세계의 디스플레이 시장 예측(-2029년) : 디스플레이 기술별, 해상도별, 패널 사이즈별, 패널 유형별, 차원별, 제품별, 업계별, 지역별
Display Market by Display Technology, Resolution, Panel Size (Micro Display, Small and Medium-sized Panels, Large Panels), Panel Type (Fixed Panel, Flexible Panel), Dimension (2D, 3D), Product, Vertical and Region - Global Forecast to 2029
상품코드:1524079
리서치사:MarketsandMarkets
발행일:2024년 07월
페이지 정보:영문 274 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 디스플레이 시장 규모는 2024년 1,352억 달러에서 2029년까지 1,737억 달러에 달할 것으로 예측되며, 2024-2029년에 CAGR로 5.1%의 성장이 전망됩니다.
LED 기술은 LED를 사용하여 조명 디스플레이, 솔루션 및 기타 용도를 만드는 데 사용되며, LED 기술은 스마트폰, TV, 비디오 월, 디지털 사이니지 등 다양한 산업 분야에서 활용되고 있습니다. 디스플레이 기술 중 가장 널리 보급된 기술 중 하나로, 다른 기술에 비해 큰 시장 점유율을 차지하고 있습니다. 최근 수년간 LED 디스플레이 산업은 성장세를 보였지만, 혁신적인 기술이 부족했습니다. 그러나 최근 수년간 LED 스크린의 소형화에 필요한 재료가 개발되고 있습니다. 이러한 발전으로 LED 스크린은 믿을 수 없을 정도로 얇아지고, 실내외를 막론하고 모든 표면에서 사용하기에 적합한 거대한 크기로 확장되고 있습니다. 해상도 향상, 밝기 증가, 재료의 다양성, 복잡한 표면 LED 및 마이크로 LED의 출현과 같은 기술 발전은 LED 사용의 성장에 기여했습니다.
소매, 사무실, 교육 등 다양한 산업에서 고객 서비스 및 협업 효율을 향상시키려는 요구가 대형 디스플레이, 특히 LED 디스플레이에 대한 수요를 증가시키고 있으며, 이러한 수요 증가는 새로운 기술과 솔루션의 지속적 인 도입에 기인한다고 할 수 있습니다. LED 비디오월은 심플한 영상과 뛰어난 화질로 인기를 끌며 대형 디스플레이의 선두주자로 자리매김하고 있습니다. 이미지, 도표, 동영상 등 시각적 보조 기능을 통해 프레젠테이션에 가치를 더하는 LED 비디오월은 데스크톱 PC, 스마트폰, 태블릿 등 다양한 기기에서 사용할 수 있습니다.
디지털 사이니지에서 LED의 사용은 뛰어난 광학 가시성, 효율성 및 견고성으로 인해 빠른 속도로 증가하고 있으며, LED는 핫스팟의 역동적인 슬라이드 디스플레이 아이디어와 기업의 비용 절감에도 도움이 됩니다. 비용 절감에도 유리합니다. 예를 들어 2020년 2월, 삼성은 LED 가상 사인을 사용하여 캘리포니아의 iquan Casino Resort에서 삼성의 홍보 활동을 강화했습니다. 기존 카드와 정적 디스플레이를 가상 사이니지로 대체함으로써 카지노는 가시성을 높이고 프로모션 참여도를 높일 수 있는 새로운 모습으로 탈바꿈했습니다. 디지털 디스플레이를 통해 컨텐츠를 동적으로 표시하고 프로모션을 빠르고 쉽게 변경할 수 있게 되었으며, SAMSUNG DISPLAY, Sony Group Corporation, LG Display, Panasonic Holdings Corporation은 디지털 사이니지 패키지용 LED 디스플레이를 제공하고 있는 주요 기업입니다.
"인터랙티브 디스플레이의 인기 상승으로 디스플레이 시장 수요 증가"
인터랙티브 디스플레이는 사용자가 터치나 움직임, 음성 명령 등의 입력 방법을 통해 화면과 상호작용할 수 있게 해줍니다. 인터랙티브 디스플레이 및 제스처 제어 장비/스크린은 가정, 자동차, 소매, 사무실 공간, 은행, 교통 등 다양한 분야에서 그 중요성이 커지고 있습니다.
세계의 디스플레이 시장에 대해 조사분석했으며, 주요 촉진요인과 억제요인, 경쟁 구도, 향후 동향 등의 정보를 제공하고 있습니다.
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 프리미엄 인사이트
디스플레이 시장의 기업에게 매력적인 기회
디스플레이 시장 : 업계별
디스플레이 시장 : 제품 유형별
디스플레이 시장 : 지역별
아시아태평양의 디스플레이 시장 : 디스플레이 기술별, 국가별(2024년)
제5장 시장의 개요
서론
디스플레이 시장 역학
촉진요인
억제요인
기회
과제
고객 비지니스에 영향을 미치는 동향/혼란
가격 분석
주요 기업의 평균 판매 가격 동향 : 패널 사이즈별
LCD 디스플레이의 가격 동향 : 지역별
밸류체인 분석
에코시스템 분석
투자와 자금조달 시나리오
기술 분석
주요 기술
보완 기술
인접 기술
특허 분석
무역 분석
수입 시나리오(HS 코드 8537)
수출 시나리오(HS 코드 8537)
주요 컨퍼런스와 이벤트(2024-2025년)
사례 연구 분석
관세와 규제 상황
관세 분석
규제기관, 정부기관, 기타 조직
Porter's Five Forces 분석
주요 이해관계자와 구입 기준
제6장 디스플레이 차원
서론
2D 디스플레이
3D 디스플레이
제7장 디스플레이 해상도
서론
8K
4K
FHD
HD
HD 미만
제8장 디스플레이 패널 유형
서론
고정식 패널
플렉서블 패널
제9장 디스플레이 시장 : 디스플레이 기술별
서론
LCD
OLED(ORGANIC LIGHT-EMITTING DIODE)
마이크로 LED
DLED(DIRECT-VIEW LED)
양자점 디스플레이(QD디스플레이)
기타 디스플레이 기술
제10장 디스플레이 시장 : 패널 사이즈별
서론
마이크로디스플레이
소형·중형 패널
대형 패널
제11장 디스플레이 시장 : 제품 유형별
서론
스마트폰
TV
모니터·랩톱
디지털 사이니지·대형 디스플레이
자동차용 디스플레이
태블릿
웨어러블
기타 제품 유형
제12장 디스플레이 시장 : 업계별
서론
CE(Consumer Electronics)
자동차
스포츠·엔터테인먼트
운송
소매·접객(Hoapitality)·BFSI
산업·기업
교육
의료
항공우주·방위
기타 업계
제13장 디스플레이 시장 : 지역별
서론
북미
북미에 대한 불황의 영향
미국
캐나다
멕시코
유럽
유럽에 대한 불황의 영향
독일
프랑스
영국
기타 유럽
아시아태평양
아시아태평양에 대한 불황의 영향
중국
한국
일본
대만
기타 아시아태평양
기타 지역
기타 지역에 대한 불황의 영향
중동 및 아프리카
남미
제14장 경쟁 구도
개요
주요 기업 전략/유력 기업(2023-2024년)
매출 분석(2019-2023년)
시장 점유율 분석(2023년)
기업 평가와 재무 지표
브랜드/제품 비교
기업 평가 매트릭스 : 주요 기업(2023년)
기업 평가 매트릭스 : 스타트업/중소기업(2023년)
경쟁 시나리오와 동향
제15장 기업 개요
서론
주요 기업
SAMSUNG DISPLAY
LG DISPLAY CO., LTD.
SHARP CORPORATION
BOE TECHNOLOGY GROUP CO., LTD.
INNOLUX CORPORATION
AUO CORPORATION
SONY GROUP CORPORATION
QISDA CORPORATION
TCL CHINA STAR OPTOELECTRONICS TECHNOLOGY CO., LTD.
LEYARD
기타 기업
E INK HOLDINGS INC.
TIANMA MICROELECTRONICS CO., LTD.
UNIVERSAL DISPLAY
TRULY INTERNATIONAL HOLDINGS LIMITED
PANASONIC HOLDINGS CORPORATION
HANNSTAR
EMAGIN
KOPIN CORPORATION
NORITAKE ITRON CORP.
JAPAN DISPLAY INC.
JOLED INC.
ELUX, INC.
VISIONOX COMPANY
WINSTAR DISPLAY CO., LTD.
WISECHIP SEMICONDUCTOR INC.
제16장 부록
KSA
영문 목차
영문목차
The display market is expected to reach USD 173.7 billion by 2029 from USD 135.2 billion in 2024, at a CAGR of 5.1 % during the 2024-2029 period.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Billion)
Segments
By Display Technology, Resolution, Panel Size, Panel Type, Dimension, Product, Vertical and Region
Regions covered
North America, Europe, APAC, RoW
LED technology uses light-emitting diodes to create lighting displays, solutions, and other applications. LED technology is used in a wide range of industries including smartphones, TVs, video walls and digital signage. LED displays have become one of the most widely used display technologies used in various applications and hold a large market share compared to other technologies. Although the LED display industry has grown in recent years, there has been a lack of innovation. But one recent development is the materials needed to make a miniaturized LED screen. These advances have made LED screens incredibly thin and expanded to huge sizes, making them suitable for use on any surface, indoors and outdoors. Technological advancements, such as improved resolution, increased brightness, materials versatility, complex surface LEDs and the emergence of micro-LEDs contributed to the growth of LED applications.
The demand to improve customer service and collaboration efficiencies in various industries including retail, office and education has increased the demand for large-scale displays, especially LED displays, we can also state that this growing demand is also due to the constant introduction of new technologies and solutions. LED video walls are gaining popularity due to their ability to deliver a simple image and excellent quality, making them the most advanced form of large display In the commercial world, LED video walls with room is important as an active background in convention halls. Adding value to presentations with visual aids such as images, charts and videos, these LED video walls are compatible with a variety of devices, including desktop PCs, smartphones and tablets.
The use of LEDs in digital signage is growing at an equally rapid pace due to their superior optical visibility, efficiency, and robustness, making LEDs desirable for dynamic, sliding displays ideas in hot spots even and costs green for businesses. Green solutions For example, in February 2020, Samsung used LED virtual signs to enhance Samsung's promotional efforts at the Siquan Casino Resort in California. By replacing traditional cards and static displays with virtual signage, the casino was transformed to allow for increased visibility and promotional engagement. Digital displays allowed for dynamic presentation of content, with quick and easy promotional changes. SAMSUNG DISPLAY, Sony Group Corporation, LG Display Co., Ltd, and Panasonic Holdings Corporation are major players offering LED displays for digital signage packages.
"Growing popularity of interactive display to increase in the demand of display market."
Interactive displays allow users to interact with the screen using touch or other input methods like motion or voice commands. interactive display and gesture control devices or screens have gained importance in homes, automobiles, retail, office spaces, banks, transport among different sectors. In the smart home sector, interactive displays are integrated into various appliances such as washing machines, refrigerators, microwaves, and chimneys. Similarly, branches of automobile industry and manufacturing have adopted the use of interactive displays in the systems such as navigational screens, digital rearview mirrors, and instrument clusters/dashboards. Gone are the days when touch screens were only part of technology; nowadays, they are an essential part of most industries, particularly of the kiosk industry. Digital signage in the form of interactive kiosks, whiteboards, table/shelves and monitors are slowly but surely making their way to almost all business fields. This need for touch interfaces has consequently made a great impact on the ever-renewing need for interaction displays.
The switch has now moved towards digital learning and the education process which is essential for educational institutions, students or teachers. Social technologies have come in handy in making this transition seamless making it easier to foster an innovative environment for a classroom setting. LCD, LED-LCD and OLED are the primary technologies that are applied to interactive displays currently. All types of display technology have their own superiorities and inferiorities, where kind of display technology should be used totally depends on some conditions.
In commercial places, displays are also utilized for aesthetic and promotional purposes with an aim of improving customers' perception of their business as well as organizational effectiveness. In commercial facilities, especially stores and markets, shelves, stands and other units often serve to advertise and present goods to make it possible for customers to peruse and touch the products before buying them. Some of the companies that offer interactive displays today are LG corporation, a South Korean company, Samsung electronics also from South Korea, Sharp corporation from Japan, ViewSonic corporation from US, Planar systems from United States and Horizon display from United States.
"Small & medium-sized panel segment of display market projected to have the highest market share during the forecast period."
Small & medium-sized display panels, ranging in diagonal size from 1 to 9 inches, are widely used in small display devices. These display panels are used in smartphones, selected tablets, smart watches, VRHMDs, digital cameras, gaming consoles, photo frames, e-readers, small medical devices and this market segment smartphones -Heavily influenced by the dynamics of the smartwatch market.
These displays are used in a variety of industries, including smartphones, wearables, automobiles, consumer electronics and medical devices. Especially in the healthcare industry, many interactive healthcare philosophies have been developed for specialized clinical settings.
Leading suppliers of small & large displays include SAMSUNG DISPLAY (Republic of Korea), LG Display Co., Ltd., (South Korea), Sharp Corporation (Japan), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan) and many others.
Smartphone performance dominates the market for small & medium size display. The average smartphone display size is about 6.3 inches, and majorly LCD technology is used in smartphones display. LCDs dominate the market because of their versatility and affordability. However, in recent years OLED technology has also gained traction in the display market and is now emerging as a viable alternative by providing better color accuracy, wider viewing angles, faster response time, and better contrast ratio. Despite advances in OLED technology, mainly due to its affordability and versatility, LCDs are the dominant display technology in terms of market share
"Micro-LED display is expected to grow at the highest CAGR during the forecast period from 2024 to 2029."
Micro-LED is a display that makes use of microscopic LEDs to form single pixel elements. Micro-LED provides multiple advantage over traditional LCD shows, consisting of response instances, better evaluation, and power efficiency. Compared to LCD technology, micro-LED display provides a large reduction in energy utilization. In micro-LED display only, that pixel is Enlighted which wants to be lit rather than the whole pixel. Additionally, micro-LED presentations have a high assessment ratio, this means that that they could show deeper blacks and brighter whites.
One advantage that micro-LED displays have over OLED displays is their durability. Micro-LEDs are inorganic, which means they degrade less over time, and display brighter images, also provide fast processing time. With sub-nanosecond response times, micro-LED displays are used in 3D, AR, and VR displays that use high frame rates and fast response times to provide a seamless, immersive experience.
Micro-LED displays have several advantages over conventional LCD displays, such as better energy efficiency, better contrast, and faster response times. Micro-LEDs are a promising technology, with potential applications. Notably, the two most important application areas lie at opposite ends of the magnitude spectrum. At one end, wearable devices such as smart watches, near-eye devices (NTEs) with minute displays benefit greatly from micro-LED technology Conversely, the public very large indoor displays represent the other end of the size spectrum that can benefit from the unique quality with micro-LEDs.
The break-up of the profile of primary participants in the display market-
By Company Type: Tier 1 - 50%, Tier 2 - 30%, Tier 3 - 20%
By Designation Type: C Level - 35%, Director Level - 30%, Others - 35%
By Region Type: North America - 40%, Europe -25 %, Asia Pacific - 20%, RoW - 15%,
The major players in the display market are SAMSUNG DISPLAY (Republic of Korea), LG Display Co., Ltd., (South Korea), Sharp Corporation (Japan), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), Sony Group Corporation (Japan), Qisda Corporation (Taiwan), TCL China Star Optoelectronics Technology Co.,Ltd. (China), LEYARD (China), E INK HOLDINGS INC., (Taiwan), Tianma Microelectronics Co., Ltd. (China), Universal Display (US), TRULY INTERNATIONAL HOLDINGS LIMITED (Netherlands), Panasonic Holdings Corporation (Japan), HannStar (Taiwan), eMagin (US), Kopin Corpssoration (US), NORITAKE ITRON CORP. (Japan), Japan Display Inc. (Japan), JOLED Inc. (Japan), Elux, Inc. (US), Visionox Company (China), Winstar Display Co., Ltd. (Taiwan), and WiseChip Semiconductor Inc. (Taiwan).
Research Coverage
The report segments the display market and forecasts its size based and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall display market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Analysis of key drivers (Increasing use of LED displays for video walls, TVs, and digital signage applications), restraints (Deployment of widescreen alternatives, such as projectors and screenless displays, and emergence of new display concepts), opportunities (Rapid adoption of AMOLED displays, especially post 5G rollout), and challenges (Technological obsolescence)
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the display market
Market Development: Comprehensive information about lucrative markets - the report analyses the display market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the display market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like SAMSUNG DISPLAY, LG Display Co., Ltd., BOE Technology Group Co., Ltd., AUO Corporation, and Innolux Corporation.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 REGIONAL SCOPE
1.3.3 YEARS CONSIDERED
1.3.4 INCLUSIONS & EXCLUSIONS
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.9 IMPACT OF RECESSION ON DISPLAY MARKET
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.1.2 Key secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 List of primary participants
2.1.2.3 Breakdown of interviews with experts
2.1.2.4 Insights of industry experts
2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION
2.2.1 GROWTH FORECAST ASSUMPTIONS
2.2.2 BOTTOM-UP APPROACH
2.2.2.1 Approach to derive market size using bottom-up analysis
2.2.3 TOP-DOWN APPROACH
2.2.3.1 Approach to derive market size using top-down analysis
2.3 MARKET SIZE ESTIMATION
2.4 DATA TRIANGULATION
2.5 RISK ANALYSIS
2.6 RECESSION IMPACT ANALYSIS
2.7 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.7.1 RESEARCH ASSUMPTIONS
2.7.2 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN DISPLAY MARKET
4.2 DISPLAY MARKET, BY VERTICAL
4.3 DISPLAY MARKET, BY PRODUCT TYPE
4.4 DISPLAY MARKET, BY REGION
4.5 DISPLAY MARKET IN ASIA PACIFIC, BY DISPLAY TECHNOLOGY AND COUNTRY, 2024
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 DISPLAY MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Escalating demand for OLED technology-based consumer electronics
5.2.1.2 Advancements and innovations in LED technology
5.2.1.3 Constant launch and adoption of innovative display products
5.2.1.4 Increasing adoption of interactive displays across various industries
5.2.1.5 Surging adoption of smart sensor-integrated IoT devices
5.2.2 RESTRAINTS
5.2.2.1 Decreasing demand from retail sector due to growing trend of online advertising and shopping
5.2.2.2 Adoption of interactive projector alternatives and emergence of screenless display technologies
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing demand for flexible and foldable displays
5.2.3.2 Rapid adoption of AMOLED displays following 5G rollout
5.2.3.3 Emergence of micro-LED and mini-LED technologies
5.2.3.4 Integration of advanced control and interactive features into display technology
5.2.4 CHALLENGES
5.2.4.1 High costs associated with R&D, manufacturing, and limited production
5.2.4.2 Risks related to technological obsolescence
5.2.4.3 Adverse impact of severe weather or harsh conditions on display functionality and lifespan
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 PRICING ANALYSIS
5.4.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PANEL SIZE
5.4.2 INDICATIVE PRICING TREND OF LCD DISPLAYS, BY REGION
5.5 VALUE CHAIN ANALYSIS
5.6 ECOSYSTEM ANALYSIS
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 TECHNOLOGY ANALYSIS
5.8.1 KEY TECHNOLOGIES
5.8.1.1 Mini-LED displays
5.8.1.2 Electrowetting displays
5.8.2 COMPLEMENTARY TECHNOLOGIES
5.8.2.1 Immersive displays
5.8.2.2 Foldable displays
5.8.3 ADJACENT TECHNOLOGIES
5.8.3.1 Augmented reality (AR) and virtual reality (VR)
5.9 PATENT ANALYSIS
5.10 TRADE ANALYSIS
5.10.1 IMPORT SCENARIO (HS CODE 8537)
5.10.2 EXPORT SCENARIO (HS CODE 8537)
5.11 KEY CONFERENCES AND EVENTS, 2024-2025
5.12 CASE STUDY ANALYSIS
5.12.1 LG DISPLAY INTRODUCES TRANSPARENT OLEDS FOR HIGH-SPEED TRAIN INNOVATION
5.12.2 VOESTALPINE AG TRANSFORMS EVENT EXPERIENCES BY DEPLOYING ADVANCED LED TECHNOLOGY
5.12.3 SYCUAN CASINO RESORT ENHANCES REVENUE AND ENGAGEMENT THROUGH DYNAMIC DIGITAL SIGNAGE
5.13 TARIFF AND REGULATORY LANDSCAPE
5.13.1 TARIFF ANALYSIS
5.13.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14 PORTER'S FIVE FORCES ANALYSIS
5.14.1 THREAT OF NEW ENTRANTS
5.14.2 THREAT OF SUBSTITUTES
5.14.3 BARGAINING POWER OF SUPPLIERS
5.14.4 BARGAINING POWER OF BUYERS
5.14.5 INTENSITY OF COMPETITIVE RIVALRY
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.15.2 BUYING CRITERIA
6 DISPLAY DIMENSIONS
6.1 INTRODUCTION
6.2 2D DISPLAYS
6.3 3D DISPLAYS
7 DISPLAY RESOLUTIONS
7.1 INTRODUCTION
7.2 8K
7.3 4K
7.4 FULL HIGH DEFINITION (FHD)
7.5 HIGH DEFINITION (HD)
7.6 LOWER THAN HD
8 DISPLAY PANEL TYPES
8.1 INTRODUCTION
8.2 FIXED PANEL
8.2.1 TRANSPARENT PANEL
8.2.2 NON-TRANSPARENT PANEL
8.3 FLEXIBLE PANEL
8.3.1 FOLDABLE PANEL
8.3.2 OTHERS
9 DISPLAY MARKET, BY DISPLAY TECHNOLOGY
9.1 INTRODUCTION
9.2 LCD (LIQUID CRYSTAL DISPLAY)
9.2.1 HIGH ADOPTION OF LCD IN SMARTPHONES AND TELEVISION SETS TO DRIVE MARKET
9.2.2 TWISTED NEMATIC (TN) DISPLAY
9.2.3 IN-PLANE SWITCHING (IPS) DISPLAY
9.2.4 VERTICAL ALIGNMENT (VA)
9.2.5 ADVANCED FRINGE FIELD SWITCHING (AFFS)
9.2.6 LED-BACKLIGHT LCD
9.2.7 THIN-FILM TRANSISTORS (TFTS)
9.3 ORGANIC LIGHT-EMITTING DIODE (OLED)
9.3.1 BETTER ALTERNATIVE TO LCD TECHNOLOGY TO FOSTER SEGMENTAL GROWTH
