Push-to-talk Market by Offering (Hardware, Solutions, and Services), Network Type (LMR and Cellular), Vertical (Government & Public Safety, Aerospace & Defense, and Transportation & Logistics) and Region - Global Forecast to 2028
The push-to-talk (PTT) market is estimated at USD 35.3 billion in 2023 to USD 57.4 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 10.2%. The demand for quick, convenient, and informal communication experiences has fueled the development and adoption of PTT applications for smartphones and consumer devices. These apps cater to the need for instant gratification, simplicity, and efficiency, making them a popular choice for both social and recreational communication. Additionally, features like group communication, cost savings, and integration with other functionalities contribute to their widespread use in personal contexts.
Scope of the Report
Years Considered for the Study
2017-2028
Base Year
2022
Forecast Period
2023-2028
Units Considered
USD
Segments
Offering(Hardware, Solutions & Services), Network Type, Vertical, Region
Regions covered
North America, Europe, APAC, South America, MEA
"By network type, land mobile radio segment to hold the largest market size during the forecast period."
Land Mobile Radio (LMR) segment is a critical communication tool primarily used in industries where reliable, instant, and group-based voice communication is essential. LMR systems, often called two-way radios, have long been the backbone of communication for first responders, public safety agencies, transportation, and utilities. PTT functionality lets users quickly establish a voice connection by pressing a button, ensuring immediate and efficient communication during emergencies or day-to-day operations.
Based on vertical, the travel & hospitality segment is expected to register the fastest growth rate during the forecast period.
The PTT technology has revolutionized the travel and hospitality segment by enhancing communication efficiency and guest satisfaction. In this sector, where seamless communication is pivotal, PTT enables instant voice communication between staff members, improving coordination and response times. Hotel and resort employees can quickly address guest requests, such as room service or housekeeping, resulting in a more personalized and efficient guest experience. Overall, PTT technology has become an indispensable tool in the travel and hospitality industry, enhancing both operational efficiency and guest satisfaction.
"Asia Pacific highest growth rate during the forecast period."
PTT has become vital for enhancing coordination and response times in countries like Japan, South Korea, and China, where densely populated urban areas coexist with vast rural landscapes. Additionally, the affordability and accessibility of smartphones have made PTT applications widely available to businesses and individuals, further driving its adoption. As the Asia Pacific region continues to experience economic growth and modernization, adopting PTT technology will likely persist and evolve to meet the evolving communication needs of the region's diverse industries and populations.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
By Company Type: Tier 1 - 25%, Tier 2 - 40%, and Tier 3 - 35%
By Designation: C-level -45%, D-level - 35%, and Others - 20%
By Region: North America - 40%, Europe - 35%, Asia Pacific - 20%, RoW- 5%.
The major players in the PTT market include AT&T Inc. (US); Verizon Wireless (US); Motorola Solutions, Inc. (US); T-Mobile (US); Qualcomm Incorporated (US); Zebra Technologies Corporation (US); Telstra Group Limited (Australia); Hytera Communications Corporation Limited (China); Telefonaktiebolaget LM Ericsson (Sweden); Bell Canada (Canada); Iridium Communications Inc. (US); Tait Communications (New Zealand); Airbus SE (Netherlands); L3Harris Technologies, Inc. (US); ServiceMax, a PTC Technology (US); Simoco Wireless Solutions (UK); GroupTalk (Sweden); Orion Labs, Inc. (US); Zello Inc. (US); Procore Technologies, Inc. (US); VoxerNet LLC (US); International Push to Talk Ltd (England); Enterprise Secure Chat (US); AINA Wireless (US); Azetti Networks (Spain); PeakPTT (US); RugGear (China); ProMobi Technologies (India); and TeamConnect (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the PTT market.
Research Coverage
The market study covers the PTT market size across different segments. It aims to estimate the market size and the growth potential across different segments, including offerings (hardware, solutions, and services), network type, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the global PTT market's revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (growing demand for PoC, proliferation of rugged and ultra-rugged smartphones, growing need for driver safety, and transition of LMR systems from analog to digital), restraints (dependence on a stable network connection) opportunities (high-speed 5G network for enhancing PTT-related operations, and standardization of infrastructure platforms ), and challenges (LMR and PTT interoperability issues, and high existing investments by public sector to deploy LMR systems) influencing the growth of the PTT market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the PTT market. Market Development: Comprehensive information about lucrative markets - the report analyses the PTT market across various regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the PTT market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players AT&T Inc. (US); Verizon Wireless (US); Motorola Solutions, Inc. (US); T-Mobile (US); Qualcomm Incorporated (US); Zebra Technologies Corporation (US); Telstra Group Limited (Australia); Hytera Communications Corporation Limited (China); Telefonaktiebolaget LM Ericsson (Sweden); Bell Canada (Canada); Iridium Communications Inc. (US); Tait Communications (New Zealand); Airbus SE (Netherlands); L3Harris Technologies, Inc. (US); ServiceMax, a PTC Technology (US); Simoco Wireless Solutions (UK); GroupTalk (Sweden); Orion Labs, Inc. (US); Zello Inc. (US); Procore Technologies, Inc. (US); VoxerNet LLC (US); International Push to Talk Ltd (England); Enterprise Secure Chat (US); AINA Wireless (US); Azetti Networks (Spain); PeakPTT (US); RugGear (China); ProMobi Technologies (India); and TeamConnect (US).
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
FIGURE 1 PUSH-TO-TALK MARKET: MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 INCLUSIONS AND EXCLUSIONS
1.3.4 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES, 2020-2022
1.5 STAKEHOLDERS
1.6 IMPACT OF RECESSION
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 PUSH-TO-TALK MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary interviews with experts
2.1.2.2 Breakdown of primary profiles
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.3 Primary sources
2.1.2.4 Key insights from industry experts
2.2 MARKET SIZE ESTIMATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 1 (SUPPLY SIDE): REVENUE OF OFFERINGS IN PUSH-TO-TALK MARKET
FIGURE 7 MARKET SIZE ESTIMATION USING BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
FIGURE 8 TOP-DOWN APPROACH
2.3 DATA TRIANGULATION
FIGURE 9 MARKET BREAKUP AND DATA TRIANGULATION
2.4 GROWTH FORECAST ASSUMPTIONS
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
TABLE 3 RESEARCH ASSUMPTIONS
2.6 RISK ASSESSMENT
TABLE 4 RISK ASSESSMENT: PUSH-TO-TALK MARKET
2.7 LIMITATIONS
2.8 IMPLICATION OF RECESSION ON PUSH-TO-TALK MARKET
3 EXECUTIVE SUMMARY
FIGURE 10 PUSH-TO-TALK MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD
FIGURE 11 PUSH-TO-TALK MARKET: REGIONAL SNAPSHOT
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES IN GLOBAL PUSH-TO-TALK MARKET
FIGURE 12 PROLIFERATION OF PUSH-TO-TALK TECHNOLOGY OVER CELLULAR NETWORKS TO DRIVE GLOBAL MARKET
4.2 PUSH-TO-TALK MARKET, BY OFFERING, 2023
FIGURE 13 HARDWARE SEGMENT TO HOLD LARGEST MARKET SHARE IN PUSH-TO-TALK MARKET IN 2023
4.3 PUSH-TO-TALK MARKET, BY NETWORK TYPE, 2023
FIGURE 14 CELLULAR SEGMENT TO WITNESS HIGHER GROWTH RATE IN FORECAST PERIOD
4.4 PUSH-TO-TALK MARKET, BY SOLUTION, 2023
FIGURE 15 MISSION-CRITICAL PUSH-TO-TALK SOLUTION SEGMENT TO LEAD MARKET IN 2023
4.5 PUSH-TO-TALK MARKET, BY VERTICAL, 2023 VS. 2028
FIGURE 16 GOVERNMENT & PUBLIC SAFETY SEGMENT TO LEAD MARKET DURING FORECAST PERIOD
4.6 PUSH-TO-TALK MARKET IN NORTH AMERICA: SOLUTION AND TOP THREE VERTICALS
FIGURE 17 MISSION-CRITICAL PUSH-TO-TALK SOLUTIONS AND GOVERNMENT & PUBLIC SAFETY TO HOLD LARGEST MARKET SHARES IN 2023
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PUSH-TO-TALK MARKET
5.2.1 DRIVERS
5.2.1.1 Growing demand for PoC
5.2.1.2 Proliferation of rugged and ultra-rugged smartphones
5.2.1.3 Growing need for driver safety
5.2.1.4 Transition of LMR systems from analog to digital
5.2.2 RESTRAINTS
5.2.2.1 Dependence on stable network connection
5.2.3 OPPORTUNITIES
5.2.3.1 High-speed 5G network to enhance push-to-talk-related operations
5.2.3.2 Standardization of infrastructure platforms
5.2.4 CHALLENGES
5.2.4.1 LMR and PTT interoperability issues
5.2.4.2 High existing investments by public sector to deploy LMR systems
5.3 INDUSTRY TRENDS
5.3.1 BRIEF HISTORY OF PUSH-TO-TALK TECHNOLOGY
FIGURE 19 BRIEF HISTORY OF PUSH-TO-TALK TECHNOLOGY
5.3.1.1 1990s
5.3.1.2 2000s
5.3.1.3 2010s
5.3.1.4 2020s
5.3.2 ECOSYSTEM ANALYSIS
FIGURE 20 PUSH-TO-TALK MARKET: ECOSYSTEM
TABLE 5 PUSH-TO-TALK MARKET: ECOSYSTEM
5.3.2.1 Solution providers
5.3.2.2 Service providers
5.3.2.3 Hardware providers
5.3.3 CASE STUDY ANALYSIS
5.3.3.1 Case study 1: Windsor Regional Hospital used Bell Push-to-Talk solution to help its nonclinical teams provide outstanding patient care
5.3.3.2 Case study 2: Hydro-Quebec worked with Network Innovations and Tel-Loc to leverage Iridium Push-To-Talk (PTT) solutions for keeping field workers, medical and safety personnel, and operations centers connected throughout development of new utility line
5.3.3.3 Case study 3: Orion Labs increased Summit Hospitality Group's operational efficiency across properties with its PTT Voice Services
5.3.3.4 Case study 4: Zello's ZelloWork helped YRC Worldwide improve communications for dispatchers
5.3.3.5 Case study 5: Connexus Energy selected Motorola's WAVE to improve workforce communications
5.3.4 VALUE CHAIN ANALYSIS
FIGURE 21 VALUE CHAIN ANALYSIS: PUSH-TO-TALK MARKET
5.3.5 TARIFF AND REGULATORY LANDSCAPE
5.3.5.1 Tariff related to Push-to-Talk devices
TABLE 6 TARIFF RELATED TO TELEPHONE SETS WITH CORDLESS HANDSETS
5.3.5.2 Regulatory bodies, government agencies, and other organizations
TABLE 7 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 8 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.3.5.3 North America
5.3.5.3.1 US
5.3.5.3.2 Canada
5.3.5.4 Europe
5.3.5.5 Asia Pacific
5.3.5.5.1 China
5.3.5.5.2 India
5.3.5.6 Middle East & Africa
5.3.5.6.1 UAE
5.3.5.7 Latin America
5.3.5.7.1 Brazil
5.3.5.7.2 Mexico
5.3.6 PORTER'S FIVE FORCES ANALYSIS
TABLE 11 PUSH-TO-TALK MARKET: PORTER'S FIVE FORCES MODEL ANALYSIS
FIGURE 22 PUSH-TO-TALK MARKET: PORTER'S FIVE FORCES MODEL
5.3.6.1 Threat of new entrants
5.3.6.2 Threat of substitutes
5.3.6.3 Bargaining power of buyers
5.3.6.4 Bargaining power of suppliers
5.3.6.5 Intensity of competitive rivalry
5.3.7 PATENT ANALYSIS
5.3.7.1 Methodology
5.3.7.2 Document types
TABLE 12 PATENTS FILED, JANUARY 2021-AUGUST 2023
5.3.7.3 Innovation and patent applications
FIGURE 23 NUMBER OF PATENTS GRANTED ANNUALLY, 2021-2023
5.3.7.3.1 Top applicants
FIGURE 24 TOP 10 PATENT APPLICANTS WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2021-2023
TABLE 13 LIST OF PATENTS IN PUSH-TO-TALK MARKET, 2021-2023
TABLE 204 PUSH-TO-TALK MARKET: DEGREE OF COMPETITION
10.5 COMPANY EVALUATION MATRIX
10.5.1 STARS
10.5.2 EMERGING LEADERS
10.5.3 PERVASIVE PLAYERS
10.5.4 PARTICIPANTS
FIGURE 38 GLOBAL PTT MARKET COMPANY EVALUATION MATRIX, 2023
10.5.5 COMPANY FOOTPRINT
TABLE 205 OFFERING FOOTPRINT
TABLE 206 VERTICAL FOOTPRINT
TABLE 207 REGIONAL FOOTPRINT
TABLE 208 COMPANY FOOTPRINT
10.6 STARTUP/SME EVALUATION MATRIX
10.6.1 PROGRESSIVE COMPANIES
10.6.2 RESPONSIVE COMPANIES
10.6.3 DYNAMIC COMPANIES
10.6.4 STARTING BLOCKS
FIGURE 39 GLOBAL PTT MARKET STARTUP/SME EVALUATION MATRIX, 2023
10.6.5 COMPETITIVE BENCHMARKING
TABLE 209 PTT MARKET: DETAILED LIST OF STARTUPS/SMES
TABLE 210 COMPETITIVE BENCHMARKING OF STARTUPS/SMES
TABLE 211 PTT MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS
10.7 COMPETITIVE SCENARIO
10.7.1 PRODUCT LAUNCHES
TABLE 212 PRODUCT LAUNCHES, 2020-2023
10.7.2 DEALS
TABLE 213 DEALS, 2020-2023
10.8 PTT PRODUCT BENCHMARKING
10.8.1 PROMINENT PTT SOLUTION PROVIDERS
TABLE 214 COMPARATIVE ANALYSIS OF PROMINENT PTT SOLUTION PROVIDERS
10.8.1.1 AT&T Enhanced Push-to-Talk platform
10.8.1.2 Verizon Push to Talk Plus
10.8.1.3 T-Mobile Push-to-Talk (PTT)
10.8.1.4 QChat Push-to-Chat solution
10.8.1.5 Airbus Agnet
10.8.2 PROMINENT PTT SERVICE PROVIDERS
TABLE 215 COMPARATIVE ANALYSIS OF PROMINENT PTT SERVICE PROVIDERS
10.8.2.1 WAVE PTX
10.8.2.2 Bell Canada Push-to-Talk Service
10.8.2.3 Ericsson Mission-Critical Services
10.9 VALUATION AND FINANCIAL METRICS OF KEY PTT VENDORS
FIGURE 40 VALUATION AND FINANCIAL METRICS OF KEY PTT VENDORS
11 COMPANY PROFILES
11.1 MAJOR PLAYERS
(Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats)**
TABLE 252 HYTERA: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 253 HYTERA: DEALS
11.1.12 IRIDIUM COMMUNICATIONS
11.1.13 TAIT COMMUNICATIONS
11.1.14 SERVICEMAX
11.1.15 L3HARRIS TECHNOLOGIES
11.2 STARTUPS/SMES
11.2.1 GROUPTALK
11.2.2 ORION
11.2.3 ZELLO
11.2.4 VOXER
11.2.5 IPTT
11.2.6 ESCHAT
11.2.7 AINA WIRELESS
11.2.8 AZETTI NETWORKS
11.2.9 TEAMCONNECT
11.2.10 VOICELAYER
11.2.11 SIMOCO WIRELESS SOLUTIONS
11.2.12 PEAKPTT
11.2.13 RUGGEAR
11.2.14 PROMOBI TECHNOLOGIES
*Details on Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
12 ADJACENT/RELATED MARKETS
12.1 INTRODUCTION
12.2 ENTERPRISE MOBILITY MANAGEMENT MARKET
12.2.1 MARKET DEFINITION
12.2.2 MARKET OVERVIEW
12.2.3 ENTERPRISE MOBILITY MANAGEMENT MARKET, BY COMPONENT
TABLE 254 EMM MARKET, BY COMPONENT, 2020-2026 (USD MILLION)
12.2.4 ENTERPRISE MOBILITY MANAGEMENT MARKET, BY ORGANIZATION SIZE