자기개발 제품 및 서비스 시장
The Market for Self-Improvement Products & Services, 12th Edition
상품코드 : 139218
리서치사 : Marketdata LLC
발행일 : 2019년 10월
페이지 정보 : 영문 354 Pages; 72 Tables & Charts; 100 Competitor Profiles
US $ 1,895 ₩ 2,230,000
PDF by E-mail (Single User License)


한글목차

자기개발 제품 및 서비스 시장을 조사분석했으며, 시장 부문 및 정의, 시장 부문별 주요 동향, 시장 규모 실적 및 예측, 주요 기업, 주요 조직 및 주요 인재 등의 개요를 정리하여 전해드립니다.

ksa 11.01.04

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

영문 목차

영문목차

Simply the most comprehensive business analysis that exists of the self-improvement market, since 1994. This Marketdata study examines the $11 billion market for motivational "self-improvement" programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, public seminars, workshops, retreats, webinars, holistic institutes, personal coaching, apps, Internet courses, training organizations and more. Nature of the business, $ value/growth and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational.

The study analyzes market segments/industry structure, the market's $ size/growth (2003-2023 forecast), latest trends, latest survey findings of trade associations (ICF Coaching, Audio Publishers, National Speakers Assn.), the shift to Internet delivery of content, customer demographics, in-depth profiles of 60 top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials list, 2019 status report of the U.S. weight loss market, and more.

Contains a 115-page chapter profiling the activities/specialties and revenues of the top motivational speakers and gurus, with in-depth profiles of the top 60. 100 in-depth competitor company and guru profiles: Nightingale-Conant, Hay House, Success Resources America, Landmark Education, Skillpath, National Seminars Group, Fred Pryor/Career-Track, Selfgrowth.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, Sandler Training, Toastmasters, Omega Institute, Esalen, Robbins Research, Weight Watchers, NutriSystem, The Chopra Center, and more.

Table of Contents

Introduction: Study Scope & Methodology

Executive Overview of Major Findings

The Motivational Speakers Market 45

In-depth profiles of top self-improvement experts/celebrities (living and past) - descriptions of their organizations, biographies, revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address, websites, for... ...Anthony Robbins, Oprah Winfrey, Joel Osteen, Eckhart Tolle, Gabby Bernstein, Jack Canfield, Mark Victor Hansen, Deepak Chopra, Suze Orman, Stephen Covey, Marianne Williamson, Brendon Burchard, Zig Ziglar, Brian Tracy, Dr. Phil McGraw, Dr. Laura Schlessinger, Kevin Trudeau, Sylvia Browne, Dale Carnegie, Wayne Dyer, Robert Kiyosaki, Robert Allen, John Gray, Iyanla Vanzant, Les Brown, Louise Hay, Og Mandino, Ken Blanchard, L. Ron Hubbard, Napoleon Hill, Tom Hopkins, Leo Buscaglia, Jim Rohn, Spencer Johnson, Barbara DeAngelis, Earl Nightingale, John Kabat-Zinn, Danielle LaPorte, Mastin Kipp, Lewis Howes, John Maxwell, Jay McGraw, Paul McKenna, Tim Ferriss.

The Personal Coaching Market

The Direct Response Market: Infomercials

The Self-Improvement Books Market and New Age Bookstores

The Self-Improvement Audiobooks Market

Holistic Institutes & Training Organizations

(Self-improvement workshops, seminars, courses, retreats, training organizations)

The Public Seminars Market 297

Discussion/analysis of large group vs. small group seminars, difference in cost structure, profitability, fees, individual speakers doing public seminars, mkt. size and status report, why this is a difficult model to make profitable, estd. mkt. size., IRS Form 990 fiscal 2013 & 2016 actual revenues/expenses/profit statements) Discussion: Webinars as an alternative to live events Table The Leading Public Seminar Competitors: Revenues for 2011-2018 Company Profiles: (Description of company operations, courses, specialties) Fred Pryor/CareerTrack (Park University) Learning Strategies Corp. Skillpath Seminars (Graceland Univ.) National Seminars Group (Rockhurst Univ.) Landmark Education Success Resources America (formerly: Peak Potentials)

Status Report of The U.S. Weight Loss Market 323

Reference Directory of Information Sources (free with any chapter order)

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