세계의 시험 및 계측 장비 시장 : 자동 시험 장비, 스펙트럼 분석기, 오실로스코프, BERT, 모듈형 계측기, NDT 장비, 머신비전 검사 시스템, 기계 상태 모니터링 시스템 - 예측(-2029년)
Test and Measurement Equipment Market by Automated Test Equipment, Spectrum Analyzers, Oscilloscopes, BERT, Modular Instruments, NDT Equipment, Machine Vision Inspection Systems and Machine Condition Monitoring System - Global Forecast to 2029
상품코드:1545412
리서치사:MarketsandMarkets
발행일:2024년 08월
페이지 정보:영문 255 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
시험 및 측정 장비 시장 규모는 2024년 389억 1,000만 달러에서 예측 기간 동안 3.9%의 CAGR을 기록하며 2029년에는 470억 1,000만 달러 규모로 성장할 것으로 예상됩니다.
통신과 인터넷은 모든 경제의 주요 구조이며, 이러한 산업의 기술 변화는 많은 시장에 영향을 미칩니다. 스마트 기기의 출현, 이동성, 모바일 데이터 트래픽 등의 요인으로 인해 무선 기술에 대한 수요도 증가하고 있습니다.
조사 범위
조사 대상 연도
2020-2029년
기준 연도
2023년
예측 기간
2024-2029년
단위
금액(달러)
부문
자동 시험 장비, 제품 유형, 서비스 유형, 산업, 지역
대상 지역
북미, 유럽, 아시아태평양 및 기타 지역
첨단 기술, 네트워크, 헤드셋 및 커넥터를 포함한 관련 구성요소의 원활한 작동을 보장하기 위해서는 테스트가 필요하며, 이를 위해서는 신호 발생기, 로직 분석기, 네트워크 분석기 등 다양한 테스트 및 측정 장비가 필요합니다. 네트워크 및 통신 기술의 급속한 성장으로 인해 스펙트럼 평가, 안테나 평가, 기지국 시험, 무선 파라미터 검증, 안테나 정렬, 간섭 감지, 전망 검증, 간섭 사냥 등의 프로그램을 위한 장비 분석기에 대한 수요가 가속화되고 있습니다.
"테스트 자동화와 로봇 공학의 통합이 시장을 주도"
테스트 자동화 및 로봇을 테스트 및 측정 시스템에 통합 및 통합하는 것이 일반화되고 있으며, 제조 및 실험실 환경의 생산성, 재현성 및 다용도성을 크게 향상시키고 있습니다.
로봇 지원 테스트는 빠르고 정확한 분석이 요구되는 대량 생산 제품 테스트에 특히 유용합니다. 로봇 시스템을 조립 라인에 통합함으로써 제조업체는 작업을 간소화하고 다운타임을 줄이며 일관된 품질을 보장할 수 있습니다. 이 시스템은 부품 배치, 정렬, 검사 등 복잡한 작업을 정확하고 신속하게 수행할 수 있어 품질 관리 분야에 적합합니다.
실험실 시스템에서 로봇을 사용하여 반복적이고 노동 집약적인 작업을 관리함으로써 전문가는 더 복잡한 연구 작업에 집중할 수 있습니다. 이를 통해 테스트 프로세스의 효율성을 개선하고 결과의 정확성과 신뢰성을 높일 수 있습니다. 또한, 이러한 자동화된 시스템을 통해 수집된 정보는 실시간 평가 및 보고를 위해 디지털 데이터베이스에 쉽게 공급할 수 있습니다.
테스트 자동화와 로봇공학의 통합은 스마트 생산 및 상호 연결 시스템이 필수적인 인더스트리 4.0 개념의 발전을 더욱 촉진할 것입니다. 이러한 우수한 기술을 채택함으로써 기업은 운영의 민첩성을 높이고 비용을 절감하며 시장에서 경쟁력을 유지할 수 있습니다. 놀라운 신뢰성을 갖춘 제품에 대한 수요가 증가함에 따라 제품 우수성을 보장하기 위한 검사 자동화 및 로보틱스의 기능은 점점 더 중요해지고 있습니다.
세계 시험 및 계측 장비 시장을 조사했으며, 시장 개요, 시장 성장에 영향을 미치는 각종 영향요인 분석, 기술·특허 동향, 법·규제 환경, 사례 연구, 시장 규모 추정 및 예측, 각종 부문별·지역별 상세 분석, 경쟁 환경, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
The test and measurement equipment market is expected to reach USD 47.01 billion by 2029 from USD 38.91 billion in 2024, at a CAGR of 3.9% during the 2024-2029 period. Telecommunication and Internet are the primary structures of any economy, and technological changes in these industries affect numerous markets. Wireless technologies are also on demand due to factors like the emergence of smart devices, mobility factors and the mobile data traffic factor.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Million)
Segments
By Automated Test Equipment, Product Type, Service Type, Vertical and Region
Regions covered
North America, Europe, APAC, RoW
To ensure the seamless operation of advanced technology, network and associated components including headsets and connectors through testing is necessary. This require a range of test and measurement equipment including signal generator, logic analyzer, network analyzer and many others. The speedy growth of networking and communications technologies has brought accelerated demand of equipment analyzers for programs like spectrum evaluation, antenna evaluation, base station trying, radio parameter verification, antenna alignment, interference detection, line-of-sight verification, and interference hunting.
"Incorporation of test automation and robotics is driving the market"
Integration/ incorporation of test automation and robotics into test and calibration systems is becoming more common, greatly increasing productivity, repeatability and versatility in production and lab environments
Robot-assisted testing is especially valuable in high-volume product testing, where rapid and accurate analysis is required. By integrating robotic systems into assembly lines, manufacturers can streamline operations, reduce downtime, and ensure consistent quality. This system can perform complex tasks such as component placement, alignment and inspection with accuracy and speed, making it ideal for quality control applications
Experimental laboratory systems use robots to manage repetitive, labor-intensive tasks, releasing skilled workers to focus on more complex research tasks. This helps to improve the efficiency of testing process also enhance the accuracy and reliability of the result. Additionally, the information collected by using these automatic systems may be effortlessly fed into digital databases for real-time evaluation and reporting, allowing higher selection-making and progressed response time.
The integration of test automation and robotics additionally facilitates the deployment of industry 4.0 initiatives, where smart production and interconnected systems are essential. By adopting those superior technologies, agencies can attain extra operational agility, lessen expenses, and maintain a competitive facet in the marketplace. As the call for incredible and reliable products maintains to develop, the function of check automation and robotics in making sure product excellence becomes more and more essential.
"General-purpose test equipment projected to have the highest market share during the forecast period."
General Purpose Test Equipment (GPTE) are equipment that are used for measuring different electronic parameters including voltage, frequency, and power, etc. Some of the examples of GPTE include oscilloscope, signal generator, digital multimeter, logic analyzer, spectrum analyzer and network analyzer etc. As the demand rises for small, flexible and efficient test and measurement equipment the companies started focusing on developing single equipment with multiple functionality.
Advancements of the test and measurement technology has introduced equipment that provide high bandwidth, accuracy, and resolution in comparison with conventional equipment of testing. These equipment are used in different applications such as IT & telecommunications, healthcare, automotive and industrial applications.
The break-up of the profile of primary participants in the test and measurement equipment market-
By Company Type: Tier 1 - 30%, Tier 2 - 50%, Tier 3 - 20%
By Designation Type: C Level - 25%, Director Level - 35%, Others - 40%
By Region Type: Asia Pacific - 25%, North America -35 %, Europe- 30%, RoW - 10%,
The major players in the test and measurement equipment market are Keysight Technologies (US), Fortive (US), AMETEK.Inc. (US), Rohde & Schwarz (Germany), NATIONAL INSTRUMENTS CORP. (US), Teledyne Technologies (US), VIAVI Solutions Inc. (US), Anritsu (Japan), Yokogawa Electric Corporation (Japan), Advantest Corporation (Japan), EXFO Inc. (Canada), Fujian Lilliput Optoelectronics Technology Co., Ltd (OWON) (China), IKM Instrutek (Norway), Uni-Trend Technology (China) Co., Ltd. (China), Particle Measuring Systems is a Spectris Company (US), Mextech Technologies India Private Limited (India), RIGOL TECHNOLOGIES, Co. LTD. (China), Good Will Instrument Co., Ltd. (Taiwan), ADLINK Technology Inc. (Taiwan), Leader Electronics Corporation (Japan), Crystal Instruments Corporation (US), Astronics Corporation (US), Vaunix Technology Corporation (US), DS Instruments (US), Saluki Technology (Taiwan), and Insplorion (Sweden).
Research Coverage
The report segments the test and measurement equipment market and forecasts its size based and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall test and measurement equipment market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Analysis of key drivers (Incorporation of test automation and robotics is driving the market), restraints (Elevated installation and ownership costs and need for skilled professionals), opportunities (Growing emphasis on environmental and electromagnetic compatibility (EMC) testing), and challenges (Challenges in adapting test equipment to rapid technological advancements)
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the test and measurement equipment market
Market Development: Comprehensive information about lucrative markets - the report analyses the test and measurement equipment market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the test and measurement equipment market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Keysight Technologies (US), Fortive (US), AMETEK.Inc. (US), Rohde & Schwarz (Germany), and NATIONAL INSTRUMENTS CORP. (US)
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.1.2 Key secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key participants in primary interviews
2.1.2.3 Key industry insights
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to arrive at market size using bottom-up analysis (demand side)
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to arrive at market size using top-down analysis (supply side)
2.3 MARKET SHARE ESTIMATION
2.4 DATA TRIANGULATION
2.5 RISK ASSESSMENT
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.6.1 RESEARCH ASSUMPTIONS
2.6.2 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN TEST AND MEASUREMENT EQUIPMENT MARKET
4.2 TEST AND MEASUREMENT EQUIPMENT MARKET, BY PRODUCT TYPE
4.3 TEST AND MEASUREMENT EQUIPMENT MARKET, BY VERTICAL
4.4 TEST AND MEASUREMENT EQUIPMENT MARKET, BY REGION
4.5 TEST AND MEASUREMENT EQUIPMENT MARKET IN ASIA PACIFIC, BY PRODUCT TYPE AND COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 TEST AND MEASUREMENT MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Integration of AI and ML into test and measurement equipment
5.2.1.2 Stringent government regulations for product safety and environmental protection
5.2.1.3 Rapid expansion of advanced networking and communication technologies
5.2.1.4 Implementation of automation and robotics into test and measurement processes
5.2.1.5 Inclination toward portable and field-deployable test instruments
5.2.2 RESTRAINTS
5.2.2.1 High installation and ownership costs and need for skilled professionals
5.2.2.2 Increasing utilization of test and measurement equipment on rental basis
5.2.3 OPPORTUNITIES
5.2.3.1 Growing emphasis on environmental and EMC testing
5.2.3.2 Deployment of 5G and proliferation of high-speed data interfaces
5.2.4 CHALLENGES
5.2.4.1 Keeping pace with rapid technological advancements and managing technology obsolescence
5.2.4.2 Complexity, calibration, and irregularity in antenna arrays
5.3 VALUE CHAIN ANALYSIS
5.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.5 ECOSYSTEM ANALYSIS
5.6 INVESTMENT AND FUNDING SCENARIO
5.7 TECHNOLOGY ANALYSIS
5.7.1 KEY TECHNOLOGIES
5.7.1.1 IoT-based testing tools
5.7.2 COMPLEMENTARY TECHNOLOGIES
5.7.2.1 Cloud-based testing platforms
5.7.3 ADJACENT TECHNOLOGIES
5.7.3.1 Robotics and automation systems
5.8 PATENT ANALYSIS
5.9 TRADE ANALYSIS
5.9.1 IMPORT SCENARIO (HS CODE 9030)
5.9.2 EXPORT SCENARIO (HS CODE 9030)
5.10 PORTER'S FIVE FORCES ANALYSIS
5.10.1 THREAT OF NEW ENTRANTS
5.10.2 THREAT OF SUBSTITUTES
5.10.3 BARGAINING POWER OF SUPPLIERS
5.10.4 BARGAINING POWER OF BUYERS
5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.11.2 BUYING CRITERIA
5.12 PRICING ANALYSIS
5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY GENERAL-PURPOSE TEST EQUIPMENT TYPE
5.12.2 AVERAGE SELLING PRICE TREND OF OSCILLOSCOPES, BY REGION
5.13 CASE STUDY ANALYSIS
5.13.1 VODAFONE ENHANCES 5G USER EXPERIENCE WITH KEYSIGHT'S NETWORK VISIBILITY SOLUTIONS
5.13.2 SSIR STREAMLINES 5G WORKFLOW WITH KEYSIGHT'S S-FTL SOLUTION
5.13.3 EMITECH ADOPTS ROHDE & SCHWARZ'S T&M SOLUTIONS TO TEST ADAS SOLUTIONS AND ENSURE COMPLIANCE WITH STANDARDS
5.14 TARIFF AND REGULATORY LANDSCAPE
5.14.1 TARIFF ANALYSIS
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.15 KEY CONFERENCES AND EVENTS, 2024-2025
5.16 IMPACT OF GEN AI/AI ON TEST AND MEASUREMENT EQUIPMENT MARKET
5.16.1 INTRODUCTION
5.16.2 CASE STUDIES
5.16.2.1 LNE and Inria's strategic initiative in AI evaluation
5.16.2.2 AI-driven predictive maintenance enhances efficiency at BMW Group's Regensburg plant
5.16.3 ADJACENT ECOSYSTEM WORKING ON GEN AI
6 TEST AND MEASUREMENT EQUIPMENT MARKET, BY PRODUCT TYPE
6.1 INTRODUCTION
6.2 GENERAL-PURPOSE TEST EQUIPMENT
6.2.1 OSCILLOSCOPES
6.2.1.1 Increasing demand for miniature electronic devices to fuel market growth
6.2.2 SIGNAL GENERATORS
6.2.2.1 Ability to generate diverse, precise, and stable signals to boost demand
6.2.3 MULTIMETERS
6.2.3.1 Portability and versatility to boost adoption in fields and testing labs
6.2.4 LOGIC ANALYZERS
6.2.4.1 Comprehensive use in troubleshooting digital circuits and communication systems to foster market growth
6.2.5 SPECTRUM ANALYZERS
6.2.5.1 Ability to provide detailed insights into frequency content, power, and modulation of signals to accelerate demand
6.2.6 BERT SOLUTIONS
6.2.6.1 Pressing need to make informed choices about product development, process improvements, and resource allocation to stimulate demand
6.2.7 NETWORK ANALYZERS
6.2.7.1 Strong focus on improving reliability and efficiency of electronic networks to contribute to market growth
6.2.8 POWER METERS
6.2.8.1 Increasing adoption to test output power in IT & telecommunications sector to fuel segmental growth
6.2.9 ELECTRONIC COUNTERS
6.2.9.1 Ability to handle complex counting, positioning, and measurement tasks to accelerate demand
6.2.10 MODULAR INSTRUMENTS
6.2.10.1 Increasing technology convergence and device complexity to stimulate demand
6.2.11 AUTOMATED TEST EQUIPMENT
6.2.11.1 Rising focus on shortening manufacturing time and reducing product recall rate to augment demand
6.2.12 POWER SUPPLIES
6.2.12.1 Elevating demand for precise load control system framework to support market growth
6.3 MECHANICAL TEST EQUIPMENT
6.3.1 NON-DESTRUCTIVE TEST EQUIPMENT
6.3.1.1 Significant focus of manufacturing firms on enhancing brand reputation to create opportunities
6.3.2 MACHINE VISION INSPECTION SYSTEMS
6.3.2.1 Escalating demand for quality inspection and automation to fuel segmental growth
6.3.3 MACHINE CONDITION MONITORING SYSTEMS
6.3.3.1 Transition from preventive to predictive maintenance approach to contribute to market growth
7 TEST AND MEASUREMENT EQUIPMENT MARKET, BY SERVICE TYPE
7.1 INTRODUCTION
7.2 CALIBRATION SERVICES
7.2.1 NEED TO ALIGN ACTUAL PERFORMANCE WITH STANDARD BENCHMARKS TO DRIVE SEGMENTAL GROWTH
7.3 REPAIR/AFTER-SALES SERVICES
7.3.1 REQUIREMENT TO MAINTAIN PRODUCT QUALITY TO BOOST SEGMENTAL GROWTH
7.4 OTHER SERVICES
7.4.1 ASSET MANAGEMENT
7.4.2 CONSULTING & TRAINING
7.4.3 CLIMATIC PRODUCT TESTING
7.4.4 ENVIRONMENTAL PRODUCT TESTING
7.4.5 SHOCK TESTING
7.4.6 EXTENDED WARRANTY/GUARANTEE SERVICES
8 TEST AND MEASUREMENT EQUIPMENT MARKET, BY VERTICAL
8.1 INTRODUCTION
8.2 AUTOMOTIVE & TRANSPORTATION
8.2.1 INTEGRATION OF ADVANCED ELECTRONIC SYSTEMS IN VEHICLES TO DRIVE MARKET
8.3 AEROSPACE & DEFENSE
8.3.1 GROWING FOCUS ON AIR TRAFFIC CONTROL TO BOOST DEMAND
8.4 IT & TELECOMMUNICATIONS
8.4.1 RISING ADOPTION OF WIRELESS TECHNOLOGIES TO CONTRIBUTE TO MARKET GROWTH
8.5 EDUCATION & GOVERNMENT
8.5.1 INCREASING FOCUS ON PRACTICAL EDUCATION AND SMART CITY INITIATIVES TO ACCELERATE DEMAND
8.6 ELECTRONICS & SEMICONDUCTOR
8.6.1 PROLIFERATION OF SMART DEVICES TO FUEL MARKET GROWTH
8.7 INDUSTRIAL
8.7.1 SIGNIFICANT FOCUS ON REDUCING RISK OF COSTLY RECALLS TO SPIKE DEMAND
8.8 HEALTHCARE
8.8.1 ELEVATING DEMAND FOR HIGHLY ACCURATE AND RELIABLE MEDICAL DEVICES TO DRIVE MARKET
9 TEST AND MEASUREMENT EQUIPMENT MARKET, BY REGION
9.1 INTRODUCTION
9.2 NORTH AMERICA
9.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
9.2.2 US
9.2.2.1 Rising adoption by IT & telecom and aerospace & defense companies to fuel market growth
9.2.3 CANADA
9.2.3.1 Extensive manufacturing base to create opportunities
9.2.4 MEXICO
9.2.4.1 Escalating demand for automobiles and electronic products to drive market
9.3 EUROPE
9.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
9.3.2 GERMANY
9.3.2.1 Government initiatives boosting EV purchases to support market growth
9.3.3 UK
9.3.3.1 Rising adoption for testing hybrid and electric vehicle parts to drive market
9.3.4 FRANCE
9.3.4.1 Growing production of high-tech aircraft and components to accelerate demand
9.3.5 ITALY
9.3.5.1 Presence of several test and measurement equipment manufacturers to contribute to market growth
9.3.6 SPAIN
9.3.6.1 Government's aim to achieve leading position in microelectronics market to spur demand
9.3.7 NETHERLANDS
9.3.7.1 Robust presence of semiconductor industry and RF power technology providers to foster market growth
9.3.8 REST OF EUROPE
9.4 ASIA PACIFIC
9.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
9.4.2 CHINA
9.4.2.1 Government-led subsidy and R&D initiatives supporting semiconductor companies to support market growth
9.4.3 JAPAN
9.4.3.1 Surging demand for consumer goods, medical devices, and telecom solutions to drive market
9.4.4 INDIA
9.4.4.1 Government focus on enhancing semiconductor supply chain resiliency and diversity to support market growth
9.4.5 SOUTH KOREA
9.4.5.1 Rising requirement from electronics and semiconductor manufacturers to drive market
9.4.6 AUSTRALIA
9.4.6.1 Evolving standards for next-generation telecommunications equipment to fuel market growth
9.4.7 SINGAPORE
9.4.7.1 Increasing emphasis on manufacturing quality products to boost demand
9.4.8 REST OF ASIA PACIFIC
9.5 ROW
9.5.1 MACROECONOMIC OUTLOOK FOR ROW
9.5.2 SOUTH AMERICA
9.5.2.1 Brazil
9.5.2.1.1 Expanding semiconductor industry to boost demand
9.5.2.2 Argentina
9.5.2.2.1 Increasing deployment of wireless communication technologies to propel market
9.5.2.3 Rest of South America
9.5.3 AFRICA
9.5.3.1 Focus on infrastructure development with increasing urbanization to support market growth
9.5.4 MIDDLE EAST
9.5.4.1 Increasing demand for wireless testing solutions and presence of test and equipment providers to contribute to market growth
9.5.4.2 GCC countries
9.5.4.3 Rest of Middle East
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2023-2024
10.3 REVENUE ANALYSIS, 2019-2023
10.4 MARKET SHARE ANALYSIS, 2023
10.5 COMPANY VALUATION AND FINANCIAL METRICS
10.6 BRAND/PRODUCT COMPARISON
10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
10.7.1 STARS
10.7.2 EMERGING LEADERS
10.7.3 PERVASIVE PLAYERS
10.7.4 PARTICIPANTS
10.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
10.7.5.1 Company footprint
10.7.5.2 Product type footprint
10.7.5.3 Service type footprint
10.7.5.4 Vertical footprint
10.7.5.5 Region footprint
10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023