세계의 자동화 테스트 시장 : 제공 부문별, 엔드포인트 인터페이스별, 산업별, 지역별 - 예측(-2028)
Automation Testing Market by Offering (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Vertical (BFSI, Automotive, IT & ITeS) and Region - Global Forecast to 2028
상품코드:1442026
리서치사:MarketsandMarkets
발행일:2024년 02월
페이지 정보:영문 296 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계 자동화 테스트 시장 규모는 2023년 281억 달러에서 예측 기간 동안 14.5%의 연평균 복합 성장률(CAGR)을 기록하며 2028년에는 551억 달러 규모로 성장할 것으로 예상됩니다.
사이버 위협의 급증과 기밀 데이터 보호의 중요성은 자동화 보안 테스트의 역할을 강화하고 자동화 테스트의 성장을 가속하는 중요한 요인이 되고 있습니다. 자동화된 보안 테스트 도구는 용도의 코드, 구성 설정 및 종속성 내 취약점을 적극적으로 스캔하고 식별하는 데 매우 중요합니다. 정기적이고 자동화된 보안 테스트를 통해 기업은 잠재적 위협에 대한 강력한 방어 체계를 구축하고 소프트웨어 자산을 지속적으로 보호할 수 있습니다. 사이버 위협의 역동적인 특성으로 인해 보안 테스트에 대한 지속적이고 체계적인 접근이 필요하기 때문에 자동화는 진화하는 위험으로부터 용도를 보호하는 데 필수적인 요소입니다. 자동화된 보안 테스트의 통합은 용도의 전반적인 보안을 강화할 뿐만 아니라, 탄력적이고 안전한 소프트웨어 환경을 유지하기 위한 업계 모범 사례와도 일치합니다. 자동화 테스트, 특히 보안 분야의 자동화 테스트에 대한 수요는 계속 진화하는 위협 상황에 직면하여 안전하고 탄력적인 소프트웨어 솔루션을 제공해야 할 필요성에 의해 촉진되고 있습니다.
조사 범위
조사 대상년도
2018-2028년
기준년도
2022년
예측 기간
2023-2028년
대상 단위
금액(USD)
부문
제공 구분(테스트 유형(동적 테스트), 서비스), 엔드포인트 인터페이스, 산업별
대상 지역
북미, 유럽, 아시아태평양, 중동 및 아프리카, 라틴아메리카
산업별로는 IT&ITES 부문이 예측 기간 동안 가장 큰 규모를 유지할 것으로 예상되며, IT 환경에서 서버리스 컴퓨팅 모델의 채택이 증가함에 따라 검증에 대한 견고한 접근 방식이 필요하고, 자동화 테스트는 서버리스 아키텍처의 유효성을 보장하는 데 필수적인 요소로 부상하고 있습니다. 필수적인 요소로 부상하고 있습니다. 이 패러다임에서 용도는 전통적인 서버 인프라 관리 없이 구축되며, 자동화 테스트는 기능의 원활한 실행과 최적의 성능을 검증하는 데 매우 중요한 역할을 합니다. 자동화 도구는 서버리스 환경의 역동적이고 이벤트 중심적인 특성을 시뮬레이션하여 기능의 확장성, 다양한 워크로드 지원, 다른 컴포넌트와의 원활한 통합을 평가할 수 있습니다. 또한, 자동화 테스트는 서버리스 아키텍처 고유의 리소스 할당, 기능 종속성, 성능 병목 현상과 관련된 잠재적인 문제를 식별할 수 있습니다. 서버리스 컴퓨팅 테스트에서 자동화를 활용하면 기업은 서버리스 기능이 의도한 대로 작동하고, 효율적으로 확장되며, 동적이고 예측할 수 없는 워크로드를 위해 최적의 성능을 제공하는지 확인하면서 자신감을 갖고 용도를 배포할 수 있습니다. 용도를 배포할 수 있습니다.
지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장세를 보일 것으로 예상됩니다. 이 지역에서는 e러닝 플랫폼과 에듀테크(EdTech)가 크게 성장함에 따라 교육용 소프트웨어에 대한 면밀한 테스트의 필요성이 증가하고 있으며, 자동화 테스트는 이러한 성장세에 있어 매우 중요한 요소로 작용하고 있습니다. 디지털 학습 솔루션의 도입이 급증하면서 이 지역의 많은 국가에서 교육용 소프트웨어 용도의 신뢰성과 유효성을 보장하는 것이 중요해지고 있습니다. 자동화 테스트는 온라인 학습 용도의 기능, 확장성 및 성능을 체계적으로 검증하는 데 있어 매우 중요합니다.
세계 자동화 테스트 시장을 조사했으며, 시장 개요, 시장 영향요인 및 시장 기회 분석, 기술 및 특허 동향, 사례연구, 비즈니스 모델, 베스트 프랙티스, 시장 규모 추이 및 예측, 각 부문별/지역별 상세 분석, 경쟁 구도, 주요 기업 프로파일 등의 정보를 정리하여 전해드립니다.
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 프리미엄 인사이트
제5장 시장 개요와 업계 동향
시장 역학
성장 촉진요인
성장 억제요인
기회
과제
자동화 테스트 기술의 역사
에코시스템/시장 맵
자동화 테스트 투자 상황
사례 연구 분석
밸류체인 분석
특허 분석
기술 분석
가격 분석
Porter의 Five Forces 분석
고객의 비즈니스에 영향을 미치는 동향과 파괴적 변화
주요 이해관계자와 구입 기준
주요 컨퍼런스 및 이벤트
자동화 테스트 시장 베스트 프랙티스
현재 및 새로운 비즈니스 모델
자동화 테스트 툴, 프레임워크, 기술
자동화 테스트 시장의 향후 상황
제6장 자동화 테스트 시장 : 제공 구분별
테스트 유형
서비스
제7장 자동화 테스트 시장 : 테스트 유형별
정적 테스트
동적 테스트
제8장 자동화 테스트 시장 : 서비스별
자문 및 컨설팅 서비스
문서화 및 트레이닝 서비스
지원 및 메인터넌스 서비스
기획 개발
도입 서비스
매니지드 서비스
기타 서비스
제9장 자동화 테스트 시장 : 동적 테스트별
기능 테스트
비기능 테스트
보안 테스트
성능 시험
호환성 테스트
컴플라이언스 테스트
유저빌리티 테스트
기타
제10장 자동화 테스트 시장 : 엔드포인트 인터페이스별
모바일
웹
데스크톱
임베디드 소프트웨어
제11장 자동화 테스트 시장 : 산업별
은행/금융서비스/보험(BFSI)
자동차
항공우주 및 방위
헬스케어 및 생명과학
소매
IT/ITES
통신
제조
운송 및 물류
에너지 및 유틸리티
미디어 및 엔터테인먼트
기타
제12장 자동화 테스트 시장 : 지역별
북미
유럽
아시아태평양
중동 및 아프리카
라틴아메리카
제13장 경쟁 구도
주요 기업의 전략/유력 기업
매출 분석
시장 점유율 분석
기업 평가 매트릭스
신규 기업/중소기업 평가 매트릭스
경쟁 시나리오와 동향
자동화 테스트 제품 벤치마킹
주요 자동화 테스트 프로바이더 평가와 재무지표
제14장 기업 개요
주요 기업
IBM
ACCENTURE
OPENTEXT CORPORATION
CAPGEMINI
MICROSOFT
BROADCOM
TRICENTIS
CIGNITI TECHNOLOGIES
KEYSIGHT TECHNOLOGIES
APEXON
CYGNET DIGITAL
QUALITYKIOSK TECHNOLOGIES PVT. LTD.
INVENSIS TECHNOLOGIES PVT. LTD.
QASOURCE INC.
IDERA, INC.
스타트업/SME
SMARTBEAR SOFTWARE
PARASOFT
SAUCE LABS INC.,
ACCELQ INC.
APPLITOOLS
THE QT COMPANY
ASTEGIC INC.
MOBISOFT INFOTECH
THINKSYS INC.
QA MENTOR
AFOUR TECHNOLOGIES
CODOID
WORKSOFT, INC.
TESTGRID
제15장 인접 시장 및 관련 시장
제16장 부록
LSH
영문 목차
영문목차
The automation testing market is estimated at USD 28.1 billion in 2023 to USD 55.1 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 14.5%. The surge in cyber threats and the critical importance of safeguarding sensitive data have elevated the role of automated security testing as a significant factor driving the growth of automation testing. Automated security testing tools are pivotal in proactively scanning and identifying vulnerabilities within an application's code, configuration settings, and dependencies. By conducting regular and automated security tests, organizations can establish a robust defense against potential threats, ensuring ongoing protection of their software assets. The dynamic nature of cyber threats requires a continuous and systematic approach to security testing, making automation an indispensable component in the arsenal of tools used to fortify applications against evolving risks. The integration of automated security testing not only enhances the overall security posture of applications and aligns with industry best practices for maintaining a resilient and secure software environment. As a result, the demand for automation testing, particularly in security, is fueled by the imperative to deliver safe and resilient software solutions in the face of an ever-evolving threat landscape.
Scope of the Report
Years Considered for the Study
2018-2028
Base Year
2022
Forecast Period
2023-2028
Units Considered
Value (USD Billion)
Segments
By offering, testing type, dynamic testing, services, endpoint Interface, vertical.
Regions covered
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
"The IT & ITes segment is expected to hold the largest market size during the forecast period." The increasing adoption of serverless computing models in the IT landscape necessitates a robust approach to validation, and automation testing emerges as an essential component in ensuring the efficacy of serverless architectures. In this paradigm, where applications are built without traditional server infrastructure management, automation testing plays a pivotal role in validating the seamless execution and optimal performance of functions. Automation tools can simulate the dynamic and event-driven nature of serverless environments, assessing how well functions scale, respond to varying workloads, and seamlessly integrate with other components. Moreover, automated testing identifies potential issues related to resource allocation, function dependencies, and performance bottlenecks inherent in serverless architectures. By leveraging automation in serverless computing testing, organizations can confidently deploy applications, knowing that the serverless functions operate as intended, scale efficiently, and deliver optimal performance in response to dynamic and unpredictable workloads.
"The non-functional testing segment to register the fastest growth rate during the forecast period." In industries characterized by stringent regulatory frameworks, such as finance, healthcare, and government, adherence to compliance standards is paramount. Non-functional testing assumes a critical role in ensuring that applications within these sectors align with industry-specific regulations, thereby establishing a secure and compliant software environment. In the finance industry, where data integrity and confidentiality are imperative, non-functional testing validates the robustness of security measures to safeguard financial transactions and sensitive information. Similarly, in healthcare, where patient data privacy is a top priority, non-functional testing ensures that applications meet the stringent requirements of health data protection regulations. For government entities, compliance with regulatory mandates is essential for maintaining public trust and data security. Non-functional testing, encompassing security, reliability, and performance, becomes a cornerstone in verifying that applications meet and exceed the established industry standards. By incorporating rigorous non-functional testing protocols, organizations in these regulated sectors can instill confidence in stakeholders, mitigate risks associated with non-compliance, and ultimately provide a secure and resilient software environment aligned with the specific regulatory demands of their respective industries.
"Asia Pacific's highest growth rate during the forecast period."
The remarkable expansion of e-learning platforms and EdTech endeavors across the Asia Pacific region has heightened the necessity for meticulous testing of educational software, establishing automation testing as a pivotal component in this vibrant landscape. With a surge in the adoption of digital learning solutions, there is an increased emphasis on ensuring the reliability and effectiveness of educational software applications throughout the diverse countries in the region. Automation testing is critical in systematically validating the functionality, scalability, and performance of online learning applications. Given the diverse educational needs addressed by these platforms across the Asia Pacific, automation testing proves instrumental in identifying and addressing potential issues related to user interfaces, interactive features, and content delivery. The scalability aspect gains particular significance as e-learning platforms must seamlessly accommodate varying numbers of users, ensuring a smooth and responsive learning experience across different devices and connectivity scenarios prevalent in the diverse regions of the Asia Pacific. By integrating automation testing into the development and deployment processes, EdTech companies in the Asia Pacific can elevate the quality of their educational software, optimize performance, and deliver a robust and reliable learning experience for students and educators, thereby contributing to the sustained growth and success of the e-learning ecosystem across the region.
In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the automation testing market.
By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
By Designation: C-level -35%, D-level - 25%, and Others - 40%
By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Latin America- 5%, and Middle East & Africa - 10%,
The major players in the automation testing include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their automation testing market footprint.
Research Coverage
The market study covers the automation testing market size across different segments. It aims at estimating the market size and the growth potential across different segments, including By offering (testing type, services), testing type (static testing, dynamic testing), dynamic testing( functional testing, non-functional testing) services (advisory and consulting services, planning and development services, support and maintenance services, documentation and training services, implementation services, managed services, other services) endpoint Interface (mobile, web, desktop, embedded software) vertical (banking, financial services, and insurance, automotive, aerospace and defense, healthcare and life sciences, retail, IT and ITeS, telecom, manufacturing, transportation and logistics, energy and utilities, media and entertainment, other verticals) and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global automation testing market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
1. Analysis of key drivers ( Accelerated Software Development Lifecycles, Continuous Integration and Continuous Deployment (CI/CD), rise in mobile and web applications), restraints (The impediment of skill and knowledge gaps in automation testing, Incompatibility with legacy systems), opportunities (Integration of artificial intelligence and machine learning, The rising adoption of cloud-based solutions), and challenges (Limited testing for UX and UI elements, Complexity of Test Script Maintenance) influencing the growth of the automation testing market.
2. Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the automation testing market.
3. Market Development: Comprehensive information about lucrative markets - the report analyses the automation testing market across various regions.
4. Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the automation testing market.
5. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading include IBM (US), Accenture (Ireland), Broadcom (US), OpenText (Canada), Capgemini (France), Microsoft (US), Keysight Technologies (US), Cigniti Technologies (India), Tricentis (US), Cygnet Infotech (India), Invensis Technologies Pvt Ltd (India), QualityKiosk Technologies Pvt. Ltd. (India), Apexon (US), Idera, Inc. (US), QA Source (US), Astegic (US), Worksoft (US), ACCELQ (US), Sauce Labs (US), SmartBear (US), Parasoft (US), Applitools (US), AFour Technologies (India), QA mentor (US), Mobisoft Infotech (US), ThinkSys (US), Qt Group (Finland), Codoid (India).
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION
1.3.2 REGIONS COVERED
FIGURE 1 AUTOMATION TESTING MARKET SEGMENTATION, BY REGION
1.4 YEARS CONSIDERED
FIGURE 2 YEARS CONSIDERED FOR STUDY
1.5 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES, 2021-2023
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
1.7.1 IMPACT OF RECESSION
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 3 AUTOMATION TESTING MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
FIGURE 4 SECONDARY SOURCES FOR KEY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 List of key primary interview participants
2.1.2.3 Breakdown of primary profiles
FIGURE 5 BREAKDOWN OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 17 FUNCTIONAL TESTING SEGMENT LED MARKET IN 2023
4.4 AUTOMATION TESTING MARKET, BY OFFERING
FIGURE 18 TESTING TYPES SEGMENT EXPECTED TO HAVE HIGHER GROWTH RATE DURING FORECAST PERIOD
4.5 AUTOMATION TESTING MARKET, BY SERVICE
FIGURE 19 ADVISORY AND CONSULTING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
4.6 NORTH AMERICA: AUTOMATION TESTING MARKET, BY OFFERING AND VERTICAL
FIGURE 20 SERVICES SEGMENT AND IT & ITES HELD LARGEST MARKET SHARES IN 2023
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 21 AUTOMATION TESTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Widespread adoption of agile development methodologies
5.2.1.2 Continuous Integration and Continuous Deployment (CI/CD)
5.2.1.3 Rise in mobile and web applications
5.2.2 RESTRAINTS
5.2.2.1 Knowledge gaps in automation testing
5.2.2.2 Incompatibility with legacy systems
5.2.3 OPPORTUNITIES
5.2.3.1 Integration of AI and machine learning
5.2.3.2 Cloud-based testing services
5.2.4 CHALLENGES
5.2.4.1 Limited testing for UX and UI elements
5.2.4.2 Complexity of test script maintenance
5.3 HISTORY OF AUTOMATION TESTING TECHNOLOGY
FIGURE 22 HISTORY OF AUTOMATION TESTING TECHNOLOGY
5.3.1 1940S-1950S
5.3.2 1980S-1990S
5.3.3 1990S-2010S
5.3.4 2011-2023
5.4 ECOSYSTEM/MARKET MAP
FIGURE 23 KEY PLAYERS IN AUTOMATION TESTING MARKET ECOSYSTEM
TABLE 4 ROLE OF PLAYERS IN MARKET ECOSYSTEM
5.5 AUTOMATION TESTING INVESTMENT LANDSCAPE
5.6 CASE STUDY ANALYSIS
5.6.1 CASE STUDY 1: COX AUTOMOTIVE INITIATED QUALITY IMPROVEMENT EFFORT TO REDUCE ESCAPED DEFECTS
5.6.2 CASE STUDY 2: UZA IMPLEMENTED KEYSIGHT'S EGGPLANT TO TRANSITION FROM MANUAL TO AUTOMATED TESTING
5.6.3 CASE STUDY 3: LEADING EUROPEAN BANK DEPLOYED IBM'S RATIONAL TEST VIRTUALIZATION SERVER TO ENHANCE PERFORMANCE TESTING
5.6.4 CASE STUDY 4: ACCENTURE'S CROSS-FUNCTIONAL TEAM HELPED SWISSCOM EMBED MODERN QUALITY ENGINEERING AND CONTINUOUS TESTING PRINCIPLES ACROSS SOFTWARE DELIVERY PIPELINE
5.6.5 CASE STUDY 5: TRICENTIS TOSCA'S MODEL-BASED APPROACH HELPED SPAR ICS IMPLEMENT AUTOMATED TEST PORTFOLIOS
5.6.6 CASE STUDY 6: CIGNITI TECHNOLOGIES' PERFORMANCE TESTING PLATFORM HELPED GOVERNMENT IMPROVE SYSTEM RESPONSE TIME
5.6.7 CASE STUDY 7: QUICK BASE DEPLOYED SAUCE LABS' CLOUD-BASED AUTOMATED TEST EXECUTION PLATFORM TO IMPROVE EFFICIENCY
5.7 VALUE CHAIN ANALYSIS
FIGURE 24 AUTOMATION TESTING MARKET: VALUE CHAIN ANALYSIS
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 5 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 6 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 8 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.7.1.1 North America
5.7.1.1.1 US
5.7.1.1.2 Canada
5.7.1.2 Europe
5.7.1.2.1 UK
5.7.1.3 Asia Pacific
5.7.1.3.1 China
5.7.1.3.2 India
5.7.1.3.3 Japan
5.7.1.4 Rest of the World
5.7.1.4.1 Africa
5.7.1.4.2 Brazil
5.8 PATENT ANALYSIS
FIGURE 25 LIST OF MAJOR PATENTS FOR AUTOMATION TESTING
5.8.1 LIST OF MAJOR PATENTS
5.9 TECHNOLOGY ANALYSIS
5.9.1 KEY TECHNOLOGIES
5.9.1.1 Artificial intelligence
5.9.1.2 Machine learning
5.9.1.3 Big data
5.9.2 COMPLEMENTARY TECHNOLOGIES
5.9.2.1 Robot framework
5.9.2.2 Cloud
5.9.3 ADJACENT TECHNOLOGIES
5.9.3.1 Quantum computing
5.10 PRICING ANALYSIS
5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE
FIGURE 26 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE
TABLE 9 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY BILLING CYCLE (USD)
5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE
TABLE 10 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY FEATURE (USD)
5.11 PORTER'S FIVE FORCES ANALYSIS
TABLE 11 IMPACT OF PORTER'S FORCES ON AUTOMATION TESTING MARKET
FIGURE 27 PORTER'S FIVE FORCES ANALYSIS
5.11.1 THREAT OF NEW ENTRANTS
5.11.2 THREAT OF SUBSTITUTES
5.11.3 BARGAINING POWER OF BUYERS
5.11.4 BARGAINING POWER OF SUPPLIERS
5.11.5 INTENSITY OF COMPETITIVE RIVALRY
5.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
FIGURE 28 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 29 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
5.13.2 BUYING CRITERIA
FIGURE 30 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 13 KEY BUYING CRITERIA FOR TOP 3 VERTICALS
5.14 KEY CONFERENCES & EVENTS
TABLE 14 DETAILED LIST OF CONFERENCES & EVENTS, 2023-2024
5.15 BEST PRACTICES IN AUTOMATION TESTING MARKET
5.15.1 SELECTING RIGHT AUTOMATED TESTING TOOL
5.15.2 DIVIDING AUTOMATED TESTING EFFORTS
5.15.3 CREATING GOOD, QUALITY TEST DATA
5.15.4 CREATING AUTOMATED TESTS RESISTANT TO CHANGES IN UI
5.16 CURRENT AND EMERGING BUSINESS MODELS
5.16.1 CONSULTING SERVICES
5.16.2 TOOL LICENSING OR SUBSCRIPTION
5.16.3 SOFTWARE-AS-A-SERVICE (SAAS)
5.16.4 TESTING-AS-A-SERVICE (TAAS)
5.16.5 FREEMIUM MODEL
5.16.6 OPEN-SOURCE MODEL
5.16.7 TRAINING & CERTIFICATION
5.17 AUTOMATION TESTING TOOLS, FRAMEWORKS, AND TECHNIQUES
FIGURE 31 AUTOMATION TESTING TOOLS, TECHNIQUES, AND FRAMEWORKS
5.18 FUTURE LANDSCAPE OF AUTOMATION TESTING MARKET
5.18.1 SHORT-TERM ROADMAP (2023-2025)
5.18.2 MID-TERM ROADMAP (2026-2028)
5.18.3 LONG-TERM ROADMAP (2029-2030)
6 AUTOMATION TESTING MARKET, BY OFFERING
6.1 INTRODUCTION
6.1.1 OFFERING: AUTOMATION TESTING MARKET DRIVERS
TABLE 15 AUTOMATION TESTING MARKET, BY OFFERING, 2018-2022 (USD MILLION)
TABLE 16 AUTOMATION TESTING MARKET, BY OFFERING, 2023-2028 (USD MILLION)
FIGURE 32 SERVICES SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD
6.2 TESTING TYPES
6.2.1 TESTING TYPES TO ACCELERATE DEPLOYMENT OF SOFTWARE WITH EFFICIENCY AND ACCURACY
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
15 ADJACENT/RELATED MARKETS
15.1 INTRODUCTION
15.2 API TESTING MARKET
15.2.1 MARKET OVERVIEW
TABLE 318 COMPONENT: API TESTING TOOLS/SOFTWARE MARKET, BY REGION, 2015-2022 (USD MILLION)
TABLE 319 COMPONENT: API TESTING SERVICES MARKET, BY REGION, 2015-2022 (USD MILLION)
TABLE 320 MANAGED SERVICES MARKET, BY REGION, 2015-2022 (USD MILLION)
TABLE 321 PROFESSIONAL SERVICES MARKET, BY REGION, 2015-2022 (USD MILLION)
