고객 충성도를 높이는 머천트의 게이미피케이션과 기타 전략
Gamification and Other Strategies for Merchants to Enhance Customer Loyalty
상품코드 : 852967
리서치사 : Mercator Advisory Group, Inc.
발행일 : 2019년 05월
페이지 정보 : 영문 19 Pages, 6 Exhibits
US $ 2,950 ₩ 3,484,000
PDF by E-mail (Single User License)


한글목차

다양한 유형의 고객 충성도(Customer Loyalty) 프로그램에 대해 조사 분석했으며, 상점의 주요 성공요인에 대한 체계적인 정보를 제공합니다.

1. 조사 내용 하이라이트

2. 게재 기업

LSH 19.06.05
영문 목차

영문목차

Most studies find that merchants spend at least five times more to gain a new customer than to keep an existing one. Further, higher customer retention typically leads to greater business profits. A new research report from Mercator Advisory Group, Gamification and Other Strategies for Merchants to Enhance Customer Loyalty, assesses different types of customer loyalty programs across various retail verticals and discusses key success factors for merchants to act upon.

"Getting shoppers to keep coming back is critical for both brick-and-mortar stores and e-commerce in the retail world. Consumers can choose among a variety of competing brands, and engaging loyalty programs are often a differentiating factor encouraging continued patronage," commented Raymond Pucci, Director of Merchant Services at Mercator Advisory Group, author of this report.

This report is 19 pages long and has 6 exhibits.

Companies mentioned in this report: 7-Eleven, Alliance Data Systems, Amazon.com, AMC Theatres, American Airlines, Apple, Bahama Breeze, BJ's Wholesale Club, Bloomingdale's, JPMorgan Chase, Citgo, Citibank, Costco, Cumberland Farms, Darden, Delta Airlines, Discover, Domino's Pizza, Dunkin', Excentus, Exxon Mobil, Facebook, Fandango, FIS, GasBuddy, Google, Loblaw, LongHorn Steakhouse, Lowe's, Lyft, Macy's, Marriott, Mastercard, Nordstrom, McDonald's, Olive Garden, Panera Bread, Punchh, Regal, Rite Aid, Sam's Club, Samsung, Seasons 52, Shell, Shopify, Smile, Southwest Airlines, Stamp Me, Starbucks, Synchrony, Target, Twitter, Uber, United Airlines, Visa, Whole Foods, Yard House, ZipLine

One of the exhibits included in this report:

image1

Highlights of this research report include:

(주)글로벌인포메이션 02-2025-2992 koreainfo@gii.co.jp
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