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The Latin America Data Center Cooling Market size is estimated at USD 0.23 billion in 2025, and is expected to reach USD 0.48 billion by 2031, at a CAGR of 13.45% during the forecast period (2025-2031).
The growth of the Latin American data center cooling market is fueled by the rising adoption of cloud-based services, the region's expanding digital economy, increased integration of AI technologies, the ongoing deployment of 5G networks, and a notable shift toward renewable energy sourcing.
Under Construction IT Load Capacity: The upcoming IT load capacity of the Latin American data center market is expected to reach around 2,400 MW by 2030.
Under Construction Raised Floor Space: The region's construction of raised floor area is expected to increase by 8.6 million sq. ft by 2030.
Planned Racks: The region's total number of racks to be installed is expected to reach 430K units by 2030.
Planned Submarine Cables: Many submarine cable systems are under construction in the region. One such submarine cable, estimated to be built by the end of 2024, is Firmina, which stretches over 14,517 km with landing points in Las Toninas, Argentina; Praia Grande, Brazil; Myrtle Beach, SC, United States; and Punta del Este, Uruguay.
Latin America Data Center Cooling Market Trends
IT and Telecom Expected to Experience Highest Growth
- Latin America is at the forefront of the tech revolution, with Brazil, Mexico, Colombia, Argentina, and Chile emerging as its key players. Mexico boasts a USD 28 billion IT industry, making it the region's second-largest, while Brazil leads with a tech market valued at USD 45 billion. Notably, Brazil also allocates the highest percentage of its investments to technology.
- In 2022, Brazil secured the 54th position out of 131 countries in the Global Innovation Index. In 2023, investments in software, services, and hardware industries surpassed USD 46.2 billion (ABES). Additionally, In Brazil, approximately 630,000 professionals possess strong expertise in the IT field, with 133,000 focusing specifically on software development.
- Further, organizations in Mexico are steadfast in their investment plans for emerging technologies. Over the next two years, the adoption rates for these technologies are projected to double. Highlighting the trends: 5G is already in use by 42% of global companies; edge computing has seen a 25% adoption rate; IT automation stands at 45%; and while blockchain currently has a 16% adoption, it is anticipated to surge to nearly 30% in the coming two years.
- In the telecom industry, major players are prioritizing network infrastructure development, especially in developed nations. For example, in April 2024, America Movil, a leading telecommunications company from Mexico, announced its commitment to 5G investments. The company is scheduled to execute its capital expenditure plan, amounting to USD 7.1 billion, set for 2024. Such instances in the market are expected to create more need for data centers, boosting the demand for data center cooling infrastructure manufacturers in the coming years.
Brazil to Witness Highest Growth
- The growth of the Brazilian data center market is primarily driven by digital transformation, cloud adoption, data center expansion, the Internet of Things (IoT), e-commerce growth, telecommunications infrastructure (rollout of 5G technology), artificial intelligence (AI), big data, and government initiatives toward digitalization. These factors collectively contribute to the increasing demand for data center cooling solutions in the Brazilian market, driving both domestic and international players to invest in cooling systems to support the country's growing digital economy.
- Brazil's information and communications technology (ICT) industry is at the forefront of innovation, driving remarkable progress and creating a future-proof environment. Utilizing state-of-the-art technologies, the ICT industry opens up a world of possibilities while facing the challenges that define its growth.
- In 2023, Brazil's ICT industry raked in BRL 708 billion (USD 142 billion), marking a 5.9% real-term growth from 2022. Breaking down the figures, the IT segment led the charge, contributing BRL 422 billion reais, encompassing software, cloud services, hardware, and digital technologies. On the other hand, telecom services, covering voice, data, and network implementation, accounted for the remaining BRL 285 billion.
- Further, in 2023, the software market was poised for a 15.1% growth, propelled by the rising demand for security, data management, artificial intelligence (AI), and enhanced customer experience (CX) solutions. Notably, software-as-a-service (SaaS) is set to dominate, with an anticipated 27.6% surge, accounting for half of all software sales. Concurrently, general IT services, encompassing application management, consulting, and systems integration, are forecasted to witness a 6.7% uptick.
- Regarding telecommunication expansion, in April 2024, the Brazilian government announced a strategic partnership with a prominent Mexican telecommunications entrepreneur to bolster its optic fiber and 5G infrastructure. The entrepreneur has committed to injecting an estimated BRL 40 billion into Brazil over five years. Considering the above instances, the IT and telecom segment is poised to generate a heightened demand for storage in the foreseeable future. This surge in storage needs is anticipated to boost the demand for data centers, fueling the need for data center cooling solutions.
Latin America Data Center Cooling Industry Overview
The Latin American data center cooling market exhibits a moderate level of consolidation among key industry players, having sharpened their competitive edge in recent years. Notable market leaders in this segment include Stulz GmbH, Rittal GMBH & Co. KG, Schneider Electric SE, Vertiv Group Corp., and Mitsubishi Electric Corporation. These industry giants, boasting significant market shares, are actively engaged in expanding their customer base throughout the region. Their growth strategies primarily hinge on strategic collaborative efforts aimed at enhancing market share and overall profitability. Moreover, companies such as Schneider Electric SE, Johnson Controls International PLC, and Mitsubishi Electric Corporation offer liquid and air-based cooling products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumption and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Key Cost Considerations for Cooling
- 4.2.1 Analysis of the Key Cost Overheads Related to DC Operations With an Eye on DC Cooling
- 4.2.2 Comparative Study of the Cost and Operational Considerations Related to Each Cooling technology Based on Key Factors Such as Design Complexity, PUE, Advantages, Drawbacks, Extent Of Utilization Of Natural Weather Conditions)
- 4.2.3 Key innovations and developments in Data Center Cooling
- 4.2.4 Key energy efficiency practices adopted in Data Centers
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Government initiatives and rising demand for digitalization are propelling market growth.
- 5.1.2 Growing trend towards green solutions drives the demand for the studied market
- 5.2 Market Challenges
- 5.2.1 Dynamic nature of regulations on cooling solutions
- 5.3 Market Opportunities
- 5.3.1 Adoption of AI in the Region Drives the Demand for Studied Market
- 5.4 Industry Ecosystem Analysis
6 ANALYSIS OF THE CURRENT DATA CENTER FOOTPRINT IN THE REGION
- 6.1 Analysis of IT Load Capacity & Area footprint of Data Centers (for the period of 2018-2030)
- 6.2 Analysis of the current DC hotspots and scope for future expansion in the Region
- 6.3 Analysis of major Data Center Contractors and Operators in the Region
7 MARKET SEGMENTATION
- 7.1 By Cooling Technology
- 7.1.1 Air-based Cooling
- 7.1.1.1 Chiller and Economizer
- 7.1.1.2 CRAH
- 7.1.1.3 Cooling Tower (covers direct, indirect, and two-stage cooling)
- 7.1.1.4 Other Air-based Cooling Technologies
- 7.1.2 Liquid-based Cooling
- 7.1.2.1 Immersion Cooling
- 7.1.2.2 Direct-to-Chip Cooling
- 7.1.2.3 Rear-Door Heat Exchanger
- 7.2 By Type
- 7.2.1 Hyperscalers (owned & Leased)
- 7.2.2 Enterprise (On-premise)
- 7.2.3 Colocation
- 7.3 By End-user Industry
- 7.3.1 IT and Telecom
- 7.3.2 Retail and Consumer Goods
- 7.3.3 Healthcare
- 7.3.4 Media and Entertainment
- 7.3.5 Federal and Institutional agencies
- 7.3.6 Other End-user Industries
- 7.4 By Country
- 7.4.1 Brazil
- 7.4.2 Mexico
- 7.4.3 Chile
- 7.4.4 Rest of Latin America
8 COMPETITIVE LANDSCAPE
- 8.1 Company Profiles
- 8.1.1 Stulz GmbH
- 8.1.2 Rittal GMBH & Co. KG
- 8.1.3 Schneider Electric SE
- 8.1.4 Vertiv Group Corp.
- 8.1.5 Mitsubishi Electric Corporation
- 8.1.6 Daikin Industries Limited
- 8.1.7 Johnson Controls International PLC
- 8.1.8 Munters
- 8.1.9 Alfa Laval AB
- 8.1.10 Emerson Electric Co.
9 INVESTMENT ANALYSIS
10 MARKET OPPORTUNITIES AND FUTURE TRENDS
11 ABOUT US
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