[시장보고서]세계의 디지털 사이니지 시장 예측(-2029년) : 시장 규모, 점유율, 산업 성장 분석 : 제품별, 디스플레이별, 해상도별, 소프트웨어별, 디스플레이 사이즈별, 용도별, 지역별

세계의 디지털 사이니지 시장 예측(-2029년) : 시장 규모, 점유율, 산업 성장 분석 : 제품별, 디스플레이별, 해상도별, 소프트웨어별, 디스플레이 사이즈별, 용도별, 지역별

Digital Signage Market Size, Share & Industry Growth Analysis Report,by Product (Video Walls, Kiosks, Billboards, System-on-chip), Displays, Resolution (4K, 8K, FHD, HD), Software, Display Size, Application and Region - Global Forecast to 2029

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리서치사 : MarketsandMarkets

발행일 : 2024년 07월

페이지 정보 : 영문 280 Pages

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한글목차

샘플 요청 목록에 추가

세계의 디지털 사이니지 시장 규모는 2024년 201억 달러에서 2029년까지 273억 달러에 달할 것으로 예측되며, 예측 기간에 CAGR로 6.3%의 성장이 전망됩니다.

상업 용도에서 디지털 사이니지의 채택 증가, 인프라 용도에서 디지털 사이니지에 대한 요구의 증가, 4K 및 8K 디스플레이 등 첨단 디스플레이 기술에 대한 수요의 증가, 디스플레이 관련 끊임없이 진화하는 기술의 진보 등이 디지털 사이니지 시장의 주요 성장 촉진요인입니다.

조사 범위
조사 대상년	2020-2029년
기준년	2023년
예측 기간	2024-2029년
단위	10억 달러
부문	제품별, 디스플레이별, 해상도별, 소프트웨어별, 디스플레이 사이즈별, 용도별, 지역별
대상 지역	북미, 유럽, 아시아태평양, 기타 지역

"야외 설치 장소가 2024-2029년에 시장을 독점합니다."

높은 밝기와 대비를 가진 다양한 크기의 디스플레이의 개발과 사용 확대는 야외 디지털 사이니지 시장의 주요 성장 동력이 되고 있습니다. 또한 디스플레이 기술이 크게 향상됨에 따라 시장 기업은 야외에서 악영향을 덜 받고 제품 수명이 긴 디스플레이를 제공할 수 있게 되었습니다. 혁신적인 디스플레이의 급속한 발전은 야외용 디지털 사이니지 시장 성장을 가속할 것으로 추정됩니다.

"52인치 이상은 예측 기간 중 큰 폭의 성장률을 보일 것으로 예상됩니다."

52인치 이상 부문은 2024-2029년 가장 높은 CAGR로 성장할 것으로 예상됩니다. 디지털 사이니지 디스플레이의 기술 발전과 이에 따른 실내외 대형 디스플레이 수요 증가가 52인치 이상 시장의 주요 성장 동인입니다. 또한 아시아태평양의 도시화가 진행됨에 따라 다양한 용도로 야외 디지털 사이니지 디스플레이의 사용이 증가하고 있습니다. 또한 소매점 및 인프라 용도에서 대형 OLED 디스플레이의 사용 증가는 이 분야 시장 확대를 촉진하는 주요 요인으로 작용하고 있습니다.

"아시아태평양이 예측 기간 중 세계 디지털 사이니지 시장에서 가장 높은 CAGR을 보일 가능성이 높습니다."

아시아태평양은 예측 기간 중 가장 높은 CAGR로 성장할 것으로 예상되며, IoT와 같은 상업, 시설, 인프라, 산업 부문 전반에 걸쳐 디지털 전환을 촉진하는 기술의 보급이 확대되면서 디지털 사이니지에 대한 수요가 급증하고 있습니다. 또한 아시아태평양의 디지털 사이니지 시장의 성장은 도시화와 소비자 가처분 소득 증가로 인해 더욱 가속화될 것으로 예상됩니다.

세계의 디지털 사이니지 시장에 대해 조사분석했으며, 주요 촉진요인과 억제요인, 경쟁 구도, 향후 동향 등의 정보를 제공하고 있습니다.

디지털 사이니지 시장의 매력적인 성장 기회
디지털 사이니지 시장 : 제공별
디지털 사이니지 시장 : 용도별
디지털 사이니지 시장 : 설치 장소별
디지털 사이니지 시장 : 기업 규모별
디지털 사이니지 시장 : 제품 유형별
디지털 사이니지 시장 : 디스플레이 사이즈별
디지털 사이니지 시장 : 지역별

제5장 시장의 개요

서론
시장 역학
- 촉진요인
- 억제요인
- 기회
- 과제
밸류체인 분석
에코시스템 분석
기술 분석
- 주요 기술
- 인접 기술
- 보완 기술
가격 분석
- 주요 기업의 평균 판매 가격 동향 : 제공별
- 평균 판매 가격 동향 : 지역별
투자와 자금조달 시나리오
특허 분석
Porter's Five Forces 분석
주요 이해관계자와 구입 기준
사례 연구
무역 분석
- 수입 데이터(HS 코드 8525)
- 수입 데이터(HS 코드 8525)
규제 상황
- 규제기관, 정부기관, 기타 조직
- 표준
- 규제
고객 비지니스에 영향을 미치는 동향/혼란
주요 컨퍼런스와 이벤트(2024-2025년)

제6장 디지털 사이니지 시장 : 제공별

서론
하드웨어
- 디스플레이
- 미디어 플레이어
- 프로젝터
- 기타 하드웨어 제품
소프트웨어
- 엣지 서버 소프트웨어
- 컨텐츠 매니지먼트 시스템
- 기타 소프트웨어 제품
서비스
- 인스톨
- 정비·지원
- 컨설팅·기타 서비스

제7장 디지털 사이니지 시장 : 디스플레이 사이즈별

서론
32인치 미만
32-52 인치
52인치 초과

제8장 디지털 사이니지 시장 : 제품 유형별

서론
비디오 월
스탠드얼론 디스플레이

제9장 디지털 사이니지 시장 : 설치 장소별

서론
실내
야외

제10장 디지털 사이니지 시장 : 용도별

서론
상업
- 소매점
- 코퍼레이트 오피스
- 의료 시설
- 접객(Hoapitality) 시설·레스토랑
- 정부기관
인프라
- 교통 허브·공공장소
- 스포츠·엔터테인먼트 회장
기관
- BFSI 시설
- 교육기관
산업

제11장 디지털 사이니지 시장 : 기업 규모별

서론
소규모 오피스/홈오피스
중소기업
대기업

제12장 디지털 사이니지 시장 : 지역별

서론
북미
- 북미에 대한 불황의 영향
- 미국
- 캐나다
- 멕시코
유럽
- 유럽에 대한 불황의 영향
- 독일
- 프랑스
- 영국
- 스페인
- 이탈리아
- 기타 유럽
아시아태평양
- 아시아태평양에 대한 불황의 영향
- 중국
- 일본
- 한국
- 인도
- 호주
- 기타 아시아태평양
기타 지역
- 기타 지역에 대한 불황의 영향
- 중동
- 아프리카
- 남미

제13장 경쟁 구도

서론
주요 기업 전략/유력 기업(2023년)
시장 점유율 분석(2023년)
매출 분석(2019-2023년)
기업 평가와 재무 지표
브랜드/제품 비교
기업 평가 매트릭스 : 주요 기업(2023년)
기업 평가 매트릭스 : 스타트업/중소기업(2023년)
경쟁 시나리오와 동향

제14장 기업 개요

서론
주요 기업
- SAMSUNG ELECTRONICS CO., LTD.
- LG ELECTRONICS
- SHARP NEC DISPLAY SOLUTIONS, LTD.
- LEYARD
- SONY GROUP CORPORATION
- BARCO
- PANASONIC HOLDINGS CORPORATION
- SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD
- AUO CORPORATION
- BRIGHTSIGN LLC
기타 기업
- STRATACACHE
- BENQ
- INTUIFACE
- DAKTRONICS DR.
- OMNIVEX CORPORATION
- DELTA ELECTRONICS, INC.
- KEYWEST TECHNOLOGY, INC.
- REMOTE MEDIA GROUP LIMITED
- CHRISTIE DIGITAL SYSTEMS USA, INC.
- BROADSIGN INTERNATIONAL, LLC
- DISE
- TRUKNOX TECHNOLOGIES PVT. LTD.
- YCD MULTIMEDIA
- L SQUARED DIGITAL SIGNAGE
- VISIX, INC.

제15장 부록

KSA

영문 목차

영문목차

The global digital signage market is projected to grow from USD 20.1 billion in 2024 to USD 27.3 billion by 2029, registering a CAGR of 6.3% during the forecast period. Rising adoption of digital signage in commercial applications, increasing need for digital signage in infrastructural applications, growing demand for advanced display technologies such as 4K and 8K displays and constantly evolving technological advancements related to displays are some of the major factors driving the growth of the digital signage market.

Scope of the Report
Years Considered for the Study	2020-2029
Base Year	2023
Forecast Period	2024-2029
Units Considered	Value (USD Billion)
Segments	By Product, Displays, Resolution, Software, Display Size, Application and Region
Regions covered	North America, Europe, APAC, RoW

"The outdoor installation location to dominate the market between 2024 and 2029."

The development and growing usage of displays of various sizes with higher brightness and contrast is a major driver driving the growth of the outdoor digital signage market. Furthermore, significant improvements in display technologies have enabled market players to offer displays with longer product life that are less susceptible to the negative impacts of being outdoors. The rapid development of innovative displays is estimated to drive the market growth of outdoor digital signage.

"The above 52 inches is projected to grow at a significant growth rate during the forecast period."

The above-52-inch segment is projected to expand at the highest CAGR between 2024 and 2029. Technological advancements in digital signage displays, coupled with consequent rise in demand for large displays for both indoor and outdoor applications, are major factors leading to the market growth of over 52 inches. Furthermore, rising urbanization in Asia-Pacific is driving the usage of outdoor digital signage displays for a range of applications. Furthermore, the increased usage of large-format OLED displays for retail and infrastructure applications is a prominent factor driving market expansion in the area.

"Asia Pacific is likely to exhibit highest CAGR in the global digital signage market during the forecast period"

Asia Pacific is projected to expand at the highest CAGR during the forecast period. The growing penetration of technologies such as the Internet of Things (IoT) and other technologies that promote digital transformation across commercial, institutional, infrastructural, and industrial sectors has resulted in a boom in demand for digital signage in the region. Furthermore, significant urbanization and rising disposable incomes among consumers are projected to fuel the digital signage market growth in Asia Pacific..

Breakdown of profiles of primary participants:

By Company Type: Tier 1 = 30%, Tier 2 = 50%, and Tier 3 = 20%
By Designation: C-level Executives = 25%, Directors = 35%, and Others = 40%
By Region: North America = 35%, Europe = 30%, Asia Pacific = 25%, and Rest of the World = 10%

The major companies in the digital signage market Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan) among others.

Research Coverage

The report segments the digital signage market and forecasts its size, by value, based on offering, display size, product type, installation location, application, enterprise size, and region (North America, Europe, Asia Pacific, and the Rest of the World). The report also comprehensively reviews market drivers, restraints, opportunities, and challenges in the digital signage market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Reasons to Buy the Report:

Analysis of key drivers (growing adoption of digital signage in commercial applications, rising demand of demand signage in infrastructural applications, increasing demand for 4K and 8K resolution displays, and continuous technological advancements in displays), restraints (high cost of digital signage), opportunities (burgeoning infrastructure advancemnets in emerging economies, increasing popularity of digital signage in instituitional settings, and rising adoption of digital signage in industrial sector), and challenges (security concerns linked with digital signage, infrastructure-related issues associated with installation of digital signage solutions, and power consumption and environmental impact) influencing the growth of the digital signage market.
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the digital signage market
Market Development: Comprehensive information about lucrative markets - the report analyses the digital signage market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the digital signage market.
Competitive Assessment: In-depth assessment of market shares, growth strategies and product offerings of leading players like Samsung Electronics Co., Ltd. (South Korea), LG Electronics (South Korea), Sharp NEC Display Solutions, Ltd. (Japan), LEYARD (China), and Sony Group Corporation (Japan). among others.

1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
- 1.3.1 MARKETS COVERED AND REGIONAL SCOPE
- 1.3.2 INCLUSIONS AND EXCLUSIONS
- 1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 LIMITATIONS
1.6 UNITS CONSIDERED
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.9 IMPACT OF RECESSION ON DIGITAL SIGNAGE MARKET

2 RESEARCH METHODOLOGY

2.1 RESEARCH APPROACH
- 2.1.1 SECONDARY DATA
  - 2.1.1.1 List of major secondary sources
  - 2.1.1.2 Key data from secondary sources
- 2.1.2 PRIMARY DATA
  - 2.1.2.1 Intended participants in primary interviews
  - 2.1.2.2 List of key primary interview participants
  - 2.1.2.3 Breakdown of primaries
  - 2.1.2.4 Key data from primary sources
- 2.1.3 SECONDARY AND PRIMARY RESEARCH
  - 2.1.3.1 Key industry insights
2.2 MARKET SIZE ESTIMATION METHODOLOGY
- 2.2.1 BOTTOM-UP APPROACH
  - 2.2.1.1 Approach to arrive at market size using bottom-up analysis
- 2.2.2 TOP-DOWN APPROACH
  - 2.2.2.1 Approach to arrive at market size using top-down analysis
2.3 FACTOR ANALYSIS
- 2.3.1 DEMAND-SIDE ANALYSIS
- 2.3.2 SUPPLY-SIDE ANALYSIS
- 2.3.3 MARKET GROWTH ANALYSIS
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RISK ANALYSIS
2.7 RECESSION IMPACT ANALYSIS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DIGITAL SIGNAGE MARKET
4.2 DIGITAL SIGNAGE MARKET, BY OFFERING
4.3 DIGITAL SIGNAGE MARKET, BY APPLICATION
4.4 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION
4.5 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE
4.6 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE
4.7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE
4.8 DIGITAL SIGNAGE MARKET, BY REGION

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
  - 5.2.1.1 Growing adoption of digital signage solutions in commercial applications
  - 5.2.1.2 Rising deployment of digital signage solutions in infrastructural applications
  - 5.2.1.3 Surging demand for 4K and 8K resolution displays
  - 5.2.1.4 Elevating use of digital signage in institutional settings
  - 5.2.1.5 Increasing focus on launching technologically advanced displays
- 5.2.2 RESTRAINTS
  - 5.2.2.1 High ownership cost of digital signage solutions
- 5.2.3 OPPORTUNITIES
  - 5.2.3.1 Ongoing infrastructure improvements in emerging economies
  - 5.2.3.2 Rising adoption of digital signage in industrial sector
- 5.2.4 CHALLENGES
  - 5.2.4.1 Security concerns associated with digital signage solutions
  - 5.2.4.2 Infrastructure-related issues with digital signage installation
  - 5.2.4.3 Significant power consumption and environmental impact
5.3 VALUE CHAIN ANALYSIS
5.4 ECOSYSTEM ANALYSIS
5.5 TECHNOLOGY ANALYSIS
- 5.5.1 KEY TECHNOLOGIES
  - 5.5.1.1 Micro-LED displays
  - 5.5.1.2 8K displays
  - 5.5.1.3 System-on-chip (SoC) displays
- 5.5.2 ADJACENT TECHNOLOGIES
  - 5.5.2.1 Interactive displays
- 5.5.3 COMPLEMENTARY TECHNOLOGIES
  - 5.5.3.1 Artificial intelligence (AI)
  - 5.5.3.2 Internet of Things (IoT)
5.6 PRICING ANALYSIS
- 5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY OFFERING
- 5.6.2 AVERAGE SELLING PRICE TREND, BY REGION
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 PATENT ANALYSIS
5.9 PORTER'S FIVE FORCES ANALYSIS
- 5.9.1 THREAT OF NEW ENTRANTS
- 5.9.2 THREAT OF SUBSTITUTES
- 5.9.3 BARGAINING POWER OF SUPPLIERS
- 5.9.4 BARGAINING POWER OF BUYERS
- 5.9.5 INTENSITY OF COMPETITIVE RIVALRY
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
- 5.10.2 BUYING CRITERIA
5.11 CASE STUDIES
- 5.11.1 ACCENTURE ADOPTS SONY CRYSTAL'S LED LARGE-SCALE DISPLAY SYSTEMS TO CREATE HIGH-RESOLUTION IMAGES
- 5.11.2 MCDONALD'S REPLACES TRADITIONAL MENU BOARDS WITH SAMSUNG ELECTRONICS' DIGITAL SIGNAGE TO ENHANCE CUSTOMER ENGAGEMENT
- 5.11.3 NJIT UTILIZES PANASONIC'S VIDEO WALL TO ENHANCE COMMUNICATION AND ACTIVE LEARNING IN CLASSROOMS
- 5.11.4 SUZUKI STREAMLINES DIGITAL CONTENT MANAGEMENT AND DISTRIBUTION IN ALL STORES WITH BRAVIA 4K PROFESSIONAL DISPLAYS
- 5.11.5 CITE DES SCIENCES ET DE L'INDUSTRIE CREATES IMMERSIVE VIEW IN ITS PLANETARIUM WITH SONY'S LASER PROJECTION TECHNOLOGY
5.12 TRADE ANALYSIS
- 5.12.1 IMPORT DATA (HS CODE 8525)
- 5.12.2 IMPORT DATA (HS CODE 8525)
5.13 REGULATORY LANDSCAPE
- 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
- 5.13.2 STANDARDS
- 5.13.3 REGULATIONS
5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.15 KEY CONFERENCES AND EVENTS, 2024-2025

6 DIGITAL SIGNAGE MARKET, BY OFFERING

6.1 INTRODUCTION
6.2 HARDWARE
- 6.2.1 DISPLAYS
  - 6.2.1.1 Development of advanced technology-based displays for indoor and outdoor digital signage applications to boost segmental growth
  - 6.2.1.2 Display, by technology
    - 6.2.1.2.1 LCD
      - 6.2.1.2.1.1 Clear imagery, vibrant colors, high stability, brightness, and energy efficiency to boost demand
    - 6.2.1.2.2 OLED
      - 6.2.1.2.2.1 Better clarity, contrast, and high-resolution images to fuel adoption
    - 6.2.1.2.3 Direct-view LED
      - 6.2.1.2.3.1 Lightweight, flexibility, and easy installation features to support segmental growth
      - 6.2.1.2.3.2 Direct-view fine-pixel LED
      - 6.2.1.2.3.3 Direct-view large-pixel LED
    - 6.2.1.2.4 Micro-LED
      - 6.2.1.2.4.1 Better contrast, faster response times, and greater energy efficiency than LCDs to accelerate demand
    - 6.2.1.2.5 Other display technologies
  - 6.2.1.3 Display, by resolution
    - 6.2.1.3.1 8K
    - 6.2.1.3.2 4K
    - 6.2.1.3.3 FHD
    - 6.2.1.3.4 HD
    - 6.2.1.3.5 Lower than HD
  - 6.2.1.4 Display, by brightness
    - 6.2.1.4.1 0-500 nits
    - 6.2.1.4.2 501-1,000 nits
    - 6.2.1.4.3 1,001-2,000 nits
    - 6.2.1.4.4 2,001-3,000 nits
    - 6.2.1.4.5 More than 3,000 nits
- 6.2.2 MEDIA PLAYERS
  - 6.2.2.1 Ability to handle and monitor 4K and 8K UHD content on digital screens to contribute to segmental growth
- 6.2.3 PROJECTORS
  - 6.2.3.1 Capability to deliver sharp and impressively large images to drive demand
- 6.2.4 OTHER HARDWARE OFFERINGS
6.3 SOFTWARE
- 6.3.1 EDGE SERVER SOFTWARE
  - 6.3.1.1 High computing capabilities, reliable connectivity, improved data security to drive adoption
- 6.3.2 CONTENT MANAGEMENT SYSTEM
  - 6.3.2.1 Ability to easily create, modify, and publish different types of digital content to accelerate demand
- 6.3.3 OTHER SOFTWARE OFFERINGS
6.4 SERVICES
- 6.4.1 INSTALLATION
  - 6.4.1.1 Need to ensure proper setup and configuration of digital signage solutions to fuel segmental growth
- 6.4.2 MAINTENANCE & SUPPORT
  - 6.4.2.1 Requirement for high-quality and uninterrupted content delivery services to boost segmental growth
- 6.4.3 CONSULTING & OTHER SERVICES
  - 6.4.3.1 Necessity to maximize effectiveness and longevity of digital signage solutions to foster segmental growth

7 DIGITAL SIGNAGE MARKET, BY DISPLAY SIZE

7.1 INTRODUCTION
7.2 SMALLER THAN 32 INCHES
- 7.2.1 BUILT-IN MEDIA PLAYER FUNCTIONALITY AND COST-EFFECTIVENESS TO BOOST SEGMENTAL GROWTH
7.3 BETWEEN 32 AND 52 INCHES
- 7.3.1 HIGH BRIGHTNESS AND CLARITY TO BOOST ADOPTION IN INDOOR AND OUTDOOR ENVIRONMENTS
7.4 LARGER THAN 52 INCHES
- 7.4.1 RAPID ADVANCEMENTS IN VIDEO STREAMING SERVICES AND NETWORK INFRASTRUCTURE TO FUEL DEMAND

8 DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE

8.1 INTRODUCTION
8.2 VIDEO WALLS
- 8.2.1 RISING DEPLOYMENT OF VIDEO WALLS IN RETAIL STORES AND RESTAURANTS TO DRIVE MARKET
8.3 STANDALONE DISPLAYS
- 8.3.1 SURGING USE OF ATMS AND INTERACTIVE AND VENDING KIOSKS TO SUPPORT MARKET GROWTH
- 8.3.2 KIOSKS
  - 8.3.2.1 Interactive kiosks
  - 8.3.2.2 Automated teller machines (ATMs)
  - 8.3.2.3 Self-service kiosks
  - 8.3.2.4 Vending kiosks
- 8.3.3 MENU BOARDS
  - 8.3.3.1 Interactive menu boards
  - 8.3.3.2 Non-interactive menu boards
- 8.3.4 BILLBOARDS
- 8.3.5 GENERAL-PURPOSE INFORMATION DISPLAYS
- 8.3.6 SYSTEM-ON-CHIP (SOC) DISPLAYS

9 DIGITAL SIGNAGE MARKET, BY INSTALLATION LOCATION

9.1 INTRODUCTION
9.2 INDOOR
- 9.2.1 ESCALATING DEMAND FROM RETAIL, HEALTHCARE, AND GOVERNMENT SECTORS TO CONTRIBUTE TO MARKET GROWTH
9.3 OUTDOOR
- 9.3.1 INCREASING INSTALLATION TO ENHANCE BRANDING AND ENGAGEMENT TO FUEL MARKET GROWTH

10 DIGITAL SIGNAGE MARKET, BY APPLICATION

10.1 INTRODUCTION
10.2 COMMERCIAL
- 10.2.1 RETAIL STORES
  - 10.2.1.1 Growing emphasis on enhancing customer experience and driving sales to boost adoption
- 10.2.2 CORPORATE OFFICES
  - 10.2.2.1 Rising focus on enhancing corporate communication and boosting employee engagement to spur demand
- 10.2.3 HEALTHCARE FACILITIES
  - 10.2.3.1 Escalating requirement to improve patient care and operational efficiency to drive market
- 10.2.4 HOSPITALITY FACILITIES & RESTAURANTS
  - 10.2.4.1 Increasing focus on enhancing guest experience to boost demand
- 10.2.5 GOVERNMENT ORGANIZATIONS
  - 10.2.5.1 Pressing need to effectively promote government policies and schemes to accelerate demand
10.3 INFRASTRUCTURAL
- 10.3.1 TRANSPORTATION HUBS & PUBLIC PLACES
  - 10.3.1.1 Increasing need to simplify reservation process and monitor schedules to fuel adoption
- 10.3.2 SPORTS & ENTERTAINMENT VENUES
  - 10.3.2.1 Rising emphasis on offering immersive viewing experience to spectators to drive market
10.4 INSTITUTIONAL
- 10.4.1 BFSI FACILITIES
  - 10.4.1.1 Vital requirement to display real-time stock-related information to increase deployment
- 10.4.2 EDUCATIONAL INSTITUTIONS
  - 10.4.2.1 Growing focus on enhancing learning experience to boost deployment
10.5 INDUSTRIAL
- 10.5.1 INCREASING DEMAND FROM MANUFACTURING AND OIL & GAS COMPANIES TO DRIVE MARKET

11 DIGITAL SIGNAGE MARKET, BY ENTERPRISE SIZE

11.1 INTRODUCTION
11.2 SMALL OFFICES/HOME OFFICES
- 11.2.1 STRONG FOCUS ON BRANDING AND IMPROVING OPERATIONAL EFFICIENCY TO FUEL SEGMENTAL GROWTH
11.3 SMALL & MEDIUM-SIZED ENTERPRISES
- 11.3.1 EASY AVAILABILITY OF INNOVATIVE SOLUTIONS TO EFFECTIVELY ENGAGE TARGET AUDIENCE TO FOSTER DEMAND
11.4 LARGE ENTERPRISES
- 11.4.1 URGENT NEED TO IMPLEMENT COHESIVE AND SCALABLE COMMUNICATION STRATEGIES TO STIMULATE DEMAND

12 DIGITAL SIGNAGE MARKET, BY REGION

12.1 INTRODUCTION
12.2 NORTH AMERICA
- 12.2.1 NORTH AMERICA: RECESSION IMPACT
- 12.2.2 US
  - 12.2.2.1 Presence of established digital signage hardware, software, and service providers to drive market
- 12.2.3 CANADA
  - 12.2.3.1 Rising adoption of interactive kiosks and displays across industries to accelerate market growth
- 12.2.4 MEXICO
  - 12.2.4.1 Extensive metro networks to contribute to market growth
12.3 EUROPE
- 12.3.1 EUROPE: RECESSION IMPACT
- 12.3.2 GERMANY
  - 12.3.2.1 Presence of numerous healthcare facilities to support market growth
- 12.3.3 FRANCE
  - 12.3.3.1 Existence of largest airlines and airports to fuel market growth
- 12.3.4 UK
  - 12.3.4.1 Rising adoption of digital screens by restaurants, fast-food chains, and commodity showrooms to drive market
- 12.3.5 SPAIN
  - 12.3.5.1 Transition from traditional retail stores to smart stores to augment market growth
- 12.3.6 ITALY
  - 12.3.6.1 Expanding retail and quick service restaurant chains to create opportunities
- 12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
- 12.4.1 ASIA PACIFIC: RECESSION IMPACT
- 12.4.2 CHINA
  - 12.4.2.1 Significant presence of key display manufacturers to fuel market growth
- 12.4.3 JAPAN
  - 12.4.3.1 Rising adoption of DOOH landscape in advertising to support market growth
- 12.4.4 SOUTH KOREA
  - 12.4.4.1 Presence of key manufacturers of display and related products to drive market
- 12.4.5 INDIA
  - 12.4.5.1 Digital India program to support market growth
- 12.4.6 AUSTRALIA
  - 12.4.6.1 Surging deployment of digital signage in retail and transportation applications to drive market
- 12.4.7 REST OF ASIA PACIFIC
12.5 ROW
- 12.5.1 ROW: RECESSION IMPACT
- 12.5.2 MIDDLE EAST
  - 12.5.2.1 Rising focus on advertising and branding to foster market growth
- 12.5.3 AFRICA
  - 12.5.3.1 Expansion of retail sector to promote demand for digital signage solutions
- 12.5.4 SOUTH AMERICA
  - 12.5.4.1 Increasing urbanization and industrialization to boost market growth

13 COMPETITIVE LANDSCAPE

13.1 INTRODUCTION
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2023
13.3 MARKET SHARE ANALYSIS, 2023
13.4 REVENUE ANALYSIS, 2019-2023
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
- 13.7.1 STARS
- 13.7.2 EMERGING LEADERS
- 13.7.3 PERVASIVE PLAYERS
- 13.7.4 PARTICIPANTS
- 13.7.5 COMPANY PRODUCT FOOTPRINT: KEY PLAYERS, 2023
  - 13.7.5.1 Company footprint
  - 13.7.5.2 Offering footprint
  - 13.7.5.3 Application footprint
  - 13.7.5.4 Display size footprint
  - 13.7.5.5 Product type footprint
  - 13.7.5.6 Installation location footprint
  - 13.7.5.7 Enterprise size footprint
  - 13.7.5.8 Region footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
- 13.8.1 PROGRESSIVE COMPANIES
- 13.8.2 RESPONSIVE COMPANIES
- 13.8.3 DYNAMIC COMPANIES
- 13.8.4 STARTING BLOCKS
- 13.8.5 COMPETITIVE BENCHMARKING, STARTUPS/SMES, 2023
  - 13.8.5.1 Detailed list of key startups/SMEs
  - 13.8.5.2 Competitive benchmarking of key startups/SMEs
13.9 COMPETITIVE SCENARIO AND TRENDS
- 13.9.1 PRODUCT LAUNCHES
- 13.9.2 DEALS

14 COMPANY PROFILES

14.1 INTRODUCTION
14.2 KEY PLAYERS
- 14.2.1 SAMSUNG ELECTRONICS CO., LTD.
  - 14.2.1.1 Business overview
  - 14.2.1.2 Products offered
  - 14.2.1.3 Recent developments
    - 14.2.1.3.1 Product launches
    - 14.2.1.3.2 Deals
  - 14.2.1.4 MnM view
    - 14.2.1.4.1 Key strengths
    - 14.2.1.4.2 Strategic choices
    - 14.2.1.4.3 Weaknesses/Competitive threats
- 14.2.2 LG ELECTRONICS
  - 14.2.2.1 Business overview
  - 14.2.2.2 Products offered
  - 14.2.2.3 Recent developments
    - 14.2.2.3.1 Product launches
  - 14.2.2.4 MnM view
    - 14.2.2.4.1 Key strengths
    - 14.2.2.4.2 Strategic choices
    - 14.2.2.4.3 Weaknesses/Competitive threats
- 14.2.3 SHARP NEC DISPLAY SOLUTIONS, LTD.
  - 14.2.3.1 Business overview
  - 14.2.3.2 Products offered
  - 14.2.3.3 Recent developments
    - 14.2.3.3.1 Product launches
    - 14.2.3.3.2 Deals
  - 14.2.3.4 MnM view
    - 14.2.3.4.1 Key strengths
    - 14.2.3.4.2 Strategic choices
    - 14.2.3.4.3 Weaknesses/Competitive threats
- 14.2.4 LEYARD
  - 14.2.4.1 Business overview
  - 14.2.4.2 Products offered
  - 14.2.4.3 Recent developments
    - 14.2.4.3.1 Product launches
  - 14.2.4.4 MnM view
    - 14.2.4.4.1 Key strengths
    - 14.2.4.4.2 Strategic choices
    - 14.2.4.4.3 Weaknesses/Competitive threats
- 14.2.5 SONY GROUP CORPORATION
  - 14.2.5.1 Business overview
  - 14.2.5.2 Products offered
  - 14.2.5.3 Recent developments
    - 14.2.5.3.1 Product launches
    - 14.2.5.3.2 Deals
  - 14.2.5.4 MnM view
    - 14.2.5.4.1 Key strengths
    - 14.2.5.4.2 Strategic choices
    - 14.2.5.4.3 Weaknesses/Competitive threats
- 14.2.6 BARCO
  - 14.2.6.1 Business overview
  - 14.2.6.2 Products offered
  - 14.2.6.3 Recent developments
    - 14.2.6.3.1 Product launches
    - 14.2.6.3.2 Deals
- 14.2.7 PANASONIC HOLDINGS CORPORATION
  - 14.2.7.1 Business overview
  - 14.2.7.2 Products offered
  - 14.2.7.3 Recent developments
    - 14.2.7.3.1 Product launches
- 14.2.8 SHANGHAI XIANSHI ELECTRONIC TECHNOLOGY CO., LTD
  - 14.2.8.1 Business overview
  - 14.2.8.2 Products offered
  - 14.2.8.3 Recent developments
    - 14.2.8.3.1 Product launches
- 14.2.9 AUO CORPORATION
  - 14.2.9.1 Business overview
  - 14.2.9.2 Products offered
  - 14.2.9.3 Recent developments
    - 14.2.9.3.1 Product launches
    - 14.2.9.3.2 Deals
    - 14.2.9.3.3 Others
- 14.2.10 BRIGHTSIGN LLC
  - 14.2.10.1 Business overview
  - 14.2.10.2 Products offered
  - 14.2.10.3 Recent developments
    - 14.2.10.3.1 Product launches
    - 14.2.10.3.2 Deals
14.3 OTHER PLAYERS
- 14.3.1 STRATACACHE
- 14.3.2 BENQ
- 14.3.3 INTUIFACE
- 14.3.4 DAKTRONICS DR.
- 14.3.5 OMNIVEX CORPORATION
- 14.3.6 DELTA ELECTRONICS, INC.
- 14.3.7 KEYWEST TECHNOLOGY, INC.
- 14.3.8 REMOTE MEDIA GROUP LIMITED
- 14.3.9 CHRISTIE DIGITAL SYSTEMS USA, INC.
- 14.3.10 BROADSIGN INTERNATIONAL, LLC
- 14.3.11 DISE
- 14.3.12 TRUKNOX TECHNOLOGIES PVT. LTD.
- 14.3.13 YCD MULTIMEDIA
- 14.3.14 L SQUARED DIGITAL SIGNAGE
- 14.3.15 VISIX, INC.

15 APPENDIX

15.1 INSIGHTS FROM INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
15.4 CUSTOMIZATION OPTIONS
15.5 RELATED REPORTS
15.6 AUTHOR DETAILS