세계의 통합 시각 증강 시스템 시장 : 최종사용자별, 제품별, 기술별, 용도별, 지역별 - 예측(-2029년)
Integrated Visual Augmentation System Market by End-User (Air Force, Army, Navy), Product (Helmet Mounted Display, Night Vision Device), Technology (Augmented Reality, Virtual Reality, Mixed Reality), Application and Region - Global Forecast to 2029
상품코드:1534551
리서치사:MarketsandMarkets
발행일:2024년 08월
페이지 정보:영문 265 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
통합 시각 증강 시스템 시장 규모는 2024년 10억 달러에 달할 것으로 예상되며, 2024년부터 2029년까지 연평균 11.1%의 성장률을 기록해 2029년에는 17억 달러에 달할 것으로 예상됩니다.
지정학적 불확실성과 국가 안보의 급격한 변화의 새로운 시대에 대응하기 위해 세계 각국은 군사력을 강화하고 있습니다. 멀티 도메인 작전의 임무 요구사항이 진화함에 따라 이러한 변화는 새로운 도구와 기술에 대한 수요를 창출하고 있으며, 이러한 수요는 방위 산업에 새로 진입하는 기업들이 제공하는 경우가 많습니다. 국가 안보 기관들은 이제 전통적인 방위 산업이 아닌 다른 분야의 기업으로부터의 혁신을 요구하고 있습니다. 지난 20년간 이러한 추세는 세 차례에 걸친 방산 기술 스타트업의 큰 물결로 이어져 왔습니다.
조사 범위
조사 대상 연도
2020-2029년
기준 연도
2023년
예측 기간
2024-2029년
검토 단위
금액(10억 달러)
부문별
최종사용자별, 제품별, 기술별, 용도별, 지역별
대상 지역
북미, 유럽, 아시아태평양 및 기타 지역
수년 동안 국가 안보 전략은 주로 테러와 사이버 범죄와 같은 비대칭적이고 국경을 초월한 위협에 대응해 왔습니다. 그러나 현재의 지정학적 환경은 동종업체와 가까운 경쟁국에 초점을 맞추고 있으며, 2022년 이후 독일, 일본, 영국, 미국 등 국가들은 특히 분단된 '전 영역 공동' 전략에 대한 탄력성과 효율성을 강조하는 전략을 발표했습니다. 지정학적 불확실성을 배경으로 한 세계 국방 예산의 증가는 IVAS 시장을 크게 부추기고 있습니다. 각국은 전통적인 국방 분야 이외의 신규 진입자들에게 첨단 기술을 요구하는 경향이 증가하고 있으며, SpaceX, Palantir, Anduril, ShieldAI와 같은 기업들은 상업 기술을 국방에 통합할 수 있는 가능성을 보여주고 있습니다. 이러한 추세는 벤처 캐피털의 막대한 투자와 미국 국방혁신부 및 NATO의 10억 유로 규모의 혁신 기금과 같은 정부 이니셔티브에 의해 뒷받침되고 있습니다. 탄력적인 하이테크 솔루션에 대한 수요는 군사 작전 능력을 강화하는 IVAS의 채택을 촉진하고 있습니다.
IVAS는 증강현실 오버레이와 헤드업 디스플레이를 제공하여 조종사의 성능을 향상시키고 상황 인식과 반응 시간을 개선합니다. 또한 VR 시뮬레이션은 현실적이고 비용 효율적인 훈련을 촉진하고, AR은 정비사에게 정확한 실시간 안내를 제공하여 효율성을 높이고 실수를 줄일 수 있도록 돕습니다. 이러한 첨단 기술의 통합은 공군이 항공 우위와 조종사 안전을 유지하는 데 중점을 두고 있는 것과 일치하며, 공군은 국방 분야의 초기 도입 기업으로서 자리매김하고 있습니다. 기술이 발전함에 따라 공군의 HMD와 NVD의 선제적 채택은 다른 군사적 용도의 광범위한 채택 추세에 영향을 미칠 수 있습니다.
이 보고서는 전 세계 통합 시각 증강 시스템 시장을 조사하여 제품별, 기술별, 용도별, 지역별 동향과 시장 진입 기업 개요 등을 정리했습니다.
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 주요 인사이트
제5장 시장 개요
소개
시장 역학
고객 비즈니스에 영향을 미치는 동향/혼란
지표 가격 분석
운영 데이터
생태계 분석
밸류체인 분석
사용 사례 분석
무역 데이터 분석
기술 분석
주요 이해관계자와 구입 기준
기술 로드맵
부품표
총소유비용
비즈니스 모델
규제 상황
주요 회의와 이벤트
투자와 자금 조달 시나리오
통합 시각 증강 시스템 시장의 생성형 AI의 영향
제6장 업계 동향
소개
기술 동향
메가트렌드의 영향
공급망 분석
특허 분석
제7장 통합 시각 증강 시스템 시장(제품별)
소개
헬멧 마운트 디스플레이
야시장치
제8장 통합 시각 증강 시스템 시장(기술별)
소개
증강현실
가상현실
혼합현실
제9장 통합 시각 증강 시스템 시장(용도별)
소개
전투 미션
시뮬레이션과 트레이닝
제10장 통합 시각 증강 시스템 시장(최종사용자별)
소개
육군
공군
해군
제11장 지역 분석
소개
북미
아시아태평양
유럽
중동
기타 지역
제12장 경쟁 상황
소개
주요 진출 기업 전략/비책
시장 점유율 분석
매출 분석
브랜드 비교
기업 평가 매트릭스 : 2023년
기업 발자국 : 2023년
기업 가치 평가와 재무 지표
기업 평가 매트릭스 : 스타트업/중소기업, 2023년
경쟁 시나리오와 동향
시장 평가 프레임워크
제13장 기업 개요
주요 진출 기업
LOCKHEED MARTIN CORPORATION
MICROSOFT
ELBIT SYSTEMS LTD.
RTX
BAE SYSTEMS
VIRTRA, INC.
HANWHA SYSTEMS CO., LTD.
HONEYWELL INTERNATIONAL INC.
THALES
VRGINEERS, INC.
INVERIS TRAINING SOLUTIONS
HUNTINGTON INGALLS INDUSTRIES INC
VUZIX
OPTEX SYSTEMS, INC.
기타 기업
AJNALENS
VARJO
RED SIX AEROSPACE, INC.
INFIVR
DESIGN INTERACTIVE INC.
SIX15 TECHNOLOGIES
THERMOTEKNIX SYSTEMS LTD
STEELE INDUSTRIES INC.
OPTINVENT
THE DISTI CORPORATION
DIGITAL AGENTS INTERACTIVE
제14장 부록
ksm
영문 목차
영문목차
The market is valued at USD 1.0 billion in 2024 and is projected to reach USD 1.7 billion by 2029, at a CAGR of 11.1% from 2024 to 2029. In response to the new era of geopolitical uncertainty and a rapidly changing national security landscape, nations globally are enhancing their military capabilities. This shift, driven by evolving mission requirements across multidomain operations, is creating a demand for new tools and technologies, often provided by new entrants to the defense industry. National security agencies are now looking for innovations from firms outside the traditional defense sector. Over the past 20 years, this trend has led to three significant waves of defense tech start-ups.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Billion)
Segments
By End-User, Product, Technology, Application and Region
Regions covered
North America, Europe, APAC, RoW
For many years, national security strategies mainly addressed asymmetric and transnational threats like terrorism and cybercrime. However, the current geopolitical climate has shifted focus to peer and near-peer competition. Since 2022, countries such as Germany, Japan, the UK, and the US have published strategies emphasizing resilience and efficacy, particularly for disaggregated and "joint all-domain" operations. The rise in global defense budgets, driven by geopolitical uncertainty, has significantly boosted the IVAS market. Nations are increasingly seeking advanced technologies from new entrants outside the traditional defense sector. Companies like SpaceX, Palantir, Anduril, and ShieldAI have showcased the potential of integrating commercial technologies into defense. This trend is supported by substantial venture capital investments and government initiatives, such as the U.S. Defense Innovation Unit and NATO's €1 billion Innovation Fund. The demand for resilient, high-tech solutions is driving the adoption of IVAS to enhance military operational capabilities.
"Based on end-user, the air force segment is estimated to have the largest market share in 2024."
IVAS enhances pilot performance by providing augmented reality overlays and heads-up displays, improving situational awareness and reaction times. Additionally, VR simulations facilitate realistic, cost-effective training, while AR assists maintenance crews with accurate, real-time guidance, boosting efficiency and reducing errors. This integration of cutting-edge technologies aligns with the Air Force's focus on maintaining air superiority and pilot safety, positioning it as an early adopter within the defense sector. As technology evolves, the leading adoption of HMDs and NVDs by Air Force's may influence broader adoption trends across other military applications.
"Based on product, the helmet mounted display segment is estimated to have the largest market share in 2024."
Head-Mounted Displays (HMDs) integrating AR/VR/MR technologies are projected to outpace traditional helmets in the defense sector's growth rate. HMDs enhance military capabilities by overlaying crucial data and creating immersive training environments, combining real and virtual elements to improve training and operational efficiency. These devices also incorporate features like night vision and thermal imaging, appealing to modern military investments focusing on advanced technologies. As military forces increasingly adopt innovative technologies, the versatility and expanding applications of HMDs are expected to drive their rapid adoption, overshadowing the more singularly focused NVDs in the long term. This trend highlights a shift towards more integrated, multi-functional military equipment in future defense strategies.
"Based on regions, the North America region is estimated to have the largest market share in 2024."
The North America is expected to lead the IVAS market due to its high defense spending, focus on technological innovation, and strong military modernization efforts. The region benefits from an early adoption advantage, a robust defense industry, and supportive regulatory frameworks. Collaboration with NATO allies enhances interoperability in joint operations. While facing competition from emerging economies and cybersecurity challenges, North America's large military size and ongoing technology upgrades position it for significant market growth.
The break-up of the profile of primary participants in the Integrated Visual Augmentation System (IVAS) Market:
By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
By Designation: C Level - 35%, Director Level - 25%, and Others - 40%
By Region: North America - 25%, Europe - 15%, Asia Pacific - 45%, Middle East - 10% Rest of the World (RoW) - 5%
Major companies profiled in the report include as Lockheed Martin Corporation (US), Elbit Systems, Ltd. (Israel), RTX (US), BAE Systems (UK), and Microsoft (US) among others.
Research Coverage:
This market study covers the Integrated Visual Augmentation System (IVAS) Market across various segments and subsegments. It aims to estimate this market's size and growth potential across different parts based on and region. This study also includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to their product and business offerings, recent developments, and key market strategies they adopted.
Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall Integrated Visual Augmentation System (IVAS) Market. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The Integrated Visual Augmentation System (IVAS) Market experiences growth and evolution driven by various factors such as the need for enhanced military situational awareness, technological advancements in AR and VR, and increased defense spending on next-generation military equipment. The report provides insights on the following pointers:
Market Drivers (Rising adoption of AR/VR by Airforce, Need of transformation in traditional military capabilities for the new era Surge in Defense Budgets of Major Countries, Increased adoption of AR/VR in Military Simulation and Training ), restraints (Lack of HMD Design Standardisation, Cost and Implementation Complexity), Opportunities (Reduced Cognitive Load, Advanced Training Capabilities for Complex Battlefields) challenges (Governments Regulations and Standards, Maintenance and Support) there are several factors that could contribute to an increase in the Integrated Visual Augmentation System (IVAS) Market.
Market Penetration: Comprehensive information on Integrated Visual Augmentation Systems offered by the top players in the market
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Integrated Visual Augmentation System (IVAS) Market
Market Development: Comprehensive information about lucrative markets - the report analyses the Integrated Visual Augmentation System (IVAS) Market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Integrated Visual Augmentation System (IVAS) Market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, products, and manufacturing capabilities of leading players in the Integrated Visual Augmentation System (IVAS) Market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 INCLUSIONS AND EXCLUSIONS
1.6 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Breakdown of primary interviews
2.2 FACTOR ANALYSIS
2.2.1 INTRODUCTION
2.2.2 DEMAND-SIDE INDICATORS
2.2.2.1 Increasing focus on soldier modernization
2.2.2.2 Rise in defense budgets of emerging economies
2.2.3 SUPPLY-SIDE ANALYSIS
2.2.3.1 Advancements in AR/VR technologies
2.3 MARKET SIZE ESTIMATION
2.3.1 BOTTOM-UP APPROACH
2.3.2 TOP-DOWN APPROACH
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 GROWTH RATE ASSUMPTIONS
2.6 RESEARCH ASSUMPTIONS
2.7 RISK ASSESSMENT
2.8 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET
4.2 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY PRODUCT
4.3 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY APPLICATION
4.4 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY TECHNOLOGY
4.5 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY END USER
4.6 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Increasing adoption of AR/VR in military simulation and training and air forces
5.2.1.2 Need for enhancement of military capabilities
5.2.1.3 Surge in defense budgets of major countries
5.2.1.4 Growing investments by key players for development of helmet-mounted displays
5.2.2 RESTRAINTS
5.2.2.1 Lack of helmet-mounted design standardization
5.2.2.2 Cost and implementation complexities
5.2.2.3 Data security concerns
5.2.3 OPPORTUNITIES
5.2.3.1 Reduced cognitive load
5.2.3.2 Advanced training capabilities for complex battlefields
5.2.4 CHALLENGES
5.2.4.1 Government regulations and standards
5.2.4.2 Maintenance and support
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 INDICATIVE PRICING ANALYSIS
5.4.1 INDICATIVE PRICING ANALYSIS, BY PRODUCT AND REGION
5.5 OPERATIONAL DATA
5.6 ECOSYSTEM ANALYSIS
5.6.1 PROMINENT COMPANIES
5.6.2 PRIVATE AND SMALL ENTERPRISES
5.6.3 END USERS
5.7 VALUE CHAIN ANALYSIS
5.8 USE CASE ANALYSIS
5.8.1 INTEGRATED VISUAL AUGMENTATION SYSTEM FOR ENHANCING SOLDIER TRAINING AND MISSION EXECUTION FOR US ARMY
5.8.2 ENHANCED NIGHT VISION GOGGLE-BINOCULAR (ENVG-B) FOR US ARMY
5.8.3 LIGHTWEIGHT HELMET-MOUNTED DISPLAY SYSTEMS FOR INDIAN AIR FORCE
5.8.4 INTEGRATED VISUAL AUGMENTATION SYSTEMS FOR US NAVY
5.9 TRADE DATA ANALYSIS
5.10 TECHNOLOGY ANALYSIS
5.10.1 KEY TECHNOLOGY
5.10.1.1 Tactical augmented reality
5.10.1.2 Virtual reality
5.10.2 COMPLEMENTARY TECHNOLOGY
5.10.2.1 Haptic technology
5.10.2.2 Biometric sensors
5.10.3 ADJACENT TECHNOLOGY
5.10.3.1 Natural language processing
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.11.2 BUYING CRITERIA
5.12 TECHNOLOGY ROADMAP
5.13 BILL OF MATERIALS
5.14 TOTAL COST OF OWNERSHIP
5.15 BUSINESS MODEL
5.16 REGULATORY LANDSCAPE
5.17 KEY CONFERENCES AND EVENTS
5.18 INVESTMENT AND FUNDING SCENARIO
5.19 IMPACT OF GENERATIVE AI ON INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET
5.19.1 INTRODUCTION
5.19.2 ADOPTION OF GENERATIVE AI IN MILITARY, BY TOP COUNTRIES
5.19.3 IMPACT OF GENERATIVE AI ON DEFENSE USE CASES
5.19.4 IMPACT OF GENERATIVE AI ON INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 TECHNOLOGY TRENDS
6.2.1 CLOUD-BASED PROCESSING
6.2.2 SENSOR FUSION
6.2.3 INTEROPERABILITY
6.2.4 INTUITIVE INTERFACES
6.3 IMPACT OF MEGATRENDS
6.3.1 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING INTEGRATION
6.3.2 INTERNET OF THINGS
6.3.3 SHIFT IN GLOBAL ECONOMIC POWER
6.4 SUPPLY CHAIN ANALYSIS
6.5 PATENT ANALYSIS
7 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY PRODUCT
7.1 INTRODUCTION
7.2 HELMET-MOUNTED DISPLAY
7.2.1 INCREASING USE TO ENHANCE SITUATIONAL AWARENESS IN COMBAT OPERATIONS TO DRIVE MARKET
7.3 NIGHT VISION DEVICE
7.3.1 GROWING USE IN ENHANCING OPERATIONAL EFFECTIVENESS TO DRIVE MARKET
8 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY TECHNOLOGY
8.1 INTRODUCTION
8.2 AUGMENTED REALITY
8.2.1 INCREASING APPLICATIONS IN AEROSPACE & DEFENSE, GAMING, EDUCATION, AND NAVIGATION TO DRIVE MARKET
8.2.2 MARKER-BASED AUGMENTED REALITY
8.2.2.1 Active marker
8.2.2.2 Passive marker
8.2.3 MARKERLESS AUGMENTED REALITY
8.2.3.1 Model-based tracking
8.2.3.2 Image processing-based tracking
8.2.4 ANCHOR-BASED AUGMENTED REALITY
8.3 VIRTUAL REALITY TECHNOLOGY
8.3.1 ENHANCES TRAINING REALISM, IMPROVES OPERATIONAL PLANNING, AND FACILITATES COST-EFFECTIVE SIMULATIONS
8.3.2 NON-IMMERSIVE TECHNOLOGY
8.3.3 SEMI-IMMERSIVE AND FULLY IMMERSIVE TECHNOLOGY
8.4 MIXED REALITY
8.4.1 CAPABILITY TO INTEGRATE VIRTUAL AND AUGMENTED ELEMENTS SEAMLESSLY TO DRIVE MARKET
9 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY APPLICATION
9.1 INTRODUCTION
9.2 COMBAT MISSIONS
9.2.1 MULTI-MISSION CAPABILITY TO DRIVE MARKET
9.3 SIMULATION & TRAINING
9.3.1 GROWING DEMAND FOR ENHANCED SITUATIONAL AWARENESS AND OPERATIONAL READINESS TO DRIVE MARKET
10 INTEGRATED VISUAL AUGMENTATION SYSTEM MARKET, BY END USER
10.1 INTRODUCTION
10.2 ARMY
10.2.1 DEVELOPMENT AND PROCUREMENT OF NEXT-GENERATION IVAS TO DRIVE MARKET
10.3 AIR FORCE
10.3.1 DEVELOPMENT OF ADVANCED LIGHTWEIGHT IVAS TO DRIVE MARKET
10.4 NAVY
10.4.1 ADOPTION OF AUTONOMOUS MOBILITY TECHNOLOGY TO DRIVE MARKET
11 REGIONAL ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA
11.2.1 PESTLE ANALYSIS
11.2.2 US
11.2.2.1 Advancements in situational awareness capabilities of US Army to drive market
11.2.3 CANADA
11.2.3.1 Increasing investment in virtual simulation and training technologies to drive market
11.3 ASIA PACIFIC
11.3.1 PESTLE ANALYSIS
11.3.2 INDIA
11.3.2.1 Adoption of AR/VR for improved combat capabilities to drive market
11.3.3 JAPAN
11.3.3.1 Continuous efforts to strengthen combat capabilities to drive market
11.3.4 SOUTH KOREA
11.3.4.1 Modernization efforts in defense sector to drive market
11.3.5 AUSTRALIA
11.3.5.1 Incorporation of IVAS in military training programs to drive market
11.3.6 REST OF ASIA PACIFIC
11.4 EUROPE
11.4.1 PESTLE ANALYSIS
11.4.2 UK
11.4.2.1 High military spending to drive market
11.4.3 FRANCE
11.4.3.1 Commitment to advancing military technology to drive market
11.4.4 GERMANY
11.4.4.1 Integration of virtual and mixed realities to modernize defense training to drive market
11.4.5 ITALY
11.4.5.1 Emphasis on live-virtual-constructive training to drive market
11.4.6 REST OF EUROPE
11.5 MIDDLE EAST
11.5.1 PESTLE ANALYSIS
11.5.2 GCC COUNTRIES
11.5.2.1 Saudi Arabia
11.5.2.1.1 Strategic partnerships for integrating AR and VR in training and simulation to drive market
11.5.2.2 UAE
11.5.2.2.1 Increasing focus on use of advanced technologies for defense training to drive market
11.5.3 ISRAEL
11.5.3.1 Adoption of AR for operational efficiency to drive market
11.5.4 TURKIYE
11.5.4.1 Innovations related to helmet-mounted displays to drive market
11.6 REST OF THE WORLD
11.6.1 PESTLE ANALYSIS
11.6.2 AFRICA
11.6.2.1 Focus on enhancing soldier capabilities to drive market
11.6.3 LATIN AMERICA
11.6.3.1 Increasing focus on AR/VR in defense sector to drive market
