한글목차

세계의 선물 포장 시장은 생일, 결혼식, 기념일, 졸업식 등 시장에서의 기회를 배경으로 미래가 기대되는 시장입니다. 세계 선물 포장 시장은 2025-2031년 연평균 복합 성장률(CAGR) 5.6%를 보일 것으로 예측됩니다. 이 시장의 주요 성장 요인은 고급 포장 솔루션에 대한 수요 증가, E-Commerce(E-Commerce) 및 소매 부문의 성장, 개인화된 포장에 대한 소비자의 선호도 증가 등입니다.

• Lucintel의 예측에 따르면 제품 유형별로는 선물 상자가 예측 기간 중 가장 높은 성장률을 보일 것으로 예측됩니다.
• 용도별로는 생일용이 가장 높은 성장률을 보일 것으로 예측됩니다.
• 지역별로는 아시아태평양(APAC)이 예측 기간 중 가장 높은 성장률을 보일 것으로 예측됩니다.

선물 포장 시장의 새로운 동향

선물 포장 산업은 예술성, 실용성, 환경 보호의 교차점에 위치하여 일련의 혁신적인 동향을 만들어 내고 있습니다. 이러한 새로운 움직임은 선물 포장 방법뿐만 아니라 생산 과정, 재료 선택, 그리고 가치 있는 포장의 본질 자체를 재정의하고 있습니다.

• 지속가능성 및 친환경 소재: 이는 아마도 가장 광범위한 동향일 것이며, 소비자의 환경 인식이 높아지고 포장 폐기물에 대한 규제가 강화됨에 따라 추진되고 있습니다. 마케터들은 재생지, 식물성 플라스틱, 천연섬유(황마, 면 등), 심을 수 있는 종이를 포함한 생분해성, 재활용, 퇴비화, 재사용이 가능한 재료로 눈을 돌리고 있습니다. 이 동향은 '친환경'을 새로운 럭셔리의 정의로 삼고, 브랜드가 소비자의 가치관과 조화를 이루며 이미지를 향상시킬 수 있는 기회를 제공합니다.
• 개인화 및 커스터마이징: 개인화되고 기억에 남는 선물에 대한 수요가 증가함에 따라 개인화 동향이 빠르게 확대되고 있습니다. 이는 디지털 인쇄를 통한 맞춤형 메시지, 수취인 이름, 오리지널 디자인, 모노그램, 엠보싱, 브랜드 로고의 커스터마이징에 이르기까지 다양합니다. 기업에게는 브랜드 아이덴티티와 고객 관계 강화로 이어지고, 개인 소비자에게는 배려와 독특함을 느낄 수 있는 소박한 선물이 되며, 개봉 경험을 소셜미디어에서 쉽게 공유할 수 있도록 합니다.
• E-Commerce 최적화 및 개봉 경험: E-Commerce의 폭발적인 성장은 선물 포장에 근본적인 변화를 가져왔습니다. 포장은 배송 환경을 견디는 동시에 시각적으로 매력적이고 브랜드 이미지를 구축하는 '개봉 경험'을 제공할 수 있어야 합니다. 이에 따라 구조 공학의 발전, 보호용 인서트, 고급스러운 미학이 배송 상자에 요구되고, 브랜드 로고가 새겨진 티슈페이퍼, 리본, 맞춤형 메시지 카드가 자주 채택되어 매장에서의 선물 경험을 재현하고 있습니다.
• 미니멀리즘과 세련된 미학: 소비자들은 '덜 풍요로울수록 더 풍요롭다'는 개념 아래, 보다 깔끔하고 우아한 선물 포장 디자인을 선호하는 경향이 있습니다. 이 동향은 과도한 장식보다는 절제된 미학을 중시하며, 고품질 소재, 세련된 질감, 절제된 브랜딩을 특징으로 합니다. 미니멀한 디자인에서는 중립적인 배색, 최소한의 그래픽, 무광택 라미네이션이나 스팟 UV 가공 등의 고급스러운 마감이 일반적입니다. 이를 통해 세련된 품격과 시대를 초월한 기품이 느껴지며, 선물 자체가 주인공이 되어 품격 있는 프레젠테이션을 완성합니다.
• 다용도 및 재사용 가능한 포장: 일회용 솔루션 외에도 2차적 욕구를 충족시키고, 선물 경험 후에도 가치를 창출하는 선물 포장의 동향이 증가하고 있습니다. 재사용이 가능한 장식용 상자, 반복적으로 사용할 수 있는 천 포장지, 일상적인 쇼핑에 사용할 수 있는 선물 가방 등이 포함됩니다. 폐기물 감소를 통해 지속가능성 목표에 부합하는 동시에 선물과 브랜드를 오래도록 기억에 남기고, 실용성과 인지 가치를 향상시킵니다.

이러한 새로운 동향과 함께 선물 포장 시장 전체가 재편되고 있으며, 보다 지속가능하고 맞춤화된 경험 중심의 미래로 나아가고 있습니다. 지속가능한 소재, 맞춤형 디자인, E-Commerce 지원, 미니멀한 디자인, 다기능 포장에 대한 관심은 밸류체인의 혁신을 촉진하고, 제조업체는 변화하는 소비자의 요구와 환경적 책임에 대응하기 위해 디자인, 소재, 비즈니스 모델을 변경해야 합니다.

선물 포장 시장의 최근 동향

선물 포장 시장에서는 소비자의 구매 패턴 변화, 환경 보호에 대한 관심 증가, 기술 혁신을 주요 원동력으로 삼아 여러 가지 주요 동향이 나타나고 있습니다. 이러한 추세는 선물 포장과 수령 방식에서 스타일과 지속가능성에 대한 요구를 모두 충족시키기 위해 시장이 적극적으로 대응하고 있음을 보여줍니다.

• 지속가능하고 친환경적인 대안의 급증: 주요 동향 중 하나는 지속가능한 소재로의 전환이 빠르게 진행되고 있다는 점입니다. 현재 기업은 기존의 친환경적이지 않은 소재 대신 재생지판, 생분해성 플라스틱, 식물성 잉크, 천 포장재 등을 선택하는 경우가 늘고 있습니다. 이는 친환경 제품에 대한 소비자의 요구와 폐기물 감소에 대한 규제에 대한 압력이 배경이 되고 있으며, 시장에서는 더욱 다양한 친환경 포장재가 등장하고 있습니다.
• 개인화-맞춤형 포장 증가: 선물 포장의 맞춤화 및 개인화가 급격히 증가하고 있습니다. 디지털 인쇄 기술을 통해 주문형 인쇄로 선물 상자, 가방, 포장지에 이름, 메시지, 독창적인 디자인을 인쇄할 수 있게 되었습니다. 이 동향은 선물에 자신만의 특별한 손길을 더하고자 하는 고객의 요구에 부응하고, 개봉시 경험을 아름답게 하며, 특별한 행사나 기업 선물에서 잊을 수 없는 프레젠테이션을 실현할 수 있도록 합니다.
• E-Commerce가 포장 디자인에 미치는 영향: E-Commerce의 놀라운 발전은 특히 선물 포장 디자인에 영향을 미치고 있습니다. 시각적으로 매력적일 뿐만 아니라 배송을 견딜 수 있는 충분한 내구성을 갖춘 포장에 대한 수요가 증가하면서 보호성과 미적 감각을 겸비한 배송 상자의 진화를 가져왔습니다. 이들은 보통 브랜딩 요소와 '개봉시 경험'을 포함하며, 온라인 구매 시에도 고급스러운 느낌을 줄 수 있도록 설계되어 있습니다.
• 고급스러움과 프리미엄 포장의 혁신 : 프리미엄화 추세는 고급 선물 포장의 혁신을 지속적으로 촉진하고 있습니다. 단단한 판지, 특수 코팅, 마그네틱 잠금장치, 섬세한 장식(호일 스탬핑, 엠보싱 등)과 같은 고품질 소재의 사용은 선물의 가치를 높여줍니다. 이 혁신은 특히 고급 제품이나 비즈니스 선물에서 세련되고 효과적인 프레젠테이션에 프리미엄을 지불하는 소비자층을 겨냥하고 있습니다.
• 재사용성 및 다기능 디자인 중시: 주목받는 동향 중 하나는 재사용 가능 또는 다기능 선물 포장 디자인에 대한 중요성이 강조되고 있다는 점입니다. 예를 들어 재사용이 가능한 아름다운 보관함, 재사용이 가능한 천으로 만든 선물 가방, 포장 자체가 선물의 일부가 되는 포장 등이 있습니다. 이는 순환경제의 개념에 부합하며, 폐기물을 줄이는 동시에 받는 사람에게 본래의 선물 이상의 부가가치를 제공합니다.

이러한 새로운 동향은 지속가능성 향상, 맞춤화 추진, 소비자 경험의 중요성 등 종합적으로 선물 포장 시장을 이끌며 종합적으로 시장을 형성하고 있습니다. 지속가능한 소재, 맞춤형 디자인, EC 대응, 고급스러움, 재활용 가능한 솔루션의 융합은 업계에 혁명을 일으키고 있으며, 선물 포장을 브랜드 아이덴티티와 소비자 만족을 위한 보다 전략적인 요소로 변모시키고 있습니다.

목차

제1장 개요

제2장 시장 개요

• 배경과 분류
• 공급망

제3장 시장 동향과 예측 분석

• 업계 촉진요인과 과제
• PESTLE 분석
• 특허 분석
• 규제 환경

제4장 세계의 선물 포장 시장 : 유형별

• 개요
• 유형별 : 매력 분석
• 기프트 박스 : 동향과 예측(2019-2031년)
• 포장지 : 동향과 예측(2019-2031년)
• 리본 : 동향과 예측(2019-2031년)
• 기타 : 동향과 예측(2019-2031년)

제5장 세계의 선물 포장 시장 : 용도별

• 개요
• 용도별 : 매력 분석
• 생일 : 동향과 예측(2019-2031년)
• 결혼식 : 동향과 예측(2019-2031년)
• 기념일 : 동향과 예측(2019-2031년)
• 졸업 : 동향과 예측(2019-2031년)
• 기타 : 동향과 예측(2019-2031년)

제6장 지역 분석

• 개요
• 선물 포장 시장 : 지역별

제7장 북미의 선물 포장 시장

• 개요
• 북미의 선물 포장 시장(유형별)
• 북미의 선물 포장 시장(용도별)
• 미국의 선물 포장 시장
• 멕시코의 선물 포장 시장
• 캐나다의 선물 포장 시장

제8장 유럽의 선물 포장 시장

• 개요
• 유럽의 선물 포장 시장(유형별)
• 유럽의 선물 포장 시장(용도별)
• 독일의 선물 포장 시장
• 프랑스의 선물 포장 시장
• 스페인의 선물 포장 시장
• 이탈리아의 선물 포장 시장
• 영국의 선물 포장 시장

제9장 아시아태평양의 선물 포장 시장

• 개요
• 아시아태평양의 선물 포장 시장(유형별)
• 아시아태평양의 선물 포장 시장(용도별)
• 일본의 선물 포장 시장
• 인도의 선물 포장 시장
• 중국의 선물 포장 시장
• 한국의 선물 포장 시장
• 인도네시아의 선물 포장 시장

제10장 기타 지역의 선물 포장 시장

• 개요
• 기타 지역의 선물 포장 시장(유형별)
• 기타 지역의 선물 포장 시장(용도별)
• 중동의 선물 포장 시장
• 남미의 선물 포장 시장
• 아프리카의 선물 포장 시장

제11장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석
  • 경쟁 기업 간 경쟁 관계
  • 바이어의 교섭력
  • 공급 기업의 교섭력
  • 대체품의 위협
  • 신규 진출업체의 위협
• 시장 점유율 분석

제12장 기회와 전략 분석

• 밸류체인 분석
• 성장 기회 분석
  • 유형별 성장 기회
  • 용도별 성장 기회
• 세계의 선물 포장 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 인증과 라이선싱
  • 합병, 인수, 계약, 제휴, 합병사업

제13장 밸류체인 전체에 걸친 주요 기업의 기업 개요

• Competitive Analysis
• Hallmark
• Mainetti Gift Packaging
• Indiana Ribbon
• Papillon Ribbon & Bow
• Karl Knauer
• CSS Industries
• Shimojima
• amifa
• CBP Printing & Packaging
• Bolis

제14장 부록

• 도표
• 표 리스트
• 조사 방법
• 면책사항
• 저작권
• 약어와 기술 단위
• Lucintel 소개
• 문의

영문목차

The future of the global gift packaging market looks promising with opportunities in the birthday, wedding, anniversary, and graduation markets. The global gift packaging market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are the increasing demand for premium packaging solutions, the growing e-commerce & retail sectors, and the rising consumer preference for personalized packaging.

• Lucintel forecasts that, within the type category, gift box is expected to witness the highest growth over the forecast period.
• Within the application category, birthday is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Gift Packaging Market

The gift packaging industry stands at the intersection of art, utility, and ecology, resulting in a chain of revolutionary trends. These new dynamics are not only shaping how gifts are packaged but also redefining production processes, material selection, and the very nature of what comprises valuable packaging.

• Sustainability and Eco-Friendly Materials: This is maybe the most pervasive trend, propelled by consumers' growing environmental consciousness and regulations on waste packaging. Marketers are turning to biodegradable, recyclable, compostable, and reusable materials including recycled paper, plant-based plastics, natural fibers (e.g., jute, cotton), and even seed-filled paper that can be planted. The trend redefine luxury as green and provides brands with an opportunity to get in sync with consumer values and raise their image.
• Personalization and Customization: The need for personalized and memorable gift-giving is driving a robust trend towards personalization. This extends to digital print for customized messages, the recipient's name, and custom designs, as well as being able to monogram, emboss, and customize branding. For companies, this enhances brand identity and client relationships, but for individual shoppers, it creates a plain gift that is a thoughtful, unique gesture, making the unboxing experience greatly shareable on social media.
• E-commerce Optimization and Unboxing Experience: The explosive growth of e-commerce has radically transformed gift packaging. Packaging must now be able to survive shipping conditions while still providing a "unboxing experience" which is both visually appealing and builds brand image. This has necessitated advancements in structural engineering, protective inserts, and high-end aesthetics for mailer boxes, frequently including branded tissue paper, ribbons, and customized notes to recreate the in-store gifting experience.
• Minimalism and Sophisticated Aesthetics: Consumers can be observed trending towards less-is-more, cleaner, and more elegant gift packaging designs. The trend promotes understated aesthetics over over-the-top embellishments, with high-quality materials, sophisticated textures, and discreet branding. The use of neutral color schemes, minimal graphics, and premium finishes such as matte laminations or spot UV is common in minimalist designs. It sends a sense of elegance, agelessness, and refinement so that the gift itself becomes the main focus while still offering an upgraded presentation.
• Multi-Purpose and Reusable Packaging: In addition to single-use solutions, there is an increasing trend for gift packaging that fulfills a secondary need, creating value after the initial gift-giving experience. This includes decorative boxes that can be repurposed for storage, reusable fabric wraps, or even gift bags designed to be used for everyday errands. This aligns with sustainability goals by reducing waste and provides a lasting reminder of the gift and the brand, extending its utility and perceived value.

These emerging trends are all converging to reshape the gift packaging market as a whole and drive it towards a more sustainable, customized, and experience-based future. The focus on sustainable materials, customized designs, e-commerce enablement, minimalist design, and multi-functional packaging is forcing innovation in the value chain, pushing manufacturers to change their designs, materials, and business models to keep pace with changing consumer needs and environmental duties.

Recent Developments in the Gift Packaging Market

The market for gift packaging has seen numerous major recent trends, with the primary drivers being shifting consumer patterns, greater emphasis on eco-friendliness, and technological innovations. These trends are indicative of a market that is proactively responding to serve the needs of both style and sustainability in the way gifts are packaged and received.

• Boom in Sustainable and Eco-Friendly Options: One of the key trends is the quick pace of the shift towards the use of sustainable materials. Companies are now opting more often for recycled paperboard, biodegradable plastic, plant-based ink, and even fabric wraps instead of the older, less eco-friendly counterparts. This is prompted by the pressure from consumers pushing for green products and regulation that demands less waste, and the market now sees more diverse options in green packaging.
• Increase in Personalized and Customized Packaging: There has been a dramatic increase in customized and personalized gift packaging. Digital printing technology has made it possible to print names, messages, and personalized designs on gift boxes, bags, and wrapping paper through on-demand printing. This trend caters to customers who want to incorporate their own special and personalized touch on their gifts, making the unboxing experience beautiful and giving the gift an unforgettable presentation for special occasions and corporate gifting.
• Effect of E-commerce on Packaging Design: The tremendous development of e-commerce has specially affected the design of gift packaging. Increased demand for packaging that is not just visually stunning but also durable enough to survive shipping has resulted in advances in protection-while-aesthetically-pleasing mailer boxes that usually include branding features and an "unboxing experience" to impart a luxury perception even when bought online.
• Luxury and Premium Packaging Innovation: The premiumization trend persists in fueling luxury gift packaging innovation. The use of high-quality materials such as rigid paperboard, niche coatings, magnetic closures, and detailed embellishments (e.g., foil stamping, embossing) elevates the perceived gift value. This innovation targets a consumer segment paying a premium for advanced and effective presentation, especially for prestige products and business gifts.
• Emphasis on Reusability and Multi-functional Design: One of the trends that can be observed is a growing focus on designing reusable or multi-functional gift packaging. Examples would be beautiful boxes to be reused as storage, reusable cloth gift bags, or even packaging that is a part of the gift itself. This aligns with circular economy thinking, saves waste, and provides extra value to the receiver above and beyond the original gift.

These new trends are collectively shaping the gift packaging market by driving it towards increased sustainability, customization, and emphasis on the consumer experience overall. The convergence of sustainable materials, bespoke design, e-commerce readiness, luxury look, and recyclable solutions is revolutionizing the business, turning gift packaging into a more strategic aspect of brand identity and consumer satisfaction.

Strategic Growth Opportunities in the Gift Packaging Market

There are a number of strategic growth avenues in the gift packaging industry across key applications driven by changing consumer habits, festive occasions, and the growing reach of e-commerce. It is essential for market participants to identify and leverage these application-specific opportunities in order to improve their presence and profitability in a volatile and competitively surging environment.

• Personal Gift Giving for Special Occasions: This is still the biggest and most solid growth potential. As people keep on celebrating birthdays, anniversaries, holidays, and personal achievements, the need for beautiful and in many cases personalized gift packaging continues to be robust. Opportunities exist in providing extensive selections of customizable items, ranging from distinctive designs and substrates to custom messages, to further add value and memorability to the gift-giving experience.
• Corporate Gifting and Branding: The corporate gifting market offers an enormous growth opportunity. Businesses are relying more and more on gifts to build client relationships, incentivize employees, and reinforce their brand. Opportunities include creating customized, branded gift packaging solutions that encompass the company's identity and values. This would cover customized logos, brand colors, and premium materials that express professionalism and appreciation, enhancing corporate relationships.
• Online Retail and E-commerce Packaging: The rapid expansion of e-commerce requires gift packaging optimized for shipping while providing a beautiful unboxing experience. Opportunities lie in creating tough yet beautiful mailer boxes, protective inserts, and branded interior packaging components. This addresses the one-click convenience of online buying, presenting gifts safely and impressively, even outdoing in-store presentation.
• Premium and Luxury Product Packaging: The luxury products segment is a high-value growth prospect. Products in industries such as jewelry, cosmetics, high-fashion, and gourmet food require elegant gift packaging that is as exclusive as their offerings. This entails premium materials, fine finishes, advanced designs, and even embedded technology to produce an unmatched unboxing experience that enhances brand prestige and buyer perception of excellence.
• Sustainable and Environment-Friendly Packaging Solutions: In all applications, the opportunity is growing to offer sustainable gift packaging. With growing environmental awareness, customers and companies are increasingly looking for recyclable, reusable, biodegradable, or compostable solutions. Creating innovative packaging from recycled materials, natural fibers, or renewable plant-based materials, combined with clear-cut sustainability certifications, enables companies to access this fast-growing eco-conscious consumer segment.

These strategic growth drivers are affecting the market for gift packaging collectively by driving specialization and innovation in various consumer and business applications. Emphasis on personal giving, business branding, e-commerce optimization, luxury attractiveness, and sustainable offerings is urging manufacturers to create a broader range of gift packaging products, each customized to meet unique functional, aesthetic, and ethical needs. This growth across applications is creating a more diversified and profitable market for gift packaging.

Gift Packaging Market Driver and Challenges

The packaging market for gifts is defined by a highly interactive mix of key drivers and threats, including diverse technological, economic, and regulatory forces. As a whole, these forces impact research and development, production operations, access to the market, and consumer take-up. Knowledge of these factors is vital to the management of the changing environment, discovering opportunities for expansion, and the avoidance of threats, as the market continually evolves to accommodate changing requirements and limitations.

The factors responsible for driving the gift packaging market include:

1. Increasing Gifting Habit and Frequency of Occasions: The major push factor is the common and on-rising global gifting culture for different occasions like birthdays, holidays, festivals, weddings, and corporate occasions. This innate human need to show gratitude and mark milestones continuously drives demand for attractive gift packaging, leading to ongoing market expansion in all segments.

2. Boom in E-commerce and "Unboxing Experience": The rapid increase in e-commerce has increased gift packaging demand immensely. As physical store interactions do not exist, the package plays an important role in providing a lasting "unboxing experience" that represents the company and adds value to the perceived gift. This requires robust, appealing, and frequently personalized packaging for shipping.

3. Growing Disposable Incomes and Premiumization Trends: As disposable incomes rise, especially in emerging markets, consumers have been able to afford higher amounts of money spent on presents and gift presentation. This premiumization trend fuels demand for good-quality, visually attractive, and occasionally luxurious gift packaging, which spurs producers to experiment with materials, finishes, and appearances.

4. Personalization and Customization Demand: Consumers increasingly look for distinctive and personalized gifting experiences. Customization of gift packaging with names, messages, or personalized designs increases heavy emotional value and makes the gift more personal. Digital printing and customized manufacturing process developments are driving this driver, generating a niche but expanding market segment.

5. Social Media and Visual Impact: The ubiquity of social media sites has increased the importance of the visual impact of packaging for gifts. "Unboxing videos" and photogenic content with sharing opportunities prompt brands to invest in extremely aesthetic and photogenic packaging. Peer pressure and the need for social approval fuel demand for innovative and pleasing gift packaging design.

Challenges in the gift packaging market are:

1. Growing Environmental Rules and Sustainability Pressure: The biggest threat is the growing international concern for packaging waste and environmental sustainability. Tighter restrictions on single-use plastics and the high demand from consumers for sustainable alternatives (recyclable, biodegradable, reusable) force manufacturers to spend money on expensive research and development of sustainable materials and processes, hurting profitability.

2. Raw Material Price Volatility: Raw materials like paperboard, specialty papers, and embellishments can be affected by sudden shifts in costs based on worldwide supply chain, geopolitical crises, and market dynamics of commodities. This directly affects the cost of production for manufacturers of gift packaging, complicating pricing and possibly influencing profit margins.

3. Fierce Competition and Piracy of Design: The gift packaging industry is greatly fragmented and competitive with many local and global players. Due to the fierce competition, price wars and decreased profit margins result. Moreover, the ease of duplicating designs is a challenge since innovative designs are easily duplicated, which defeats the competitive edge of original manufacturers.

In summary, the market for gift packaging is growing rapidly, led mainly by the healthy gifting culture, the boom in e-commerce, growing disposable incomes, and the high demand for personalization and attractive packaging. Nonetheless, it is saddled with enormous challenges, especially the rising environmental regulations and pressures for sustainability, unpredictable raw material prices, and stiff competition, including the looming threat of design piracy. To successfully negotiate these dynamics will take ongoing innovation in sustainable offerings, adaptive strategic adjustment to pricing volatility, and rigorous intellectual property protection and distinctive design value propositions to ensure competitiveness and long-term growth.

List of Gift Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies gift packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the gift packaging companies profiled in this report include-

• Hallmark
• Mainetti Gift Packaging
• Indiana Ribbon
• Papillon Ribbon & Bow
• Karl Knauer
• CSS Industries
• Shimojima
• amifa
• CBP Printing & Packaging
• Bolis

Gift Packaging Market by Segment

The study includes a forecast for the global gift packaging market by type, application, and region.

Gift Packaging Market by Type [Value from 2019 to 2031]:

• Gift Boxes
• Wrapping Paper
• Bows & Ribbons
• Others

Gift Packaging Market by Application [Value from 2019 to 2031]:

• Birthday
• Wedding
• Anniversary
• Graduation
• Others

Country Wise Outlook for the Gift Packaging Market

The packaging of gifts is experiencing a dramatic shift, from being purely functional covering to an essential element of the gifting process itself. This is propelled by a combination of influences ranging from the surging e-commerce industry, increasing consumer expectations for customized and visually appealing designs, and raised worldwide concern for environmental sustainability. Current advancements in all the major regions such as the United States, China, Germany, India, and Japan demonstrate this multi-dimensional change with each country having its own exclusive developments in materials, design, and supply chain practices.

• United States: The American gift packaging market is significantly controlled by the growth of e-commerce, prompting substantial demand for robust yet engaging shipping-ready packaging. There is increasing focus on custom and bespoke solutions, with companies investing in digital printing capabilities to deliver unique designs and messages. Sustainability is a prime driving force, demanding more use of recycled material, recyclable materials such as paper and paperboard, and even reusable gift cartons, in line with consumer demand for green options.
• China: China's packaging market for gifts is showing strong expansion, driven by urbanization, increasing disposable incomes, and a strong gifting culture, especially around holidays and festivals. Elaborate designs and luxury continue to enjoy popularity, while more sustainable materials such as paper and paperboard are being used as consumers seek to join international environmental movements. E-commerce platforms are driving innovation in efficient, appealing, and sometimes customizable packaging solutions for online gifting, reflecting a blend of traditional values and modern consumption habits.
• Germany: Germany's gift packaging industry is heavily influenced by its emphasis on sustainability and the circular economy. Environmental concern and the need for reusable packaging are of great importance, particularly for corporate gifting and upscale retail. Producers are developing environmentally friendly materials like natural fibers, recycled paper, and wood, with minimalist but elegant packaging designs. Adherence to strict recycling standards and the strong consumer demand for eco-friendly products fuel these innovations.
• India: The Indian market for gift packaging is growing fast, driven by a robust cultural habit of gifting on special occasions like festivals, weddings, and corporate occasions. There is an increasing need for premium and bespoke packaging that expresses emotion and luxury. While conventional materials are dominant, there is increasing movement towards sustainable and eco-friendly alternatives, such as kraft paper, jute, and plant-based inks. The gift delivery boom online further drives demand for appealing and protective packaging for gift deliveries online.
• Japan: Japan's market for gift packaging is marked by its fastidious attention to detail, beauty, and cultural context. Current trends involve a strong movement towards incorporating natural materials such as bamboo and wood, in addition to traditional Japanese imagery and designs. There is also the fusion of cutting-edge technologies such as 3D printing and augmented reality to produce creative and interactive packaging experiences. Sustainability is on the rise, with a focus on lean designs and reusable products that provide the sense of elegance and consideration.

Features of the Global Gift Packaging Market

• Market Size Estimates: Gift packaging market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Gift packaging market size by type, application, and region in terms of value ($B).
• Regional Analysis: Gift packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the gift packaging market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the gift packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the gift packaging market by type (gift boxes, wrapping paper, bows & ribbons, and others), application (birthday, wedding, anniversary, graduation, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Gift Packaging Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Gift Boxes: Trends and Forecast (2019-2031)
• 4.4 Wrapping Paper: Trends and Forecast (2019-2031)
• 4.5 Bows & Ribbons: Trends and Forecast (2019-2031)
• 4.6 Others: Trends and Forecast (2019-2031)

5. Global Gift Packaging Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Birthday: Trends and Forecast (2019-2031)
• 5.4 Wedding: Trends and Forecast (2019-2031)
• 5.5 Anniversary: Trends and Forecast (2019-2031)
• 5.6 Graduation: Trends and Forecast (2019-2031)
• 5.7 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global Gift Packaging Market by Region

7. North American Gift Packaging Market

• 7.1 Overview
• 7.2 North American Gift Packaging Market by Type
• 7.3 North American Gift Packaging Market by Application
• 7.4 United States Gift Packaging Market
• 7.5 Mexican Gift Packaging Market
• 7.6 Canadian Gift Packaging Market

8. European Gift Packaging Market

• 8.1 Overview
• 8.2 European Gift Packaging Market by Type
• 8.3 European Gift Packaging Market by Application
• 8.4 German Gift Packaging Market
• 8.5 French Gift Packaging Market
• 8.6 Spanish Gift Packaging Market
• 8.7 Italian Gift Packaging Market
• 8.8 United Kingdom Gift Packaging Market

9. APAC Gift Packaging Market

• 9.1 Overview
• 9.2 APAC Gift Packaging Market by Type
• 9.3 APAC Gift Packaging Market by Application
• 9.4 Japanese Gift Packaging Market
• 9.5 Indian Gift Packaging Market
• 9.6 Chinese Gift Packaging Market
• 9.7 South Korean Gift Packaging Market
• 9.8 Indonesian Gift Packaging Market

10. ROW Gift Packaging Market

• 10.1 Overview
• 10.2 ROW Gift Packaging Market by Type
• 10.3 ROW Gift Packaging Market by Application
• 10.4 Middle Eastern Gift Packaging Market
• 10.5 South American Gift Packaging Market
• 10.6 African Gift Packaging Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global Gift Packaging Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Hallmark
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Mainetti Gift Packaging
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Indiana Ribbon
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Papillon Ribbon & Bow
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Karl Knauer
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 CSS Industries
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Shimojima
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.9 amifa
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.10 CBP Printing & Packaging
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.11 Bolis
  • Company Overview
  • Gift Packaging Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us