[시장보고서]세계의 AR 내비게이션 시장 : HMD, HUD, AR 내비게이션 소프트웨어, 실시간 위치 관리, 라우팅 내비게이션, 자산 추적, 리버스 지오코딩, 내장형 모바일 센서, 비주얼 포지셔닝 시스템, AR 클라우드

세계의 AR 내비게이션 시장 : HMD, HUD, AR 내비게이션 소프트웨어, 실시간 위치 관리, 라우팅 내비게이션, 자산 추적, 리버스 지오코딩, 내장형 모바일 센서, 비주얼 포지셔닝 시스템, AR 클라우드 - 예측(-2029년)

Augmented Reality Navigation Market by HMD, HUD, AR Navigation Software;Real-time Location Data Management, Routing and Navigation, Asset Tracking, Reverse Geocoding;Built-in Mobile Sensors, Visual Positioning System, AR Cloud - Global Forecast to 2029

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리서치사 : MarketsandMarkets

발행일 : 2024년 09월

페이지 정보 : 영문 196 Pages

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한글목차

세계 AR 내비게이션 시장 규모는 2024년 11억 7,000만 달러에서 2029년까지 63억 3,000만 달러에 달할 것으로 예상되며, 2024-2029년 연평균 40.3% 성장할 것으로 예상됩니다.

조사 범위
조사 대상 연도	2020-2029년
기준 연도	2023년
예측 기간	2024-2029년
단위	10억 달러
부문	제공별, 유형별, 용도별, 최종 사용 산업별, 지역별
대상 지역	북미, 유럽, 아시아태평양 및 기타 지역

"자동차 최종사용자가 예측 기간 동안 가장 큰 시장 점유율을 차지할 것으로 예상됩니다."

AR 기술을 첨단 자동차에 통합하면 운전 경험을 혁신적으로 향상시킬 수 있으며, ADAS(첨단 운전자 보조 시스템)와 첨단 내비게이션에 대한 수요가 증가하면서 운전자에게 실시간 위치 정보와 핸즈프리 가이드를 제공하는 헤드업 디스플레이(HUD)가 안전과 편의성을 향상시키는 중요한 기능으로 자리 잡고 있습니다. 실시간 위치 정보와 핸즈프리 안내를 제공하는 중요한 기능이 되고 있습니다. 자율주행차 및 커넥티드카에 대한 수요 증가는 AR 내비게이션이 이러한 첨단 시스템에 통합되어 솔루션 강화 및 산만함 감소로 이어지면서 시장을 주도하고 있습니다.

AR HUD는 자동차에서 AR 내비게이션의 가장 큰 응용 분야 중 하나인데, AR HUD는 사용자에게 가상 이미지, 방향 표지판, 텍스트를 투사하고, 현실 세계의 연장선상에서 위치 정보 업데이트 및 물리적/현실적 물체와의 자발적인 상호작용을 제공합니다.

또한, 고급 하이테크 기능을 갖춘 자동차에 대한 수요 증가는 AR 내비게이션이 중요한 판매 포인트가 되는 고급차와 고급 모델에 대한 투자 증가로 이어질 것이며, AR 내비게이션은 사용자가 복잡한 지역을 운전하고 현대의 교통 체증을 피하는 데 도움이 될 수 있습니다. Microsoft와 Volkswagen의 제휴와 같은 기술 제조업체와 자동차 제조업체 간의 전략적 제휴는 AR 시스템의 개발 및 채택을 촉진하고 있습니다.

세계 자동차 시장이 확대됨에 따라, 특히 신흥 경제국에서 AR 내비게이션과 같은 첨단 차량 내 기술에 대한 수요가 가속화될 것으로 예상됩니다.

"라우팅 및 내비게이션 애플리케이션은 예측 기간 동안 가장 큰 시장 점유율을 차지하며 가장 높은 CAGR로 성장할 것으로 예상됩니다."

직관적이고 정확한 내비게이션 솔루션으로 운전하기 위해 스마트폰과 차량용 시스템에 대한 의존도가 높아지고 있습니다. 이를 통해 차량 내뿐만 아니라 걷거나 자전거를 탈 때에도 산만함을 최소화하고 상황 인식을 향상시켜 경로 계획과 안전 확보를 용이하게 해줍니다. 도시 지역에서는 여행과 출퇴근이 증가함에 따라 복잡성이 증가함에 따라 명확하고 이해하기 쉬운 안내를 통해 역동적인 교통 상황에 대응할 수 있는 첨단 라우팅 솔루션에 대한 수요가 증가하고 있습니다.

루팅 내비게이션은 소매점, 쇼핑몰, 공항, 박물관, 교육기관 등 실내 및 건물에서 널리 사용되고 있으며, Navigine, SITUM TECHNOLOIES와 같은 주요 업체들은 주로 실내 내비게이션 솔루션에 집중하고 있습니다. Navigine은 QR 코드를 스캔하면 해당 위치의 AR 지도에 액세스하여 해당 장소의 특정 지점으로의 AR 경로를 제공하는 QR 기반 실내 AR 내비게이션 솔루션을 제공하고 있습니다.

세계 AR 내비게이션 시장에 대해 조사 분석했으며, 주요 촉진요인과 억제요인, 경쟁 상황, 향후 동향 등의 정보를 전해드립니다.

소개
AR 내비게이션 시장 역학
- 성장 촉진요인
- 성장 억제요인
- 기회
- 과제
밸류체인 분석
- 연구개발 엔지니어
- 컴포넌트 공급업체
- 시스템 통합사업자
- 마케팅, 세일즈 팀
- 최종사용자
고객 비즈니스에 영향을 미치는 동향/혼란
생태계 분석
투자와 자금 조달 시나리오
기술 분석
- 주요 기술
- 보완 기술
- 인접 기술
특허 분석
무역 분석
- 수입 시나리오(HS 코드 9014)
- 수출 시나리오(HS 코드 9014)
Porter's Five Forces 분석
주요 이해관계자와 구입 기준
가격 분석
- 주요 기업 평균판매가격 동향 : AR HMD별
- AR HMD 평균판매가격 동향 : 지역별
사례 연구 분석
관세와 규제 상황
- 관세 데이터
- 규제기관, 정부기관, 기타 조직
주요 회의와 이벤트(2024-2025년)
AR 내비게이션 시장에 대한 생성형 AI/AI의 영향
- 소개
- 사례 연구
- 생성형 AI에 임하는 인접 생태계

제6장 AR 내비게이션 시장 : 제공별

소개
디바이스
- HMD
- HUD
소프트웨어
- 매핑·로컬리제이션 소프트웨어
- 내비게이션 앱
- AR SDK
- AR 클라우드
- 기타

제7장 AR 내비게이션 시장 : 유형별

소개
실내 내비게이션
야외 내비게이션

제8장 AR 내비게이션 시장 : 용도별

소개
실시간 위치 정보 관리
라우팅과 내비게이션
자산 추적
리버스 지오코딩
기타 용도

제9장 AR 내비게이션 시장 : 최종 이용 산업별

소개
자동차
소비자
소매·쇼핑몰
공항·수송
의료
정부
기타 최종 이용 산업

제10장 AR 내비게이션 시장 : 지역별

소개
북미
- 북미의 거시경제 전망
- 미국
- 캐나다
- 멕시코
유럽
- 유럽의 거시경제 전망
- 독일
- 영국
- 프랑스
- 기타 유럽
아시아태평양
- 아시아태평양의 거시경제 전망
- 중국
- 일본
- 인도
- 한국
- 기타 아시아태평양
기타 지역
- 기타 지역의 거시경제 전망
- 남미
- 아프리카
- 중동

제11장 경쟁 상황

개요
주요 기업 전략/유력 기업(2021-2024년)
시장 점유율 분석(2023년)
매출 분석(2021-2023년)
기업 평가와 재무 지표
기업 평가 매트릭스 : 주요 기업(2023년)
기업 평가 매트릭스 : 스타트업/중소기업(2023년)
브랜드/제품의 비교
경쟁 시나리오와 동향

제12장 기업 개요

소개
주요 기업
- GOOGLE LLC
- APPLE INC.
- FURUNO ELECTRIC CO., LTD.
- MICROSOFT
- WISER MARINE TECHNOLOGIES LTD.
- ARWAY CORP.
- MAPBOX
- TREEDIS
- WAYRAY AG
- VIEWAR GMBH
기타 기업
- NEUSOFT CORPORATION
- ARTISENSE GMBH(KUDAN GERMANY GMBH)
- INDOORATLAS
- HYPER
- SITUM TECHNOLOGIES
- INSIDER NAVIGATION INC.
- WEMAP SAS
- RESONAI INC.
- ORIIENT NEW MEDIA LTD.
- NAVIGINE
- 22MILES
- SYGIC
- VEO
- HERE
- ESRI

제13장 부록

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영문 목차

영문목차

The augmented reality (AR) navigation market is expected to reach USD 6.33 billion by 2029 from USD 1.17 billion in 2024, at a CAGR of 40.3% during the 2024-2029 period.

Scope of the Report
Years Considered for the Study	2020-2029
Base Year	2023
Forecast Period	2024-2029
Units Considered	Value (USD Billion)
Segments	By Offering, Type, Application, End-user industry, and Region
Regions covered	North America, Europe, APAC, RoW

"Automotive end-user is projected to have the largest market share during the forecast period."

The integration of AR technology with advanced vehicles provides a transformative enhancement to the driving experience. The growing demand for advanced driver assistance systems (ADAS) and advanced navigation is becoming an important feature to provide drivers with real-time location and hand-free guidance with the help of head-up displays (HUD) that enhance safety and convenience. The increasing demand for autonomous and connected vehicles drives the market as augmented reality navigation integrates into these advanced systems, which leads to enhanced solutions and reduced distractions.

Augmented reality HUD is one of the biggest applications of AR navigation in automotive. AR HUD projects virtual images, direction signs, and text to the user and also provides location updates and spontaneous interaction with physical/real-life objects as an extension of the real world; this helps to boost the driver's awareness.

Additionally, the rising demand for premium, high-tech featured vehicles leads to increased investment in luxury and high-end models where augmented reality navigation contributes as a significant selling point. Augmented reality navigation helps users to navigate complex areas and avoid modern traffic. Strategic partnerships between technology and automotive manufactures such as Microsoft partners with Volkswagen and other partnerships are boosting the development and adoption of AR systems.

As global automotive markets expand, specifically in emerging economies, as the demand for advanced in-car technologies like augmented reality navigation is expected to accelerate.

"Routing & navigation application of augmented reality navigation market expected to have the largest market share and grow at the highest CAGR during the forecast period"

High dependency on smartphones and vehicle-mounted systems to navigate with intuitive and accurate navigation solutions is increasing. This facilitates route planning and safety through minimized distractions and improved situational awareness not only in vehicles but also while walking or cycling. The growing complexities in urban areas, together with increased travel and commuting have raised the demand for more advanced routing solutions capable of dynamic traffic conditions through clear and easy-to-follow guidance.

Routing & navigation is widely used in indoor areas and building such as retail & shopping malls, airports, museums, educational institutions and many other places. Multiple companies such as Navigine, SITUM TECHNOLOIES and many others are primarily focusing on indoor navigation solutions which leads to rise in the market share of routing & navigation application segment. Navigine offers QR based indoor augmented reality navigation solution by scanning QR codes, AR map specific to that location get accessible and provide augmented reality routes within the premises to any point of interest.

"AR navigation apps, sub-segment of software in augmented reality (AR) navigation is expected to have the largest market share in the forecast period"

Google Maps by Google LLC, Apple Maps by Apple Inc., Sygic GPS Navigation by Sygic, and many other players are offering AR navigation apps to enhance user navigation experience. Location-based augmented reality apps are geo-based and position-based AR solutions that help to identify the location. AR navigation app uses smartphone GPS and camera to implement an augmented reality-powered GPS navigation system; this helps users to be guided by visual paths on the smartphone camera preview. AR navigation apps also rely on digital compasses, motion tracking, or indoor positioning systems (for indoor augmented reality navigation). AR navigation apps help users to reach their destination with fewer instructions and avoid getting lost. Users can easily discover places, read reviews of the places, share information, and so on.

The break-up of the profile of primary participants in the augmented reality navigation market-

By Company Type: Tier 1 - 30%, Tier 2 - 50%, Tier 3 - 20%
By Designation Type: C Level - 45%, Director Level - 35%, Others - 20%
By Region Type: North America - 45%, Europe -35 %, Asia Pacific- 12%, RoW - 8%,

The major players in the augmented reality navigation market are Google LLC (US), Apple Inc. (US), Microsoft (US), Neusoft Corporation (China), WayRay AG (Switzerland), FURUNO ELECTRIC CO., LTD. (Japan), ARway Corp. (CanadaUS), Wiser Marine Technologies Ltd. (Canada), Mapbox (US), Treedis (Israel), ViewAR GmbH (Austria), Artisense GmbH (Germany), IndoorAtlas (Finland), Hyper (London), SITUM TECHNOLOGIES (Spain), Insider Navigation Inc (Austria), Wemap SAS (France), Resonai Inc. (Israel), Oriient New Media Ltd (Israel), Navigine (US), 22Miles (US), Sygic (Bratislava), Veo (Poland), HERE (Netherlands), and Esri (US).

Research Coverage

The report segments the augmented reality navigation market and forecasts its size based and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall augmented reality navigation market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the objectives of the market and provides information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

Analysis of key drivers (incorporation of AI algorithms for accurate location tracking and real-time data updates is driving the augmented reality navigation market), restraints (high dependance on GPS and device sensors), opportunities (integration of 5G technology with augmented reality navigation), and challenges (less user acceptance and familiarity of augmented reality navigation)
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the augmented reality navigation market
Market Development: Comprehensive information about lucrative markets - the report analyses the augmented reality navigation market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the augmented reality navigation market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Google LLC (US), Apple Inc. (US), Microsoft (US), WayRay AG (Switzerland), and Neusoft Corporation (China).

1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
  - 2.1.1.1 Key data from secondary sources
  - 2.1.1.2 Key secondary sources
- 2.1.2 PRIMARY DATA
  - 2.1.2.1 Key data from primary sources
  - 2.1.2.2 Key participants in primary processes across AR navigation value chain
  - 2.1.2.3 Breakdown of primary interviews
  - 2.1.2.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
- 2.2.1 BOTTOM-UP APPROACH
  - 2.2.1.1 Approach to derive market size using bottom-up analysis
- 2.2.2 TOP-DOWN APPROACH
  - 2.2.2.1 Approach to derive market size using top-down analysis
2.3 MARKET SHARE ESTIMATION
2.4 DATA TRIANGULATION
2.5 RISK ASSESSMENT
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
- 2.6.1 ASSUMPTIONS
- 2.6.2 LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR NAVIGATION MARKET
4.2 AR NAVIGATION MARKET, BY OFFERING
4.3 AR NAVIGATION MARKET, BY APPLICATION
4.4 AR NAVIGATION MARKET, BY END-USE INDUSTRY
4.5 AR NAVIGATION MARKET BY REGION

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 AR NAVIGATION MARKET DYNAMICS
- 5.2.1 DRIVERS
  - 5.2.1.1 Integration of AR in automotive systems
  - 5.2.1.2 Development of AR headsets and glasses for hands-free navigation experience
  - 5.2.1.3 Complex navigation in indoor locations
  - 5.2.1.4 Incorporation with AI algorithms for accurate location tracking and real-time data updates
- 5.2.2 RESTRAINTS
  - 5.2.2.1 High dependence on GPS and device sensors for accuracy
  - 5.2.2.2 Obstacles in seamless transition between indoor and outdoor AR navigation
- 5.2.3 OPPORTUNITIES
  - 5.2.3.1 Integration of 5G technology with augmented reality navigation
  - 5.2.3.2 Augmented reality surgical navigation
- 5.2.4 CHALLENGES
  - 5.2.4.1 Limited familiarity and user acceptance
  - 5.2.4.2 Protection against data breaches, system manipulation, and cloud vulnerabilities
5.3 VALUE CHAIN ANALYSIS
- 5.3.1 RESEARCH & DEVELOPMENT ENGINEERS
- 5.3.2 COMPONENT SUPPLIERS
- 5.3.3 SYSTEM INTEGRATORS
- 5.3.4 MARKETING AND SALES TEAMS
- 5.3.5 END USERS
5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.5 ECOSYSTEM ANALYSIS
5.6 INVESTMENT AND FUNDING SCENARIO
5.7 TECHNOLOGY ANALYSIS
- 5.7.1 KEY TECHNOLOGIES
  - 5.7.1.1 Global positioning system
  - 5.7.1.2 Simultaneous localization and mapping
  - 5.7.1.3 Bluetooth beacons
- 5.7.2 COMPLEMENTARY TECHNOLOGIES
  - 5.7.2.1 Cloud computing
  - 5.7.2.2 Internet of things
  - 5.7.2.3 3D mapping
  - 5.7.2.4 Digital twin
- 5.7.3 ADJACENT TECHNOLOGIES
  - 5.7.3.1 Marker-based tracking
  - 5.7.3.2 Real-time data processing
5.8 PATENT ANALYSIS
5.9 TRADE ANALYSIS
- 5.9.1 IMPORT SCENARIO (HS CODE 9014)
- 5.9.2 EXPORT SCENARIO (HS CODE 9014)
5.10 PORTER'S FIVE FORCES ANALYSIS
- 5.10.1 INTENSITY OF COMPETITIVE RIVALRY
- 5.10.2 BARGAINING POWER OF SUPPLIERS
- 5.10.3 BARGAINING POWER OF BUYERS
- 5.10.4 THREAT OF SUBSTITUTES
- 5.10.5 THREAT OF NEW ENTRANTS
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.11.2 BUYING CRITERIA
5.12 PRICING ANALYSIS
- 5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY AR HMD
- 5.12.2 AVERAGE SELLING PRICE TREND OF AR HMDS, BY REGION
5.13 CASE STUDY ANALYSIS
- 5.13.1 TREEDIS ENHANCES NAVIGATION AT UNIVERSITY OF NATIONAL AND WORLD ECONOMY WITH AR WAYFINDING
- 5.13.2 ARWAY CORP. EXPANDS PRESENCE IN SAUDI ARABIA AND OMAN WITH NEW AR NAVIGATION DEALS
- 5.13.3 TELSTRA, GOOGLE, AND ACCENTURE UNVEIL 5G-POWERED AR WAYFINDING AT MARVEL STADIUM
5.14 TARIFF AND REGULATORY LANDSCAPE
- 5.14.1 TARIFF DATA
- 5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.15 KEY CONFERENCES AND EVENTS, 2024-2025
5.16 IMPACT OF GEN AI/AI ON AR NAVIGATION MARKET
- 5.16.1 INTRODUCTION
- 5.16.2 CASE STUDIES
  - 5.16.2.1 Genesys International launches India's first AI-powered navigation map for automotive and mobility
  - 5.16.2.2 Phiar Technologies and Qualcomm collaborate to enhance in- vehicle infotainment with advanced AR HUD navigation
- 5.16.3 ADJACENT ECOSYSTEM WORKING ON GEN AI

6 AR NAVIGATION MARKET, BY OFFERING

6.1 INTRODUCTION
6.2 DEVICES
- 6.2.1 HMD
  - 6.2.1.1 Offer real-time navigation instructions to improve situational awareness
- 6.2.2 HUD
  - 6.2.2.1 Enhanced safety of drivers to fuel segment growth
6.3 SOFTWARE
- 6.3.1 MAPPING & LOCALIZATION SOFTWARE
  - 6.3.1.1 Growing interest in AR applications across various sectors to drive segment
- 6.3.2 NAVIGATION APPS
  - 6.3.2.1 Increasing urbanization to drive demand for advanced AR navigation apps
- 6.3.3 AR SDKS
  - 6.3.3.1 Adoption of AR across smartphones, tablets, and AR glasses to boost segment
- 6.3.4 AR CLOUD
  - 6.3.4.1 Enhanced data integration and real-time updates for improved user experience - key drivers
- 6.3.5 OTHERS

7 AR NAVIGATION MARKET, BY TYPE

7.1 INTRODUCTION
7.2 INDOOR NAVIGATION
7.3 OUTDOOR NAVIGATION

8 AR NAVIGATION MARKET, BY APPLICATION

8.1 INTRODUCTION
8.2 REAL-TIME LOCATION DATA MANAGEMENT
- 8.2.1 NEED FOR ACCURATE, REAL-TIME LOCATION TRACKING TO DRIVE DEMAND
8.3 ROUTING & NAVIGATION
- 8.3.1 RISING DEMAND FOR NAVIGATION IN COMPLEX INDOOR ENVIRONMENTS TO BOOST SEGMENT
8.4 ASSET TRACKING
- 8.4.1 STREAMLINED ASSET MANAGEMENT AND ENHANCED OVERALL OPERATIONAL EFFICIENCY TO BOOST SEGMENT
8.5 REVERSE GEOCODING
- 8.5.1 HIGH DEMAND FOR ACCURATE LOCATION-BASED SERVICES TO FUEL GROWTH
8.6 OTHER APPLICATIONS

9 AR NAVIGATION MARKET, BY END-USE INDUSTRY

9.1 INTRODUCTION
9.2 AUTOMOTIVE
- 9.2.1 ENHANCED DRIVING EXPERIENCE TO BOOST DEMAND
9.3 CONSUMER
- 9.3.1 ENHANCED EXPERIENCE WITH AR NAVIGATION IN DAILY LIFE TO BOST SEGMENT
9.4 RETAIL & SHOPPING MALLS
- 9.4.1 IMPROVED NAVIGATION AND SHOPPING EXPERIENCE WITH ADVANCED MAPPING - KEY DRIVER
9.5 AIRPORTS & TRANSPORTATION
- 9.5.1 STREAMLINED TRAVEL EXPERIENCE TO DRIVE MARKET
9.6 HEALTHCARE
- 9.6.1 ENHANCED HOSPITAL NAVIGATION AND MEDICAL PROCEDURES - KEY DRIVERS
9.7 GOVERNMENT
- 9.7.1 INCREASED EFFICIENCY IN EMERGENCY RESPONSE AND MILITARY OPERATIONS TO DRIVE SEGMENT
9.8 OTHER END-USE INDUSTRIES
- 9.8.1 TRANSFORMATIVE IMPACT ACROSS SECTORS TO BOOST MARKET

10 AR NAVIGATION MARKET, BY REGION

10.1 INTRODUCTION
10.2 NORTH AMERICA
- 10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
- 10.2.2 US
  - 10.2.2.1 Rapid and continuous adoption of latest technology to drive market
- 10.2.3 CANADA
  - 10.2.3.1 Technological growth and strategic moves by players to drive market
- 10.2.4 MEXICO
  - 10.2.4.1 Rising adoption in urban and tourism sectors to boost market
10.3 EUROPE
- 10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
- 10.3.2 GERMANY
  - 10.3.2.1 Advanced technological infrastructure to boost market
- 10.3.3 UK
  - 10.3.3.1 Rising adoption in airports and retail to fuel growth
- 10.3.4 FRANCE
  - 10.3.4.1 Enhanced tourism and urban mobility through AR navigation to drive market
- 10.3.5 REST OF EUROPE
10.4 ASIA PACIFIC
- 10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
- 10.4.2 CHINA
  - 10.4.2.1 Innovations in smart city initiatives and infrastructure development to drive market
- 10.4.3 JAPAN
  - 10.4.3.1 Market driven by advanced technology and strategic partnerships
- 10.4.4 INDIA
  - 10.4.4.1 Rising adoption driven by urbanization
- 10.4.5 SOUTH KOREA
  - 10.4.5.1 Enhanced precise location tracking with 3D spatial maps - key driver
- 10.4.6 REST OF ASIA PACIFIC
10.5 ROW
- 10.5.1 MACROECONOMIC OUTLOOK FOR ROW
- 10.5.2 SOUTH AMERICA
  - 10.5.2.1 Offers emerging opportunities for AR navigation market
- 10.5.3 AFRICA
  - 10.5.3.1 Advanced solutions despite urbanization challenges - key driver
- 10.5.4 MIDDLE EAST
  - 10.5.4.1 Innovative developments for enhanced user experience to drive market
  - 10.5.4.2 GCC countries
  - 10.5.4.3 Rest of Middle East

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2024
11.3 MARKET SHARE ANALYSIS, 2023
11.4 REVENUE ANALYSIS, 2021-2023
11.5 COMPANY VALUATION AND FINANCIAL METRICS
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 11.6.1 STARS
- 11.6.2 EMERGING LEADERS
- 11.6.3 PERVASIVE PLAYERS
- 11.6.4 PARTICIPANTS
- 11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
  - 11.6.5.1 Company footprint
  - 11.6.5.2 Offering footprint
  - 11.6.5.3 Type footprint
  - 11.6.5.4 Application footprint
  - 11.6.5.5 End-use industry footprint
  - 11.6.5.6 Region footprint
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 11.7.1 PROGRESSIVE COMPANIES
- 11.7.2 RESPONSIVE COMPANIES
- 11.7.3 DYNAMIC COMPANIES
- 11.7.4 STARTING BLOCKS
- 11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023
  - 11.7.5.1 Detailed list of startups/SMEs
  - 11.7.5.2 Competitive benchmarking of startups/SMEs
11.8 BRAND/PRODUCT COMPARISON
11.9 COMPETITIVE SCENARIO AND TRENDS
- 11.9.1 PRODUCT LAUNCHES
- 11.9.2 DEALS
- 11.9.3 OTHER DEVELOPMENTS

12 COMPANY PROFILES

12.1 INTRODUCTION
12.2 KEY PLAYERS
- 12.2.1 GOOGLE LLC
  - 12.2.1.1 Business overview
  - 12.2.1.2 Products/Solutions/Services offered
  - 12.2.1.3 Recent developments
    - 12.2.1.3.1 Deals
  - 12.2.1.4 MnM view
    - 12.2.1.4.1 Key strengths
    - 12.2.1.4.2 Strategic choices
    - 12.2.1.4.3 Weaknesses and competitive threats
- 12.2.2 APPLE INC.
  - 12.2.2.1 Business overview
  - 12.2.2.2 Products/Solutions/Services offered
  - 12.2.2.3 Recent developments
    - 12.2.2.3.1 Product Launches
    - 12.2.2.3.2 Other developments
  - 12.2.2.4 MnM view
    - 12.2.2.4.1 Key Strengths
    - 12.2.2.4.2 Strategic choices
    - 12.2.2.4.3 Weaknesses and competitive threats
- 12.2.3 FURUNO ELECTRIC CO., LTD.
  - 12.2.3.1 Business overview
  - 12.2.3.2 Products/Services/Solutions offered
  - 12.2.3.3 Recent developments
  - 12.2.3.4 MnM view
    - 12.2.3.4.1 Key Strengths
    - 12.2.3.4.2 Strategic choices
    - 12.2.3.4.3 Weaknesses and competitive threats
- 12.2.4 MICROSOFT
  - 12.2.4.1 Business overview
  - 12.2.4.2 Products/Services/Solutions offered
  - 12.2.4.3 Recent developments
    - 12.2.4.3.1 Deals
  - 12.2.4.4 MnM view
    - 12.2.4.4.1 Key strengths
    - 12.2.4.4.2 Strategic choices
    - 12.2.4.4.3 Weaknesses and competitive threats
- 12.2.5 WISER MARINE TECHNOLOGIES LTD.
  - 12.2.5.1 Business overview
  - 12.2.5.2 Products/Services/Solutions Offered
  - 12.2.5.3 Recent developments
  - 12.2.5.4 MnM view
    - 12.2.5.4.1 Key Strengths
    - 12.2.5.4.2 Strategic choices
    - 12.2.5.4.3 Weaknesses and competitive threats
- 12.2.6 ARWAY CORP.
  - 12.2.6.1 Business overview
  - 12.2.6.2 Products/Solutions/Services offered
  - 12.2.6.3 Recent developments
    - 12.2.6.3.1 Deals
  - 12.2.6.4 MnM view
    - 12.2.6.4.1 Key strengths
    - 12.2.6.4.2 Strategic choices
    - 12.2.6.4.3 Weaknesses and competitive threats
- 12.2.7 MAPBOX
  - 12.2.7.1 Business overview
  - 12.2.7.2 Products/Solutions/Services offered
  - 12.2.7.3 Recent developments
- 12.2.8 TREEDIS
  - 12.2.8.1 Business overview
  - 12.2.8.2 Products/Solutions/Services offered
  - 12.2.8.3 Recent developments
- 12.2.9 WAYRAY AG
  - 12.2.9.1 Business overview
  - 12.2.9.2 Products/Solutions/Services offered
  - 12.2.9.3 Recent developments
    - 12.2.9.3.1 Product Launches
- 12.2.10 VIEWAR GMBH
  - 12.2.10.1 Business overview
  - 12.2.10.2 Products/Solutions/Services offered
  - 12.2.10.3 Recent developments
12.3 OTHER PLAYERS
- 12.3.1 NEUSOFT CORPORATION
- 12.3.2 ARTISENSE GMBH (KUDAN GERMANY GMBH)
- 12.3.3 INDOORATLAS
- 12.3.4 HYPER
- 12.3.5 SITUM TECHNOLOGIES
- 12.3.6 INSIDER NAVIGATION INC.
- 12.3.7 WEMAP SAS
- 12.3.8 RESONAI INC.
- 12.3.9 ORIIENT NEW MEDIA LTD.
- 12.3.10 NAVIGINE
- 12.3.11 22MILES
- 12.3.12 SYGIC
- 12.3.13 VEO
- 12.3.14 HERE
- 12.3.15 ESRI

13 APPENDIX

13.1 INSIGHTS FROM INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
13.4 CUSTOMIZATION OPTIONS
13.5 RELATED REPORTS
13.6 AUTHOR DETAILS