It is anticipated that the green technology and sustainability market will experience substantial growth, increasing from USD 25.47 billion in 2025 to USD 73.90 billion by 2030, with a strong CAGR of 23.7% throughout the forecast period. The green technology and sustainability market is driven by advancements in AI-driven energy management software, cloud-based carbon footprint tracking solutions, and blockchain-enabled sustainability reporting. Increasing regulatory mandates on ESG (Environmental, Social, and Governance) compliance push organizations to adopt sophisticated data analytics platforms for real-time monitoring of emissions and resource usage. The rise of circular economy models has spurred demand for AI-powered waste optimization and supply chain transparency tools. Consumer awareness and corporate sustainability commitments further drive investments in predictive analytics software for eco-friendly business strategies. However, a key restraint is the high cost and complexity of integrating diverse sustainability software solutions across legacy IT infrastructures, leading to adoption barriers for smaller enterprises.
Scope of the Report
Years Considered for the Study
2020-2030
Base Year
2024
Forecast Period
2025-2030
Units Considered
USD (Billion)
Segments
Offering, Technology, Application, End User, and Region
Regions covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
"By offering, software segment is expected to have the largest market share during the forecast period"
The software segment is expected to dominate the green technology and sustainability market due to its critical role in optimizing energy efficiency, reducing carbon footprints, and enabling smart resource management. Solutions such as energy management systems, carbon footprint tracking, and AI-driven analytics help businesses comply with environmental regulations and achieve sustainability goals. The rising adoption of cloud computing, IoT, and AI further drives demand for software solutions. Additionally, software offers scalability, real-time monitoring, and automation, making it a cost-effective and efficient choice for organizations seeking sustainable operations. As businesses prioritize sustainability, software remains essential for driving eco-friendly innovations.
"By technology, blockchain is expected to register the fastest market growth rate during the forecast period."
Blockchain technology is expected to witness the fastest growth in the green technology and sustainability market due to its ability to enhance transparency, security, and efficiency in environmental initiatives. It facilitates secure and tamper-proof data management for carbon credit trading, supply chain monitoring, and renewable energy transactions. By enabling decentralized and automated smart contracts, blockchain reduces fraud and operational costs while ensuring accountability in sustainability projects. Additionally, it supports peer-to-peer energy trading and tracks emissions reductions, driving compliance with global sustainability goals. As industries prioritize eco-friendly solutions, blockchain's role in optimizing green technology applications will continue to expand rapidly.
"By end user,manufacturing is expected to have the largest market share during the forecast period."
Manufacturing is expected to hold the largest market share in the green technology and sustainability market due to its high energy consumption, resource dependency, and environmental impact. Industries are increasingly adopting eco-friendly solutions such as renewable energy, energy-efficient machinery, and sustainable materials to reduce carbon footprints and comply with strict environmental regulations. Innovations like smart factories, circular economy practices, and green supply chains further drive growth. Government incentives and rising consumer demand for sustainable products also push manufacturers to invest in cleaner technologies. As a result, manufacturing leads in adopting green solutions, securing the largest market share during the forecast period.
"By region, Europe to have the largest market share in 2025 and Asia Pacific will account for fastest growth rate between 2025 to 2030."
Europe is projected to have the largest market share in the green technology and sustainability market in 2025 due to its stringent environmental regulations, ambitious climate policies, and strong government support for sustainable initiatives. The European Union's Green Deal, carbon neutrality goals, and significant investments in renewable energy, smart grids, and circular economy practices are key drivers. Additionally, high consumer awareness, corporate sustainability commitments, and financial incentives for green innovation further strengthen the region's leadership. Meanwhile, the Asia-Pacific region is expected to experience the fastest growth from 2025 to 2030, fueled by rapid urbanization, rising environmental concerns, and increasing government initiatives for sustainable development. Countries like China, India, and Japan are investing heavily in clean energy, smart cities, and eco-friendly industrial processes, driven by both regulatory mandates and growing economic opportunities in sustainability. The rising demand for sustainable solutions across industries, coupled with advancements in digital technologies such as AI-driven climate solutions and blockchain for carbon tracking, will accelerate market expansion in the region, making it the fastest-growing globally.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the green technology and sustainability market.
By Company: Tier I - 21%, Tier II - 46%, and Tier III - 33%
By Designation: Directors- 38%, Managers - 46%, and others - 16%
By Region: North America - 42%, Europe - 25%, Asia Pacific - 20%, Middle East & Africa -4%, and Latin America- 9%
The report includes the study of key players offering green technology and sustainability solutions. It profiles major vendors in the green technology and sustainability market. The major players in the green technology and sustainability market include IBM (US), Microsoft (US), AWS (US), Google (US), GE (US), Constellation (US), Salesforce (US), Schneider Electric (France), SAP (Germany), Siemens (Germany), Oracle (US), C3.ai (US), Engie Impact (US), UL Solutions (US), AMCS Group (Ireland), EcoVadis (France), Uplight (US), Cority (Canada), Benchmark Gensuite (US), Intelex (Canada), Treeni (India), IsoMetrix (US), Wint (US), Envirosoft (Canada), Trace Genomics (US), Factlines (Norway), Enechange Ltd (Japan), Ecocart (US), Clarity AI (US), Watershed (US), Emitwise (UK), Unravel Carbon (Singapore), Optera (US), Normative (Sweden), Greenly (France), Persefoni (US), Sweep (France), Pulsora (US), MioTech (Hong Kong), Rio AI (UK), CarbonChain (UK).
Research coverage
This research report categorizes the green technology and sustainability Market by offering (software and services), by application (corporate ESG & compliance, energy & emission reduction, sustainable supply chain & logistics, carbon neutrality & climate strategy, environmental protection & regulatory compliance, and other applications), by technology (cloud computing, artificial intelligence & analytics, blockchain, IOT, and cybersecurity) by end user (technology & software providers, telecommunications, retail & consumer goods, transportation & logistics, energy & utilities, manufacturing, healthcare & life sciences, and other end users) and by Region (North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the green technology and sustainability market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the green technology and sustainability market. Competitive analysis of upcoming startups in the green technology and sustainability market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall green technology and sustainability market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Rise in government initiatives for low-carbon policies, corporate net-zero and ESG commitments, Consumer demand for sustainable products & services, energy transition and decarbonization goals), restraints (High implementation costs and RoI concerns, resistance to change and industry-specific barriers), opportunities (Expansion of water-tech & smart resource management, growth in AI & digital carbon management solutions, carbon markets and decentralized trading platforms), and challenges (Data complexity & lack of standardized reporting frameworks, lack of tailored solutions to address unique environmental issues).
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the green technology and sustainability market.
Market Development: Comprehensive information about lucrative markets - the report analyses the green technology and sustainability market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the green technology and sustainability market.
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), Microsoft (US), AWS (US), Google (US), GE (US), Constellation (US), Salesforce (US), Schneider Electric (France), SAP (Germany), Siemens (Germany), Oracle (US), C3.ai (US), Engie Impact (US), UL Solutions (US), AMCS Group (Ireland), EcoVadis (France), Uplight (US), Cority (Canada), Benchmark Gensuite (US), Intelex (Canada), Treeni (India), IsoMetrix (US), Wint (US), Envirosoft (Canada), Trace Genomics (US), Factlines (Norway), Enechange Ltd (Japan), Ecocart (US), Clarity AI (US), Watershed (US), Emitwise (UK), Unravel Carbon (Singapore), Optera (US), Normative (Sweden), Greenly (France), Persefoni (US), Sweep (France), Pulsora (US), MioTech (Hong Kong), Rio AI (UK), CarbonChain (UK) among others in the green technology and sustainability market. The report also helps stakeholders understand the pulse of the green technology and sustainability market and provides them with information on key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 TOP-DOWN APPROACH
2.2.2 BOTTOM-UP APPROACH
2.3 MARKET FORECAST
2.4 DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 STUDY LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN GREEN TECHNOLOGY & SUSTAINABILITY MARKET
4.2 GREEN TECHNOLOGY & SUSTAINABILITY MARKET: TOP THREE APPLICATIONS
4.3 EUROPE: GREEN TECHNOLOGY & SUSTAINABILITY MARKET, BY SOFTWARE AND APPLICATION
4.4 GREEN TECHNOLOGY & SUSTAINABILITY MARKET, BY REGION
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rise in government initiatives for low-carbon policies
5.2.1.2 Corporate net-zero and ESG commitments
5.2.1.3 Consumer demand for sustainable products & services
5.2.1.4 Energy transition and decarbonization goals
5.2.2 RESTRAINTS
5.2.2.1 High implementation costs and RoI concerns
5.2.2.2 Resistance to change and industry-specific barriers
5.2.3 OPPORTUNITIES
5.2.3.1 Expansion of water-tech & smart resource management
5.2.3.2 Growth in AI & digital carbon management solutions
5.2.3.3 Carbon markets and decentralized trading platforms
5.2.4 CHALLENGES
5.2.4.1 Data complexity and lack of standardized reporting frameworks
5.2.4.2 Lack of tailored solutions to address unique environmental issues
5.3 EVOLUTION OF GREEN TECHNOLOGY & SUSTAINABILITY MARKET
5.4 SUPPLY CHAIN ANALYSIS
5.5 ECOSYSTEM ANALYSIS
5.5.1 CARBON ACCOUNTING SOFTWARE PROVIDERS
5.5.2 ESG REPORTING TOOL PROVIDERS
5.5.3 ENERGY AND RESOURCE OPTIMIZATION SOFTWARE PROVIDERS
5.5.4 SUPPLY CHAIN TRACEABILITY TOOL PROVIDERS
5.5.5 COMPLIANCE AND RISK MANAGEMENT TOOL PROVIDERS
5.5.6 OTHER PARTICIPANTS
5.6 INVESTMENT LANDSCAPE & FUNDING SCENARIO
5.7 IMPACT OF GENERATIVE AI ON GREEN TECHNOLOGY & SUSTAINABILITY MARKET
5.7.1 SMART ENERGY MANAGEMENT
5.7.2 CARBON FOOTPRINT MONITORING AND REDUCTION
5.7.3 SUSTAINABLE AGRICULTURE AND PRECISION FARMING
5.7.4 ECO-FRIENDLY MANUFACTURING AND MATERIAL DISCOVERY
5.7.5 CIRCULAR ECONOMY AND WASTE MANAGEMENT
5.7.6 CLIMATE RISK ASSESSMENT AND ADAPTATION
5.8 CASE STUDY ANALYSIS
5.8.1 GUNVOR PARTNERED WITH CARBONCHAIN TO STREAMLINE EMISSION REPORTING AND ENHANCE SUPPLY CHAIN SUSTAINABILITY
5.8.2 ENGIE IMPACT GUIDED ISBANK TO BUILD ENERGY-EFFICIENT DATA CENTERS TO ATTAIN SUSTAINABILITY
5.8.3 AMCS SUSTAINABILITY PLATFORM TRANSFORMED GLOBAL TIRE AND RUBBER COMPANY'S DATA MANAGEMENT FOR ENHANCED EFFICIENCY AND ACCURACY
5.8.4 LIDL IMPROVED SUPPLY CHAIN SUSTAINABILITY AND COMPLIANCE THROUGH ECOVADIS
5.8.5 ARES MANAGEMENT ENHANCED DECARBONIZATION EFFORTS WITH WATERSHED'S EMISSIONS-TRACKING PLATFORM
5.8.6 DSM ENHANCED DATA MANAGEMENT AND SUSTAINABILITY REPORTING THROUGH TREENI'S CENTRALIZED SOLUTION
5.8.7 GLOBAL FASHION GROUP STREAMLINED SUSTAINABILITY WITH UNRAVEL CARBON, ACHIEVING 29% EMISSION REDUCTION AND ENHANCED REPORTING EFFICIENCY
5.8.8 OPTERA'S ESG INSIGHTS PLATFORM IMPROVED EMISSION DATA ACCURACY AND STRENGTHENED SUSTAINABILITY REPORTING FOR GROVE COLLABORATIVE
5.8.9 C3.AI'S HELPED ACHIEVE 23% ENERGY REDUCTION AND USD 500 MILLION IN SAVINGS FOR LEADING US UTILITY
5.8.10 ELTEL GROUP STREAMLINED CARBON EMISSION TRACKING WITH NORMATIVE FOR IMPROVED SUSTAINABILITY AND REPORTING
5.9 TECHNOLOGY ANALYSIS
5.9.1 KEY TECHNOLOGIES
5.9.1.1 Artificial intelligence (AI) and machine learning (ML)
5.9.1.2 Internet of Things (IoT) and smart sensors
5.9.1.3 Cloud computing
5.9.1.4 Blockchain
5.9.2 COMPLEMENTARY TECHNOLOGIES
5.9.2.1 Edge computing
5.9.2.2 Digital twin
5.9.2.3 Big data
5.9.3 ADJACENT TECHNOLOGIES
5.9.3.1 5G and low-power networks
5.9.3.2 Cybersecurity
5.10 REGULATORY LANDSCAPE
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.10.1.1 North America
5.10.1.2 Europe
5.10.1.3 Asia Pacific
5.10.1.4 Middle East & Africa
5.10.1.5 Latin America
5.10.2 REGULATORY FRAMEWORK
5.10.2.1 North America
5.10.2.1.1 Energy Policy Act of 2005 (US)
5.10.2.1.2 Clean Power Plan (US)
5.10.2.1.3 California Global Warming Solutions Act (AB 32) (US)
5.10.2.2 Europe
5.10.2.2.1 EU Green Deal (European Green Deal)
5.10.2.2.2 EU Emissions Trading System (ETS) (European Union)
5.10.2.2.3 Renewable Energy Directive (RED II) (European Union)
5.10.2.3 Asia Pacific
5.10.2.3.1 14th Five-Year Plan for Ecological and Environmental Protection (China)
5.10.2.3.2 National Action Plan on Climate Change (NAPCC) (India)
5.10.2.3.3 Japan's Act on Promotion of Global Warming Countermeasures (Japan)
5.10.2.4 Middle East & Africa
5.10.2.4.1 Federal Decree-Law No. 14/2023 (UAE)
5.10.2.4.2 Egypt's Sustainable Development Strategy: Egypt Vision 2030 (Egypt)
5.10.2.5 Latin America
5.10.2.5.1 National Policy on Climate Change (PNMC) (Brazil)
5.10.2.5.2 General Climate Change Law (LGCC) (Mexico)
8.6.1 DRIVING INNOVATION AND SUSTAINABILITY THROUGH ENVIRONMENTAL PROTECTION AND REGULATORY COMPLIANCE TO COMBAT CLIMATE CHANGE
8.7 OTHER APPLICATIONS
9 GREEN TECHNOLOGY & SUSTAINABILITY MARKET, BY END USER
9.1 INTRODUCTION
9.1.1 END USER: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
9.2 TECHNOLOGY & SOFTWARE PROVIDERS
9.2.1 OPTIMIZING CLOUD INFRASTRUCTURE AND AI-DRIVEN COMPUTING FOR LOW-CARBON DIGITAL ECONOMY
9.3 TELECOMMUNICATIONS
9.3.1 REDUCING NETWORK ENERGY CONSUMPTION THROUGH AI-POWERED OPTIMIZATION AND CARBON-AWARE DATA TRANSMISSION
9.4 RETAIL & CONSUMER GOODS
9.4.1 EMBEDDING AI-DRIVEN EMISSIONS TRACKING AND BLOCKCHAIN-ENABLED SUPPLY CHAIN TRANSPARENCY FOR SUSTAINABLE COMMERCE
9.5 TRANSPORTATION & LOGISTICS
9.5.1 LEVERAGING AI-DRIVEN FLEET OPTIMIZATION AND REAL-TIME CARBON TRACKING TO DECARBONIZE GLOBAL SUPPLY CHAINS
9.6 ENERGY & UTILITIES
9.6.1 INTEGRATING AI AND BLOCKCHAIN FOR SMART GRIDS, RENEWABLE ENERGY OPTIMIZATION, AND REAL-TIME EMISSIONS MONITORING
9.7 MANUFACTURING
9.7.1 DEPLOYING AI-POWERED PREDICTIVE MAINTENANCE AND BLOCKCHAIN-BASED TRACEABILITY TO ENHANCE INDUSTRIAL SUSTAINABILITY
9.7.2 CHEMICALS
9.7.3 FOOD & BEVERAGE
9.7.4 HEAVY MACHINERY
9.7.5 ELECTRONICS & SEMICONDUCTORS
9.7.6 AUTOMOTIVE
9.7.7 OTHER MANUFACTURING APPLICATIONS
9.8 HEALTHCARE & LIFE SCIENCES
9.8.1 UTILIZING AI FOR PRECISION MEDICINE AND BLOCKCHAIN FOR SECURE, SUSTAINABLE SUPPLY CHAINS IN HEALTHCARE
9.9 OTHER END USERS
10 GREEN TECHNOLOGY & SUSTAINABILITY MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
10.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
10.2.3 US
10.2.3.1 Demand for sustainable products and services to influence shift toward green technologies
10.2.4 CANADA
10.2.4.1 Strong focus on green technologies aimed at reducing carbon emissions and protecting ecosystems
10.3 EUROPE
10.3.1 EUROPE: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
10.3.2 EUROPE: MACROECONOMIC OUTLOOK
10.3.3 UK
10.3.3.1 Increasingly diverse green technology market with advancements in smart grids, energy storage, and circular economy
10.3.4 GERMANY
10.3.4.1 Growth in industry demand, government support, and data privacy regulations
10.3.5 FRANCE
10.3.5.1 Aims to lead in green manufacturing practices, striving to innovate using clean technologies in production processes
10.3.6 ITALY
10.3.6.1 Rise in eco-conscious consumer behavior to prompt embracing of sustainable business models and green technologies
10.3.7 SPAIN
10.3.7.1 Sets clear targets for transitioning to circular economy, promoting eco-friendly solutions in waste management, agriculture, and water conservation
10.3.8 NETHERLANDS
10.3.8.1 Emphasis on sustainability reflected in investment in sustainable agriculture, water management, and eco-friendly transportation systems
10.3.9 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
10.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
10.4.3 CHINA
10.4.3.1 Government policy framework encouraging transition to low-carbon industries, particularly in energy production and transportation
10.4.4 JAPAN
10.4.4.1 Green technology revolution advancing sustainability through innovation and investments
10.4.5 INDIA
10.4.5.1 Integration of digital technologies into green solutions enabled efficient resource management and energy optimization
10.4.6 SOUTH KOREA
10.4.6.1 Embraced "Green New Deal" as part of its commitment to reduce carbon emissions and invest in eco-friendly technologies
10.4.7 AUSTRALIA
10.4.7.1 Large financial institutions prioritizing sustainable investments and reducing their carbon footprint, aligning with global sustainability frameworks
10.4.8 SINGAPORE
10.4.8.1 Market characterized by robust investment in green innovations and policies driving eco-conscious business practices
10.4.9 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
10.5.3 MIDDLE EAST
10.5.3.1 UAE
10.5.3.1.1 Focus on innovations in renewable energy, sustainable infrastructure, and eco-friendly technologies
10.5.3.2 Saudi Arabia
10.5.3.2.1 Increasing investments in green technology innovation to improve environmental outcomes
10.5.3.3 Qatar
10.5.3.3.1 Commitment to sustainable development evident in its efforts to integrate green technology into its rapidly expanding economy
10.5.3.4 Turkey
10.5.3.4.1 Steady rise in green technologies driven by both governmental support and private-sector innovation
10.5.3.5 Rest of the Middle East
10.5.4 AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: GREEN TECHNOLOGY & SUSTAINABILITY MARKET DRIVERS
10.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
10.6.3 BRAZIL
10.6.3.1 Investing in smart waste solutions, recycling programs, and initiatives to reduce urban carbon footprints in cities
10.6.4 MEXICO
10.6.4.1 Mexican companies focus on eco-friendly innovation, supported by government incentives and international cooperation
10.6.5 ARGENTINA
10.6.5.1 Sustainability market propelled by growing local initiatives and international partnerships
10.6.6 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022-2025
11.3 REVENUE ANALYSIS, 2020-2024
11.4 MARKET SHARE ANALYSIS, 2024
11.5 PRODUCT COMPARATIVE ANALYSIS
11.5.1 PRODUCT COMPARATIVE ANALYSIS: KEY PLAYERS
11.5.1.1 GE Renewable Energy Solutions (General Electric)
11.5.1.2 Siemens Smart Infrastructure (Siemens)
11.5.1.3 SAP ESG Management (SAP)
11.5.1.4 Schneider Electric Energy Management (Schneider Electric)