AI 영상 생성 및 편집 소프트웨어 시장 규모, 점유율 및 예측 : AI 기능별(텍스트로부터 영상, 영상으로부터 영상, 대본으로부터 영상, 자동 편집), 출력 품질별 및 대상 사용자별(프로슈머, 기업) - 세계 예측(-2036년)
AI Video Generation & Editing Software Market Size, Share, & Forecast by AI Function (Text-to-Video, Image-to-Video, Script-to-Video, Auto-Editing), Output Quality, and Target User (Prosumer, Enterprise) - Global Forecast to 2036
상품코드:1936176
리서치사:Meticulous Research
발행일:On Demand Report
페이지 정보:영문 265 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
AI 영상 생성·편집 소프트웨어 시장은 2026-2036년의 예측 기간에 CAGR 21.4%로 성장하며, 2036년까지 248억 9,000만 달러 규모에 달할 것으로 예측되고 있습니다. 세계의 주요 5개 지역의 AI 동영상 생성 및 편집 소프트웨어 시장에 대해 조사 분석했으며, 현재 시장 동향, 시장 규모, 최근 동향, 2036년까지의 예측에 초점을 맞추어 상세하게 전해드립니다. 광범위한 2차 및 1차 조사와 시장 시나리오에 대한 심층 분석을 통해 주요 산업 촉진요인, 억제요인, 기회 및 과제에 대한 영향 분석을 수행했습니다. AI 생성 모델의 급속한 발전으로 보다 현실적인 동영상 생성 - 접근성이 높은 컨텐츠 제작 툴을 원하는 크리에이터 경제의 폭발적인 성장 - 빠른 제작이 필요한 동영상 컨텐츠의 소셜미디어에서의 대량 소비 - 마케팅 및 교육용 AI 툴의 채택과 기술적 장벽을 없애는 동영상 제작의 민주화 - 텍스트, 이미지, 음성, 영상에 대한 이해를 통합하는 멀티모달 AI 툴의 통합 - 인터랙티브 동영상에 대한 이해를 통합하는 멀티모달 AI 툴의 통합 기업의 마케팅 및 교육용 AI 툴 도입, 기술적 장벽을 없애는 동영상 제작의 민주화, 텍스트, 이미지, 음성, 동영상 이해를 통합하는 멀티모달 AI의 통합, 인터랙티브 동영상 생성을 위한 실시간 렌더링 기술 개발, 맞춤형 컨텐츠 제작을 위한 퍼스널라이제이션 엔진 개발 맞춤형 컨텐츠를 위한 퍼스널라이제이션 엔진의 생성, 프레젠테이션용 합성 인간 아바타의 출현, 클라우드 기반 배포 모델의 채택 확대 등이 시장 성장을 지원할 것으로 예측됩니다.
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 시장 인사이트
제5장 AI 영상 기술과 생성 아키텍처
제6장 경쟁 구도
제7장 세계의 AI 영상 생성·편집 소프트웨어 시장 : AI 기능별
제8장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 출력 품질별
제9장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 대상 사용자별
제10장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 도입 형태별
제11장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 영상 길이별
제12장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 용도별
제13장 세계의 AI 영상 생성·편집 소프트웨어 시장 : 업계별
제14장 AI 영상 생성·편집 소프트웨어 시장 : 지역별
제15장 기업 개요
제16장 부록
KSA
영문 목차
영문목차
AI Video Generation & Editing Software Market by AI Function (Text-to-Video, Image-to-Video, Script-to-Video, Auto-Editing), Output Quality, and Target User (Prosumer, Enterprise) - Global Forecasts (2026-2036)
According to the research report titled, 'AI Video Generation & Editing Software Market by AI Function (Text-to-Video, Image-to-Video, Script-to-Video, Auto-Editing), Output Quality, and Target User (Prosumer, Enterprise) - Global Forecasts (2026-2036),' the AI video generation & editing software market is projected to reach USD 24.89 billion by 2036, at a CAGR of 21.4% during the forecast period 2026-2036. The report provides an in-depth analysis of the global AI video generation & editing software market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2036. Following extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and challenges. The growth of this market is driven by the rapid advancement of generative AI models producing increasingly realistic videos, the explosive growth of the creator economy demanding accessible content creation tools, the massive social media consumption of video content requiring rapid production, the adoption of AI tools by enterprises for marketing and training applications, and the democratization of video creation removing technical barriers. Moreover, the integration of multimodal AI combining text, image, audio, and video understanding, the development of real-time rendering for interactive video generation, the creation of personalization engines for custom content, the emergence of synthetic human avatars for presentations, and the increasing adoption of cloud-based deployment models are expected to support the market's growth.
Key Players
The key players operating in the AI video generation & editing software market are OpenAI (U.S.), Runway ML (U.S.), Pika Labs (U.S.), Synthesia (U.K.), HeyGen (U.S.), Adobe Inc. (U.S.), DaVinci Resolve (U.K.), Descript (U.S.), Opus Clip (U.S.), and others.
Market Segmentation
The AI video generation & editing software market is segmented by AI function (text-to-video, image-to-video, script-to-video, auto-editing, and others), output quality (SD (480p), HD (1080p), 2K, 4K, and others), target user (prosumer, enterprise, and others), deployment mode (cloud-based, on-premises, and hybrid), end-user industry (media and entertainment, marketing and advertising, e-commerce, education, and others), and geography. The study also evaluates industry competitors and analyzes the market at the country level.
Based on AI Function
Based on AI function, the auto-editing segment is estimated to hold the largest share of the market in 2026. This segment's dominance is primarily attributed to immediate applicability to existing video workflows, time savings from automated cutting and assembly, and proven ROI through reduced manual editing labor. The text-to-video segment is expected to grow at the highest CAGR during the forecast period, driven by the advancement of foundation models like Sora and Runway Gen-2, and increasing demand for rapid video creation from text descriptions.
Based on Output Quality
Based on output quality, the HD (1080p) segment is estimated to dominate the market in 2026. This segment's leadership is driven by the optimal balance between quality and rendering speed for social media and web content, and broad platform compatibility across distribution channels. The 4K segment is expected to grow at the highest CAGR during the forecast period, driven by increasing demand for premium content, improved rendering capabilities, and adoption by enterprise and professional creators.
Based on Target User
Based on target user, the prosumer segment is expected to account for substantial share of the market in 2026. This segment's dominance is driven by individual content creators, social media influencers, and small marketing teams requiring affordable professional-quality tools. The enterprise segment is expected to grow at a significant CAGR during the forecast period, driven by corporate training video production at scale, marketing teams creating personalized video campaigns, and e-commerce platforms generating product videos automatically.
Based on Deployment Mode
Based on deployment mode, the cloud-based segment is expected to witness significant growth during the forecast period. This growth is driven by the computational intensity of AI models requiring cloud infrastructure, collaborative features enabling team workflows, and subscription business models reducing upfront costs. The on-premises segment is expected to maintain a share among enterprises with specific security and data privacy requirements.
Based on End-User Industry
Based on end-user industry, the media and entertainment segment is expected to hold a significant share of the market in 2026. This segment's dominance is driven by adoption of AI tools for content production, cost reduction in video creation, and rapid content iteration. The marketing and advertising segment is expected to grow at the highest CAGR, driven by demand for personalized video campaigns, social media content creation, and rapid A/B testing of creative options.
Geographic Analysis
An in-depth geographic analysis of the industry provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) and the coverage of major countries in each region. In 2026, North America is estimated to account for the largest share of the global AI video generation & editing software market, driven by concentration of AI technology leaders and creative software companies, massive social media creator economy requiring content tools, and early enterprise adoption for marketing and training applications. Asia-Pacific is projected to register the highest CAGR during the forecast period, fueled by exploding short-form video consumption on platforms like TikTok and Douyin, rapid e-commerce video marketing growth in China and Southeast Asia, and expanding creator economy with millions of content producers. The region's rapid digital transformation is creating substantial market opportunities.
Key Questions Answered in the Report-
What is the current revenue generated by the AI video generation & editing software market globally?
At what rate is the global AI video generation & editing software demand projected to grow for the next 7-10 years?
What are the historical market sizes and growth rates of the global AI video generation & editing software market?
What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
Which segments in terms of AI function, output quality, target user, and deployment mode are expected to create major traction for the manufacturers in this market?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the companies operating in the global AI video generation & editing software market?
Who are the major players in the global AI video generation & editing software market? What are their specific product offerings in this market?
What are the recent strategic developments in the global AI video generation & editing software market? What are the impacts of these strategic developments on the market?
Scope of the Report:
AI Video Generation & Editing Software Market Assessment -- by AI Function
Text-to-Video
Image-to-Video
Script-to-Video
Auto-Editing
Other AI Functions
AI Video Generation & Editing Software Market Assessment -- by Output Quality
SD (480p)
HD (1080p)
2K
4K
Other Output Qualities
AI Video Generation & Editing Software Market Assessment -- by Target User
Prosumer
Enterprise
Other Target Users
AI Video Generation & Editing Software Market Assessment -- by Deployment Mode
Cloud-Based
On-Premises
Hybrid
AI Video Generation & Editing Software Market Assessment -- by End-User Industry
Media and Entertainment
Marketing and Advertising
E-Commerce
Education
Other Industries
AI Video Generation & Editing Software Market Assessment -- by Geography
North America
U.S.
Canada
Europe
U.K.
Germany
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia & New Zealand
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Argentina
Rest of Latin America
Middle East & Africa
Saudi Arabia
UAE
South Africa
Rest of Middle East & Africa
TABLE OF CONTENTS
1. Introduction
1.1. Market Definition
1.2. Market Ecosystem
1.3. Currency and Limitations
1.3.1. Currency
1.3.2. Limitations
1.4. Key Stakeholders
2. Research Methodology
2.1. Research Approach
2.2. Data Collection & Validation
2.2.1. Secondary Research
2.2.2. Primary Research
2.3. Market Assessment
2.3.1. Market Size Estimation
2.3.2. Bottom-Up Approach
2.3.3. Top-Down Approach
2.3.4. Growth Forecast
2.4. Assumptions for the Study
3. Executive Summary
3.1. Overview
3.2. Market Analysis, by AI Function
3.3. Market Analysis, by Output Quality
3.4. Market Analysis, by Target User
3.5. Market Analysis, by Deployment Mode
3.6. Market Analysis, by Video Length
3.7. Market Analysis, by Application
3.8. Market Analysis, by Industry Vertical
3.9. Market Analysis, by Geography
3.10. Competitive Analysis
4. Market Insights
4.1. Introduction
4.2. Global AI Video Generation & Editing Software Market: Impact Analysis of Market Drivers (2026-2036)
4.2.1. Social Media Content Demand and Creator Economy Growth
4.2.2. Enterprise Demand for Scalable Video Content Production
4.2.3. Democratization of Video Creation Through AI
4.3. Global AI Video Generation & Editing Software Market: Impact Analysis of Market Restraints (2026-2036)
4.3.1. Computational Resource Requirements and Processing Costs
4.3.2. Quality Inconsistencies and Generative Artifacts
4.4. Global AI Video Generation & Editing Software Market: Impact Analysis of Market Opportunities (2026-2036)
4.4.1. Personalized Video Marketing at Scale
4.4.2. Multilingual and Cross-Cultural Content Expansion
4.5. Global AI Video Generation & Editing Software Market: Impact Analysis of Market Challenges (2026-2036)
4.5.1. Copyright and Intellectual Property Uncertainties
4.5.2. Platform Policies on AI-Generated Content
4.6. Global AI Video Generation & Editing Software Market: Impact Analysis of Market Trends (2026-2036)
4.6.1. Advancement of Generative Video Foundation Models
4.6.2. Integration of Multimodal AI Capabilities
4.7. Porter's Five Forces Analysis
4.7.1. Threat of New Entrants
4.7.2. Bargaining Power of Suppliers
4.7.3. Bargaining Power of Buyers
4.7.4. Threat of Substitute Products
4.7.5. Competitive Rivalry
5. AI Video Technologies and Generation Architectures
5.1. Introduction to Generative AI for Video
5.2. Text-to-Video Generation Models and Architectures
5.3. Diffusion Models and Neural Rendering
5.4. Computer Vision for Scene Understanding
5.5. Natural Language Processing for Script Analysis
5.6. Voice Synthesis and Audio Generation
5.7. Automated Editing Algorithms and Cinematography AI
5.8. Synthetic Human Generation and Avatar Systems
5.9. Impact on Market Growth and Technology Adoption
6. Competitive Landscape
6.1. Introduction
6.2. Key Growth Strategies
6.2.1. Market Differentiators
6.2.2. Synergy Analysis: Major Deals & Strategic Alliances
6.3. Competitive Dashboard
6.3.1. Industry Leaders
6.3.2. Market Differentiators
6.3.3. Vanguards
6.3.4. Emerging Companies
6.4. Vendor Market Positioning
6.5. Market Share / Ranking by Key Players
7. Global AI Video Generation & Editing Software Market, by AI Function
7.1. Introduction
7.2. Text-to-Video Generation
7.2.1. Prompt-Based Generation
7.2.2. Script-to-Video Conversion
7.2.3. Blog-to-Video Transformation
7.3. Image-to-Video Generation
7.3.1. Still Image Animation
7.3.2. Photo Sequence Video Creation
7.3.3. Product Image Video Generation
7.4. Auto-Editing
7.4.1. Intelligent Cutting and Assembly
7.4.2. Remove Silences and Filler Words
7.4.3. Multi-Camera Angle Selection
7.5. AI Enhancement
7.5.1. Upscaling and Resolution Enhancement
7.5.2. Color Grading and Correction
7.5.3. Stabilization and Noise Reduction
7.6. Voice and Audio AI
7.6.1. Voice Cloning and Synthesis
7.6.2. Auto-Dubbing and Translation
7.6.3. Music Generation
7.7. Visual Effects and Graphics
7.7.1. Background Removal and Replacement
7.7.2. Object Insertion and Manipulation
7.7.3. Style Transfer
8. Global AI Video Generation & Editing Software Market, by Output Quality
8.1. Introduction
8.2. Standard Definition (SD)
8.3. High Definition (HD 720p)
8.4. Full HD (1080p)
8.5. 4K Ultra HD
8.6. 8K (Future/Emerging)
9. Global AI Video Generation & Editing Software Market, by Target User
9.1. Introduction
9.2. Individual Creators
9.2.1. YouTube Creators
9.2.2. Social Media Influencers
9.2.3. Hobbyists
9.3. Prosumer
9.3.1. Semi-Professional Creators
9.3.2. Freelance Videographers
9.3.3. Small Business Owners
9.4. Small and Medium Businesses (SMB)
9.4.1. Marketing Teams
9.4.2. E-commerce Businesses
9.4.3. Local Service Providers
9.5. Enterprise
9.5.1. Large Corporations
9.5.2. Marketing Agencies
9.5.3. Media and Entertainment Companies
9.6. Educational Institutions
9.7. Government and Non-Profit Organizations
10. Global AI Video Generation & Editing Software Market, by Deployment Mode
10.1. Introduction
10.2. Cloud-Based
10.2.1. SaaS (Software as a Service)
10.2.2. Browser-Based Applications
10.2.3. Mobile Cloud Apps
10.3. On-Premises
10.4. Hybrid Deployment
11. Global AI Video Generation & Editing Software Market, by Video Length
11.1. Introduction
11.2. Short-Form Video (< 3 minutes)
11.2.1. Social Media Clips (15-60 seconds)
11.2.2. Advertisements (30-90 seconds)
11.2.3. Product Demos (1-3 minutes)
11.3. Medium-Form Video (3-20 minutes)
11.3.1. YouTube Videos
11.3.2. Tutorials and How-To Content
11.3.3. Webinar Clips
11.4. Long-Form Video (> 20 minutes)
11.4.1. Training and Educational Content
11.4.2. Webinars and Presentations
11.4.3. Documentary Content
12. Global AI Video Generation & Editing Software Market, by Application
12.1. Introduction
12.2. Social Media Content Creation
12.2.1. Instagram Reels and Stories
12.2.2. TikTok Videos
12.2.3. YouTube Shorts
12.2.4. LinkedIn Video Posts
12.3. Marketing and Advertising
12.3.1. Product Videos
12.3.2. Explainer Videos
12.3.3. Brand Content
12.3.4. Video Advertisements
12.4. Corporate Training and L&D
12.4.1. Employee Onboarding
12.4.2. Skills Training
12.4.3. Compliance Training
12.5. E-Commerce
12.5.1. Product Demonstrations
12.5.2. Testimonial Videos
12.5.3. Live Shopping Content
12.6. Education and E-Learning
12.6.1. Course Content
12.6.2. Lecture Videos
12.6.3. Educational Animations
12.7. Entertainment and Media
12.7.1. Short Films
12.7.2. Music Videos
12.7.3. Previsualization
12.8. News and Journalism
12.9. Internal Communications
13. Global AI Video Generation & Editing Software Market, by Industry Vertical
13.1. Introduction
13.2. Media and Entertainment
13.3. Advertising and Marketing
13.4. E-Commerce and Retail
13.5. Education and E-Learning
13.6. Corporate and Enterprise
13.7. Technology and Software
13.8. Healthcare and Pharmaceuticals
13.9. Financial Services
13.10. Real Estate
13.11. Travel and Hospitality
13.12. Others
14. AI Video Generation & Editing Software Market, by Geography
