The road safety market is expanding rapidly, with a projected market size rising from USD 6.69 billion in 2025 to USD 12.39 billion by 2030, at a CAGR of 13.1% during the forecast period. To reduce accident costs and to protect assets and comply with regulations, fleet operators are now focusing on road safety. This is resulting in the rapid adoption rates of technologies such as the monitoring of driver behavior, AI dashcams, telematics, and even fatigue detection solutions.
Scope of the Report
Years Considered for the Study
2020-2030
Base Year
2024
Forecast Period
2025-2030
Units Considered
USD (Million)
Segments
Offering, Deployment Model, Data Type, Enforcement Type, Application, End User, and Region
Regions covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
Along with access to advanced safety technologies, the commercial fleet now benefits from improved driver accountability, insurance discounts, and overall higher efficiency levels. Consequently, the demand for road safety solutions tailored to fleets is rising, driving growth and innovation across the road safety market.
Although road safety technologies have great potential for improvement, rising worries about the sensitivity of surveillance methods and risks related to data management pose significant restraints to market expansion. The widespread use of AI-powered cameras, automatic license plate recognition, and driver monitoring systems has led to increased examination of public surveillance and data privacy concerns.
"By end user, government & municipalities segment will likely hold the largest market share during the forecast period"
Government agencies and municipalities widely adopt road safety solutions. They play a major role in overseeing everything from awareness programs to managing and deploying comprehensive safety infrastructure and enforcement systems. They are crucial in the road safety market, acting as regulators and implementers of safety policies. By providing funding and developing programs, they can significantly influence public safety. Government agencies and municipalities are responsible for enforcing compliance with legislation and also allocating budgets for infrastructure improvements.
They manage traffic signals and signs on roadways, deploy cameras for red light and speed enforcement, combat violations using AI, and implement real-time traffic management systems. In November 2024, the city of Brampton in Canada worked with Jenoptik to deploy over 180 automated speed enforcement cameras to improve the compliance rate in school zones.
"By solution type, incident detection & response to account for the fastest growth rate during the forecast period"
The incident detection and response segment is a key part of the road safety market, focusing on quickly detecting traffic incidents and promptly notifying emergency services to minimize injuries, fatalities, and traffic disruptions. The incident detection and response segment integrates smart surveillance, communications infrastructure, and automated responses in a way that increases the safety of roadways and decreases response time in accidents or dangerous situations.
This segment aims to reduce road fatalities by enabling emergency services to analyze documentation and mitigate risks through early intervention. By decreasing road fatalities, the incident detection and response segment will also lessen delays and congestion caused by accidents, ultimately improving overall traffic efficiency. Additionally, this segment contributes significantly to the goals of Vision Zero, intelligent transport systems (ITS), and the readiness for autonomous vehicles, making it a high-growth area within the global road safety ecosystem.
"North America leads in market share while Asia Pacific emerges as the fastest-growing region in the road safety market"
North America currently holds the largest market share in the road safety market, driven by widespread digital adoption, smart infrastructure technologies, and the presence of major road safety vendors. North American governments are introducing various programs, such as Vision Zero, the U.S. National Roadway Safety Strategy (NRSS), and Canada's Road Safety Strategy 2025, that focus their priorities on safer road users, safer vehicles, and smarter infrastructure. The U.S. Department of Transportation is also encouraging innovation in road safety with its Safe Streets and Roads for All (SS4A) program, which is backed by USD 5 billion to implement AI-based enforcement programs, deploy automated speed cameras, and install smart traffic signals and pedestrian protections.
The Asia Pacific region is emerging as the fastest-growing region in the global road safety landscape, as it continues to urbanize, with increasing motorization rates and increased government desire to curb road traffic fatalities. In line with this, India, China, Japan, South Korea, and Australia are leading the way with their large investments into intelligent transportation systems (ITS), evolving smart city programs, and traffic enforcement technologies.
Breakdown of Primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the road safety market.
By Company: Tier I - 34%, Tier II - 43%, and Tier III - 23%
By Designation: C-Level Executives - 50%, D-Level Executives -30%, and others - 20%
By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Middle East & Africa - 10%, and Latin America - 5%
The report profiles key players in the road safety market, including JENOPTIK (Germany), Kapsch TrafficCom (Austria), Sensys Gatso Group (Sweden), IDEMIA (France), Teledyne FLIR (US), Motorola Solutions (US), Verra Mobility (US), SWARCO (Austria), Siemens (Germany), Cubic Corporation (US), Conduent (US), VITRONIC (Germany), Dahua Technology (China), Laser Technology (US), Traffic Management Technology (South Africa), Truvelo (UK), Kria (Italy), Syntell (South Africa), Clearview Intelligence (UK), Simicon (Russia), FRED Engineering (Italy), Kodiak Robotics (US), Humanising Autonomy (UK), Vebit AI (US), Connected Wise LLC (US), Saferoad (Germany), LiveRoad Analytics (US), Acusensus (Australia), Valerann (UK), NoTraffic (Israel), and Vivacity (UK).
Research Coverage
This research report categorizes the road safety market based on offering [solution (type {enforcement solution, incident detection and response, ALPR/ANPR, traffic monitoring & control, pedestrian safety}, and component {hardware and software}) and services], deployment model (fixed installation, mobile/trailer-mounted systems, portable/temporary solutions, and cloud-based platforms), data type (video & image, sensor data and integrated big data), enforcement type (automated, manual, or hybrid), application (violation management, traffic optimization, accident prevention, emergency response, and public awareness & training, pedestrian & VRU protection, work zone safety management, insurance risk assessment), end user (government & municipalities, highway authorities, law enforcement agencies, private toll operators, smart city integrators, construction companies, others {fleet operators and insurance providers}) and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the road safety market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the road safety market. Competitive analysis of upcoming startups in the road safety market ecosystem was also covered in this report.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall road safety market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to improve their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (commercial fleets push for safety-driven operational efficiency, Enforcement to improve compliance with governments, the adoption of digitalization and technologies in the road safety market, government initiatives for enhancing road safety, urban surge fuels smart road safety revolution amid rising traffic risks), restraints (Lack of standardized and uniform technologies, data privacy and surveillance concerns hinder adoption of road safety technologies), opportunities (improved intelligent transportation systems for road safety, integration of AI and predictive analytics in traffic management systems, growth evolving 5G technology and transformation of road safety systems), and challenges (Digital reluctance and fragmentation in legacy fleet segments, infrastructure gaps and budget constraints limit road safety technology deployment)
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the road safety market
Market Development: Comprehensive information about lucrative markets - the report analyses the road safety market across varied regions
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the road safety market
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like JENOPTIK (Germany), Kapsch TrafficCom (Austria), Sensys Gatso Group (Sweden), IDEMIA (France), Teledyne FLIR (US), Motorola Solutions (US), Verra Mobility (US), SWARCO (Austria), Siemens (Germany), Cubic Corporation (US), Conduent (US), VITRONIC (Germany), Dahua Technology (China), Laser Technology (US), Traffic Management Technology (South Africa), Truvelo (UK), Kria (Italy), Syntell (South Africa), Clearview Intelligence (UK), Simicon (Russia), FRED Engineering (Italy), Kodiak Robotics (US), Humanising Autonomy (UK), Vebit AI (US), Connected Wise LLC (US), Saferoad (Germany), LiveRoad Analytics (US), Acusensus (Australia), Valerann (UK), NoTraffic (Israel), and Vivacity (UK)
The report also helps stakeholders understand the pulse of the road safety market and provides them with information on key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION AND SCOPE
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 List of primary participants
2.1.2.2 Breakdown of primaries
2.1.2.3 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
2.4 MARKET FORECAST
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN ROAD SAFETY MARKET
4.2 ROAD SAFETY MARKET: TOP THREE APPLICATIONS
4.3 NORTH AMERICA: ROAD SAFETY MARKET, BY DATA TYPE AND ENFORCEMENT TYPE
5.7.1.2 ALPR/ANPR (automatic number plate recognition)
5.7.1.3 Incident detection & response
5.7.1.4 Traffic monitoring & control
5.7.1.5 Pedestrian safety solutions
5.8 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
5.9 CASE STUDY ANALYSIS
5.9.1 USE CASE 1: SIEMENS HELPED YUNEX TRAFFIC WITH ADAPTIVE TRAFFIC CONTROL AND MANAGEMENT, HIGHWAY, AND TUNNEL AUTOMATION AS WELL AS SMART SOLUTIONS FOR V2X AND ROAD USER CHARGING (TOLLING)
5.9.2 USE CASE 2: MOTOROLA SOLUTIONS HELPED VICTORIA POLICE WITH NUMBER PLATE RECOGNITION WITH ANPR TECHNOLOGY
5.9.3 USE CASE 3: CONDUENT AND HAYDEN AI ANNOUNCED TECHNOLOGY PARTNERSHIP TO IMPROVE BUS LANE PERFORMANCE AND TRAFFIC SAFETY
5.9.4 USE CASE 4: SWARCO ROAD MARKING SYSTEMS AND ISAC GMBH MEASURED DETECTABILITY OF ROAD MARKINGS
5.9.5 CASE STUDY 6: DATA COLLECTION LIMITED ENHANCED ROAD INFRASTRUCTURE MANAGEMENT WITH TELEDYNE FLIR IMAGING SOLUTIONS
5.10 TECHNOLOGY ANALYSIS
5.10.1 KEY TECHNOLOGIES
5.10.1.1 Artificial intelligence (AI)
5.10.1.2 Internet of things (IoT)
5.10.1.3 Geographic information systems (GIS)
5.10.1.4 Automatic number plate recognition (ANPR)
5.10.1.5 Vehicle-to-infrastructure (V2I) and vehicle-to-everything (V2X)
5.10.2 COMPLEMENTARY TECHNOLOGIES
5.10.2.1 Big data and analytics
5.10.2.2 Edge computing
5.10.2.3 5G
5.10.3 ADJACENT TECHNOLOGIES
5.10.3.1 Advanced traffic management systems (ATMS)
5.10.3.2 Smart city solutions
5.10.3.3 Blockchain
5.11 TARIFF AND REGULATORY LANDSCAPE
5.11.1 TARIFF RELATED TO ROAD SAFETY SOLUTIONS
5.11.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.11.3 KEY REGULATIONS
5.11.3.1 North America
5.11.3.2 Europe
5.11.3.3 Asia Pacific
5.11.3.4 Middle East & Africa
5.11.3.5 Latin America
5.12 TRADE ANALYSIS
5.12.1 EXPORT SCENARIO OF ELECTRICAL SIGNALING AND TRAFFIC CONTROL EQUIPMENT (HS CODE 853080)
5.12.2 IMPORT SCENARIO OF ELECTRICAL SIGNALING AND TRAFFIC CONTROL EQUIPMENT (HS CODE 853080)
5.13 PATENT ANALYSIS
5.13.1 METHODOLOGY
5.13.2 PATENTS FILED, BY DOCUMENT TYPE
5.13.3 INNOVATION AND PATENT APPLICATIONS
5.14 PRICING ANALYSIS
5.14.1 AVERAGE SELLING PRICE OF OFFERING, BY KEY PLAYER, 2025
5.14.2 INDICATIVE PRICING, BY APPLICATION, 2025
5.15 KEY CONFERENCES AND EVENTS (2025-2026)
5.16 PORTER'S FIVE FORCES ANALYSIS
5.16.1 THREAT OF NEW ENTRANTS
5.16.2 THREAT OF SUBSTITUTES
5.16.3 BARGAINING POWER OF BUYERS
5.16.4 BARGAINING POWER OF SUPPLIERS
5.16.5 INTENSITY OF COMPETITIVE RIVALRY
5.17 TRENDS AND DISRUPTIONS IMPACTING BUYERS
5.18 KEY STAKEHOLDERS AND BUYING CRITERIA
5.18.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.18.2 BUYING CRITERIA
5.19 TECHNOLOGY ROADMAP
5.19.1 ROAD SAFETY TECHNOLOGY ROADMAP TILL 2030
5.19.1.1 Short-term roadmap (2024-2026)
5.19.1.2 Mid-term roadmap (2026-2028)
5.19.1.3 Long-term roadmap (2028-2030)
5.20 PARTNERSHIP & ECOSYSTEM STRATEGIES
5.20.1 PARTNERSHIP & ECOSYSTEM STRATEGIES
5.21 STRATEGIC IMPERATIVES FOR STAKEHOLDERS
5.21.1 STRATEGIC IMPERATIVES FOR STAKEHOLDERS
6 ROAD SAFETY MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERING: ROAD SAFETY MARKET DRIVERS
6.2 SOLUTION
6.2.1 ENABLING SAFER ROADS THROUGH END-TO-END INTELLIGENT TRAFFIC ENFORCEMENT AND MANAGEMENT SOLUTIONS
6.2.2 SOLUTION TYPE
6.2.2.1 Enforcement solutions
6.2.2.1.1 Red light enforcement
6.2.2.1.2 Speed enforcement systems
6.2.2.1.3 Seat belt & mobile phone enforcement
6.2.2.1.4 DUI enforcement
6.2.2.1.5 Temporary speed enforcement
6.2.2.2 ALPR/ANPR
6.2.2.2.1 Fixed ALPR systems
6.2.2.2.2 Mobile ALPR systems
6.2.2.2.3 Portable ALPR
6.2.2.2.4 ALPR analytics
6.2.2.3 Incident detection and response
6.2.2.3.1 Violation detection
6.2.2.3.2 Accident detection
6.2.2.3.3 Emergency vehicle preemption and notification
6.2.2.3.4 Congestion/Queue detection
6.2.2.3.5 Driver behavior monitoring systems
6.2.2.4 Traffic monitoring & control
6.2.2.4.1 Smart traffic signals
6.2.2.4.2 Variable message signs
6.2.2.4.3 Road weather information systems (RWIS)
6.2.2.4.4 Dynamic lane management
6.2.2.5 Pedestrian safety
6.2.2.5.1 Smart crosswalks
6.2.2.5.2 VRU detection
6.2.2.5.3 Pedestrian alert system
6.2.3 COMPONENT
6.2.3.1 Hardware
6.2.3.1.1 Cameras
6.2.3.1.2 Sensors
6.2.3.1.3 Smart signs & signals
6.2.3.1.4 Roadside units (RSUS)
6.2.3.1.5 Other hardware
6.2.3.2 Software
6.2.3.2.1 Violation detection engines
6.2.3.2.2 AI/ML analytics platform
6.2.3.2.3 LPR/OCR recognition software
6.2.3.2.4 Command & simulation tools
6.2.3.2.5 Other software
6.3 SERVICES
6.3.1 OFFER PROFESSIONAL AND MANAGED SERVICES FOR INSTALLATION, COMMISSIONING, CALIBRATION, AND FUNCTIONAL TESTING OF CRITICAL ROAD SAFETY EQUIPMENT
8.2.1 DEPLOYING INTELLIGENT TECHNOLOGY-DRIVEN SYSTEMS TO ENABLE CONTINUOUS, UNBIASED, AND FULLY AUTOMATED ENFORCEMENT OF TRAFFIC VIOLATIONS ACROSS DIVERSE ENVIRONMENTS
8.3 MANUAL ENFORCEMENT
8.3.1 CONDUCTING FIELD-LEVEL ENFORCEMENT OPERATIONS THROUGH HUMAN INTERVENTION TO ENSURE REGULATORY COMPLIANCE AND ADDRESS SITUATIONAL ROAD SAFETY CHALLENGES
8.4 HYBRID ENFORCEMENT
8.4.1 ENSURE RELIABLE, FLEXIBLE, AND REAL-TIME AI DELIVERY WITH ADVANCED MODEL DEPLOYMENT AND SERVING FUNCTIONALITIES
9 ROAD SAFETY MARKET, BY DATA TYPE
9.1 INTRODUCTION
9.1.1 DATA TYPE: ROAD SAFETY MARKET DRIVERS
9.2 VIDEO & IMAGE
9.2.1 HARNESSING REAL-TIME AND HIGH-RESOLUTION VISUAL EVIDENCE THROUGH AI-ENABLED CAMERA NETWORKS TO AUTOMATE VIOLATION DETECTION AND ENHANCE INCIDENT TRACEABILITY IN TRAFFIC ECOSYSTEMS
9.3 SENSOR DATA
9.3.1 CONDUCTING DEPLOYING HIGH-PRECISION ROADWAY AND ROADSIDE SENSORS TO CAPTURE REAL-TIME VEHICLE AND TRAFFIC BEHAVIOR DATA FOR CONTINUOUS, NON-VISUAL MONITORING
9.4 INTEGRATED BIG DATA
9.4.1 AGGREGATING CROSS-DOMAIN AND MULTI-SOURCE DATASETS INTO SCALABLE PLATFORMS TO ENABLE PREDICTIVE ROAD SAFETY INTELLIGENCE, OPTIMIZE ENFORCEMENT STRATEGIES
10 ROAD SAFETY MARKET, BY APPLICATION
10.1 INTRODUCTION
10.1.1 APPLICATION: ROAD SAFETY MARKET DRIVERS
10.2 VIOLATION MANAGEMENT
10.2.1 IMPLEMENTING INTELLIGENT ROAD SAFETY SOLUTIONS TO AUTOMATE VIOLATION DETECTION AND STREAMLINE CITATION PROCESSING FOR SAFER ROAD NETWORKS
10.3 TRAFFIC OPTIMIZATION
10.3.1 USING DATA-DRIVEN CONTROL STRATEGIES AND REAL-TIME OPTIMIZATION TECHNOLOGIES WILL REDUCE CONGESTION AND ENHANCE MOBILITY ACROSS URBAN ROAD NETWORKS
10.4 ACCIDENT PREVENTION
10.4.1 DEPLOYING PREDICTIVE ANALYTICS AND ENVIRONMENTAL SENSING TECHNOLOGIES TO IDENTIFY RISK ZONES AND IMPLEMENT PROACTIVE MEASURES
10.5 EMERGENCY RESPONSE
10.5.1 ENABLING ACCELERATED INCIDENT DETECTION AND REAL-TIME COORDINATION OF EMERGENCY SERVICES TO REDUCE RESPONSE TIME
10.6 DRIVER BEHAVIOR MONITORING
10.6.1 LEVERAGING IN-VEHICLE ANALYTICS AND SENSOR FUSION TO TRACK AND CORRECT UNSAFE DRIVING BEHAVIORS FOR LONG-TERM BEHAVIORAL CHANGE AND CRASH REDUCTION
10.7 PUBLIC AWARENESS/TRAINING
10.7.1 PROMOTING ROAD SAFETY CULTURE THROUGH IMMERSIVE AWARENESS PROGRAMS AND STRUCTURED TRAINING
10.8 PEDESTRIAN & VRU PROTECTION
10.8.1 INTEGRATING SMART INFRASTRUCTURE AND DETECTION SYSTEMS TO SAFEGUARD PEDESTRIANS AND VULNERABLE ROAD USERS THROUGH REAL-TIME ALERTS
10.9 WORK ZONE SAFETY MANAGEMENT
10.9.1 ENHANCING SAFETY IN ACTIVE WORK ZONES BY DEPLOYING CONNECTED ENFORCEMENT SYSTEMS AND DYNAMIC WARNINGS TO PREVENT COLLISIONS AND PROTECT ROAD CREWS
10.10 INSURANCE RISK ASSESSMENT
10.10.1 UTILIZING BEHAVIORAL ANALYTICS AND TELEMATICS TO ACCURATELY ASSESS DRIVER RISK PROFILES AND INFORM DYNAMIC, USAGE-BASED INSURANCE AND SAFETY STRATEGIES
11 ROAD SAFETY MARKET, BY END USER
11.1 INTRODUCTION
11.1.1 END USER: ROAD SAFETY MARKET DRIVERS
11.2 GOVERNMENT & MUNICIPALITIES
11.2.1 GOVERNMENTS AND MUNICIPALITIES LEAD ROAD SAFETY EFFORTS THROUGH FUNDING, REGULATION, AND SMART CITY INITIATIVES
11.3 HIGHWAY AUTHORITIES
11.3.1 HIGHWAY AUTHORITIES ADOPT SMART INFRASTRUCTURE TO ENSURE SAFETY ON HIGH-SPEED ROAD NETWORKS
11.4 LAW ENFORCEMENT AGENCIES
11.4.1 LAW ENFORCEMENT AGENCIES EMBRACE SURVEILLANCE AND ANALYTICS TO MONITOR AND CONTROL TRAFFIC VIOLATIONS
11.5 PRIVATE TOLL OPERATORS
11.5.1 TOLL OPERATORS INVEST IN INTELLIGENT SYSTEMS TO ENSURE SAFE, EFFICIENT, AND COMPLIANT ROAD USAGE
11.6 SMART CITY INTEGRATORS
11.6.1 SMART CITY INTEGRATORS EMBED ROAD SAFETY WITHIN BROADER URBAN DIGITAL INFRASTRUCTURE
11.7 CONSTRUCTION COMPANIES
11.7.1 CONSTRUCTION FIRMS IMPLEMENT SAFETY PROTOCOLS AND TECHNOLOGIES ACROSS ROAD DEVELOPMENT PHASES
11.8 OTHER END USERS
12 ROAD SAFETY MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: ROAD SAFETY MARKET DRIVERS
12.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
12.2.3 US
12.2.3.1 Institutionalized cross-sector data integration and predictive enforcement to scale vision zero across diverse urban and rural mobility ecosystems
12.2.4 CANADA
12.2.4.1 Align safety modernization with climate goals through municipal co-funding, open data mandates, and community-based AI enforcement
12.3 EUROPE
12.3.1 EUROPE: ROAD SAFETY MARKET DRIVERS
12.3.2 EUROPE: MACROECONOMIC OUTLOOK
12.3.3 UK
12.3.3.1 UK's nationwide deployment of AI-powered speed enforcement, smart crossings, and connected mobility zones to drive toward zero fatalities
12.3.4 GERMANY
12.3.4.1 Germany scaling road safety through V2X integration, dynamic lane controls, and urban zero-vision zones