Orthodontic Supplies Market by Product (Removable, Fixed (Bracket (Type, Material), Archwires, Anchorage, Ligature), Adhesive, Accessories), Patient, Distribution Channel (ePlatforms), End User (Dental Hospitals, DSOs) - Global forecast to 2030
The orthodontic supplies market is projected to reach USD 10.96 billion by 2030 from USD 7.17 billion in 2025, at a CAGR of 8.9% during the forecast period from 2025 to 2030. This growth can be attributed to the increasing prevalence of malocclusion, which has heightened the demand for orthodontic treatments. Additionally, there is a growing global awareness of the importance of oral health and aesthetics, leading more individuals to seek orthodontic care.
Scope of the Report
Years Considered for the Study
2024-2030
Base Year
2024
Forecast Period
2024-2030
Units Considered
Value (USD million)
Segments
Product, Patient, Distribution Channel, End user
Regions covered
North America, Europe, APAC, LATAM, MEA
Technological advancements have also transformed orthodontic practices, introducing more aesthetic and less intrusive options, such as clear aligners, which appeal to a broader patient base. Notably, there is a rising demand from adult patients for these discreet yet effective treatments. Improved disposable income levels and enhanced healthcare infrastructure in many regions make orthodontic treatments more accessible. Furthermore, the growing preference for cosmetic dental treatments is boosting the popularity of clear and tooth-colored products. Factors such as dental tourism and increased insurance coverage further contribute to the overall market growth.
Lastly, the demands of an aging population are expected to drive higher consumption of orthodontic supplies. In summary, the substantial growth of the global orthodontic supplies market is driven by increased demand, evolving patient interests due to technological and cosmetic advances, greater accessibility, and changing demographics.
Based on products, the removable braces segment accounted for the largest share of the orthodontic supplies market in 2024.
Removable braces held the largest market share in the orthodontic supplies market in 2024. This popularity is largely due to their transparency, which offers a significant aesthetic benefit for self-conscious teenagers and adults. The discreet appearance and the absence of bothersome metal wires and brackets provide a more comfortable treatment experience. Additionally, the ability to remove these braces makes it easier to maintain good oral hygiene, thereby reducing the risk of cavities, plaque, calculus, and gum disease. The combination of beauty, comfort, and hygiene advantages makes removable braces increasingly appealing to both adults and teenagers who value the benefits of a well-aligned smile.
Based on patients, the adult patients segment held the largest market share in 2024.
Based on patients, adult patients represent the largest market share in the orthodontic supplies market. Increased awareness about oral hygiene and the importance of having attractive facial features, which are significantly influenced by well-aligned teeth, have led to a rise in the number of adults seeking orthodontic treatments. Additionally, new options such as clear aligners and tooth-colored brackets have made orthodontic treatments more appealing for adults by reducing the stigma associated with visible braces and metal appliances. Furthermore, orthodontic treatments also address health concerns such as tooth attrition, jaw pain, and decreased caries risk, ultimately enhancing oral hygiene.
Based on distribution channels, wholesalers & distributors held the largest market share in 2024.
Wholesalers & distributors hold the largest market share in the orthodontic supplies market due to their established familiarity and specialized expertise. The strong relationships that orthodontists have developed with these material providers are built on a foundation of trust, reliability, and personalized service. Additionally, wholesalers and distributors employ sales representatives who offer comprehensive guidance, detailed information, and advice on product selection. They also provide training and support as needed. Reliable delivery schedules and effective inventory management further ensure that orthodontists receive the supplies they need in a timely manner.
Moreover, the preference of healthcare professionals for established procurement channels likely contributes to the growing dominance of wholesalers & distributors in the orthodontic supplies market.
By end user, the dental hospitals segment dominated the orthodontic supplies market in 2024.
Dental hospitals hold the largest share in the orthodontic supplies market due to their high patient volume, which necessitates a range of treatments from simple to complex. These facilities offer an extensive variety of services, requiring a wide assortment of supplies.
Typically, dental hospitals operate with centralized purchasing systems that allow them to leverage their bulk purchasing power for significant overall consumption of supplies. Their involvement in academic and research activities also leads to a consistent demand for various materials. Handling complex cases often necessitates a greater quantity and variety of sophisticated materials, further reinforcing their purchasing needs. Additionally, having established agreements and contracts with suppliers can strengthen their ability to acquire supplies in bulk. The focus on holistic care within these centers simplifies treatment processes and increases the demand for orthodontic supplies in one location.
While individual dental clinics together form a wide sector of the market, the high patient volume, comprehensive services, and centralized procurement of dental hospitals and similar large organizations position them as major buyers in the orthodontic supplies market.
By region, North America holds the largest share of the orthodontic supplies market.
North America's leading position in the orthodontic supplies market is due to a combination of elements. Its unmatchable healthcare infrastructure, with many specialized orthodontic clinics that provide the finest technologies, plays a major role. Strong demand for orthodontic services is promoted by high awareness among consumers concerning oral health and cosmetics. The region's constant update of new technologies and its ongoing R&D keep it ahead of orthodontic innovation. A high cultural focus on dental aesthetics and preventive care also promotes orthodontic treatment among all age groups. The high disposable income of the region makes these treatments affordable to a wider section of the population. Although health systems differ, government support and rising insurance coverage help make it affordable. The availability of major players in the market and heavy R&D investments provide a constant supply of innovative products. The high percentage of adult patients that prefer sophisticated and cosmetic solutions further strengthens the need for orthodontic products. Fundamentally, North America's dominance is spurred by a mature healthcare sector, an educated and aesthetically aware populace, technological adoption predisposition, favorable economic conditions, and a strong industry base.
A breakdown of the primary participants (supply side) referred to for this report is provided below:
By Company Type: Tier 1 (35%), Tier 2 (40%), and Tier 3 (25%)
By Designation: C-level Executives (20%), D-level Executives (35%), and Others (45%)
By Region: North America (27%), Europe (25%), Asia Pacific (30%), Latin America (8%), and the Middle East & Africa (10%)
The key players in the orthodontic supplies market include Solventum Corporation (US), Envista Holdings Corporation (US), Align Technology, Inc. (US), American Orthodontics (US), Rocky Mountain Orthodontics (US), G&H Orthodontics (US), Dentaurum GmbH & Co. KG (Germany), TP Orthodontics, Inc. (US), Great Lakes Dental Technologies (US), DB Orthodontics Limited (UK), Morelli Orthodontia (Brazil), Ultradent Products Inc. (US), Aditek Orthodontics (Brazil), MATT Orthodontics (US), JJortho (India), Sino Ortho Limited (China), JISCOP (South Korea), Modern Orthodontics (India), FORESTADENT Bernhard Forster GmbH (Germany), Astar Orthodontics Inc. (China), Ortho Caps GmbH (Germany), and Tomy Inc. (Japan).
Research Coverage
The report examines the orthodontic supplies market, focusing on estimating the market size and potential for future growth across various segments, including products, patients, distribution channels, end users, and regions. Additionally, the report features a competitive analysis of the key players in this market, providing insights into their company profiles, service offerings, recent developments, and key market strategies.
Reasons to Buy the Report
The report is designed to assist market leaders and new entrants in the orthodontic supplies market by providing accurate revenue estimates for both the overall market and its subsegments. It will enable stakeholders to comprehend the competitive landscape, gain insights for better business positioning, and develop effective go-to-market strategies. Additionally, the report helps stakeholders understand market dynamics by outlining key drivers, restraints, challenges, and opportunities.
This report provides insights into the following pointers:
Analysis of key drivers (growing number of patients with malocclusions, jaw diseases, tooth decay/tooth loss, and jaw pain; increasing disposable incomes and expanding middle-class population in developing countries; and increasing awareness about advanced orthodontic treatments), restraints (high cost of advanced orthodontic treatments in some nations and risks and complications associated with orthodontic treatments), opportunities (growth opportunities offered by emerging markets, integration with digital technologies such as CAD/CAM and software, and increasing use of social media by patients and dental professionals), and challenges (dearth of trained dental practitioners)
Market Penetration: The report includes extensive information on products offered by the major players in the global orthodontic supplies market. It also includes various segments in products, patients, distribution channels, and regions
Product Enhancement/Innovation: Comprehensive details about new product launches and anticipated trends in the global orthodontic supplies market
Market Development: Thorough knowledge and analysis of the lucrative markets by product, patient, distribution channel, and regions
Market Diversification: Comprehensive information about newly launched products, expanding markets, current advancements, and investments in the global orthodontic supplies market
Competitive Assessment: Thorough evaluation of the market shares, growth plans, offerings of products, and capacities of the major competitors in the global orthodontic supplies markets
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED & REGIONAL SCOPE
1.3.2 INCLUSIONS & EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 UNIT CONSIDERED
1.6 KEY STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 MARKET SHARE ESTIMATION
2.5 STUDY ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.6.1 METHODOLOGY-RELATED LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ORTHODONTIC SUPPLIES MARKET OVERVIEW
4.2 ASIA PACIFIC: ORTHODONTIC SUPPLIES MARKET, BY PRODUCT AND COUNTRY (2024)