세계 의료용 AR 시장 규모는 2022년 3.15억 달러, 2030년 19.37억 달러로 2023-2030년의 예측 기간 동안 25.49%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 의료용 AR 기술의 성장과 채택을 가속화하는 주요 요인은 지속적인 기술 발전, 의료 교육 목적의 AR 사용 증가, 의료의 디지털화, 로봇 보조 수술 증가, 의료용 AR 연구 개발 비용 증가, AR 기술의 이점에 대한 인식 증가 등입니다. 의료용 AR은 수술, 진단, 연구, 훈련, 교육 등 다양한 용도로 도입되어 병원, 진료소, 연구소, 학술 기관 등에서 널리 사용되고 있습니다. 최근 시장 확대의 주요 요인은 수술 과정을 최적화하고 치료 효율을 높이기 위해 외과 수술에서 AR 기술 활용이 증가하고 있다는 점입니다. 이러한 이유로 주요 기업들은 미래 발전을 위한 기술 기반을 구축하기 위해 기존 제품에 새로운 기능을 추가하고 있습니다.
로봇 보조 수술(RAS) 시스템은 수술의 정확도 향상과 조작의 용이성, 그리고 최소 침습적 치료에 대한 접근성 향상으로 인해 최근 인기를 끌고 있습니다. 로봇 보조 수술과 AR을 결합하면 사용자의 인식을 향상시킬 수 있는 정교한 인터페이스가 탄생합니다. 상황 인식을 향상시키는 AR의 능력은 실시간으로 더 나은 판단을 내릴 수 있는 외과의사의 능력을 크게 향상시킬 수 있습니다. 로봇 간 수술, 수술 중 재건/추적 시스템, 수술 전 이미징/3D 렌더링, 수술 중 로봇 초음파 활용, 로봇 간 절제술은 로봇 보조 수술 부문의 일부로, 향후 몇 년동안 강력한 성장과 개선이 예상됩니다.
AR과 원격 의료의 통합은 의사와 의료진의 진단과 처방 방식을 바꿀 수 있는 잠재력을 가지고 있으며, AR은 원격 의료에서 빠르게 성장하고 있는 추세입니다. 이 기술은 몰입형 인터랙티브 경험을 제공함으로써 원격 의료를 재구성하여 의료진이 가상 진료 중에 실시간으로 환자 데이터, 의료 이미지 및 진단 정보를 시각화할 수 있도록 합니다. 복잡한 개념이나 치료 계획을 효과적으로 설명할 수 있는 능력을 향상시킬 수 있습니다. 환자는 대화형 3D 모델과 시각화를 통해 자신의 건강 상태에 대한 보다 종합적인 이해를 얻을 수 있습니다.
헤드마운트 디바이스가 전체 시장에서 59.54%의 점유율을 차지하고 있습니다. 헤드마운트 디스플레이(HMD)는 자원이 부족한 환경에서 의료 교육에 혁명을 일으킬 수 있는 잠재력을 가지고 있으며, 환자의 건강을 해치지 않고 다양한 의학 교육을 반복적으로 수행할 수 있는 등 다양한 이점을 제공합니다. 복잡한 의학 컨텐츠를 학습할 수 있는 혁신적인 접근 방식을 도입하고, 시체나 실습실 장비와 같은 전통적인 학습 자료와 관련된 재정적, 윤리적, 감독상의 제한을 완화할 수 있습니다. 기존 방식에 비해 HMD의 광범위한 활용은 향후 몇 년동안 헤드마운트 디바이스의 채택을 촉진할 것으로 예상됩니다. 또한, 구글의 비공개 AR 헤드마운트 디스플레이 프로젝트인 프로젝트 아이리스(Project Iris)의 출시가 예상됨에 따라 2024년까지 혁신적인 HMD 제품이 시장에 출시될 것으로 예상됩니다.
AR은 물리치료에서 환자의 참여와 신체적 결과를 개선하고, 보다 쉽고, 상호작용이 가능하며, 효율적으로 만들어줌으로써 큰 잠재력을 가지고 있습니다. 물리치료와 행동치료에서 AR의 큰 장점은 통증 관리와 장기적인 순응도 향상으로 이어진다는 점에서 의료 기업에서 서서히 드러나고 있습니다. 각 세션에서 수집된 데이터를 통해 물리치료사는 결과를 더 잘 분석할 수 있습니다. 환자가 동작을 연습하고 운동에 적응할 수 있는 안전한 환경을 제공함으로써 AR은 운동 및 인지 재활에 개입하는 새로운 접근 방식을 위한 길을 열어줍니다.
이 보고서는 세계의 의료용 AR 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등을 전해드립니다.
Global augmented reality (AR) in healthcare market size was valued at USD 3.15 billion in 2022 which is expected to reach USD 19.37 billion in 2030 with a CAGR of 25.49% for the forecast period between 2023 and 2030. The key factors that are accelerating growth and adoption of augmented reality (AR) technologies in the healthcare industry are continuous technological advancements, increasing use of AR for medical training purposes, digitalization in healthcare, growing robotic-assisted surgeries, increasing expenditures on R&D for AR in healthcare and rise in awareness about the benefits of AR technology. AR in healthcare is being implemented for various applications such as surgeries, diagnosis, rehabilitation, training, education and is widely being used by hospitals, clinics, research centers and academic institutes. The major driver propelling the market expansion over the recent years has been the increasing use of augmented reality (AR) technology in surgical operations to optimize surgical processes and boost the efficiency of treatment. Due to this reason, key players are adding new features to their existing products to establish a technical foundation for future developments.
In March 2023, Augmedics, Inc. launched new FDA approved features and indications to its Xvision Spine AR guiding system for spine surgery in the United States. Further enhancing xvision's powerful visualization and customization capabilities are new customizable views and artificial intelligence (AI) image augmentation technology.
Robotic-assisted surgery (RAS) systems have grown in popularity in recent years due to their improved surgical precision and ease in handling, as well as their improved access to minimally invasive treatments. Combining robotic-assisted surgery with augmented reality creates a sophisticated interface that improves user perception. AR's capacity to boost situational awareness vastly improves the surgeon's ability to make better judgements in real time. Robotic hepatic surgery, intraoperative reconstructions and tracking systems, preoperative imaging and 3D rendering, intra-operative robotic ultrasound application, and robotic liver resections are some of the segments of robotic assisted surgeries that will see a robust growth and improved alterations in coming years.
Taurean Surgical, a startup focused on advanced medical device technologies based in Hyderabad, announced its pre-seed fundraising round for its robotically assisted 3D surgical microscope driven by AI and AR based technology. The microscope offers benefits such as real time guidance to surgeons during complex surgeries and integrates computer vision, machine learning and augmented reality.
The integration of augmented reality (AR) and telemedicine has the potential to transform the way doctors and healthcare professionals diagnose and prescribe the treatment. Augmented reality is a burgeoning trend in telemedicine. This technology is reshaping telemedicine by providing an immersive and interactive experience, allowing healthcare professionals to visualize patient data, medical images and diagnostic information in real time during virtual consultations. Through AR, the physicians can overlay relevant medical data onto the patient's physical environment, enhancing their ability to explain complex concepts and treatment plans effectively. Patients can receive a more comprehensive understanding of their health conditions through interactive 3D models and visualizations.
Connect2MyDoctor is a telehealth platform by a Melbourne-based startup that launched a 3D/AR module for patient education in January 2022. Its AR module 'cARE' has a list of 3D models for doctors to choose from during online consultations and also helps in getting a deeper understanding of the medical processes.
Head mounted devices held 59.54% share of the total market. Head-mounted displays (HMDs) have the potential to revolutionize medical education in resource-limited settings. HMDs offer several advantages, including the ability to practice various medical disciplines repeatedly without risking patient health. The introduction of innovative approaches for learning complex medical content, and the moderation of financial, ethical, and supervisory limitations associated with traditional learning materials such as cadavers and skills lab equipment. The extensive applications of HMDs compared to traditional methods are expected to drive the adoption of head-mounted devices in the upcoming years. Moreover, the anticipated launch of Project Iris, (Google's undisclosed augmented reality head-mounted display project), is expected to introduce innovative HMD products in the market by 2024.
Microsoft's Hololens, which is a holographic headset capable of enhancing patient treatment and allows healthcare professionals to connected with remote experts and go beyond X-rays to consult MRI images in 3D. Hololens has been proven to reduce training time by 30% and an average saving of USD 63 per labor hour.
AR has enormous potential in physical therapy by enhancing patient engagement and physical outcomes and making it easier, interactive, and more efficient. AR's significant benefits in physiotherapy and behavioral treatment are progressively becoming evident in healthcare companies as it results in improved pain management and long-term adherence. The data collected from each session enables the physiotherapist to better analyze the outcomes. By providing a secure environment for patients to practice motions and orient their workouts, AR paves the path for a novel approach of intervention in motor and cognitive rehabilitation.
North America accounted for 46.64% share of the global market. North America stands as the most dominant region in the global augmented reality healthcare market, showcasing dominance in driving innovation and adoption. The region's leadership is highlighted by the widespread integration of augmented reality technologies across various healthcare applications. With a robust infrastructure, advanced technological capabilities and a progressive regulatory environment. From medical training and surgical planning to patient education and remote consultations, the region has harnessed the potential of augmented reality to enhance healthcare outcomes. The presence of multi-billion-dollar tech and medical device companies coupled with a receptive healthcare ecosystem, positions North America at the forefront of shaping the future of augmented reality.
The COVID-19 pandemic had a positive impact on the implementation of augmented reality (AR) in healthcare. Augmented reality has the potential to support surgeons in intricate procedures by providing up-to-date patient data, imaging scans, or guidance information. This integration has strengthened surgical accuracy, minimized errors, and ultimately enhanced patient results. AR technology gained significant traction as it offers innovative solutions to address the challenges brought by the pandemic. Healthcare professionals have leveraged AR to enhance telemedicine experiences, allowing for remote consultations, diagnostics, and monitoring of patients. AR has also facilitated medical training and education by providing immersive simulations and virtual learning experiences. Additionally, AR-powered tools and applications have assisted in surgical procedures, enabling surgeons to visualize patient anatomy in real-time and improve precision. The post-COVID landscape has accelerated the adoption of AR in healthcare, revolutionizing patient care and medical practices.
The key players landscape for Augmented Reality (AR) in healthcare showcases a promising outlook with several key players leading the way. Companies such as Microsoft Corporation, Qualcomm Technologies Inc and Siemens Healthineers AG are actively developing and implementing AR solutions in healthcare. Microsoft's HoloLens has been utilized in medical training and surgery, providing real-time guidance and visual overlays. Google's ARCore technology has been applied in healthcare apps for patient education and virtual anatomy exploration. Philips is focusing on AR for surgical navigation, enabling precise guidance during procedures. The future of AR in healthcare looks bright with these industry leaders driving innovation and advancements.
In May 2022, the University of Findlay's College of Health Professions became an early adopter of MediView XR, Inc.'s groundbreaking augmented reality technology. They integrated this innovative technology into their sonography program curriculum, making them one of the pioneering academic programs in the United States.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work