Air Powered Vehicle Market Report: Trends, Forecast and Competitive Analysis to 2031
상품코드:1910007
리서치사:Lucintel
발행일:2026년 01월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 압축공기 자동차 시장 전망은 승용차 및 상용차 시장에서의 기회로 인해 유망할 것으로 예측됩니다. 세계 압축공기 자동차 시장은 2025-2031년 연평균 35.1%의 성장률을 보일 것으로 예측됩니다. 이 시장의 주요 촉진요인은 친환경 차량에 대한 수요 증가, 차량 배출가스에 대한 관심 증가, 지속가능한 운송 솔루션의 보급 확대 등입니다.
Lucintel의 예측에 따르면 유형별로는 듀얼 에너지 모드가 예측 기간 중 높은 성장률을 보일 것으로 예측됩니다.
용도별로는 승용차가 더 높은 성장률을 보일 것으로 예측됩니다.
지역별로는 아시아태평양(APAC)이 예측 기간 중 가장 높은 성장률을 보일 것으로 예측됩니다.
압축공기 자동차 시장의 새로운 동향
압축공기 자동차 시장의 최근 동향
압축공기 자동차 산업은 빠르게 발전하고 있는 틈새 시장이며, 많은 주요 발전이 이루어지고 있습니다. 이는 주로 지속가능한 모빌리티에 대한 세계 수요와 배터리 전기자동차를 대체할 수 있는 대안 개발에 대한 강한 요구가 영향을 미치고 있습니다. 업계는 개념 수준의 프로토타입에서 보다 기능적이고 실용적인 응용 지향적 차량으로 전환하고 있습니다. 이러한 발전은 대중 시장에서의 채택을 목표로 하는 것이 아니라, 기술의 실현 가능성과 잠재력을 입증하는 것을 목표로 하고 있습니다.
새로운 프로토타입 및 콘셉트카 발표: 주요 진전 중 하나는 새로운 프로토타입 및 콘셉트카의 광범위한 도입입니다. 기업 및 연구기관들은 기존 모델 대비 항속거리와 성능을 향상시킨 차량을 발표하고 있습니다. 예를 들어 일부 기업은 항속거리와 효율성을 높이기 위해 압축공기와 전기 모터를 결합한 새로운 차량을 발표했습니다. 이는 기술의 가능성을 입증하고 새로운 투자자와 협력자를 끌어들여 시장에 영향을 미치고 있습니다.
공기 압축 및 저장 기술의 발전: 중요한 발전으로 공기 압축 및 저장 기술의 고도화를 들 수 있습니다. 엔지니어들은 탄소섬유, 복합재 등 가볍고 강도가 높으며 공기 압축 용량이 높은 신소재를 이용한 공기 탱크를 개발 중입니다. 이를 통해 공기 구동 차량의 항속거리와 출력이 증가하여 다양한 용도로의 실용성이 향상되었습니다. 시장에 미치는 영향으로는 보급의 장벽이 되는 과제를 극복하는 데 기여하고 있습니다.
전략적 제휴 및 파트너십: 최근 자동차 제조업체, 기술 기업, 정부간의 제휴 및 파트너십이 특히 강조되고 있습니다. 예를 들어 일부 자동차 제조업체는 압축공기 기술 전문가와 협력하여 기존 차량에 공압 구동 메커니즘을 통합하는 작업을 진행하고 있습니다. 이를 통해 기술의 상품화 및 개발이 가속화되고, 연구개발비용의 부담을 줄여 시장에 영향을 미치고 있습니다.
도시 물류 및 라스트마일 배송에 집중: 업계는 도시 물류 및 라스트마일 배송 분야에 대한 관심이 크게 확대되고 있습니다. 압축공기 자동차의 무공해 특성과 저속 및 단거리 이동에 대한 적합성은 이 용도에 가장 적합합니다. 이는 도시 배송을 위한 비용 효율적이고 지속가능한 솔루션을 필요로 하는 고부가가치 틈새 시장을 형성하여 업계에 영향을 미치고 있습니다.
하이브리드 및 이중 연료 시스템 개발: 업계는 하이브리드 및 이중 연료 시스템의 연구개발이 크게 발전하고 있습니다. 이 시스템은 압축 공기와 전기 또는 수소와 같은 다른 연료 공급원을 함께 사용하여 차량을 추진합니다. 이는 순수 공기 구동 차량의 항속거리 한계를 해결하고자 하는 요구가 배경에 있습니다. 이는 압축공기 차량이 더 넓은 범위의 응용 분야에 적용될 수 있도록 하여 업계에 영향을 미치고 있습니다.
이러한 주요 발전은 압축공기 자동차 시장을 보다 다양하고 경쟁적이며 지속가능한 분야로 발전시키는 복합적인 영향을 미치고 있습니다. 새로운 프로토타입에 대한 수요와 전략적 제휴의 출현이 새로운 성장 가능성을 창출하는 한편, 도시 물류와 같은 고부가가치 분야에 대한 집중이 시장을 근본적으로 변화시키고 있습니다.
목차
제1장 개요
제2장 시장 개요
배경과 분류
공급망
제3장 시장 동향과 예측 분석
거시경제 동향과 예측
업계 촉진요인과 과제
PESTLE 분석
특허 분석
규제 환경
제4장 세계의 압축공기차 시장 : 유형별
매력 분석 : 유형별
단일 에너지 모드
듀얼 에너지 모드
제5장 세계의 압축공기차 시장 : 용도별
매력 분석 : 용도별
승용차
상용차
제6장 지역 분석
제7장 북미의 압축공기차 시장
북미의 압축공기차 시장 : 유형별
북미의 압축공기차 시장 : 용도별
미국의 압축공기차 시장
멕시코의 압축공기차 시장
캐나다의 압축공기차 시장
제8장 유럽의 압축공기차 시장
유럽의 압축공기차 시장 : 유형별
유럽의 압축공기차 시장 : 용도별
독일의 압축공기차 시장
프랑스의 압축공기차 시장
스페인의 압축공기차 시장
이탈리아의 압축공기차 시장
영국의 압축공기차 시장
제9장 아시아태평양의 압축공기차 시장
아시아태평양의 압축공기차 시장 : 유형별
아시아태평양의 압축공기차 시장 : 용도별
일본의 압축공기차 시장
인도의 압축공기차 시장
중국의 압축공기차 시장
한국의 압축공기차 시장
인도네시아의 압축공기차 시장
제10장 기타 지역(ROW)의 압축공기차 시장
ROW의 압축공기차 시장 : 유형별
ROW의 압축공기차 시장 : 용도별
중동의 압축공기차 시장
남미의 압축공기차 시장
아프리카의 압축공기차 시장
제11장 경쟁 분석
제품 포트폴리오 분석
운영 통합
Porter's Five Forces 분석
시장 점유율 분석
제12장 기회와 전략 분석
밸류체인 분석
성장 기회 분석
세계의 압축공기차 시장의 새로운 동향
전략 분석
제13장 밸류체인에서 주요 기업의 개요
경쟁 분석
Motor Development International
Tata Motors
Engineair
Honda Motor
Groupe PSA
제14장 부록
KSA
영문 목차
영문목차
The future of the global air powered vehicle market looks promising with opportunities in the passenger vehicle and commercial vehicle markets. The global air powered vehicle market is expected to grow with a CAGR of 35.1% from 2025 to 2031. The major drivers for this market are the increasing demand for eco-friendly vehicles, the rising concerns over vehicle emissions, and the growing adoption of sustainable transportation solutions.
Lucintel forecasts that, within the type category, dual energy mode is expected to witness higher growth over the forecast period.
Within the application category, passenger vehicle is expected to witness higher growth.
In terms of region, APAC is expected to witness the highest growth over the forecast period.
Emerging Trends in the Air Powered Vehicle Market
Recent Developments in the Air Powered Vehicle Market
The air powered vehicle industry is a fast-developing but niche market that is witnessing a number of major developments. These are largely being influenced by a worldwide demand for sustainable mobility and an urge to develop alternatives to battery-electric vehicles. The industry is witnessing movement from conceptual-level prototypes to more functional, application-orientated vehicles. These developments are not aimed at mass-market adoption but at proving the feasibility and potential of the technology.
Launch of New Prototypes and Concept Vehicles: One major development is the widespread introduction of new prototypes and concept vehicles. Firms and research centers are unveiling cars with improved range and performance compared to earlier models. For instance, some firms have unveiled new cars that incorporate a mix of compressed air and an electric motor to extend the range and efficiency. This is affecting the market by proving the potential of the technology and bringing in new investors and collaborators.
Advances in Air Compression and Storage Technology: One significant development is the advancement of air compression and storage technology. The engineers are creating new air tanks utilizing lighter and stronger materials like carbon fiber and composites, which have higher compression capacities for air. This is having a market impact by expanding the range and power output of air-powered cars, making them more useful for more applications. It is also assisting in overcoming a significant barrier to adoption.
Strategic Collaborations and Partnerships: Recent trends reflect a significant emphasis on collaborations and partnerships among automotive firms, technology companies, and governments. For instance, certain automakers are collaborating with experts in compressed air technology to include air-powered mechanisms within already manufactured vehicles. This is influencing the market by speeding up the technology's commercialization and development as well as by mitigating the cost burden of research and development.
Concentration on Urban Logistics and Last-mile Delivery: The industry is also witnessing a major growth in its concentration on the urban logistics and last-mile delivery segment. The zero-emission capability of air-powered vehicles and their low-speed, short-distance traveling suitability make them perfectly suitable for this purpose. This is influencing the industry by establishing a high-value niche market that requires a cost-effective and sustainable solution for city deliveries.
Development of Hybrid and Dual-Fuel Systems: The industry is seeing a significant development in the research of hybrid and dual-fuel systems. These systems employ compressed air along with another source of fuel, like electricity or hydrogen, to propel the vehicle. This is motivated by the desire to address the limited range of pure air-powered cars. This is affecting the industry by making air-powered vehicles more suitable for a broader scope of applications.
These major developments are having a combined impact on the air-powered vehicle market by propelling it towards a more diversified, competitive, and sustainable sector. The demand for new prototypes and the emergence of strategic collaborations are forging new growth prospects, whereas the emphasis on high-value segments such as urban logistics is revolutionizing the market fundamentally.
Strategic Growth Opportunities in the Air Powered Vehicle Market
The air powered vehicle market offers high strategic expansion prospects fueled by changing consumer patterns, technological innovation, and a worldwide drive for sustainability. The prospects go beyond conventional uses and can be seen in niche, high-value uses in different industries. To make the most of these prospects, players in the market should prioritize innovation, product differentiation, and strategic alliances. By investing in these particular growth areas, businesses can establish a competitive advantage and become profitable over the long term. It is not only about filling current demand but also about building new value propositions in an evolving world.
Growth into the Urban Delivery and Logistics Segment: The urban delivery and logistics segment is a major strategic growth opportunity. The very quick expansion of online shopping has provided a high demand for vehicles that are quiet, pollution-free, and inexpensive to operate at short-distances, stop-and-go travel in urban areas. Air-powered cars provide a perfect answer to this purpose. This affects the market by generating a fresh, high-volume application necessary for numerous companies, ranging from food delivery companies to retail chains.
Targeting the Micro-mobility and Last-mile Commuting Segment: The micro-mobility and last-mile commuting segment provides a prime growth opportunity. As urban demographics expand, there is an existing demand for compact, efficient, and affordable vehicles for personal travel over short distances. Air-powered vehicles, with minimal design and zero emissions, are ideally suited for this use. This has an effect on the market by offering a stable demand source from a vital and ever-evolving sector.
Availing of the Industrial and Fleet Vehicle Market: The industrial and fleet vehicle market is an important opportunity for growth. Air-powered vehicles are suitable for various applications in manufacturing plants, warehouses, and other industries. Their zero-emission capability makes them perfect for use indoors, and their low maintenance needs and uncomplicated design enable businesses to lower their operating expenses. This impacts the market by providing a new, high-value application that is essential for a wide range of logistics companies.
Developing Solutions for Low-speed and Campus Shuttles: The market offers a strategic opportunity in low-speed and campus shuttles. Universities, airports, and large corporate campuses require small, quiet, and emission-free vehicles to transport people and goods. Air-powered cars are a great fit for this use, since they are not bound by the limited range and low power of a strictly electric vehicle. This affects the market by introducing a new source of revenue that is vital for a very broad array of organizations.
Targeting Aftermarket and Retrofit Services: One of the strategic opportunities is to target aftermarket and retrofit services. As the price of a new electric vehicle continues to be on the higher side, demand for affordable means of making existing vehicles more sustainable increases. Those businesses that can provide end-to-end service packages, remote diagnostics, and predictive maintenance solutions will have an overwhelming competitive edge. This affects the market by establishing a high-margin revenue stream with less volatility than new equipment sales.
These strategic growth prospects are remodeling the air-powered vehicle industry by facilitating a transition away from a commodity bulk business to one dedicated to specialty, high-value products. With a focus on high-growth markets and the trend toward sustainability, firms can open new revenue streams, differentiate themselves from industry peers, and establish a firmer market position for the future.
Air Powered Vehicle Market Driver and Challenges
The air powered vehicle industry is defined by a sophisticated mix of significant drivers and challenges, encompassing multiple technological, economic, and regulatory dynamics. The expansion of the industry is driven by increasing demand from primary industries and a shift toward more sustainable operations, which encourages innovation. This expansion is mitigated by notable challenges involving fuel price volatility, high competition, and the complexity of the value chain.
The factors responsible for driving the air powered vehicle market include:
1. Environmental and Sustainability Issues: The single most driving force for the air-powered vehicle industry is the increasing worldwide concern about environmental issues and sustainable transportation. Air-powered cars emit no tailpipe emissions, and that makes them an excellent choice for urban environments where air pollution is one of the biggest problems. This is a major driving force behind government regulation and consumer demand for zero-emission vehicles.
2. Simpler and Less Expensive Manufacturing: The relatively simpler and less expensive manufacturing process of air-powered cars is a major driver for the market. Air-powered cars are not like electric cars, which need costly batteries or sophisticated motor systems. The compressed air engine is a more straightforward device that can be manufactured at low cost, making the technology available to more companies in a larger scale.
3. Increasing Fuel Costs and Energy Dependence: The demand is fueled by the relentless increase in fuel costs and an escalating international interest in energy dependence. Air-powered cars are exempt from the uncertainty of oil price fluctuations as they do not use fossil fuels. They also minimize a nation's dependence on foreign sources of energy. This is one of the major drivers for governments and corporations who are looking to lower their costs of operation and enhance their energy security.
4. Technological Advances in Air Compression: Technological advances in air compression and air storage technology are one of the prime movers. Engineers are working on new, more efficient compressors and lighter, higher-strength air tanks that can store air at higher pressure. These advances are aiding to overcome some of the primary restrictions of air-powered vehicles, like having limited range and power output.
5. Government Policies and Incentives: Government policies and incentives play an important role in driving the industry. Governments around the world are providing subsidies and tax credits for the acquisition of zero-emission vehicles. These incentives are making air-powered cars competitive with conventional internal combustion engine vehicles and pushing manufacturers to invest in the technology.
Challenges in the air powered vehicle market are:
1. Limited Range and Low Power Output: The industry is seriously challenged by the limited range and low power output of air-powered cars. Compressed air has a much lower energy density than gasoline or electricity, thereby restricting the distance that a car can travel on one tank of air. This renders the technology unsuitable for highway driving and long-distance travel.
2. Shortage of Refueling Infrastructure: The industry is hindered by an extensive shortage of refueling infrastructure. Air-powered cars cannot be refueled at a conventional gas station, unlike gasoline or electric vehicles. The technology would require a network of high-pressure air compressors to enable mass adoption. This is a gigantic entry barrier for consumers and manufacturers alike.
3. Competition from Electric Vehicles: One of the major challenges is the strong competition posed by electric vehicles. Electric vehicles already have a strong presence in the market, with an increasing number of charging points and a large variety of models available. The technology has also reached maturity, with a longer mileage and higher power compared to air-powered vehicles. It is thus hard for air-powered vehicles to make a presence felt in the market.
In summary, the air-powered car market is at a crossroads where strong drivers push it ahead and great challenges require smart adjustment. Increasing demand for clean transportation and the inherent benefits of the technology are building new doors for expansion and profitability. Nonetheless, the market will have to struggle with the limited range of the vehicles, the absence of a general refueling infrastructure, and the strong competition from electric vehicles. The future of the market will rely on the extent to which companies can drive these drivers while countering the challenges, probably through concentration on high-value, niche applications, efficiency in operations, and an emphasis on sustainable manufacturing practices.
List of Air Powered Vehicle Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies air powered vehicle companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the air powered vehicle companies profiled in this report include-
Motor Development International
Tata Motors
Engineair
Honda Motor
Groupe PSA
Air Powered Vehicle Market by Segment
The study includes a forecast for the global air powered vehicle market by type, application, and region.
Air Powered Vehicle Market by Type [Value from 2019 to 2031]:
Single Energy Mode
Dual Energy Mode
Air Powered Vehicle Market by Application [Value from 2019 to 2031]:
Passenger Vehicles
Commercial Vehicles
Air Powered Vehicle Market by Region [Value from 2019 to 2031]:
North America
Europe
Asia Pacific
The Rest of the World
Country Wise Outlook for the Air Powered Vehicle Market
The air powered vehicle industry is a new market within the automotive sector, spurred by the international quest for zero-emission driving and curbing the use of fossil fuels. Although in its infancy relative to electric cars, the market is picking up traction through ongoing research and development. These cars, which drive an engine on compressed air, represent a potential alternative with many advantageous features, such as zero tailpipe emissions and a less complex engine. The present advances are largely aimed at enhancing range, efficiency, and the general usability of air-powered cars for different uses.
United States: The American market has witnessed few but specialized developments in air-powered cars, mainly from non-governmental companies and research centers. The emphasis is on a high-risk, high-reward strategy, with only a handful of startups and university projects investigating the technology. Although full-scale production is still not on the horizon, there are some businesses seeking to launch air-powered cars for niche uses, such as campus shuttles or last-mile delivery. The biggest challenge is competing with the established electric vehicle market and infrastructure.
China: China is a leading force behind the development of air-powered vehicles, underpinned by its national drive against air pollution. The government's promotion of new energy vehicles and emphasis on research and development have fostered a good climate for this technology. As electric vehicles hold the current trend, China's market is investing in compressed air as a substitute, mainly for light commercial vehicles and urban mobility. This is also part of a larger trend to decrease dependence on foreign sources of energy.
Germany: Germany's market is a center of automotive innovation, and current innovation in air-powered cars revolves around dual-energy mode systems that integrate compressed air with conventional or electric powertrains. German engineers are looking at using compressed air to make conventional engines more efficient or as an urban driving, short-range, zero-emission mode. The emphasis is less on air-powered cars in and of themselves and more on using the technology as a component of existing vehicle platforms to cut emissions and enhance fuel efficiency.
India: India's market is the target of air-powered car development, mainly as a result of a strategic alliance between Motor Development International (MDI) and Tata Motors. Tata Motors has displayed model air-powered cars for urban travel, which fits into India's overall bid to lower on-road pollution. The reduced cost of production and low maintenance of air-powered cars render them a viable, if not necessarily practical, solution for the Indian market, with its high fuel prices and major urban air quality problem.
Japan: Japan's efficiency-oriented and space-conscious market has had scant but targeted studies involving air-powered cars. Japanese car manufacturers are investigating the technology as a potential replacement for small, lightweight cars on urban city streets. The main focus is on making the technology more efficient and convenient for everyday use, with great attention placed on making it compatible with current vehicle platforms. This is all part of an overall effort to investigate several alternative and sustainable fuel technologies.
Features of the Global Air Powered Vehicle Market
Market Size Estimates: Air powered vehicle market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Air powered vehicle market size by type, application, and region in terms of value ($B).
Regional Analysis: Air powered vehicle market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the air powered vehicle market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the air powered vehicle market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the air powered vehicle market by type (single energy mode and dual energy mode), application (passenger vehicles and commercial vehicles), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
Table of Contents
1. Executive Summary
2. Market Overview
2.1 Background and Classifications
2.2 Supply Chain
3. Market Trends & Forecast Analysis
3.1 Macroeconomic Trends and Forecasts
3.2 Industry Drivers and Challenges
3.3 PESTLE Analysis
3.4 Patent Analysis
3.5 Regulatory Environment
4. Global Air Powered Vehicle Market by Type
4.1 Overview
4.2 Attractiveness Analysis by Type
4.3 Single Energy Mode : Trends and Forecast (2019-2031)
4.4 Dual Energy Mode : Trends and Forecast (2019-2031)
5. Global Air Powered Vehicle Market by Application
5.1 Overview
5.2 Attractiveness Analysis by Application
5.3 Passenger Vehicles : Trends and Forecast (2019-2031)
5.4 Commercial Vehicles : Trends and Forecast (2019-2031)
6. Regional Analysis
6.1 Overview
6.2 Global Air Powered Vehicle Market by Region
7. North American Air Powered Vehicle Market
7.1 Overview
7.2 North American Air Powered Vehicle Market by Type
7.3 North American Air Powered Vehicle Market by Application
7.4 The United States Air Powered Vehicle Market
7.5 Canadian Air Powered Vehicle Market
7.6 Mexican Air Powered Vehicle Market
8. European Air Powered Vehicle Market
8.1 Overview
8.2 European Air Powered Vehicle Market by Type
8.3 European Air Powered Vehicle Market by Application
8.4 German Air Powered Vehicle Market
8.5 French Air Powered Vehicle Market
8.6 Italian Air Powered Vehicle Market
8.7 Spanish Air Powered Vehicle Market
8.8 The United Kingdom Air Powered Vehicle Market
9. APAC Air Powered Vehicle Market
9.1 Overview
9.2 APAC Air Powered Vehicle Market by Type
9.3 APAC Air Powered Vehicle Market by Application
9.4 Chinese Air Powered Vehicle Market
9.5 Indian Air Powered Vehicle Market
9.6 Japanese Air Powered Vehicle Market
9.7 South Korean Air Powered Vehicle Market
9.8 Indonesian Air Powered Vehicle Market
10. ROW Air Powered Vehicle Market
10.1 Overview
10.2 ROW Air Powered Vehicle Market by Type
10.3 ROW Air Powered Vehicle Market by Application
10.4 Middle Eastern Air Powered Vehicle Market
10.5 South American Air Powered Vehicle Market
10.6 African Air Powered Vehicle Market
11. Competitor Analysis
11.1 Product Portfolio Analysis
11.2 Operational Integration
11.3 Porter's Five Forces Analysis
Competitive Rivalry
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitutes
Threat of New Entrants
11.4 Market Share Analysis
12. Opportunities & Strategic Analysis
12.1 Value Chain Analysis
12.2 Growth Opportunity Analysis
12.2.1 Growth Opportunity by Type
12.2.2 Growth Opportunity by Application
12.3 Emerging Trends in the Global Air Powered Vehicle Market
12.4 Strategic Analysis
12.4.1 New Product Development
12.4.2 Certification and Licensing
12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures
13. Company Profiles of the Leading Players Across the Value Chain