¼¼°èÀÇ ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå ¿¹Ãø(-2028³â) : ÄÄÆ÷³ÍÆ®º°, ¿ëµµº°, ÄÁÅÙÃ÷ À¯Çüº°, ¾÷°èº°, Áö¿ªº°
Video Processing Platform Market by Component (Hardware, Platform, Services), Application (Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing, Video Hosting), Content Type, Vertical and Region - Global Forecast to 2028
»óǰÄÚµå : 1310541
¸®¼­Ä¡»ç : MarketsandMarkets
¹ßÇàÀÏ : 2023³â 07¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 263 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 4,950 £Ü 6,777,000
PDF (Single User License) help
PDF º¸°í¼­¸¦ 1¸í¸¸ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 6,650 £Ü 9,104,000
PDF (5-user License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ »ç¾÷Àå¿¡¼­ 5¸í±îÁö ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 8,150 £Ü 11,158,000
PDF (Corporate License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÀÌ¿ë Àοø¿¡ Á¦ÇÑÀº ¾øÀ¸³ª, ±¹³»¿¡ ÀÖ´Â »ç¾÷À常 ÇØ´çµÇ¸ç, ÇØ¿Ü ÁöÁ¡ µîÀº Æ÷ÇÔµÇÁö ¾Ê½À´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 10,000 £Ü 13,691,000
PDF (Global License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. (100% ÀÚȸ»ç´Â µ¿ÀÏ ±â¾÷À¸·Î °£Áֵ˴ϴÙ.) Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.


¤± Add-on °¡´É: °í°´ÀÇ ¿äû¿¡ µû¶ó ÀÏÁ¤ÇÑ ¹üÀ§ ³»¿¡¼­ CustomizationÀÌ °¡´ÉÇÕ´Ï´Ù. ÀÚ¼¼ÇÑ »çÇ×Àº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.

Çѱ۸ñÂ÷

¼¼°èÀÇ ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå ±Ô¸ð´Â 2023³â 76¾ï ´Þ·¯¿¡¼­ 2028³â±îÁö 135¾ï ´Þ·¯¿¡ ´ÞÇϸç, ¿¹Ãø ±â°£ Áß CAGR·Î 12.1%ÀÇ ¼ºÀåÀÌ ¿¹ÃøµË´Ï´Ù.

ÇнÀ üÇèÀ» Çâ»ó½ÃŰ´Â ¿Â¶óÀÎ ±³À°À̳ª e-learningÀÇ Áõ°¡, ¿Â¶óÀÎ ºñµð¿À ¼ÒºñÀÇ Áõ°¡¿¡ ¼ö¹ÝÇÏ´Â ºñµð¿À ½ºÆ®¸®¹Ö ¼­ºñ½º ¿ä±¸°¡ ½ÃÀå¿¡ ¼ºÀå ±âȸ¸¦ °¡Á®¿É´Ï´Ù. ºñµð¿À ó¸® Ç÷§ÆûÀÇ ±âÁ¸ ½Ã½ºÅÛ¿¡ ´ëÇÑ ÅëÇÕÀº ½ÃÀåÀÇ ¼ºÀå¿¡ Áß´ëÇÑ °úÁ¦ÀÔ´Ï´Ù.

"ÄÁÅÙÃ÷ À¯Çü¿¡ °üÇØ¼­´Â ¿Âµð¸Çµå ºÎ¹®ÀÌ ¿¹Ãø ±â°£ Áß ³ôÀº CAGRÀ» º¸ÀÏ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. "

¿Âµð¸Çµå ºñµð¿À¿¡¼­ »ç¿ëÀÚ´Â TV, ÄÄÇ»ÅÍ, ½º¸¶Æ® µð¹ÙÀ̽º¿¡¼­ ¼±È£ ºñµð¿À¸¦ ÀÚÀ¯·Ó°Ô ¼±ÅÃÇØ ½ÃûÇÒ ¼ö ÀÖ½À´Ï´Ù. ÀÌ Ç÷§ÆûÀº Æø³ÐÀº ÄÁÅÙÃ÷¸¦ Á¦°øÇϹǷΠ»ç¿ëÀÚ´Â º¸°í ½ÍÀº °ÍÀ» ÀÚÀ¯·Ó°Ô ¼±ÅÃÇÒ ¼ö ÀÖ½À´Ï´Ù. ÁÖ¹®Çü ºñµð¿À(VOD) Ç÷§ÆûÀº ¿Âµð¸Çµå ¼Òºñ¸¦ À§ÇØ ³ìÈ­ ºñµð¿À¸¦ È£½ºÆ®Çϰí, Á¦°øÇÕ´Ï´Ù. ÀÌ Ç÷§ÆûÀº ºñµð¿À ¼ö¿ë, º¸Á¸, ÄÁÅÙÃ÷ ±¸¼º, ¸ÞŸµ¥ÀÌÅÍ °ü¸®, Æ®·£½ºÄÚµù, ÄÁÅÙÃ÷ Àü¼Û µîÀÇ ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. ÀÌ Ç÷§ÆûÀº ÆÛ½º³Î¶óÀÌÁîµÈ ±ÇÀå, »ç¿ëÀÚ ÀÎÁõ µîÀÇ ±â´É°ú ÇÔ²² ÆäÀÌÆÛºä, ¼­ºê½ºÅ©¸³¼Ç ¸ðµ¨ µî ¼öÀÍÈ­ ¿É¼ÇÀÇ ±â´ÉÀ» °®Ãß°í ÀÖ½À´Ï´Ù. ¿Âµð¸Çµå ºñµð¿À ÄÁÅÙÃ÷´Â ½ÃûÀÚ°¡ PC³ª TV·ÎºÎÅÍ ¹Ù·Î ºñµð¿À ÄÁÅÙÃ÷¿¡ ¾×¼¼½ºÇÏ´Â °ÍÀ» °¡´ÉÇÏ°Ô ÇÕ´Ï´Ù. ÀÌ ÄÁÅÙÃ÷´Â ½ºÆ÷Ã÷, ¿£ÅÍÅ×ÀÎ¸ÕÆ®, ±³À° ÇÁ·Î±×·¥, ÀåÆí ¿µÈ­ µîÀÇ ´Ù¾çÇÑ ¿µ¿ª¿¡ °ÉÃÄ ÀÖÀ¸¸ç, Ŭ¶ó¿ìµå¿¡¼­µµ ¿ÂÇÁ·¹¹Ì½º¿¡¼­µµ TV, ÄÄÇ»ÅÍ, ½º¸¶Æ®Æù, ÷´Ü µðÁöÅÐ ¹Ìµð¾î µð¹ÙÀ̽º·Î ½ÃûÇÒ ¼ö ÀÖ½À´Ï´Ù. ¿Âµð¸Çµå ºñµð¿À ¼­ºñ½ºÀÇ Å« ÀÌÁ¡ Áß Çϳª´Â ÄÁÅÙÃ÷°¡ ¼ö°³¿ùºÎÅÍ ¼ö³â°£ ÀÌ¿ë °¡´ÉÇϸç, º¸´Ù Æø³ÐÀº ½ÃûÀÚ¿¡°Ô µµ´ÞÇÒ ¼ö ÀÖ´Â °ÍÀÔ´Ï´Ù. ¾ÆÄ«À̺êµÈ ÄÁÅÙÃ÷´Â ƯÁ¤ À̺¥Æ®ÀÇ ¸®µå Á¦³Ê·¹ÀÌ¼Ç µîÀÇ ´Ù¸¥ ¸ñÀûÀ¸·Î ³ªÁß¿¡ ¾×¼¼½ºÇÒ ¼öµµ ÀÖ½À´Ï´Ù.

"¾÷°è¿¡ °üÇØ¼­´Â ±³À° ¾÷°è°¡ 2023³â¿¡ Á¦2À§ÀÇ ½ÃÀå Á¡À¯À²À» Â÷ÁöÇÕ´Ï´Ù. "

ÃÖ±Ù, ±³À°ºÎ¹®¿¡¼­ ºñµð¿À ó¸® Ç÷§ÆûÀÇ ¼ö¿ä°¡ ´ëÆø Áõ°¡Çϰí ÀÖ½À´Ï´Ù. ÀÌ ±ÞÁõÀº ¾÷°è³»¿¡¼­ÀÇ ´Ù¾çÇÑ º¯È­³ª ÀûÀÀ¿¡ ÀÇÇÑ °ÍÀÔ´Ï´Ù. ¶óÀÌºê ¼ö¾÷, ±³À° ºñµð¿À, ±³À°¹æ¼Û µî ºñµð¿À ÄÁÅÙÃ÷ÀÇ ¼Òºñ°¡ ±ÞÁõÇϰí ÀÖ½À´Ï´Ù. µû¶ó¼­ ºÎÇϸ¦ ó¸®Çϰí, ´Ù¾çÇÑ ºñµð¿À ó¸® ¿ä°ÇÀ» ÃæÁ·ÇÒ ¼ö ÀÖ´Â °­·ÂÇÑ ºñµð¿À ó¸® Ç÷§ÆûÀÌ ÇÊ¿äÇØÁö°í ÀÖ½À´Ï´Ù. ºñµð¿À´Â ´ëÇÐ, ÁßÇб³, ±â¾÷, ¿Â¶óÀÎ ÄÚ½º µî¿¡¼­ ³Î¸® »ç¿ëµÇ°í ÀÖÀ¸¸ç, ±³À°¿¡¼­ ´õ¿í ´õ º¸±ÞµÇ¾î ÀÖ´Â ¹Ìµð¾îÀ̸ç, ³ôÀº È¿°ú¸¦ ¹ßÈÖÇϰí ÀÖ½À´Ï´Ù.

Kaltura°¡ ½ÃÇàÇÑ Á¶»ç¿¡ µû¸£¸é ÀÀ´äÀÚÀÇ ´ë´Ù¼ö(88%)°¡ ºñµð¿À´Â ÇлýÀÇ Çз¿¡ È£¿µÇâÀ» ¹ÌÄ£´Ù°í »ý°¢Çϰí ÀÖ½À´Ï´Ù. ¶óÀÌºê ½ºÆ®¸®¹ÖÀ̳ª ¿Âµð¸Çµå ºñµð¿À´Â Â÷¼¼´ë µðÁöÅÐ ÇнÀÀ̳ª µðÁöÅÐ ±³½Ç¿¡ ÀÇÇÑ °øµ¿ ±³À° µî Çлý¿¡°Ô ¸¹Àº ÀÌÁ¡À» °¡Á®¿É´Ï´Ù. ºñµð¿À ó¸® Ç÷§ÆûÀº ±³À°ºÎ¹®ÀÇ ´Ù¾çÇÑ ¿ä±¸¸¦ ÃæÁ·Çϵµ·Ï ¼³°èµÇ°í ÀÖÀ¸¸ç, ¶óÀÌºê ºñµð¿À³ª ÁÖ¹®Çü ºñµð¿À(VOD) ¼³ºñÀÇ Ã³¸® ±â´ÉÀ» Á¦°øÇÕ´Ï´Ù. ÀÌ Ç÷§ÆûÀº À¯¿¬¼º°ú È®À强ÀÌ ¶Ù¾î³ª¸ç, ¸ðµç ºñµð¿À ó¸® ¿ä°Ç¿¡ ´ëÀÀÇÏ´Â ¿ÃÀοø ¼Ö·ç¼ÇÀ» Á¦°øÇÕ´Ï´Ù.

Áö¿ª¿¡ °üÇØ¼­´Â Áßµ¿ ¹× ¾ÆÇÁ¸®Ä«°¡ ¿¹Ãø ±â°£ Áß Á¦2À§ÀÇ CAGRÀ» ±â·ÏÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.

Áßµ¿ ¹× ¾ÆÇÁ¸®Ä«¿¡¼­´Â ±â¼úÀÇ Áøº¸¿¡ ÀÇÇØ ÀÎÅÍ³Ý ÀÎÇÁ¶ó°¡ ´ëÆø °³¼±µÇ¾î Á¢¼Ó¼ºÀÌ Çâ»óÇϰí, ºê·Îµå¹êµå ¼Óµµ°¡ °í¼ÓÈ­Çß½À´Ï´Ù. ±× °á°ú, ÀÌ Áö¿ª¿¡¼­´Â ¸ð¹ÙÀÏ Á¢¼Ó°ú ½º¸¶Æ®ÆùÀÇ ÀÌ¿ëÀÌ ±ÞÁõÇϸç, ¸ð¹ÙÀÏ µð¹ÙÀ̽º»ó ºñµð¿À ÄÁÅÙÃ÷ ¼ö¿ä°¡ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù. ÀÌ Áö¿ªÀÇ Á¤ºÎ³ª Á¶Á÷Àº ±â¼ú Çõ½ÅÀ̳ª ICTÀÇ ¹ßÀüÀ» Áß½ÃÇϰí, µðÁöÅÐ Àüȯ ±¸»óÀ» Àû±ØÀûÀ¸·Î ÃßÁøÇϰí ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ ±¸»óÀº ¹Ìµð¾î³ª ¿£ÅÍÅ×ÀÎ¸ÕÆ®, ±³À°, E-Commerce µî ´Ù¾çÇÑ ºÎ¹®À» °­È­ÇÏ´Â ±¤¹üÀ§ÇÑ µðÁöÅÐ Àü·«ÀÇ ÀÏȯÀ¸·Î¼­ ÷´Ü ºñµð¿À ó¸® Ç÷§ÆûÀÇ Ã¤ÅÃÀ» Àå·ÁÇϰí ÀÖ½À´Ï´Ù. ¾Æ¶ø¿¡¹Ì¸®Æ®, »ç¿ìµð¾Æ¶óºñ¾Æ, ³²¾ÆÇÁ¸®Ä«°øÈ­±¹, īŸ¸£, Äí¿þÀÌÆ®, ¿À¸¸, ÅÍŰ µîÀÇ ÁÖ¿ä ±¹°¡´Â ºê·Îµå¹êµå ÀÎÇÁ¶ó¿¡ ´ëÇÑ ÅõÀÚ¸¦ Àå·ÁÇÏ´Â ¹æ¾ÈÀ» äÅÃÇϰí ÀÖÀ¸¸ç, ºñµð¿À ó¸® Ç÷§ÆûÀÇ º¸±Þ°ú ǰÁúÀÇ Çâ»óÀ¸·Î ¿¬°áµÉ °¡´É¼ºÀÌ ÀÖ½À´Ï´Ù.

¼¼°èÀÇ ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå¿¡ ´ëÇØ Á¶»çºÐ¼®ÇßÀ¸¸ç, ½ÃÀå ¿ªÇÐ, Áö¿ª°ú ºÎ¹® ºÐ¼®, ±â¾÷ °³¿ä µîÀ» Á¦°øÇϰí ÀÖ½À´Ï´Ù.

¸ñÂ÷

Á¦1Àå ¼­·Ð

Á¦2Àå Á¶»ç ¹æ¹ý

Á¦3Àå ÁÖ¿ä ¿ä¾à

Á¦4Àå ÁÖ¿ä ÀλçÀÌÆ®

Á¦5Àå ½ÃÀåÀÇ °³¿ä¿Í ¾÷°è µ¿Çâ

Á¦6Àå ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå : ÄÄÆ÷³ÍÆ®º°

Á¦7Àå ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå : ¿ëµµº°

Á¦8Àå ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå : ÄÁÅÙÃ÷ À¯Çüº°

Á¦9Àå ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå : ¾÷°èº°

Á¦10Àå ºñµð¿À ó¸® Ç÷§Æû ½ÃÀå : Áö¿ªº°

Á¦11Àå °æÀï ±¸µµ

Á¦12Àå ±â¾÷ °³¿ä

Á¦13Àå ÀÎÁ¢ ½ÃÀå

Á¦14Àå ºÎ·Ï

KSA
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

The video processing platform market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period. The rise in online education and e-learning to improve learning experiences and need for video streaming services with growing online video consumption to offer opportunities for the growth of video processing platform market. Integrating video processin platform with existing systems represents a significant challenge for the growth of the video processing platform market.

"As per content type, the on-demand segment is projected to witness a higher CAGR during the forecast period. "

With on-demand video, users have the freedom to choose and watch their preferred videos on their TVs, computers, or smart devices. This platform offers a wide range of content, giving users the ability to pick and choose what they want to watch. Video-on-demand (VOD) platforms host and provide pre-recorded videos for on-demand consumption. They offer services such as video ingestion, storage, content organization, metadata management, transcoding, and content delivery. These platforms come equipped with features like personalized recommendations, user authentication, and monetization options such as pay-per-view or subscription models. On-demand video content allows viewers to access video content immediately via their PCs or TVs. This content spans various domains, including sports, entertainment, educational programs, and feature films, and can be consumed on TVs, computers, smartphones, and advanced digital media devices, both on the cloud and on-premises. One of the significant benefits of on-demand video services is that content remains available for months or even years, enabling a broader audience reach. Archived content can also be accessed later for other purposes, such as lead generation for specific events.

"As per vertical, the education vertical to hold second largest market share in 2023."

Recently, there has been a significant increase in the demand for video processing platforms in the education sector. This surge is due to various changes and adaptations made within the industry. The consumption of video content, including live classes, educational videos, and educational broadcasting, has skyrocketed. Therefore, there is a need for a strong video processing platform that can handle the load and fulfill diverse video processing requirements. Video is an increasingly popular medium in education, being widely used in universities, middle schools, businesses, and online courses, and is highly effective.

According to a survey conducted by Kaltura, a significant majority of respondents (88%) believe that video has a positive impact on student achievement. Live streaming and on-demand video offer numerous advantages to students, such as next-generation digital learning and collaborative education through digital classrooms. Video processing platforms are designed to meet the diverse needs of the education sector, offering processing capabilities for live video and video-on-demand facilities. These platforms are highly flexible and scalable, providing an all-in-one solution for all video processing requirements.

As per region, the Middle East & Africa region is projected to witness the second highest CAGR during the forecast period.

The Middle East & Africa region region has seen a significant improvement in internet infrastructure thanks to technological advancements, resulting in increased connectivity and higher broadband speeds. As a result, the region has experienced a surge in mobile connectivity and smartphone usage, leading to a higher demand for video content on mobile devices. Governments and organizations in the region are actively promoting digital transformation initiatives, emphasizing technological innovation and ICT developments. These initiatives encourage the adoption of advanced video processing platforms as part of a broader digital strategy to enhance various sectors such as media and entertainment, education, e-commerce, and more. Key countries like the UAE, KSA, South Africa, Qatar, Kuwait, Oman, and Turkey are taking measures to encourage investment in broadband infrastructure, which would ultimately enhance the penetration and quality of video processing platforms.

The breakup of the profiles of the primary participants is given below:

Note: Others include sales managers, marketing managers, and product managers

Note: Rest of the World includes the Middle East & Africa and Latin America

Note: Tier 1 companies have revenues more than USD 100 million; tier 2 companies' revenue ranges from USD 10 million to USD 100 million; and tier 3 companies' revenue is less than 10 million

Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

Some of the major vendors offering video processing platform across the globe include Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US), SeaChange (US), Mux (US), Bitmovin (US), Amagi (US), Panopto (US), SSIMWave (Canada), Mediamelon (US), Vantrix (Canada), M2A Media (UK), Pixel Power (UK), InPixal (France), Beamr (Israel), Lightcast.com (US), and base (UK).

Research coverage:

The market study covers the video processing platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as component, application, content type, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall video processing platform market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

6 VIDEO PROCESSING PLATFORM MARKET, BY COMPONENT

7 VIDEO PROCESSING PLATFORM MARKET, BY APPLICATION

8 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE

9 VIDEO PROCESSING PLATFORM MARKET, BY VERTICAL

10 VIDEO PROCESSING PLATFORM MARKET, BY REGION

11 COMPETITIVE LANDSCAPE

12 COMPANY PROFILES

(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)**

13 ADJACENT MARKET

14 APPENDIX

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â