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Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Hologram, Tamper Evidence, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Apparel & Footwear, Luxury Goods), & Region - Global Forecast to 2029
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The market size for anti-counterfeit packaging reached USD 179.4 billion in 2024 and is projected to reach USD 326.3 billion by 2029, with a CAGR of 12.7% during the forecast period. The anti-counterfeit packaging market is growing due to increased consumer awareness, a rise in technology, and stringent regulatory requirements. The increase in the sale of fake products has made anti-counterfeit packaging important for a lot of industries.

Scope of the Report
Years Considered for the Study2020-2029
Base Year2023
Forecast Period2024-2029
Units ConsideredValue (USD billion) and Volume (Billion Units)
SegmentsTechnology, End-use Industry, and Region
Regions coveredNorth America, Asia Pacific, Europe, Middle East & Africa, and South America

By technology, RFID accounts for the highest CAGR during the forecast period

RFID technology is projected to have the highest CAGR among various anti-counterfeit packaging solutions due to its ability to provide enhanced product authentication, improved traceability, and increased supply chain efficiency. RFID technology utilizes radio waves to identify and track objects that are equipped with RFID tags. This technology has been widely embraced by numerous companies as a means to safeguard their consumers from counterfeit products and to facilitate the easy tracing and tracking of their merchandise throughout the supply chain.

By end-use industry, food & beverage industry holds the second-largest market share

Food fraud is a serious issue that can have terrible effects on customer's health. Counterfeiters often target high-value food products like olive oil, honey, and alcoholic beverages, replacing or adulterating them with cheaper ingredients to maximize profits. This deception not only cheats consumers out of their money but can also pose significant health risks, such as allergic reactions or even poisoning. Legitimate food and beverage manufacturers lose revenue when their products are counterfeited, and they may face legal consequences if consumers are harmed. Distributors and retailers are also affected, as they are responsible for ensuring the authenticity of the products they sell. These factors are contributing to the demand for anti-counterfeit packaging solutions in the food & beverage industry.

By region, the North American anti-counterfeit packaging market holds the largest market share

This growth presents lucrative opportunities for key players operating in the market. The driving force behind this expansion is the significant adoption of anti-counterfeit packaging by a large number of businesses within North America. These businesses are increasingly embracing sophisticated anti-counterfeit packaging solutions to mitigate revenue losses and safeguard their brand reputation.

By Company: Tier1: 40%, Tier 2: 25%, Tier3: 35%

By Designation: C-Level: 35%, Director Level: 30%, Others: 35%

By Region: North America: 25%, Europe: 20%, Asia Pacific: 45%, South America: 5%, and Middle East & Africa: 5%.

Companies Covered: Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) are the key players in the anti-counterfeit packaging market.

Research Coverage

The market study covers the anti-counterfeit packaging market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on technology, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their position in the anti-counterfeit packaging market.

Key Benefits of Buying the Report

The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall anti-counterfeit packaging market and its segments and sub-segments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.

The report provides insights on the following pointers:

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the anti-counterfeit packaging market

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW

6 INDUSTRY TRENDS

7 ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY

8 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY

9 ANTI-COUNTERFEIT PACKAGING MARKET, BY REGION

10 COMPETITIVE LANDSCAPE

11 COMPANY PROFILES

12 ADJACENT & RELATED MARKET

13 APPENDIX

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