leyard's "made-in-China" LED displays, which covered 1500m2, drew a lot of attention at the FIFA World Cup Qatar 2022, serving a variety of event scenarios ranging from stadiums to fan zones. It helped Leyard build a global footprint in VFX technology.
The increase of metropolitan regions, as well as the concurrent construction of vital infrastructure such as transportation hubs, commercial centers, and public spaces, are driving the outdoor LED display market. These attempts at modernization demand efficient communication and promotional outlets. Outdoor LED displays are essential as dynamic signage solutions in transportation hubs, providing commuters and passengers with real-time information. They improve the shopping experience at shopping malls by displaying promotions and appealing content. Furthermore, in public places, these displays enlighten and entertain people while providing lucrative advertising opportunities. As cities invest in modern communication infrastructure, the growing need for these adaptable, attention-grabbing displays in urban landscapes highlights their market development potential.
For example, in September 2022, Leyard, a well-known LED manufacturer, reached a key milestone by getting the Product Carbon Label Evaluation Certificate. This award recognizes their dedication to environmentally friendly production techniques and coincides with the industry's green initiatives.
The cost-effectiveness associated with outdoor LED displays has emerged as a critical catalyst in fueling the market's rise. Traditional print advertising requires significant ongoing costs for manufacturing and delivery. Outdoor LED displays, on the other hand, provide an economically beneficial option due to their ability for remote content updates and centralized control. This critical feature significantly reduces ongoing running expenses, making LED displays an economically sound, long-term investment. As a result, companies and marketers alike are increasingly lured to economic strategy, driving the demand for LED displays across varied industries looking for a cost-effective way to reach large target audiences. This phenomenon is critical to the expanding growth of the outdoor LED display market.
For example, in May 2023, The General Specifications of Micro LED Screens, produced by industry giants such as BOE, TCL, and Hisense, have been released, establishing standards for Micro LED chip size, encouraging industry growth.
Surface-mounted outdoor LED displays currently dominate the market segment owing to their durability and adaptability. These displays are built to resist extreme weather, making them perfect for usage outside. Furthermore, their thin and lightweight form makes installation and maintenance easy. Surface-mounted LEDs are extremely bright, allowing for vision in full sunshine. Their low energy consumption and long lifespan, lower operating expenses. Furthermore, these displays may be modified in a variety of sizes and designs, allowing for imaginative installations. Due to these benefits, surface-mounted LED displays have become the preferred choice for outdoor advertising and communication.
Asia-Pacific dominated the market with nearly 50% of the total market share in 2022 and it is expected that the market will grow at a double digit CAGR reach a projected value in 20230. Asia-Pacific has gained control of the outdoor LED display market. Demand for outdoor displays at transit hubs, commercial areas, and public places has increased due to rapid urbanization and considerable infrastructure investments. Production prices have decreased because of the region being the hub of LED component and manufacturing, particularly in China and South Korea. Furthermore, Asia-Pacific is at the forefront of LED technology innovation, continually producing cutting-edge solutions. A vibrant advertising and entertainment business increases demand for enormous outdoor displays. These elements, when combined, solidify Asia-Pacific as the leader in the outdoor LED display market, supported by powerful market dynamics and technological capability.
For instance, in November 2022, Lighthouse Technologies has teamed with AVITCOM System to offer its indoor and outdoor LED video display solutions exclusively in Singapore. The agreement seeks to increase Lighthouse's footprint in Singapore and provide high-quality LED goods to clients.
The United States leads the supremacy in the outdoor LED display market and it is expected that the market will grow at a CAGR of 9.95% to reach a projected value in 2030. In the United States, schools and universities widely embrace outdoor LED displays for effective communication and engagement. These displays serve as informational hubs, showcasing announcements, event details, and educational content. With vibrant visuals and real-time updates, outdoor LED displays enhance campus communication, fostering a dynamic and interactive environment for students, faculty, and visitors.
The top five players operating in the global outdoor LED display market are Daktronics, Inc., LG Electronics Inc., Panasonic Corporation, Leyard Optoelectronic Co Ltd, and Unilumin Group Co Ltd. Daktronics, Inc. held the dominant position in the global outdoor LED display market. Daktronics' outdoor LED solutions are advantageous for transportation hubs, where displays are essential for delivering advertising, wayfinding, and information in aesthetically pleasing formats. The company's technology is used in entertainment settings and events, enhancing the immersive visual experiences that are offered at outdoor events like festivals and concerts. Most of the manufacturing of daktronics products take place in South Dakato, the United States. The company has manufacturing facilities in China and Ireland as well, this large number of manufacturing units across the globe strengthens the company's global presence.
The government is aggressively pushing energy-efficient outdoor LED display technology through several initiatives. These activities attempt to cut energy usage, reduce greenhouse gas emissions, and improve overall sustainability. Incentives such as tax credits, rebates, and grants encourage enterprises and governments to switch to LED displays, promoting wider adoption. Furthermore, rules and standards guarantee that LED goods fulfill high energy efficiency criteria, leading to a more ecologically aware industry. Government-funded research and development initiatives stimulate innovation, leading to superior LED technology and lower costs. These combined initiatives enhance the growth of the outdoor LED display market while harmonizing with wider environmental and energy conservation aims.
Before COVID-19, the outdoor LED display market grew due to digital signs and urbanization. Following COVID-19, the market first experienced a slowdown because of gathering limitations, which impacted demand. Moreover, the advent of the pandemic disrupted the supply chain of outdoor LED display screens. Shipments decreased by about 25% in comparison to the fourth quarter of the pandemic, despite the Y-o-Y growth of the outdoor LED video display industry in the first quarter. However, the business remained resilient since LED screens played an important role in conveying pandemic-related information, promoting outdoor eating, and permitting drive-in events. Accelerated digitalization and a greater emphasis on outdoor communication solutions are likely to fuel future market expansion, highlighting outdoor LED displays' versatility and continuing significance in the emerging post-pandemic context. China's quick internal economic recovery and government-backed policies helped the country show its resilience during the pandemic. Furthermore, supply chain improvements in lead time and cost led to excellent performance for fine pixel pitch categories in broadcast applications, particularly for 1.00-1.49 mm products. Fine pixel pitch outdoor LED video displays seemed to compete parallelly with LCD video walls for projects with a display area of more than 20 to 30 sq meters.
The promotion of events like festivals, exhibitions, and sporting events will continue to benefit the outdoor LED display market, fueling the demand for big and high-resolution displays.
Outdoor LED displays will be used in healthcare and educational buildings to disseminate information, provide instructions, and enhance learning settings.
As businesses seek to engage customers in new ways, the use of outdoor LED displays for advertising and enriching consumer experiences will increase in the retail sector.
The outdoor LED display market is highly competitive, with significant players such as Intel Corporation, Kingston Technology Company, Inc., Seagate Technology LLC, ADATA Technology Co., Ltd., and Samsung Electronics Co., Ltd. The market forecast is positive, owing to factors such as expanding demand for high-performance storage solutions, greater data center deployment, and an ongoing fall in SSD pricing. With advances in NAND technology, firmware breakthroughs, and the dominance of interfaces like as NVMe and PCIe, the SSD market is projected to grow further, delivering greater capacities, increased cost-efficiency, and enhanced performance to meet a wide range of consumer and corporate applications.
In December 2022, Lighthouse Technologies, a well-known global pioneer in LED video display technology, formed a distribution relationship with Zodiac Investment Corporation. The agreement is planned to capitalize on Lighthouse's expertise in LED displays to enter the rapidly increasing Vietnamese market, strengthening Zodiac's position in visual information solutions.
In November 2023, Lighthouse Technologies has established a distribution collaboration with AVLS, the Philippines' largest provider of audio-visual solutions. This alliance seeks to provide quality LED video display goods and services to corporate, educational, hotel, and government organizations in the country, boosting the audio-visual experience.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.