Cloud Services Brokerage Market By Service Type (Aggregation (Multi-Cloud, Data Integration, Automation & Orchestration), Intermediation (Security, Performance & Usage), Arbitrage (Marketplace, Service Catalog, Enablement)) - Global Forecast to 2029
The cloud services brokerage market is expected to grow from USD 11.4 billion in 2024 to USD 26.2 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. With technological advancement constantly introducing new cloud service options, companies rely on brokers' knowledge to assist them in making the right decisions, avoiding vendor lock-in, and employing cost-efficient strategies, thereby underlining the increased role of CSBs in conditions of digitalization.
Scope of the Report
Years Considered for the Study
2019-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
USD (Billion)
Segments
Service Type, Cloud Service Model, Organization Size, and Vertical
Regions covered
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
"As per services types, the aggregation services hold the largest market share during the forecast period. "
In the cloud services brokerage (CSB) market, aggregation services hold the largest market share due to their pivotal role in consolidating various cloud services into a unified platform. For businesses, these services offer the ability to assess, compare, and manage a diverse array of cloud services through one interface, such as infrastructure, applications, and storage services. By maintaining a centralized catalog, aggregation brokers simplify the procurement process, streamline multiple solutions' integration, and reduce vendor management complexity. By doing so, they can help drive operational efficiency and give flexibility by optimizing their cloud strategy and aligning cloud technologies to their needs.
Aggregation services cover multi-cloud management, data integration, and automation & orchestration as enterprises seek a robust, scalable, and secure but unified way to consume cloud services. This is seen in various sectors, such as finance, healthcare, and technology, which all want to make cloud services a natural extension of their current on-premise architecture. They have increasing data volumes and need the cloud to support their mission-critical applications. The focus on network reliability, performance, and security drives enterprises to adopt aggregation services, which offer benefits such as billing consolidation and improved visibility. The growth of multi-cloud strategies is only likely to continue the development of demand, buoying the dominance of aggregation services in the CSB market throughout the forecast.
"As per the cloud service model, PaaS will grow at the highest CAGR during the study period.
The PaaS (Platform as a Service) cloud service model in the cloud services brokerage market provides a comprehensive development and deployment environment that includes infrastructure, middleware, and development tools. It provides a coherent environment comprising infrastructure, middleware, and development tools so enterprises can create, implement, and control programs without complexities. It supports flexibility and scalability, which businesses can use as they transform into more cloud-native organizations. The modality allows the development team to focus on coding and the application logic, which should expedite the development of the application and remove some of the operational complexity. Furthermore, CSBs assist in maximizing PaaS services by providing a single platform for service integration governance and cost management. Notably, there will be increased demand for PaaS since companies use multi-cloud strategies and want quick openings that simplify software development while reducing costs. The next step involves growing demands for custom applications and ongoing digital transformation, making it a vital player among cloud service providers.
"As per organization size, large enterprises hold the largest market share during the forecast period. "
Large enterprises dominate the cloud services brokerage (CSB) market due to their extensive adoption of multi-cloud environments and the need to manage complex IT infrastructures efficiently. Enterprises dealing with large volumes of data processing, high availability, and stringent compliance and security requirements rely on robust cloud solutions. Large firms can concentrate on strategic moves by outsourcing infrastructure management while exploiting cloud solutions with flexibility, scalability, and cost-effectiveness. Multinational businesses' intricacy raises demand for CSB platforms that combine, tailor-make, and take care of different cloud services, providing a single point of control and increasing security levels in general. In addition, they have sufficient financial resources to engage in more advanced CSB solutions tailored to their specific needs. As the digital transformation evolves, these are the customers most likely to take advantage of cloud-based services to improve business processes and operations, as well as to provide value-add messages through innovation, so their position in the market for CSB services could solidify given that the dependencies of large organizations on the cloud and the need to manage a diverse group of workloads in an efficient and automated way, would make the vision of large organizations securing their spot in the markets during the period beyond the forecast duration more likely.
The breakup of the profiles of the primary participants is below:
By Company: Tier I: 38%, Tier II: 42%, and Tier III: 20%
By Designation: C-Level Executives: 40%, Director Level: 35%, and Others: 25%
By Region: North America: 45, Europe: 35%, Asia Pacific: 15%, Rest of World: 5%
Note: Others include sales managers, marketing managers, and product managers
Note: The rest of the World consists of the Middle East & Africa, and Latin America
Note: Tier 1 companies have revenues of more than USD 100 million; tier 2 companies' revenue ranges from USD 10 million to USD 100 million; and tier 3 companies' revenue is less than 10 million
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
Some of the significant vendors offering video streaming software solutions and services across the globe include Accenture (Dublin), IBM (US), Broadcom (US), Arrow Electronics (US), Fujitsu (Japan), DXC Technology (US), Wipro (India), Eviden (France), AWS (US), Infosys (India), NTT Data (Japan), TCS (India), Tech Mahindra (India), BMC Software (US), Flexera (US), Jamcracker (US), Cloudmore (Sweden), Eshgro (Netherland), OpenText (Canada), Incontinuum (Netherland), Compunnel (US), Shivaami (India), Bittitan (US), Capegemini (France), Oracle (US), Cignex (US), ActivePlatform (Belarus), CloudFX (Singapore), CloudBolt (US), CloudSME (US), AppDirect (US), Morpheus Data (US), Interworks. Cloud (UK), Racknap (India), Spot (US) and CloudBroker (Switzerland).
Research coverage:
The study provides an in-depth analysis of the cloud services brokerage market from 2019 based on contemporary market trends and developments and its potential growth from 2024 to 2029. It provides detailed market trends, a competitive landscape, market size, forecasts, and analysis of the key players in the cloud services brokerage market. This market study analyzes cloud services brokerage's growth rate and penetration across all the major regions.
Reasons to buy this report:
The report will help market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall cloud services brokerage market and its subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of critical drivers (growing adoption of cloud services, increasing digitalization across organizations, and growing technological advancements), restraints (security and data privacy concerns), opportunities (need for multi-cloud management and need for optimizing cost efficiency), and challenges (lack of skill professionals and integration of modern cloud solution with the legacy systems) influencing the growth of the cloud services brokerage market.
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the cloud services brokerage market.
Market Development: Comprehensive information about lucrative markets - the report analyses the cloud services brokerage market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the cloud services brokerage market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and Accenture (Dublin), IBM (US), Broadcom (US), Arrow Electronics (US), Fujitsu (Japan), DXC Technology (US), Wipro (India), Eviden (France), AWS (US) and Infosys (India) among others in the cloud services brokerage market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 INCLUSIONS AND EXCLUSIONS
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakup of primary profiles
2.1.2.2 Key insights from industry experts
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.4 MARKET FORECAST
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN CLOUD SERVICES BROKERAGE MARKET
4.2 CLOUD SERVICES BROKERAGE MARKET, BY SERVICE TYPE, 2024 VS. 2029
4.3 CLOUD SERVICES BROKERAGE MARKET, BY CLOUD SERVICE MODEL 2024 VS. 2029
4.4 CLOUD SERVICES BROKERAGE MARKET, BY ORGANIZATION SIZE, 2024 VS. 2029
4.5 CLOUD SERVICES BROKERAGE MARKET, BY VERTICAL, 2024 VS. 2029
5.2.1.2 Growing digital transformation across organizations
5.2.1.3 Increasing technological advancements
5.2.2 RESTRAINTS
5.2.2.1 Security and data privacy concerns
5.2.3 OPPORTUNITIES
5.2.3.1 Need for multi-cloud management
5.2.3.2 Need for optimized cost efficiency
5.2.4 CHALLENGES
5.2.4.1 Lack of skilled professionals
5.2.4.2 Integration of modern cloud solutions with legacy systems
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 PRICING ANALYSIS
5.4.1 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY SERVICE TYPE
5.5 SUPPLY CHAIN ANALYSIS
5.6 ECOSYSTEM
5.7 TECHNOLOGY ANALYSIS
5.7.1 KEY TECHNOLOGIES
5.7.1.1 Cloud management
5.7.1.2 Cloud cost management & optimization
5.7.1.3 Cloud governance
5.7.2 COMPLEMENTARY TECHNOLOGIES
5.7.2.1 Cloud storage
5.7.2.2 Cloud automation
5.7.2.3 API management
5.7.3 ADJACENT TECHNOLOGIES
5.7.3.1 Artificial Intelligence (AI)
5.7.3.2 Machine Learning (ML)
5.7.3.3 Data analytics and business intelligence
5.8 PATENT ANALYSIS
5.9 KEY CONFERENCES AND EVENTS IN 2024-2025
5.10 REGULATORY LANDSCAPE
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.10.2 REGULATIONS, BY REGION
5.11 PORTER'S FIVE FORCES ANALYSIS
5.11.1 THREAT OF NEW ENTRANTS
5.11.2 THREAT OF SUBSTITUTES
5.11.3 BARGAINING POWER OF BUYERS
5.11.4 BARGAINING POWER OF SUPPLIERS
5.11.5 INTENSITY OF COMPETITIVE RIVALRY
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.12.2 BUYING CRITERIA
5.13 BUSINESS MODEL ANALYSIS
5.13.1 SUBSCRIPTION-BASED MODEL
5.13.2 PAY-AS-YOU-GO MODEL
5.14 INVESTMENT AND FUNDING SCENARIO
5.15 IMPACT OF AI/GEN AI IN CLOUD SERVICES BROKERAGE MARKET
5.15.1 INDUSTRY TRENDS: USE CASES
5.15.1.1 Lufthansa adopted IBM's AI solutions for global management
5.15.1.2 Cerebriu accelerated AI model training and MRI workflows with Oracle Cloud
5.15.2 TOP CLIENTS ADOPTING AI/GEN AI
5.15.2.1 AWS
5.15.2.2 Accenture
5.16 CASE STUDY ANALYSIS
5.16.1 TELENOR STREAMLINED CLOUD FUNCTIONALITY BY DEPLOYING ARROWSPHERE'S SOLUTIONS
5.16.2 BRENNAN IT CHOSE CLOUDMORE TO OVERCOME BILLING AND CUSTOMER RELATIONSHIP MANAGEMENT
5.16.3 NTT DATA MANAGED CLOUD OPERATIONS FOR STRATEGIC BLUE
5.16.4 INFOSYS HELPED WESTERN DIGITAL STREAMLINE 3 ERPS WITH 1 CLOUD
5.16.5 WIPRO HELPED FOOD PROCESSING COMPANY IN OPERATING TECHNOLOGY GLOBALLY
5.16.6 COGNIZANT'S CCIB HELPED SPEED UP CLOUD OPERATION FOR TRANSPORT AND LOGISTIC FIRM
6 CLOUD SERVICES BROKERAGE MARKET, BY SERVICE TYPE
6.1 INTRODUCTION
6.1.1 SERVICE TYPES: CLOUD SERVICES BROKERAGE MARKET DRIVERS
6.2 AGGREGATION
6.2.1 NEED TO OPTIMIZE CLOUD STRATEGIES, REDUCE VENDOR MANAGEMENT COMPLEXITY, AND LEVERAGE CLOUD TECHNOLOGIES TAILORED TO SPECIFIC NEEDS TO DRIVE MARKET
6.2.1.1 Multi-cloud management
6.2.1.2 Data integration
6.2.1.3 Automation & orchestration
6.3 SERVICE INTERMEDIATION
6.3.1 NEED TO ENHANCE CUSTOMER SUPPORT AND SERVICE CUSTOMIZATION ACROSS MULTIPLE CLOUD PROVIDERS
6.3.1.1 Security management
6.3.1.2 Performance & usage reporting
6.4 SERVICE ARBITRAGE
6.4.1 NEED FOR COST OPTIMIZATION AND AUGMENTING PERFORMANCE NEEDS TO FUEL DEMAND FOR SERVICE ARBITRAGE
6.4.1.1 Service catalog management
6.4.1.2 Marketplace integration
6.4.1.3 Enablement services
7 CLOUD SERVICES BROKERAGE MARKET, BY CLOUD SERVICE MODEL
7.1 INTRODUCTION
7.1.1 CLOUD SERVICE MODELS: CLOUD SERVICES BROKERAGE MARKET DRIVERS
7.2 PLATFORM AS A SERVICE (PAAS)
7.2.1 NEED TO STREAMLINE APPLICATION DEVELOPMENT, REDUCE COMPLEXITY, AND ACCELERATE DEPLOYMENT TO FUEL DEMAND FOR PLATFORM AS A SERVICE (PAAS) MODELS
7.3 INFRASTRUCTURE AS A SERVICE (IAAS)
7.3.1 NEED TO OFFER SCALABLE, FLEXIBLE, AND COST-EFFECTIVE IT INFRASTRUCTURE TO BOOST DEMAND FOR INFRASTRUCTURE AS A SERVICE (IAAS) SOLUTIONS
7.4 SOFTWARE AS A SERVICE (SAAS)
7.4.1 NEED TO DELIVER SOFTWARE APPLICATIONS WITH AUTOMATIC UPDATES & MAINTENANCE AND REDUCING IT MANAGEMENT OVERHEAD & ENHANCING ACCESSIBILITY TO PROPEL MARKET
8 CLOUD SERVICES BROKERAGE MARKET, BY ORGANIZATION SIZE
8.2.1 LARGE ENTERPRISES TO STREAMLINE OPERATIONS, ENHANCE PERFORMANCE, AND MEET STRINGENT REGULATORY COMPLIANCE AND SECURITY STANDARDS WITH CLOUD SERVICES
8.3 MEDIUM ENTERPRISES
8.3.1 MEDIUM ENTERPRISES TO UTILIZE CLOUD SOLUTIONS TO BALANCE COST EFFICIENCY AND OPERATIONAL FLEXIBILITY
8.4 SMALL ENTERPRISES
8.4.1 NEED FOR AFFORDABILITY TO ACCESS ADVANCED CLOUD SOLUTIONS WITHOUT SIGNIFICANT UPFRONT COSTS TO EXPAND MARKET GROWTH
9.2.1 NEED TO ENHANCE DATA MANAGEMENT, REGULATORY COMPLIANCE, AND DIGITAL INNOVATION TO BOLSTER DEMAND FOR CLOUD SERVICES
9.2.2 BFSI: APPLICATION AREAS
9.2.2.1 Hybrid & multi-cloud management
9.2.2.2 Cost optimization & management
9.2.2.3 Other BFSI application areas
9.3 TELECOMMUNICATIONS
9.3.1 TELECOMMUNICATIONS COMPANIES TO LEVERAGE CLOUD SERVICES TO OPTIMIZE NETWORK INFRASTRUCTURE, ENHANCE SERVICE DELIVERY, AND SUPPORT GROWING DEMAND FOR HIGH-BANDWIDTH APPLICATIONS
9.3.2 TELECOMMUNICATIONS: APPLICATION AREAS
9.3.2.1 Service aggregation & delivery
9.3.2.2 Network & infrastructure management
9.3.2.3 Other telecommunication application areas
9.4 IT & ITES
9.4.1 IT & ITES COMPANIES TO UTILIZE CLOUD SERVICES TO STREAMLINE OPERATIONS, ENHANCE SERVICE DELIVERY, AND DRIVE INNOVATION
9.4.2 IT & ITES: APPLICATION AREAS
9.4.2.1 IT operations & management
9.4.2.2 Cost management & optimization
9.4.2.3 Other IT & ITeS application areas
9.5 GOVERNMENT & PUBLIC SECTOR
9.5.1 NEED FOR ROBUST TOOLS FOR MANAGING DATA PROTECTION, COMPLIANCE WITH REGULATIONS, AND ENSURING INTEGRITY OF SENSITIVE INFORMATION TO DRIVE MARKET
9.5.2 GOVERNMENT & PUBLIC SECTOR: APPLICATION AREAS
9.5.2.1 Service integration
9.5.2.2 Compliance & security
9.5.2.3 Other government & public sector application areas
9.6 RETAIL & CONSUMER GOODS
9.6.1 NEED TO ANALYZE CONSUMER DATA, UNDERSTAND PURCHASING BEHAVIORS, AND DELIVER PERSONALIZED MARKETING AND PRODUCT RECOMMENDATIONS TO FUEL MARKET GROWTH
9.6.2 RETAIL & CONSUMER GOODS: APPLICATION AREAS
9.6.2.1 Customer experience enhancement
9.6.2.2 Vendor management & integration
9.6.2.3 Other retail & consumer goods application areas
9.7 MANUFACTURING
9.7.1 CLOUD SERVICES TO ANALYZE PRODUCTION DATA, MONITOR EQUIPMENT PERFORMANCE IN REAL-TIME, AND GAIN INSIGHTS INTO OPERATIONAL TRENDS IN MANUFACTURING SECTOR
9.7.2 MANUFACTURING: APPLICATION AREAS
9.7.2.1 Supply chain management
9.7.2.2 Predictive maintenance
9.7.2.3 Other manufacturing application areas
9.8 ENERGY & UTILITIES
9.8.1 NEED TO MODERNIZE OPERATIONS, ENHANCE EFFICIENCY, AND ADDRESS CHALLENGES OF RAPIDLY CHANGING ENERGY LANDSCAPE TO PROPEL MARKET
9.8.2 ENERGY & UTILITIES: APPLICATION AREAS
9.8.2.1 Predictive maintenance
9.8.2.2 Regulatory compliance & reporting
9.8.2.3 Other energy & utilities application areas
9.9 MEDIA & ENTERTAINMENT
9.9.1 SHIFT TOWARD REMOTE AND COLLABORATIVE WORKFLOWS IN CONTENT CREATION TO BOOST MARKET GROWTH
9.9.2 MEDIA & ENTERTAINMENT: APPLICATION AREAS
9.9.2.1 Media asset management
9.9.2.2 Content delivery & streaming
9.9.2.3 Other media & entertainment application areas
9.10 HEALTHCARE & LIFE SCIENCES
9.10.1 NEED FOR EFFICIENT DATA INTEGRATION AND MANAGEMENT TO ENHANCE PATIENT CARE AND ENSURE REGULATORY COMPLIANCE TO BOLSTER MARKET GROWTH
9.10.2 HEALTHCARE & LIFE SCIENCES: APPLICATION AREAS
9.10.2.1 Data integration & management
9.10.2.2 Cost management & optimization
9.10.2.3 Other healthcare & life sciences application areas
9.11 OTHER VERTICALS
10 CLOUD SERVICES BROKERAGE MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 NORTH AMERICA: CLOUD SERVICES BROKERAGE MARKET DRIVERS
10.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK
10.2.3 US
10.2.3.1 Increased adoption of multi-cloud strategies for enhanced efficiency and presence of major players to drive market
10.2.4 CANADA
10.2.4.1 Investments from major tech companies and government initiatives to maintain regulatory frameworks and data protection standards to propel market
10.3.3.1 Widespread use of cloud technology and need for effective management to fuel market growth
10.3.4 GERMANY
10.3.4.1 Rising adoption of multi-cloud setups to boost efficiency and scalability investments to accelerate market growth
10.3.5 FRANCE
10.3.5.1 Digital transformation, regulatory needs, and need for cost-saving measures to foster market growth
10.3.6 ITALY
10.3.6.1 Need for cloud solutions that meet high-security standards and comply with strict regulations to boost market growth
10.3.7 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 ASIA PACIFIC: CLOUD SERVICES BROKERAGE MARKET DRIVERS
10.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK
10.4.3 CHINA
10.4.3.1 Supportive government policies, increasing cloud adoption across various sectors, and use of advanced technologies to bolster market growth
10.4.4 JAPAN
10.4.4.1 Technological innovations and deeper collaboration between service providers and brokerage firms from global vendors to drive market
10.4.5 INDIA
10.4.5.1 Shift from traditional services to cloud-based services and presence of major players to augment market growth
10.4.6 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
10.5.1 MIDDLE EAST & AFRICA: CLOUD SERVICES BROKERAGE MARKET DRIVERS
10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK
10.5.3 GULF COOPERATION COUNCIL (GCC) COUNTRIES
10.5.3.1 UAE
10.5.3.1.1 Shift from oil-based economy to tech giant and rising focus on regulatory compliance to boost market growth
10.5.3.2 Saudi Arabia
10.5.3.2.1 Growing foreign investments and Vision 2030's focus on digital transformation and economic diversification to accelerate market growth
10.5.3.3 Rest of GCC countries
10.5.4 SOUTH AFRICA
10.5.4.1 Rapid digital transformation and increasing cloud adoption to bolster demand for security testing
10.5.5 REST OF MIDDLE EAST & AFRICA
10.6 LATIN AMERICA
10.6.1 LATIN AMERICA: CLOUD SERVICES BROKERAGE MARKET DRIVERS
10.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK
10.6.3 BRAZIL
10.6.3.1 Increasing demand for cloud services and digitalization in distinct industries by domestic and foreign companies and start-ups to propel market
10.6.4 MEXICO
10.6.4.1 Emergence of local players and need to save costs and boost digital transformation to foster market growth
10.6.5 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.3 REVENUE ANALYSIS
11.4 MARKET SHARE ANALYSIS
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
11.5.5.1 Company footprint
11.5.5.2 Service type footprint
11.5.5.3 Organization size footprint
11.5.5.4 Vertical footprint
11.5.5.5 Regional footprint
11.6 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023