이 보고서는 세계 증강현실(AR) 시장(2031년까지)에 대해 조사 분석했으며, 주요 5개 지역의 증강현실(AR) 시장을 상세하게 분석했으며, 현재 시장 동향, 시장 규모, 시장 점유율, 최근 동향, 2031년까지의 예측 등에 대해 조사하여 전해드립니다.
증강현실(AR) 시장은 2024년부터 2031년까지 연평균 복합 성장률(CAGR) 34.9%로 2031년까지 2,101억 달러에 달할 것으로 예상됩니다.
AR 도입을 위한 정부 이니셔티브 증가, 소매 및 전자상거래 분야에서의 AR 기술 수요 증가, 의료 분야에서의 AR 기술 도입 확대가 이 시장의 성장을 견인하고 있습니다. 그러나 프라이버시 및 보안에 대한 우려와 높은 하드웨어 비용이 시장 성장을 저해하는 요인으로 작용하고 있습니다.
또한, 5G 기술의 발전과 여행 및 관광 산업의 새로운 비즈니스 기회는 시장 성장의 기회를 창출할 것으로 예상됩니다. 그러나 숙련된 전문가 부족은 시장 성장에 영향을 미치는 중요한 과제입니다.
주 : 주요 5개사의 SWOT 분석을 제공 예정*
Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031
The research report titled 'Augmented Reality Market by Offering (Smart Glasses, Headsets), Type, Application (Training & Learning, Gaming, Promotion & Advertising), End User (Retail & E-commerce, Media & Entertainment, Healthcare, Travel & Tourism), and Geography-Global Forecast to 2031,' provides an in-depth analysis of augmented reality market in five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The augmented reality market is projected to reach $210.1 billion by 2031, at a CAGR of 34.9% from 2024 to 2031.
The growth of this market is driven by the increasing government initiatives for AR implementation, rising demand for AR technology in the retail & e-commerce sectors, and growing adoption in healthcare. However, privacy & security concerns and the high cost of hardware restrain the market's growth.
Additionally, advancements in 5G technology and emerging opportunities in the travel & tourism industry are expected to create market growth opportunities. However, the shortage of skilled professionals is a significant challenge impacting the market's growth.
The augmented reality market is segmented by offering (hardware (head-mounted display (smart glasses, headsets, other head-mounted displays), head-up display), platform, services), type (marker-based AR, marker-less AR), application (training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, other applications), and end-use industry (industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, other end-use industries). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on offering, the augmented reality market is segmented into hardware, platform, and services. In 2024, the hardware segment is expected to account for the largest share of over 55% of the augmented reality market. The large market share of this segment is attributed to the rising demand for AR technology in the retail & e-commerce sectors, the rapid growth in smartphone sales, and the development of AR smart glasses by market players. In addition, the benefits offered by the hardware segment, such as improved user experience, increased performance, accurate tracking and mapping, user-friendly interfaces, and data visualization, are contributing to the growth of this segment. Moreover, this segment is also projected to register the highest CAGR during the forecast period.
Based on type, the augmented reality market is segmented into marker-based AR and marker-less AR. In 2024, the marker-based AR segment is expected to account for the larger share of the augmented reality market. The large market share of this segment is attributed to advancements in remote assistance systems for navigation in the automotive and travel & tourism sectors and rising demand for AR technology in the entertainment industry. Moreover, the marker-based AR segment is projected to register the highest CAGR during the forecast period.
Based on application, the augmented reality market is segmented into training & learning, quality inspection, tourism & visitor experience, remote assistance, designing & modeling, gaming, promotion & advertising, and other applications. In 2024, the gaming segment is expected to account for the largest share of over 33% of the augmented reality market. However, the promotion & advertising segment is projected to register the highest CAGR during the period. This segment's growth is driven by the widespread use of smartphones and tablets equipped with AR capabilities, the rising need to enhance consumer engagement, and the growing significance of AR in marketing and communications departments.
Based on end-use industry, the augmented reality market is segmented into industrial & manufacturing, healthcare, education, retail & e-commerce, media & entertainment, transportation & logistics, automotive, travel & tourism, real estate, sales & marketing, and other end-use industries. In 2024, the media & entertainment segment is expected to account for the largest share of over 25% of the augmented reality market. However, the healthcare segment is projected to register the highest CAGR during the period. The growth of this segment is driven by the growing development of AR solutions specifically for surgical environments that can enhance precision and reduce risks, the rise of telehealth, and increasing government investment in healthcare institutions.
Based on geography, the augmented reality market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 40.0% of the augmented reality market. The presence of prominent augmented reality players is expected to contribute to the high revenue share of this region. However, the market in Asia-Pacific is projected to record the highest CAGR of over 37.5% during the forecast period. The growth of this regional market can be attributed to the increasing government initiatives aimed at promoting the implementation of immersive technologies across various sectors, advancements in 5G technology, and emerging opportunities in the travel & tourism industry. Moreover, the increasing growth of this regional market is attributed to the expansion of regional economies and rapid infrastructure development, particularly in Japan, South Korea, and India.
The key players operating in the augmented reality market are Google LLC (U.S.), PTC, Inc. (U.S.), Seiko Epson Corporation (Japan), Microsoft Corporation (U.S.), Samsung Electronics Co., Ltd. (South Korea), Apple Inc. (U.S.), NVIDIA Corporation (U.S.), Qualcomm Technologies, Inc. (U.S.), Magic Leap, Inc. (U.S.), Vuzix Corporation (U.S.), Lenovo (China), Sony Corporation (Japan), Meta Platform, Inc. (U.S.), Snap Inc. (U.S.), and MAD Gaze (China).
Augmented Reality Market Assessment-by Offering
Augmented Reality Market Assessment-by Type
Augmented Reality Market Assessment-by Application
Augmented Reality Market Assessment-by End-use Industry
Augmented Reality Market Assessment-by Geography
2. Research Methodology
Note: SWOT Analysis of the Top 5 Companies Will Be Provided*