세계의 로열티 관리 시장(-2025년) : 솔루션 및 서비스
Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025
상품코드 : 951159
리서치사 : MarketsandMarkets
발행일 : 2020년 07월
페이지 정보 : 영문 230 Pages
US $ 7,150 ₩ 8,446,000
PDF (Single User License)
US $ 8,500 ₩ 10,041,000
PDF (5-user License)
US $ 9,650 ₩ 11,399,000
PDF (Corporate License)
US $ 11,000 ₩ 12,994,000
PDF (Global License)


한글목차

세계의 로열티 관리 시장은 예측기간 중 15.3%의 연평균 복합 성장률(CAGR)을 나타내고, 2020년 76억 달러에서 2025년에는 155억 달러에 달할 것으로 예측됩니다. 고객 체험 향상과 경쟁 우위성 획득 필요성 증가가 이 시장 성장을 가속하고 있습니다. 한편, 엄격한 정부 규제가 시장 새로운 성장 장벽이 될 가능성이 있습니다. 지역별로는 아시아태평양이 예측기간 중 가장 높은 연평균 복합 성장률(CAGR)로 성장할 것으로 예측됩니다.동지역에서는 고객 로열티 달성 모아 두어 많은 기업이 옴니채널 마케팅을 선택하고 있습니다. 또한 일본, 중국, 인도 등에서 모바일 기술 및 애플리케이션 진보 등의 요인이 지역의 성장을 가속하고 있습니다.

세계의 로열티 관리(Loyalty Management) 시장을 조사했으며, 시장 정의와 개요, 코로나19(COVID-19) 및 기타 시장 영향요인 분석, 시장 규모 추이와 예측, 컴포넌트·전개 유형·조직 규모·산업·지역/주요 국가 등 각종 구분별 분석, 경쟁 환경, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.

제1장 서론

제2장 조사 방법

제3장 개요

제4장 프리미엄 인사이트

제5장 시장 개요와 업계 동향

제6장 시장 분석과 예측 : 컴포넌트별

제7장 시장 분석과 예측 : 전개 유형별

제8장 시장 분석과 예측 : 조직 규모별

제9장 시장 분석과 예측 : 오퍼레이터별

제10장 시장 분석과 예측 : 용도별

제11장 시장 분석과 예측 : 산업별

제12장 시장 분석과 예측 : 지역/주요 국가별

제13장 경쟁 구도

제14장 기업 개요

제15장 부록

LSH 20.08.14
영문 목차

영문목차

Increasing adoption of omnichannelandadvanced technologies to drive the loyalty managementmarket

The global loyalty managementmarket size is expected to grow from USD 7.6 billion in 2020to USD 15.5billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during the forecast period.The growing need for enhancing customer experience andgaining competitiveadvantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is one of the most important factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloudsegment to grow at ahigherCAGR during the forecast period

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty managementsolution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Large Enterprises segment todominate the market during the forecast period

Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process..

Asia Pacificto grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty managementsolution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty managementsolutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty managementmarket.

The following is the breakup of the profiles of primary participants:

The following key vendorsare profiled in the report:

Research Coverage

The loyalty managementmarket has been segmentedbased onComponent (Software, Service(Professional Services(Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode(On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region.A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations;business expansions; and competitive landscape associated with the globalloyalty management market.

Reasons to Buy the Report

The report would helpmarket leaders/new entrants in the following ways:

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

6 LOYALTY MANAGEMENT MARKET, BY COMPONENT

7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE

8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR

10 LOYALTY MANAGEMENT MARKET, BY APPLICATION

11 LOYALTY MANAGEMENT MARKET, BY VERTICAL

12 LOYALTY MANAGEMENT MARKET, BY REGION

13 COMPETITIVE LANDSCAPE

14 COMPANY PROFILES

(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)**

*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX

(주)글로벌인포메이션 02-2025-2992 koreainfo@gii.co.jp
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기